Awesome idea. Great video too…

WoW! A Great video… amazing idea!… off to the app store.

Looks interesting – but the link in the end doesn’t work?

Wow- cool! Now I have no excuse but to get an iPad!

I don’t have an iPad yet. When I get one, will I be able to buy all back issues?

Will this pe published on any other plattform, or do I have to get an Apple-product to read / watch this?

looks very nice. congratulations. but i have no ipad.
if you want to reach everyone, you should make pc version.

Hmm was hoping for something great with the teaser the other day. This I guess it’s same same could not really care much.

I am not about to go out and buy a expensive apple product just for this :(

To bad with this closed platform approach loads of people will miss out.

Hope you will think wide and expand to other platforms in the future.

Looks good, but again and yes again you forget alot of the mass range of your readers, I do wish you would think of this, take students, or people learning lighting but cannot afford the �400+ for a Ipad who may only be able to afford a netbook/laptop or even a non Ipad tablet.

As i read another comment up the list “I am not about to go out and buy a expensive apple product just for this :( , To bad with this closed platform approach loads of people will miss out. ”

Of course you may say yes we’ll take on board and and do a version for non Ipadder’s but as everyone truefully is aware of that will be a very yes very long wait.

So although your short demo video looks very nice – I won’t have the chance to watch so if it makes me want to run and take pics

Ken

Scott is it also possible to select text, or to make url’s hyperlinks/clickable in the magazine?

Kind regards,

Egmond

I don’t know how you do it but you’ve done it again!!! Absolutely superb magazine: layout, content, functionality the lot�works, looks and reads a treat!

Congratulations on what is destined to be a hit!

All the best to you and yours,
Glyn

Could you guys please bring it to android. For some reason all the great fotography stuff is only available to iPad, which leaves and open source junkie and avid photographer like myself without great apps such as these.

PLEASE!

Scott I am sure this will be a huge success!
I am dissapointed that I will have to miss out because unfortunatly an IPad is not in
my budget anytime soon. Any possibility of expanding to the Iphone or any other electronic platform?
Both NAPP and Kelby Training have become my Obsession (my wifes words), and I thank you for not oonly the quality of instruction but the entertaining way everything is presented.
Hope to get the chance to meet you and say thanks in person at Photoshop World, I cant wait!

Tom

Scott, you are the best! Dowloading it now! Thanks so much! BRAD

That is a Great idea! You know I had all kinds of thoughts was going in my head including Scott Kelby going into retirement, selling the business but I would have never thought of that.

You are an innovator and a great teacher and this is a logical step in your career. Keep up the good work.

hmm… sounds good, but it’s a shame I cannot view this on my mac – or am I missing something?

Forcing us to buy an $800 iPad??? Really???

I know that your group turns out nothing less than superb, but seriously… can this be viewed on a PC?

Looks incredible great job!

What, no Android love? Any plans for other platforms..Android, PC, Web..etc?

Great idea and would definately take advantage but unfortunately, like many others, I do not have an ipad. Very disappointing to know that it is the only way to purchase the magazine. I would love to subscribe but can’t justify an ipad.

Not an IPAD owner not gonna buy an IPAD. I could spend the money on a lense. Zinio version perhaps? PDF files can do movies ever consider that? Bad idea to make it device dependent. What next? Nikon only? Canon only?

That video was so inspiring it brought a tear to my eye. ;)

Seriously though this is awesome. To be able to get new lighting tips without having to wait for a new book and those tips to come from Kelby Training who you know you can trust and depend on to provide excellent information is fantastic.

Scott, I have to echo what a lot of the above comments were saying. . . . just the iPad? Not all of us are full or even part-time photographers that follow you, we are just hobbyists. I would bet that those without iPads or Androids or whatever are more than you think. Please get it to a format for PC’s too!

I think T.C said it well. Until iPads become $99, there is no way the avg Joe can do this. Paper magazines still have their place. I am bummed that we lost Layers this year. Great magazine. But moving into this small a niche means losing a tremendous reach in terms of audience. I for one, wouldn’t buy something that was limited to one platform. Heck, if I cant read it on my computer, my phone or in my hand, I probably dont really need it.

Seems like a great idea… but I think if more time had gone into the development of the accessibility and maybe a little less into the slickness of the presentation, you could have reached a considerably larger audience. I am sure the folks who stand in line for days waiting to buy their iPads will be thrilled with being able to spend more money on this subscription, but like T.C. said, the rest of the US is hurting. Thanks for rubbing it in.

Android love?!?!?

Scott your the man.
Just see the video about it I want to get it.
Now all I need to do is get a iPad and the first thing I put on it will be it.

many thanks for the hard great and hard work you put in to every thing you do.

Thanks for the free issue. It will let me play with XCode and see if it can be watched on a virtual iPad. I have never tried that! I agree with others, please make it a Mac App Store program too!!

Just woke up with some great news (PST). :) Will watch the video and downloading the premiere issue now. Great job guys!!!

p.s. still hoping for more Nikon news today!!! :(

Hello, the new LightIt magazine looks very exciting. I know the ideal scenerio is for iPad viewing, but would you consider allowing the viewing on a PC via a viewer, and/or publishing an iPhone app?

Not all of us have an iPad… :(

thanks for your consideration,
Andrew

Seems like a pc version would not be that difficult to pull off. Then it could be viewable on a mac or pc and those without Ipads could get it too. There is software (free) that lets you run android apps on a pc. Is there one for Ipad apps?

From the intro, this looks like it will be a great magazine! I sure hope I get an iPad for my big 5-0 birthday next month!

Thanks Scott!! This is WAY AWESOME!! you guys rock so hard

To those who are complaining that this is only on the iPad – get over it. If you own an Android tablet, you are already doing without a lot of things. Also, look at it from Scott’s perspective where he needs to get this to the most people for the least cost. In the last quarter there were 440,000 Xoom tablets sold and 25,000 TouchPads – compared to 9.5 million iPads. If you were developing an app, wouldn’t you go for the largest market share? of course you would. So back off and deal with it. This mag is not the only thing out there you can’t run on your Android device, or your PC, etc. If you don’t like it, get an iPad. hint: there are a lot of original iPads out there you could pick up used if you look around (ebay, craig’s, etc).

Excellent concept, excellent implementation.

By they way, tried sending an email to lightit@kelbymediagroup.com, but it got bounced back :(

When I saw the words “Light It Magazine” my eyes lit up, no pun intended. Finally, a magazine dedicated to lighting. But, after realizing that it is an iPad only magazine, I was disappointed. However, I understand the need to create products that cater to a certain audience. It’s unfortunate that PC manufacturers seem to have dropped the ball when it comes to tablets. The demise of the HP tablet doesn’t bode well for the future of PC tablets. However as great as the iPad is, the true revolution will be magazines sold at the news stand that actually read like an iPad. Anyway, congratulations on the launch of this new magazine, it does look pretty slick.

WOW!

My first comment earler was in no way intended to knock Kelby Media in the way a lot of the respondents have been. I don’t own an iPad, don’t want an iPad and am content to miss out on the new magazine becaise of my choice. Kelby Media is a (sucessful) business and has found another opportunity – good luck to you all.

ps If you did find a way to get the content to a wider audience, I’d buy it!!

Well congrats..I guess. I don’t understand your obsession with i-pad, i-phone, i- everything. If you really wanted to make this as a photography learning tool then it would be avaiable for everyone. (i think lots of post have already expressed this). What’s going on a Kelby Training?? Concentrate on getting your new website working instead of pushing out new media that exist for the few priviledged.

I can see how video supports this post. Since I do not own an IPad, I can skip it. Happy for the guys who have one.

Free mag – yeah!
ipad only – :(

First of THANK YOU for many fun years of learning. I love what you do, how you do it, and all the stuff I have learned from you (and Matt, RC, “the Laddy” and all the rest of you on NAPP and Kelby).
BUT…
Before you guys use 15 min on the next “the Grid” to talk about how much you got grilled about ONLY doing this magazine for I-pads, and self-righteously dismiss it with “Hey – just don�t buy it” here is the deal. If buying this magazine was a facts only buying/learning decision, you are absolutely right – we should simply just not buy the magazine, and be happy about the plethora of other stuff you give us.
BUT! over the years a lot of us have followed you, from the photoshop guys, Kelbytraining, D-town tv, photoshopworld, the Grid ect. In these shows you are allways funny (and usually on purpose… ;-D) friendly and helpfull. Which makes us in a way bond to you.
Now by making this magazine for a relative “small” selction of your followers (yes I KNOW there are many �pads out there), a lot of people feel this like a slap in the face. A kind of “We thought we were in this together, and now you only adress an elite group with this new information, and leve me out in the cold?” We essentialy feel loyal towards you, and all of a sudden we feel let down. (I know, I know – it sounds melodramatic. But when you choose something – canon/nikon, pc/mac ect. – you get emotionally envolved).
I know that most of the techniques in this new magazine can be learned on Kelbytraining.com or other places. And I do understand why you would get caught up in the wonders of a tablet, and what it can do (and be some of the first to do it). Just don�t forget the rest of us… ;-)
All the best for your new magazine. See you on Kelby-tv/training!

Scott,
When are you going to come Australia, to teach some workshop?

Callum

really wish this was available to non-ipad users too! don’t have one and never plan on having one. but i’d love to have online access to it on my pc or droid phone.

Need to buy a $499 iPad for a free mag. Can’t do it. Looks like there’s a lot of fantastic content I’ll be missing. :-(

Scott: Thank you all for the fantastic magazine, you all are amazing! I can�t believe all you give us for free! That�s why I am so happing every time I can pay for the reneview of my Napp and Kelbytraining membership ;) Thanks again, already looking forward to the next issue.

I commented earlier but now that I’ve had the chance to read the whole magazine, I wanted to share my two cents: (I loved it be the way!)

Things I liked the most about it:

1. The quality of the photos are awesome and I really like that you can click on each one for its own preview, great option!

2. I also really enjoyed the short video clips… something you absolutely can’t do in a paper magazine!

3. Surprisingly enough, I also liked the advertisements, and the fact that when you clicked on one it took you straight to that product page. Normally, I don’t like all the ads, but since its stuff you(guys) actually use or vouch for, it makes it really nice to be able to see right where to get it and to read more details about it.

4. I loved the diversity of the courses in the magazine. While I don’t consider myself an amateur anymore, I still found 2 really cool, useful tips and you were right Scott …I immediately wanted to grab my camera and go out and shoot (didn’t do it though, it was 12am :).)

5. Another great feature was the fact that from the Table of Contents, you could click right through to a specific article, very cool.

The only thing I didn’t like:

1. When I clicked on one of the advertisements (can’t remember which one exactly but it was a green page) it took me to a product page where I could click on an article about Joel Grimes. After I clicked on it, I scrolled down to click on his supplied gallery of photos. After clicking on one of the thumbnails, a bigger version came up, but I then had no way to navigate back to the previous page I was on and had to close out the window and start off back at the beginning. This wasn’t a big issue, but it might could be done better down the road?

All-in-all this magazine is a fantastic idea and I really loved it. I plan on going home and reading it again tonight! :)

So, I really like the magazine. The content’s great and it’s a great example of what can be done with a magazine format on the iPad.

But . . .

The type is too damned small. And it’s not that I’m some blind old geezer whose eyesight is failing (although that may be true). I read several other magazines (New Yorker, Time, Wired) on the iPad without a problem.

But Light It’s text is too small. You might want to consider fixing that.

Well, it would actually make me run out and shoot! If I had an Ipad :( I’m actually selling all my stuff, everything I own, ALL OF IT!

Just to get my hands on my dream camera, my dream lenses and rigs, dream LIGHTING and A Dream Job. My first goal, selling everything I have (macpro, iphone4, several comic collections, toy collections, my music gear, EVERYTHING!) and rounding up 5 Grandes! To get me started. Aiming to get my self my 5DMKII with the 24-105mm kit, a lighting kit flash and soft boxes, back pack and go from there!

What I was trying to say before I got tangled up in this whole explanation was that, it’s people like you and @Scottbourne who really inspired people like us. We can actually see and feel, that someone in this world, still loves what they do!

Thank you.
Alex.
[ o']

Stop moaning about and bow down before the king. ;–)
Thanks for this great magazine Mr.Kelby.

I never comment but this was an amazing coincidence for me.
I just got my first iPad just this past Tuesday (for my birthday, thank you Big Daddy), not yet used to it for a go-to device. I went to the LightroomKillerTips.com site on my computer, like I always do, and the first post was for this Light It! and I immediately clicked the link and went to the site. I didn’t even NOTICE that it was strictly for the iPad but seeing as it’s a magazine, my next thought was, “this is perfect for the iPad” so went to the App Store and searched Light It!, loaded it, read it, LOVE IT! And then I went to the Kelby site (as recommended by Matt) and see all these bummer comments. And I don’t blame them for saying, “bummer, I can’t do it” I would have been bummer, too…but I never would have wrote to tell you. I feel so fortunate to have received an iPad, I have wanted one since it came out and this new eMag makes it just even that much better!!! Totally Loving It!

This magazine is the future. Great looks, great content, great contributors.

You guys rock!!