You guys already know that I’m a huge fan of Elinchrom’s strobes (they’re the only strobes I use in the studio), and in particular their BXRI’s compacts. So, I was really psyched when Elinchrom asked to use some of my images for their new print ad campaign (seen below).

The first ad features a studio shot I took of professional model Julie Anna Cole (above), using three BXRI’s 500 watt strobes (but one of the strobes was just used to light the white background, so there are only two strobes lighting the subject). This ad appears in the new issue of Professional Photographer magazine.

Above: Here’s a production shot from the shoot taken by Brad (of course, at this point, she had a fur hat on, which you’ll see that shot below, but it wasn’t used in the campaign), and you can see the simple set-up I used.  We have one strobe up high on a boom stand as the main light with a Beauty Dish attached, and a diffusion sock over the front. I have another strobe below with a 24″ Elinchrom softbox for fill light, and to the left on the floor you can see a short lightstand that holds another BRXI 500 to light the white background. Really, a pretty simple set-up.

Above: Here’s the shot with hood on the fake fur jacket pulled up.

Above: Here’s another ad in the series featuring Linebacker Blake Johnson (it’s running new issue of Digital Photo Pro magazine), but it’s using just two lights: one overhead with a beauty dish, and a 2nd bare bulb strobe (no softbox, just the round reflector) directly behind his head (so his head is hiding the strobe). I powered the front strobe (the one with the beauty dish), all the way down to act as a fill light—the main light is really the one behind him.

The ads offer a rebate of up to $100 on BXRI heads and kits, and you can find out more info at this link. Elinchrom makes a great two-light with BXRI 500 watt strobes, two softboxes, wireless transmitter, two 9′ stands, cables, and carrying case). B&H and Adorama both have these kits in stock.

Just So You Know….
I don’t get paid any endorsement fees from appearing in these Elinchrom ads (or from anybody else for that matter) and I don’t get any kickbacks on sales of the kits either. I only recommend products I actually use myself and believe in 100%. I love the BXRI’s, I use them all the time, and I was honored when Elinchrom asked to use my images for their ad (plus, I ain’t lyin’—it’s a kick to see some of your shots in ads in big magazines!). :)

Hey, those Look Familiar…
By the way, if those photos from these ads look familiar to you; it’s because I used both in my Lightroom 3 Book for Digital Photographers book. By the way, if you buy that book, I do get a kickback. Here’s a link to it on Amazon and Barnes & Noble.