Monthly Archives January 2012


Brad Moore here with a quick update... I just got word that Scott Kelby and Matt Kloskowski's newest book, The Photoshop Elements 10 Book for Digital Photographers, is now available for pre-order on! It's due in next week, so any orders placed now will be among the first to leave our warehouse. It's just $39.99, or $29.99 if you're a NAPP member. Head on over to and pre-order your copy today!

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Hey gang, Brad Moore here with something a little different... Pimpy Thursday will now be known as Free Stuff Thursday! So, here's the deal... Scott is all about making sure his readers know about cool stuff and helping you get great deals on it. So each Thursday, not only will we be sharing the latest happenings and cool things that are going on, but we'll be giving something away! To be entered, all you have to do is leave a comment on the post, and Scott will randomly choose a winner. To kick things off, we've got a free ticket to... Photo Pro Expo 2012 Let me just say right off the bat that this event looks crazy good, and it's at a price that's hard to beat... Photo Pro Expo 2012 is taking place February 2-5 in the Greater Cincinnati area and features…

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Why choose photography as a career?
In general terms my interest started from a very early age, 7, but was first in the printing side of things, I loved the magic of the print starting to come up in the developer, to some degree the first part of my life in photography was very much based on the printing side and as such I still approach my work with the final print in mind when I shoot, looking at the tone and texture of a scene to light it so that I achieve as much as possible in camera but know what I will do in post edit to get the final image that I require, the image that I have in my head firmly before I even unpack the equipment and start the shoot.

I worked initially within the newspaper industry as a printer, then went on to work as a photographer for some UK picture agencies shooting mainly press related and editorial work. At the age of 20 I made a drastic career move and joined the Royal Marines, serving 6 years before moving back into media as senior operations manager for Virgin Media. Just over 4 years ago I was made redundant, and at this point I took a long hard look at my future and decided to move back to photography. After a long 5 days drawing up my business plan, Ambient Life was born. A lot of people don’t realize when they look at my client list and my work that we started just 4 years ago and that what we have achieved so far has all been done in the last 4 years… From that point I have not looked back.

How has photography changed your life?
I count myself as very fortunate that I do something that I simply love, I get paid well for my work and also get paid to do something that I am extremely passionate about, the old adage that if you do a job that you love you will never work another day in your life is very true in my case. I see the world I think slightly differently than others, and as a photographer that is a key gift I feel. I travel the world and work with some amazing people and see some amazing sights. Sure it is very hard work, and there is a lot of pressure that people don’t always appreciate, but it’s what I was born to do and I think if you are lucky enough to find that one skill that you were born to do, then life is somehow complete…

You have spoken previously about being self taught in photography – how did you teach yourself?
I did what I believe is the best thing to do in learning photography, getting out there and shooting stuff, even if it’s just to see what something looks like photographed… Looking at light… no camera required, trying to understand light and how to use it to create a scene that you want, shape it and change its property for the photographer’s benefit. I think that photography is a little like riding a bike, you need to get on the bike and start riding and falling off, not reading books about it only…

There is no secret. It’s a case of learning your craft and exploring the possibilities yourself as this will often be the building blocks to you developing a strong style of your own.

What are your secrets to obtain such a strong style of images?


The first half was a snooze. The score was 2 - 0 until nearly the end of the half, but then in the final minutes of the half, we had a touchdown, a runback (which I missed because I was uploading photos already), and then the 2nd half lit up, and the game wound up going into triple overtime. It was awesome! I was there shooting on assignment for wire service Southcreek Global Media and it was a perfect�day for football, not cold, not hot---a nice breeze and beautiful blue skies. A perfect way to wrap up my football shooting season! :)   (Above: Michigan State's Quarterback decides to keep the ball and run for it!) Here's a few shots from the game (probably my last this season, unless some playoff opportunity breaks loose). Now, onto to NHL Hockey!!! :-) One more thing: Camera…

It's a national holiday here in the US (the banks are closed, government offices, and so on), and our offices are closed today as well, as we celebrate the New Year. I'm off today from work, but I'm psyched to be shooting the Outback Bowl on assignment from Southcreek Global (The Georgia Bulldogs vs. the Michigan State Spartans). It's my last scheduled football shoot for the season (but hey, ya never know, right?), but now that football is almost over, it could be time to shoot some NHL Ice Hockey soon, eh? :) If I get anything decent, I'll post a few here tomorrow. Here's wishing you your best year yet!!! Cheers, -Scott