Hey everyone, Brad Moore here with a quick update from Photoshop World Las Vegas. Here are some highlights from yesterday’s opening keynote. I’ll be posting more today and tomorrow, so keep checking back for updates!
Anytime Adobe takes the keynote stage at the Photoshop World Conference & Expo, it’s always full of surprises, fun, inspirational moments and usually they give the folks in the crowd a sneak peek at upcoming Photoshop technology, and we’re expecting today’s keynote to packed with all that and more!
You can watch the entire Photoshop World keynote stream LIVE as it happens from the Mandalay Bay Convention Center right on the Vegas Strip. Here’s the link to experience it for yourself.
See you on stage today at 9:00 am Vegas time (12:00 noon East Coast time) and you can probably figure out the rest of the time zones in between. :)
UPDATE: I just got word that Adobe will be making an important announcement for photographers during their keynote this morning (no, it’s not a new version of Lightroom or Photoshop), so if you’re a photographer out there, you are definitely going to want to hear this news first-hand, live as it streams. See you then!
OK, Vegas — it’s here: Photoshop World kicks off today with the pre-conference workshops; the parties start tonight, Photo Walks, and tomorrow we’re live-streaming Adobe’s keynote. Here’s a real quick look at what’s happening:
1. If this is your first time to Photoshop World, make sure you:
(a) Watch the series of short videos we did for you to help you get the most out of the event. They’re called “Insight” and if you go to this page, and scroll down a little bit, you’ll see a bunch of them. They’re only a minute or so a piece but you’ll learn a lot. I posted one above, about the House of Blues party Wednesday night.
(b) Make sure you attend Larry Becker’s first-timers orientation meeting today. You will learn a ton! He teaches it twice today, once at 3:15 pm and again at 5:15. It’s free and open to any attendee (even if it’s not your first time). It’s held in the Tradewinds Ballrooms C-D in the Mandalay Bay Convention Center.
2. Don’t miss the “Meet Up” tonight at 9:00 pm
It’s at the EyeCandy Bar inside the Casino of the Mandalay Bay hotel. It’s just a fun, casual hangout with the instructors, staff and NAPP crew and everyone’s invited (see the 45-second video above). There may be liquor and gambling very nearby. I’m just sayin.’
3. If you’re attending a Pre-Conference workshop…
you can register for the full conference today to save time (instead of waiting in line tomorrow), starting at 10:00 am. This is just for folks attending Pre-Cons. The workshops mostly kick off at 12:00 pm or 1:00 pm depending on which one you’re attending.
4. Go download the free App right now
We have a really handy App (for IOS and Android) that has details on pretty much everything. It’s free, better than ever, and you’ll totally dig it. Here’s the link.
5. There’s a SmugMug Photo Walk Tonight and you’re invited
Joining SmugMug’s Google+ Community Manager Michael Bonocore and the+PhotographersAdventureClub on a fun photowalk down the famous Las Vegas Strip, starting at 6:00 PM sharp on the sidewalk in front of the New York, New York hotel. Then you’ll hit the streets to take photos and talk photography. They’re wrapping up the Photo Walk at 8:00PM and then heading to dinner (location T.B.D.).
6. Wednesday’s Adobe Keynote is being streamed LIVE
There is usually a big announcement (hint, hint) or a sneak peek of new technology (hint), so you don’t want to miss this, and you can watch it live, free, anywhere in the world. Here’s the link (it starts a few minutes after 9:00 am PT (Noon East Coast time).
7. You can still get a Free Expo-Only Pass
If you just want to check out the Expo floor (and visit some vendors, see Adobe’s booth, watch some expo floor classes or live shooting demos, thanks to friends at B&H Photo you can get a free Expo-only pass right here for Thursday or Friday.
There’s no Guest Blog Wednesday tomorrow, as we’ll be sharing Photoshop World photos, the Live Keynote stream links, and other conference fun stuff, so check back here to stay on top of any (ahem) announcements. :)
Cheers everybody and Viva Las Vegas!
Hi Gang: I thought I’d share the painful, behind-the-scenes step-by-step lighting set-up for the BMW 650i I shot a week or so ago at Studio 75 in Seminole, Florida (I shared the final shots on my Facebook, Twitter and Google+ pages).
Since I had all the test shots as we were piecing the lighting together, I thought I show you how it looked in stages, all right out of the camera (until the end when you see the final shot). It’s not going to be pretty, but here goes:
Above: Here’s a behind-the-scenes shot of where we finally ended up. lighting wise. It looks like a simple two-light set-up, and it is, but getting there was….was…wellâ¦it took a number of hours and there was a lot of “scrunching of my face” during the entire shoot to get it where I was hoping to be. We’ll start at the beginning, just after we put up a long roll of black seamless paper behind the car.
Above: I thought we’d start by putting a large strip bank softbox over just the very front of the car, since I was going for a very dark, dramatic look. So, we put the stripbank on a boom stand, put it right over the front of the car and I took a test shot at f/11 at 1/125 of a second shutter speed, just to see where we were as a starting place. It looked pretty awful (as seen above).
Above: Luckily, I knew I could make the light fall off to dark pretty easily by just using the “tried and true” f/stop I learned from Tim Wallace’s classes on shooting cars, and son of a gun if ol’ f/22 didn’t make a huge difference. We also moved the soft box back a little further over the hood of the car, but we lost all the highlights in the front grill.
Above: I knew I wanted the headlamps on, so I had Brad jump in the car and start it (you had to start it to get the fog lamps on bottom to come on. I figured I’d have to do a bit of Photoshop magic when it came to the headlamps â” maybe blending two separate shots into one (one exposed for the lights, the other for the car), but I got lucky — the headlamps used LED lights, and it looked great first time out without any fancy stuff (and the f/22 gave us starbrights in the lights). Another lucky bonus. By the way, I’m totally cool with lucky things happening during a shoot. In fact, I embrace it!
Above: So, I knew the headlights would look good, so I had Brad turn them off (and the car so we didn’t get asphyxiated), but the front grill was missing altogether so we moved the soft box just a tiny bit forward until the grill appeared again (as seen above). Then we put a large white v-flat on the ground right in front of the car, so we’d get some highlights to come out on all the edges (also seen above), but now it’s too bright right below the grill, so we fixed two problem and created one new one. Hey, I see it as a 50% win. LOL! The whole shoot was kinda like that, but I was mentally prepared for it after my last car shoot. It’s all a matter of controlling how the light reflects and having the patience (and enough black and white reflectors) to make it happen.
Above: I needed that area right under the grill to be dark, so I asked Dan (the owner of Studio 75) if he had a thinner black v-flat we could use to block part of the white v-flat that was reflecting the light back upward to bring out the highlights. He didn’t, but he had a thin roll of black felt material. We rolled it out on the floor way in front of the car, and Brad and Dan each picked up an end and walked it toward the front of the car until I yelled “Stop!” right when that area below the grill turned black. That little two-foot strip (see above on the floor right in front of the car), covered just enough of the white v-flat bounce card to do the trick. Sweet!
Above: I left like we were getting close, so I was starting to get excited, but it kind of looked like just the nose of the car was there, kind of floating on its own, so we added 2 large white v-flat fill cards — one one either side of the car to fill in the sides a bit, and it worked really well. I lowered the power of the overhead light a bit so I could see how the fill cards would look without being overpowered by the light (see above).
Above: Now that things are starting to get close, I wanted to get a really low perspective; lower than I got last shoot by just splaying out my tripod’s legs, so Brad came up with the idea to use a f/plate (the same one I use for shooting remote cameras at NFL games) with a Manfrotto bullhead (seen above). One reason it worked so well was I use trying out a Canon EOS 70D camera, and it had a tilt-swivel LCD screen on the back, so I could aim it back up at me and use Live View to aim and level the camera. Then I’d switch off Live View and take the shot (I couldn’t get the flash to fire in Live View mode, though I think there actually is a way). I also switched from a 24-70mm lens to a 70-200mm and moved all the way to the very back of the studio.
Above: I was happy where things were going, but I felt there was still something missing — I originally thought it would be cool just to see the front of the car lit, but the more I looked at it, the more I thought I wanted to see a least a hit of the windshield and side mirrors, so we rigged up another large strip bank and put it right over the enter of the hood. I knew as soon as I took the test shot above this was going to be what it needed. I had Brad jump back in the car and turn on the parking lamps (seen above), just to get an idea of where things were going. So far, so good, but we’re not quite there yet. NOTE: as I learned later, I probably should have stopped here. More on that in a moment.
Above: I thought it would be cool to see a highlight in the windshield and more of the highlights on the rear view mirrors and roof. I was half right. Here’s how it looked after we moved the 2nd softbox farther up the hood, closer to the windshield.
Above: I liked where it was going (and I liked the way the 2nd softbox looked reflected in the hood), so I had Brad move it back even farther, so it showed up 1/8 of a circle in the windshield. It was almost time to turn on all the headlamps (with Brad inside the car again), and zoom out just a bit to take in a bit more of the floor.
Above: Here’s the over-the-shoulder view from my shooting on the floor once we had all the lighting in place. You can really see the black strip in front of the car, and the white v-flats on either side and again in front of the car which is creating those strong highlights in the front.
Above: Here’s the rear view so you can see the placement of the two softboxes right over the hood and windshield. Also, if you look way back in the back, you can see me sitting on the floor, and the incredibly helpful owner of Studio 75, Dan, so has a gadget for everything!
Above: By the way — how do you move a car around in such a small studio like this? With wheel lifts (and McGuyver-like took in Dan’s bag of tricks). You basically put this lift under both front wheels — lift them up, and you can just slide the car pretty much wherever you want it. It’s how we did the dramatic side shot I posted over on my Facebook page.
Above: Here you can really see that black strip of cloth that got rid of the reflection under the grill (of course, you see it from this angle without the flashes firing, but from the low perspective and with the flashes firing, it went solid black).
Above: Once I zoomed way out so I could see more of the floor, another lucky thing happened. Where the white v-flat ended on the floor, the gray paint in the work area just happened to perfectly reflect the headlamps. Since I was going to half to paint over the white v-flat on the right side in Photoshop anyway, I could just paint over the crack in the floor and the white line where the white v-flat ended. So, besides turning up the power of the strobes a bit more, this is nearly the final shot. Just a little tweaking here and there with the lights.
Above: Here’s the final image, but it wasn’t my original final. After I posted it on my Facebook page, I emailed my automotive photography hero, Tim Wallace, and asked him for his honest opinion, because I really value Tim’s opinion (everything I’ve learned about shooting cars, I’ve learned from Tim), and I really want to get better at this. Tim said he liked the lighting overall, but he would change two things:
(1) He didn’t think I should have that softbox reflection in the windshield because it took away from the what the shot was about — the front of the car. And…
(2) He thought I should make the highlights on the front of the car brighter and more prominent.
Of course, I immediately did both (I faded the windshield reflection to where you can hardly see it at all). He wasn’t as crazy about the headlamp reflections on the floor as I was, so I toned them down quite a bit in this final version as well.
I had a lot of lucky things happen during this shoot (I like to call them “happy accidents”), but at the end of the day, I’m luckiest to have Tim Wallace as a friend that will give me his honest feedback, and I know that when he gives it, he’s trying to help me move further ahead, and that means a lot. He’s a quite a guy (beyond his extraordinary skills as a photographer and a teacher).
I still have a long way to go…
But it won’t be for lack of trying. I’m out in Vegas now, trying to set up yet another car shoot — this time borrowing one of Scott Bourne’s new Jaguars and heading out to a dry lake bed not far from here. Not sure if the timing will work out right (ya know, with Photoshop World starting on Tuesday and all), but hey — ya never know!
Hope all these behind-the-scenes shots helped
…and I hope you weren’t cringing as much as I was during the process. I knew it would take a while for me to get the lighting where I wanted it (it always does), but I will say this — it’s sure a lot of fun getting there.
Above: Here’s a behind-the-scenes video we filmed during the shoot, since it was my first time trying out the Canon EOS 70D (Larry and Mia were doing a training class on how to use this just-released camera, and I borrowed it for this shoot, just for the day), so it’s a first-look at the camera (good and bad), plus you’ll see more shots from the shoot, and some of the details shots I did using a Priolite flashhead and a smaller stripbank.
Today’s a really good day!
I’m out here a few days early with my wife Kalebra celebrating our 24th Wedding Anniversary, so no work today — just lots of fun (taking in a show tonight, having dinner at our favorite restaurant in Vegas, and staying up later than we should, cause the next day things get really crazy as we kick off pre-conference workshop day). I’m all smiles! :)
Have a great Monday everybody, and if you see Kalebra and I walking hand-in-hand through the casino on our way to dinner or a show, make sure you stay the hell away from us. LOL! Totally kidding!!! Cheers everybody!