Monthly Archives May 2011

Hey gang, Brad here with this week’s pimpy!

Photoshop World Vegas Registration Is Open!
Head on over to to see the full list of instructors, classes, and pre-conference workshops, then register to reserve your spot at the world’s coolest Photoshop conference (well, at least I think so ;) )! And don’t forget, you save $100 by registering early.

Gargantuan DVD Sale at Kelby Training
We’re having a massive sale on select Kelby Training DVDs, up to 85% off their original price! If you want to snag training from Scott Kelby, Matt Kloskowski, Joe McNally, Moose Peterson, David Ziser, and more for $9.99 – $24.99, head on over to!

Kelby Training Live
We have quite a few seminars happening over the next month…

Photography & Photoshop CS5: From Focus to Finished Tour with Ben Willmore
– May 12: Philadelphia, PA
– May 17: Seattle, WA
– May 25: Washington, DC

Photoshop CS5 Power User Tour with Dave Cross
– May 27: S. San Francisco, CA

Light It. Shoot It. Retouch It. Live! with Scott Kelby
– June 2: New York City

And those are just the ones coming up in the next few weeks. There are more dates posted over at, and even more to be announced soon!

Scott’s Portrait Retouching Webinar
If you missed Scott’s Portrait Retouching Webinar on April 21, it is online over at the Kelby Training site for your viewing pleasure!  Scott was joined by Matt Kloskowski to discuss the latest retouching tips and tricks, and answer questions from viewers.

The Grid featuring Terry White & Moose Peterson
If you haven’t been able to catch our newest show, The Grid, when we broadcast live at noon each Monday, you can always watch episodes over at the day after.

This week’s guest was Moose Peterson, who had some great insight on “When Does Photoshop Become Cheating?” And last week Terry White was in the studio for some healthy discussion on Nikon vs. Canon!

You can tune in live every Monday at noon (Eastern) to take part in the discussion via Twitter (#TheGridLive) and live chat, or catch up with the show starting the next day, all at

25% off Mpix for NAPP Members
If you’re a NAPP member, check out the latest discounts from Mpix! They’re offering 25% off metallic prints and gallery wraps, or get free shipping on any other orders. Check the Discounts Page for your discount codes.

Scott Photographs Tampa Bay Bucs Linebacker
If you want to see one of Scott’s photos from his shoot last week with Tampa Bay Bucs linebacker Adam Hayward, head on over to his Facebook page! Scott posts photos and news over there pretty often, so just click the “Like” button at the top the page if you want to keep up with all the cool stuff he’s doing :)

That’s all I have for today. Check back tomorrow for the big announcement of the NEW PHOTOSHOP GUY!

Hi everyone, it’s a privilege to be invited to contribute to this community. Thank you Scott and Brad for the opportunity to share a little here as well as to discover so much rich content from previous posts.

I’m astonished by the rate of change in our craft and our industry. There has never been a better time to be a creative person, or to be in the media business. The number of opportunities are expanding at a rate that’s hard to wrap one’s mind around and, accordingly, it’s hard to determine which new avenues to go after and to pursue them with the consistency that success typically requires. Attention has become the scarcest of resources.

Above: “My Dark Little Room” from the Hasselblad Masters Book

In the midst of this exponentially growing number of balls to chase, the act of creating photographic images has not changed all that much. Digital took over film, but you still operate the camera almost exactly the same. Lens selection is identical. Lighting is identical. And the content in front of the camera still trumps everything.

Photography has always required a personal commitment and many forms of the craft demand a persistent solitary pursuit to create a body of work to later distribute. Richard Avedon said that he began shooting to get closer to the things he was afraid of, citing examples such as women and death. The camera was a protective tool to explore something within himself. And it still can be.

Above: The Witch Hotel

It seems to me that another dimension of photography is gaining new prominence – the performance of photography is emerging as a part of our field like never before.

All the social sharing and audience building and enhanced communication has brought a heightened focus to the process of capturing the image. Everything we do in all aspects of our lives is documented and broadcast on a scale never before seen. And this is equally true for those of us who freeze time with cameras. Whether it’s online discussion, behind-the-scenes photos and videos, or the growing wealth of training media, dissecting and examining the act of photography (apart from the finished image) is on the rise.

Musicians always had this dichotomy – they did their recorded music and their performances. The recorded music has served largely as an invitation to look closer and see the more complete process in the performance.

Above: “Circus Life” from the Hasselblad Masters Book

This is all another way of saying that the work itself no longer exists in a vacuum, but as part of a larger discussion and that we as artists add value to our work and to the community by engaging in a greater dialogue. Many of the most elite photographers in the most high profile segments have virtually no presence or public face beyond their work. The process and persona behind the camera is shrouded in mystery. All of these artists rose prior to the digital communication revolution, and I don’t think we will see this as a norm ever again.

The discussion around the creation of a piece of work is now intricately connected to the work itself, giving it greater meaning and resonance. I think the dialogue is every bit as valuable, perhaps more so, than the framed image.

Above: Masked Beauty

And this focus on the act of creation is not only valuable for a public audience, but for the artist’s inner self as well.

The one experience I have had with yoga left me with sore muscles and a single thought. The instructor said that “the yoga” is not the pose. It’s not the routine, or the workout. The yoga, he said, is how you hold your cup of coffee. It’s how you open the door. The poses are merely exercises to practice applying the deliberate, conscious, in-the-moment approach that you should then bring to every aspect of your life. This easily extends to photography.

Above: Better Living Through Bomb Shelters

When I first started shooting I was hyper conscious of my camera and what I was doing since I was unsure of the tool and of myself. This kind of deliberation was an obstacle. As I internalized the tool and the grew comfortable with the process of working with people on set, I stopped thinking much at all about the craft of shooting, and focused on the end result. The shoot itself was something to get through on the way to an end goal.

Eventually, I made an effort to go back to being conscious of the act of shooting, but with more comfort in the process. Now, I enjoy the act of shooting for its own sake, not necessarily racing toward a goal using the moment of shooting as a means to an end. It makes the process more playful, and I experiment and try more things along the way.

Above: Portraits of actress Dawn Olivieri (Vampire Diaries, Heroes)

When I shoot fashion or conceptual work, it’s like I’m doing sculpture – minutely crafting each part of the composition: the pose, the set, the props, the light. When shooting portraiture, it’s like jazz. I’m riffing with the subject, we’re feeding off of each other’s energy and improvising the direction and tone.

Above: Electric Light

And while the gear is the same and the setup and preparation has not changed, I can see a response in the team around me and in the subject before the camera when I’m in this zone of being more present and intimately connected to the process of shooting. So it’s certainly more enjoyable, which is reward enough. And though it’s impossible to measure, I also believe this heightened attention and joy in the act of shooting can’t help but lead to better results in the final work.

Above: A behind-the-scenes look into a recent commercial fashion shoot

I would love to hear if others have had similar journeys and discoveries.






Hi Gang: Remember a few months back when I mentioned we were hiring for three positions? (here’s the link just in case).

We were looking for a Marketing Genius, a Photoshop Tech Wizard, and a new “Photoshop Guy” to add to our ranks. Well, I’m happy to announce that after hundreds of resumes, and phone and in-person interviews, on this Friday I’ll be posting a short video here to introduce you all to the new “Photoshop Guy.”

We’re really excited about adding a new guy to the mix (RC is especially excited, because then he won’t be “the new guy” any more), plus he brings a lot of different skills to the position, so we’re psyched. He’s not a well known name in the business, but my guess is—he soon will be. :)

Also, although we’ve now filled the Tech Wizard job as well, we’re still doing interviews for the Marketing Genius position, and we want to fill that position immediately, so if you are indeed that marketing genius (and you know who you are), and you want a legitimate excuse to move to sunny Florida, contact Jean Cappello in our HR dept at 813-433-5005.

Don’t forget to check back Friday to welcome the new guy (of course, you can check back tomorrow for the Guest Blog post, and for Pimpy Thursday, too). ;-)

Hi Gang: I’m excited to announce that Joel Grimes has joined our instructor ranks for the upcoming Photoshop World Conference & Expo in Las Vegas (coming Sept. 7-9, 2011 at the Mandalay Bay Resort & Casino). He’s a specialist on lighting and Photoshop compositing techniques, and here’s a quick tutorial that Joel did (shown above) on Wacom’s site (link), and if you’ve got a minute, check it out.

Joel joins some of our new instructors that made a big hit at the previous Photoshop World, including Jeremy Cowart, Frank Doorhof, and Dave Black. Here’s a link to reserve your spot now.

When I’m teaching my Light it, Shoot it, Retouch it tour, I use Lightroom quite a bit during the day, and in one city one of the attendees came up and told me they had just bought Lightroom, and wanted my recommendations on where to go to learn Lightroom.

Of course, I told him that we actually do a ton of Lightroom training, and he was like, “Really? I thought you guys just taught Photoshop.” I told him that Lightroom’s full name is “Adobe Photoshop Lightroom” and that Lightroom was part of the Photoshop family, and that we probably teach more about Lightroom than anyone on the planet.

I gave him some ideas of what we do, but it really got me to thinking: If this guy at my live seminar doesn’t realize how much Lightroom training we actually offer, I wonder how many other people don’t realize all the Lightroom training we have available. I’ll bet it’s more than I ever realized, so I thought today I’d give him (and everybody here) a quick list of what we’re teaching in Lightroom, and where to find it. So, here’s what we do:

(1) Our Lightroom magazine within a magazine! In every issue of Photoshop User magazine (the how-to print magazine that is published ten times a year for NAPP members), we have an entire section of the magazine (kind of magazine within a magazine) that focuses just on Lightroom, with features, articles, and tutorials just on Lightroom. Here’s the link for info on NAPP (you get a Photoshop User magazine subscription as part of your membership)

(2) We produce the free “Lightroom Killer Tips,” podcast hosted by Matt Kloskowski. You can watch it on our site (here’s the link) or subscribe to it on iTunes.

(3) The Lightroom Killer Tips Blog. Matt also pens the incredibly popular “Lightroom Killer Tips” blog for us, where he posts three days a week various tips, techniques, topics, and loads of his free Lightroom Presets (that’s right—awesome free presets. In fact, some of the presets that Matt created are actually included by Adobe in the Lightroom presets that come preinstalled in Lightroom 3).

(4) The Lightroom 3 Tour Live! At Kelby Training we produce the nationwide that Matt and I both teach in cities across the country. We’re getting ready to announce another round of tour dates shortly—keep your eye here on the blog for the tour dates.

(5) I’ve written the #1 bestselling book on the topic, The Lightroom 3 Book for Digital Photographers.” I just looked on, and even though it came out back out in July of 2010, it’s still the #1 bestselling book of all books in both the Photoshop and Digital Photography categories (and right now it ranks at #208 of . ALL books sold on Sweet!). Here’s the link.

(6) I teach Lightroom all day during the tour that started this post: My Light It, Shoot It, Retouch It tour. My next stop is in New York City on June 2nd. Come out and you’ll learn Lightroom stuff all day long. Here’s where to sign up (after new York, I’m coming to Canada, then Germany, Holland, and then all over the USA)

(7) We teach Lightroom on D-Town TV. We produce this wildly popular, free weekly show for DSLR shooters (hosted by RC Concepcion and Larry Becker), and since it’s a show for DSLR shooters, we cover some post production, too, so we include tutorials on Lightroom every chance we get (It’s in it’s 5th season now. You can watch back episodes free, and you’ll see lots of Lightroom when Matt and I used to host the show). Here’s that link.

(8) The Lightroom Conference at Photoshop World. That’s right—we have a special Lightroom training track all unto itself at the Photoshop World Conference & Expo that runs the entire conference, with sessions taught by the leading experts on Lightroom, every day–all day (we joke that you can go to Photoshop World, do the Lightroom conference tracks, and never take a single Photoshop class. That’s awesome!). Join us in September in Vegas for this three-day Lightroom love fest (Here’s a link to check out the Lightroom classes offered).

(9) Our Free Lightroom Learning Centers. When a new version of Lightroom comes out, we launch an extensive free online Learning Center, with individual videos on all the new features, along with video interviews with Adobe’s Lightroom product managers, and loads more information on the new release than you’ll find anywhere. You can still visit our Lightroom 3 Learning Center right here.

(10) Our Lightroom Online Classes at We have literally hours of Lightroom training available to subscribers to our online training segment, with classes on everything from how to properly back-up your Lightroom catalog and images, to classes on Sharpening in Lightroom, and Lightroom for the Web, plus our three-part “Lightroom In Depth” classes from Matt. Here’s the link.

(11) Lightroom Training DVDs. Not everybody likes to learn live, or online, which is why we offer Lightroom training DVDs, and they’re still incredibly popular (especially titles like our “Lightroom 3 Power Session” which is designed to bring people who upgrade from earlier versions of Lightroom up to speed fast on Lightroom 3).

(12) Lightroom Tutorials on Photoshop User TV. In just about every free weekly episode of Photoshop User TV, we feature either a Lightroom tip, or a full feature tutorial during the show, because like I said earlier, it’s actually called “Photoshop” Lightroom. It’s free. Every week. Here’s the link.

(13) Our upcoming Lightroom Training App. We’re about to release a new way of learning Lightroom, as this training was created expressly for learning on the iPad, and it’s hosted by Matt Kloskowski (I have to admit, it’s awesome having one of the absolutely world’s best Lightroom trainers working for us), and I can’t wait to shout about it (but we’re waiting for that Kelby Training App to come out first!).

(14) Lightroom Training on the NAPP Member Site. Another place where we do a lot of Lightroom training is on the NAPP Member home page. We have both videos and written tutorials, and within the next 30-day we’ll be launching a whole new NAPP member Web experience with more video training than ever, and you can be sure a bunch of it will be on Lightroom. Plus, we have a Lightroom Help Desk where you can get your questions answered directly, one-on-one. Here’s the link with info on joining NAPP.

Whew!!! That’s a bunch of stuff, and probably the first time I’ve ever written it all out like that.

I hope some of you find that helpful, and that maybe you found out about some other ways we’re supporting the education of Lightroom in the community. I am such of fan of Lightroom, and the direction where Adobe is taking it, and as soon as I get the final OK, we’ll be releasing the 15th way we’re teaching Lightroom, which is a series of 100 individual videos (recorded by Matt and I) called (and I’m not making this up): 100 Ways Lightroom Kicks The Bridge and Camera Raw’s A$%!!!! (I’ll let you know when it goes live! It will surprise a lot of people when you see this side-by-side comparison, because there is no comparison).

That’s it gang. Thanks for giving me an opportunity to share all this with you. I hope you guys have a truly cool and kick butt Monday! (CAKB!). I might have another shoot with a pro athlete Tuesday morning (keeping my fingers crossed). :)