Monthly Archives January 2012

Brad Moore here with a quick update… I just got word that Scott Kelby and Matt Kloskowski’s newest book, The Photoshop Elements 10 Book for Digital Photographers, is now available for pre-order on! It’s due in next week, so any orders placed now will be among the first to leave our warehouse. It’s just $39.99, or $29.99 if you’re a NAPP member.

Head on over to and pre-order your copy today!

Hey gang, Brad Moore here with something a little different… Pimpy Thursday will now be known as Free Stuff Thursday! So, here’s the deal…

Scott is all about making sure his readers know about cool stuff and helping you get great deals on it. So each Thursday, not only will we be sharing the latest happenings and cool things that are going on, but we’ll be giving something away! To be entered, all you have to do is leave a comment on the post, and Scott will randomly choose a winner.

To kick things off, we’ve got a free ticket to…

Photo Pro Expo 2012
Let me just say right off the bat that this event looks crazy good, and it’s at a price that’s hard to beat… Photo Pro Expo 2012 is taking place February 2-5 in the Greater Cincinnati area and features instructors like Scott Kelby, Jerry Ghionis, Vincent Laforet, Joel Grimes, Syl Arena, and more. The regular price is $279 for the expo, but use the promo code PPESK12 when registering to sign up for just $149! And, if you stay an extra day through February 6, you can spend a full day with Jerry Ghionis for just $99!

There is a print competition on February 2, seminars February 3-5, and a big trade show on February 4-5. You can get the full schedule and register (if you’re not the lucky winner of the free ticket) at

January Blowout Sale!
Is one of your New Year’s resolutions to become even better at Photoshop, Lightroom, or photography? If so, we’ve got some killer prices on our best-selling books and DVDs on Photoshop CS5, Lightroom 3, HDR, and Wedding Photography from Scott Kelby, Matt Kloskowski, Corey Barker, RC Concepcion, Dave Cross, and David Ziser!

If you don’t have these books or DVDs, now’s the time because we’ve discounted these as much as 70% off! The sale ends January 31, 2012 or when supplies run out – whichever comes first. You can find it all over at

Clearance Stuff
We’ve put some of our DVDs on clearance for as low as $9.99. If you’d like to learn things like the importance of model releases, how to avoid business mistakes and other important facets of photography, you can do just that for a low price. It’s all over at

Light It. Shoot It. Retouch It. LIVE
Scott (and myself) are hitting the road again at the end of the month for the Light It. Shoot It. Retouch It. Tour! On January 30, we’ll be in Austin, TX. On February 21, we’re heading to Dallas, TX, then over to Phoenix, AZ on February 22. You can get all the details and register at

That’s it for today. Make sure you leave a comment for your chance to win a pass to Photo Pro Expo!

Why choose photography as a career?
In general terms my interest started from a very early age, 7, but was first in the printing side of things, I loved the magic of the print starting to come up in the developer, to some degree the first part of my life in photography was very much based on the printing side and as such I still approach my work with the final print in mind when I shoot, looking at the tone and texture of a scene to light it so that I achieve as much as possible in camera but know what I will do in post edit to get the final image that I require, the image that I have in my head firmly before I even unpack the equipment and start the shoot.

I worked initially within the newspaper industry as a printer, then went on to work as a photographer for some UK picture agencies shooting mainly press related and editorial work. At the age of 20 I made a drastic career move and joined the Royal Marines, serving 6 years before moving back into media as senior operations manager for Virgin Media. Just over 4 years ago I was made redundant, and at this point I took a long hard look at my future and decided to move back to photography. After a long 5 days drawing up my business plan, Ambient Life was born. A lot of people don’t realize when they look at my client list and my work that we started just 4 years ago and that what we have achieved so far has all been done in the last 4 years… From that point I have not looked back.

How has photography changed your life?
I count myself as very fortunate that I do something that I simply love, I get paid well for my work and also get paid to do something that I am extremely passionate about, the old adage that if you do a job that you love you will never work another day in your life is very true in my case. I see the world I think slightly differently than others, and as a photographer that is a key gift I feel. I travel the world and work with some amazing people and see some amazing sights. Sure it is very hard work, and there is a lot of pressure that people don’t always appreciate, but it’s what I was born to do and I think if you are lucky enough to find that one skill that you were born to do, then life is somehow complete…

You have spoken previously about being self taught in photography – how did you teach yourself?
I did what I believe is the best thing to do in learning photography, getting out there and shooting stuff, even if it’s just to see what something looks like photographed… Looking at light… no camera required, trying to understand light and how to use it to create a scene that you want, shape it and change its property for the photographer’s benefit. I think that photography is a little like riding a bike, you need to get on the bike and start riding and falling off, not reading books about it only…

There is no secret. It’s a case of learning your craft and exploring the possibilities yourself as this will often be the building blocks to you developing a strong style of your own.

What are your secrets to obtain such a strong style of images?

The first half was a snooze. The score was 2 – 0 until nearly the end of the half, but then in the final minutes of the half, we had a touchdown, a runback (which I missed because I was uploading photos already), and then the 2nd half lit up, and the game wound up going into triple overtime. It was awesome!

I was there shooting on assignment for wire service Southcreek Global Media and it was a perfect day for football, not cold, not hot—a nice breeze and beautiful blue skies. A perfect way to wrap up my football shooting season! :)


(Above: Michigan State’s Quarterback decides to keep the ball and run for it!)

Here’s a few shots from the game (probably my last this season, unless some playoff opportunity breaks loose). Now, onto to NHL Hockey!!! :-)

One more thing: Camera settings. Same as always, but since it was a day game, I got to shoot at 200 ISO (my camera’s native ISO) most of the day (had to crank it in overtime because it started getting kinda dark).


(Above: I love how you can see the ref signaling touchdown in the left background).

(Above: I just knew he was going to signal the first down after a big catch and run like this—so I just stayed on him after the play)

My thanks to the gang at Southcreek Global for the opportunity to shoot some football for you guys this year, and thanks to everybody here on the blog that put up with seeing a bunch of football this past couple of months. :)

It’s a national holiday here in the US (the banks are closed, government offices, and so on), and our offices are closed today as well, as we celebrate the New Year.

I’m off today from work, but I’m psyched to be shooting the Outback Bowl on assignment from Southcreek Global (The Georgia Bulldogs vs. the Michigan State Spartans). It’s my last scheduled football shoot for the season (but hey, ya never know, right?), but now that football is almost over, it could be time to shoot some NHL Ice Hockey soon, eh? :)

If I get anything decent, I’ll post a few here tomorrow.

Here’s wishing you your best year yet!!!