It’s “Prune Your Portfolio” Friday
So what exactly is pruning?
Many of us have been posting our images online for years now. We started with a SmugMug account, a Squarespace portfolio, or a flickr account or 500px, or maybe even a custom portfolio site of our own, and we put up whatever our best images were at the time. Of course, over the years we’ve gotten better at photography and we’ve uploaded lots of newer, better images, right? In fact, if you were to look back now at those images you posted five years ago, you’d probably cringe, right? (I know I would — sadly I wouldn’t have to go back that far).
The problem is (and I was reminded of this vividly while doing some online research for a trip), that although our images are much better today than they were five years ago, there’s a good chance those cringe-worthy images are still alive and well on your portfolio page (or on Smugmug, or flickr or whatever). I ran across this so many times — I’d find a photographer’s site or 500px page and his stuff was amazing, but on page two it was…well…less amazing. By page three it was stuff he had done a few years ago and those images were just OK. Page four was even worse — you could tell he posted these when he first started, and they’re not bad, but they’re not real good.
The first question: Why is there a page 4?
It’s probably because you really haven’t thought about it in a while, and now you only look at page one where all your “best stuff” is, but other people often dig deeper, and the deeper they dig, they less impressed they become. For example, when I would see the front page of a photographer’s gallery and think “Man, this guy is good!” by the time I got to their 2nd page, I’d start thinking…“Wow, I guess he isn’t as good as I thought” and by page three I’ve lost all interest in this guy’s work because his stuff is getting worse and worse (and really, it’s just his earlier work, which just simply isn’t as good as his current work).
If your best work is on your first page (or first set of images), then what’s on your 2nd page? The shots that weren’t good enough to make the first page — where you put your best work. So, page two is your second rate work, right? My question to you is: “Why would you show anybody your 2nd rate work?” If that’s the case, what’s on page 3? See where this is going? Prune it big time, and leave them wanting more.
Don’t use this the “age old” excuse…
When I’ve talked one-on-one to photographers about this, the one persistent excuse I’ve heard is “I think potential clients would be interested to see how my work has progressed over time, and how much better I am today.” That only works for your mom. She’ll be proud of how far you’ve come. But a potential client is about to see some really cringe-worthy work from you — why would you chance that? What do you have to gain by keeping cringne-worthy pictures still up online for everybody to see? We know the downside. Where’s the upside?
That’s why I’m proclaiming today as “Prune Your Port Friday”
Take a few minutes right now — dig through your SmugMug account, your flickr account, squarespace, 500px — you name it and delete any shots that make you cringe even just a little. If you’ve got galleries that are more than a page deep, it’s time to prune. If you have shots in there you know aren’t that good, but for some reason you can’t explain it but you “just like ‘em” it’s time to prune (keep those on your computer. That way if you miss them, you can still look at them. Do this when you’re alone).
Those old shots aren’t helping — they’re hurting — and you’ll feel so much better after cleaning house a bit and leaving just your new stuff, your strong stuff, your best stuff out there for the world to see. This is who you are today as a photographer. This is what you’re capable of. This is what they can expect from you. This is the real you, now. Let them see the real you and what you can do. I’ll bet they’ll be impressed.
If you’ve got a lot of images, this might make a great weekend project, and man is that a perfect segue segueway for me to wish you an awesome weekend of pruning, and we’ll see you back here on Monday for a very important announcement (one that many of you have been waiting for, for…oh…about a year).