Yesterday we looked at my picks for the best Guest Blog posts from this past year, and today we’re continuing my “Best of 2016 on the Blog” with a look at some of the most popular posts overall.
Here are the 10 most popular posts of 2016:
1. GOOGLE AWESOMELY MAKES THE NIK COLLECTION PLUG-INS TOTALLY FREE AND EVERYBODY’S PI$S@D! When I announced that Google made the Nik Collection free, it started a stream of whining that I just was not anticipating. Then I realized, “Oh, I forgot. This is the internet.”
2. SCOTT’S TOP FIVE LIST OF EVERYTHING! (REVISITED) One of my readers tweeted that he’d love to see me redo this popular post from 2008, so I did it. It took a long time, but it was fun seeing how many of my picks had changed or stayed exactly the same.
3. A NEW PHOTOSHOP IS HERE!
I did a bunch of demo videos and explained stuff, answered some questions, and shared the scoop all about the new version of Photoshop CC.
4. “FIRST LOOK” FIELD REPORT OF THE JUST ANNOUNCED CANON EOS 1DX MARK II
I got to borrow a Canon 1Dx Mark II just before it was released to shoot a college bowl game, and an NFL game, and I shared a few shots and impressions from both shoots. Best sports camera ever (even though I’m still using my old 1Dxs. Still don’t have a Mark II yet. Tear).
5. IF YOU FEEL LIKE YOU’RE NOT GETTING BETTER AT YOUR PHOTOGRAPHY, COULD IT BE THAT YOU’RE “NOODLING” INSTEAD OF “PRACTICING?”
I feel like this was probably the most helpful post I wrote during 2016. It used a guitar analogy (which is why I’m playing an EVH guitar above), and it had two little 20-second videos (that are critical to the story), but the message could help you grow and improve as a photographer in a very meaningful way.
6. WHEN YOUR “TECHNICALLY CORRECT” PHOTO DOESN’T LOOK GOOD
I wrote about the difference between an artistic shot and one that is technically correct, and I used a shot from the New York Public Library as an example.
7. HOW TO REMOVE GLARE IN EYEGLASSES IN PHOTOSHOP
This is another Photoshop tutorial request from Twitter (it’s funny how the commenting workflow has changed. People read about a post on my Facebook or Twitter; they go read the post; then go back to social media to comment. I get it — we all want to comment where are friends already are). Sometimes a post here on the blog will get just one or two comments, or maybe even none, but then the Facebook post about that same blog post can have 100+ comments.
8. PHOTOS FROM MY 3-DAY PHOTO TRIP TO ICELAND
This post was me saying that had posted my Iceland trip images over on Exposure.co — I’ll save you from having to jump to that page, just to turn around and jump to Exposure, so here’s the direct link to the photo story on Exposure.co
9. MY CAMERA SETTINGS FOR SHOOTING FOOTBALL
I had been asked about them so many times, I thought I’d do a post and then when people asked about them on social media, I could just link them to this post. I didn’t expect it to get as much traction as it did.
10. SHOOTING WITH THE DOLPHINS (AND SOME REMOTE CAMERA STUFF!)
This is another one that I was surprised made it to the top 10 (even if just barely). It was about my awesome experience shooting with the Dolphins, and about how I used a simple remote camera set-up to get the shot you see above (from the Dolphins live Twitter feed during the game), and a bunch of others. Lots of behind-the-scenes shots. Such a blast!
Well, there ya have it — the top 10 from 2016. I might wrap up the year with one more “best of” on Friday, but it’ll already be February by then…so… ;-)
Hope your Tuesday is a really great one!
P.S.My new Lightroom on tour full-day seminar is kicking off in Boston on March 10th, and in Philadelphia on the 13th. Hope I get to see you there (here’s the link with details).
Hi Gang: it’s my annual tradition to kick off the New Year with a look back at the best, most popular, and most commented-upon posts of the previous year, (and if I don’t sneak this in before January ends, well…it would just be bad form, so I’m squeaking this in just under the wire).
Today we’re honoring my picks for “Best Guest Blog Posts of 2016”
It was an amazing year for guest posts, and I cannot tell you how hard it was to narrow it down to just ten, because it was one of our best years for guest blog posts ever!
By the way: If you’re wondering how many posts we put up in the course of a year, in 2016 it was 248 posts (Whew!). Also, in case you were wondering: I actually do write all my own posts with the exception of Guest Blog Wednesday and Free Stuff Thursday which are handled for me by the awesome Brad Moore, for which I am boundlessly grateful (thank you so much, Brad!). :)
OK, here we go for “The Best Guest Blog Posts of 2016” (in no particular order):
Stephen Bollinger (above)
His post, “See like a dancer” was inspirational, insightful, and included some absolutely beautiful dance (and sports) images, and his message is spot on.
Jeremy Cowart When There’s More Than Photography — Jeremy’s post about his dream to create “The Purpose Hotel” reminds us that we can think beyond our photography and grow in ways we never imagined. When you read this one, be sure to watch the videos in the post. This is so worthwhile. You’ll dig it.
Glyn Dewis His “Photograph Like a Thief” is a wonderfully empowering, informative, well-researched and illustrated story that will change your perception on so many things. Brilliantly done. You will learn a lot (and a lot about yourself).
Monica Carvalho Don’t let the first image in her post creep you out (even though it is a bit creepy) you’ll smile, laugh, and love her compositing, and her story. Very well done.
Alan Hess Alan’s post on Photo Releases for shooting concert photography, and his “day in the life” type of coverage of one of his photography gigs takes you “behind the curtain” to see a side of the business you rarely see. If you shoot bands, or dream of shooting concerts, this should be required reading.
It’s All About Perspective, Mike’s post about why you should be considering different angles, and even different lenses, to get more epic sports shots (and exactly how it’s all done, with lots of great behind-the-scenes shots), was so well illustrated, written, and received.
Sean Berry What a fantastic post! It was about Sean’s “first week as the photographer for the Dallas Stars” which he said, “was one of the craziest weeks in my professional career. In the span of 5 days, I became a new photographer.” First, great story. Secondly, his examples, videos, and the step-by-step GIF of how the group shot you see above came together, and all the post processing stuff is just absolutely outstanding. So, so well done, and a great read. You will love it.
There’s an incredible amount of knowledge, passion, inspiration and soul shared in these posts. I’m so grateful to all the photographers and Photoshop experts who shared their thoughts, teaching and ideas through the my Guest Blog program, and of course a big thanks and high-five to the awesome Brad Moore for wrangling, managing and producing them all. It’s a lot of work, and he runs it all like a boss.
Hope you enjoyed this look back. Tomorrow it’s the 10 most popular posts of 2016 — hope you’ll join me for that.
Hi gang, and happy Friday. Today I thought we’d do a simple lighting tutorial — one where we’re working on balancing the existing light in our location with the light from our flash so the image doesn’t look so much like it’s lit with a flash (even though of course we know that it is). We’re going to do this by adjusting our shutter speed to control the existing room light (the ambient light) behind our bride to get that perfect mix between it and the flash.
Above:First, here’s the final image
We’re not breaking any new ground here positioning wise — it’s a classic “Bride standing in the aisle” shot. The area behind her is dimly lit but we want to see it in our image (seeing the church she was married in is very important the bride), so we’re going to work to control the lighting in the background so we get a nice blend.
Above: Get the flash in position, then turn it off for Step One
This behind-the-scenes shot shows the simple, one-light set-up I’m using for this shoot. I’m using an Elinchrom Ranger Quadra, with one flash head running off a small portable battery pack and a small square 27 softbox. Of course, you can do this exact same thing with a hot shoe flash and a 24” Lastolite pop-up EZ-Box soft box (after all, they both create the same thing — a bright flash of light).
The flash is mounted on a lightweight regular ol’ light stand. So, why not a monopod mount like I often use? It’s because when you want a break between shots, you don’t have go looking for a place to lean it against or a table to sit it on — you just put it down on the floor, so it’s totally a convenience thing.
When I’m shooting on-location flash, I have a three-step formula for getting the look I’m after:
(1) Turn off the flash, switch your camera to Manual mode and set your Shutter Speed to 1/125 of a second. This is my standard shutter speed starting point when I’m shooting location flash. It’s kind of a nice, safe starting point that just works. Now move your f/stop until the meter inside your viewfinder shows your exposure is correct (it’s not under or over-exposed; it’s the proper exposure). On Nikons, this meter appears on the right side inside of your viewfinder; for Canon cameras, it’s along the bottom of the viewfinder. If you can’t get to an f/stop that makes a proper exposure (it can get pretty dark in a church), you may have to raise your ISO a bit, maybe from 100 to 200 (or 200 to 400).
Above:Now under-expose by around two stops
(2) Now, I darken the exposure by around two stops (so now I’m intentionally under-exposing. If my camera said that at f/2.8 my exposure was correct, I’d raise it to at least f/5.6 or higher to darken it by at least a full stop) and take another test shot. I’m trying to make the bride so dark she’s nearly a silhouette. I’m doing this because I want the bride lit with only the light from my flash — not the ambient light in the church. I want the ambient light to only light the area behind her.
I do see one problem with the shot above, and it’s that the background (the church) is a little too dark. This is where the Shutter Speed control comes in because it controls the room lights. Think of it as a dimmer switch for the church lights. If you need to turn up the lights a bit, all you have to do is lower the shutter speed a bit so lowering the shutter speed to 1/60 of a second would add more light behind her (as seen in the following image, where I did that).
Above:Now turn on the flash with a very low power setting
Once your subject looks like a silhouette, turn on the flash with a very lower power setting (like 1/4 power) and take a test shot (seen above). The light from the flash itself looks “OK” but the whole scene just looks a bit too bright and that keeps the light from mixing well so it doesn’t look really beautiful quite yet. However, you can really see the difference lowering the shutter speed from 1/125 down to 1/60 did — the church behind her is much brighter. In fact, I think it’s now too bright, so that was too big a drop in shutter speed, so I’m going to have to split the difference — trying 1/80 of a second. That will dim the background lights from where they are now. This doesn’t change the power or brightness of the flash — this just affects the background room lighting (remember the dimmer analogy).
Above:Another Behind the Scenes shot: I’m raising the Shutter Speed to 1/80 of a second and taking another test shot
So here I’m turning the camera to get a vertical shot and trying that slightly higher shutter speed of 1/80th of a second. I haven’t changed the power of the light yet at all — it’s still at 1/4 power.
Above: Here’s the shot and you can see we’re starting to get there. The 1/80th of a second seems like the sweet spot, so now if I make any changes, I’ll probably slightly raise or lower the power of the strobe itself to make sure the light isn’t too bright — a very common mistake and the thing that makes your shot look too “flashy.” If we want it to blend and look natural, it can’t look “flashy.” It has to make you wonder, “Is that lit with a flash?”
Above:Using Photoshop’s Camera Raw to enhance your lighting (you can do this in Lightroom just the same)
To make the lighting look even better and more dramatic, I edit it with Photoshop’s Camera Raw (or Lightroom’s Develop Module — they are the exact same thing), where I go to the Effects panel, and under Post Crop Vignetting I drag the Amount slider to the left (as shown here), which darkens the edges all the way around your image. This helps to create a more directional look to your lighting — it looks like the light is centered on your subject and it falls off to dark around here. It’s a simple thing, but it has pretty big impact.
Above:Adding a reflector
After looking at the previous image up close, I felt that the area around her eyes looked a little dark, so I had my First Assistant Brad Moore bring in a reflector to bounce some of the light from the flash back into her eyes. We took a test shot using the silver side of the reflector and it was just too bright and too harsh, so we flipped over the reflector to the white side and that did the trick.
There’s still a problem… Which someone pointed out when I posted the image on Twitter. They noted the bright area of light in the stained glass window to the left of the bride and pointed out that if this was someone else’s image and I were critiquing on our weekly show “The Grid” (where once-a-month we do blind critiques of submitted images), that I would point out that it was distracting. He was right — that’s exactly what I would have said, and so I used Photoshop’s “Patch” tool to remove it.
Above:To use the Patch tool to fix that bright spot in the stained glass behind her — take the tool and draw a loose selection around what you want to remove [as seen here].
Above:Then click inside that selected area and drag to an area with similar tones somewhere else in the image (as seen here where I dragged the selected area to a lower area of the stained glass.
Above:Now release the mouse, and it snaps back into place and the problem is gone! It really works amazingly well in most cases.
Above: I finished the image off with nothing but the standard portrait retouching stuff (removing blemishes, smoothing skin, etc.).
To finish up: I hope this article helped you “see the light” (totally intended pun) on two things:
(1) The shutter speed controls the amount of light in the room (if you wanted it completely dark black behind her, raise the Shutter speed to 1/200 of a second with strobes, and 1/250 of a second with hot shoe flash). And…
(2) your job is to balance the flash and the room light, while keeping the lighting looking soft and subtle by doing test shots and then looking at the shot and seeing if it looks too bright and thus too “flashy.” Less is more in situations like this, so if you were going to ‘under-light’ or ‘over-light,’ it’ll look more natural underlit (but the goal, of course, is simply to balance it correctly).
If you dig flash stuff like this, and you want to get more into lighting, here’s a class to watch this weekend — it’s called “Just One Flash”. It’s one of our most popular (and I love the instructor. So devastatingly handsome he is). Here’s the official trailer:
The Top Ten Headshot Photography Questions Answered with Peter Hurley Go out and start taking headshots! Join Peter Hurley as he brings you the answers to the top 10 headshot questions he gets asked the most. In this class you’ll learn how to chill out your subject, how to get started with a limited budget, how to make people look their best, and how to fix all kinds of things that come up during a shoot. From gear choices to working with clients, Peter doesn’t only provide the answers, he demonstrates how he works with live subjects, so you get to see it all from start to finish in a series of shoots with a variety of people. To really get the most out of it though, you’ve got to apply it, and by the end of the class you’ll be ready to get started.
In Case You Missed It Mastering Headshot Photography isn’t about the technical aspects of lighting or gear, instead it’s all about learning how to pull expression out of your subject. It all comes down to the communication between you and your subject, and you’re the one responsible for making it happen. Join Peter Hurley in his studio while he works one-on-one with a variety of different subjects and teaches you his favorite tips and techniques for connecting with your clients, building their confidence in front of the camera, and bringing out authentic expression.This is a must-see course for any portrait photographer!
If Your Goal Is Income from Photography, Your Approach MUST Be to Learn and Evolve — That’s Why I Teach Video for Still Photographers
A lot of pro shooters who are making their living with still images, along with shooters who are looking at photography as a source of income, can get discouraged with income potential these days. Sure, a bunch of people are making a good living, but it’s not as easy as it used to be.
A big part of the challenge is because so many people take pictures with their phones. And another challenge is that affordable DSLRs available at big box stores can capture some amazing images. There are all kinds of automation and intelligent algorithms in modern DSLRs and that help average shooters grab some really solid shots. Some could even pass for ‘professional’ images.
It’s no secret that making money as a photographer requires professionals to bring something extra to the table. There’s technique. Customer service. Unique style. Post processing skills. And there’s no question that an understanding of lighting can make your images stand out, especially if you know how to use speedlights or constant lights, and you have a real understanding of photographic principles like depth of field and composition.
The problem is human nature; how we want to learn and understand something and even “master” it, and then we want it to stay that way because we’ve mastered it. Look at the school system… You go there. You learn. You get a diploma or a degree. You finish learning. And then you get a job.
Things don’t work that way. They always change. And if you really did stop learning instead of making lifelong learning a part of your life, you will limit your potential and probably put yourself out of work.
I’m thrilled by all the learning that’s available online these days. — No, this isn’t a commercial for KelbyOne, where I have some excellent classes about lots of camera models and DIY money-savers for photographers. ;-) — It’s really my belief system. And it’s the reason I worked at Kelby Media for a decade, and now I’m out on my own, continuing with online training. I see the things that can be done to help photographers be better. To make a great living at photography. And I get EXCITED!!
I happen to believe that simple videos can be added to a still photographer’s business and make clients happier while future-proofing business for photographers. Whether or not you decide to go down that path, you need to do something to keep learning, growing, and staying ahead of the masses. You need to keep learning so you can always be better and smarter than (or at least as smart as) your competition, so you can stay in business and thrive. Lifelong learning will future-proof your success.
Before you freak out and start yelling at Scott’s blog, “Hey Becker!! If I wanted to shoot video I’d go to film school!!” Just slow down for a second and hear me out…
I’m not talking about crafting a film, or learning cinematic camera angles, or cinematic storytelling, or even editing. I’m talking about flipping the toggle on your DSLR while you’ve got a standard portrait setup, and just grab a few minutes of your subject talking. Granted, you’ll need to use constant lights instead of strobes, and you’ll need a better microphone than the one that’s built into your camera, but there’s not much more to it than that.
There’s a kind of very simple video still shooters are uniquely prepared to capture, and it’s in super high demand. In fact, you’re BETTER prepared to do this kind of video than a video production company is. And if you’re a photographer with a modern DSLR and a little experience with headshots, you have almost everything you need to add a simple, profitable service to a regular headshot session. No camera moves or film school techniques.
It’s no secret that video is a HUGE part of web based online marketing and social media. And just about every business out there, small and large, knows that they need professional looking videos for their online marketing. They understand that they can’t get away with smartphone shaky-cam videos.
What those businesses DON’T know, is that you don’t have to spend thousands of dollars hiring a video production company, to get talking-head videos. And most still shooting photographers don’t know that this kind of video is incredibly easy to deliver, and that you can charge hundreds of dollars for a little extra shooting time, tacked onto a standard headshot session. And whatever you charge for your headshots can more than double when you do this kind of video work.
What’s Really Involved and What Can You Charge? First you need to know what kind of video I’m talking about, and what kind of videos I’m NOT suggesting. Then I’ll give you the details so you can add it to your services list starting next week.
The videos I’m talking about are simple promotional videos for your business clients. Videos that are short and can be posted to a company website or social media or a YouTube channel. There are a handful of simple formulas or templates you can follow, to create something your clients will love.
And what I’m NOT suggesting is traditional video production. Things that require camera moves, multi-camera shoots, actors, capturing scenes, or anything approaching cinematography. My guess is, if you wanted to be a videographer, you’d start with film school training. The challenge is that there aren’t many sources of training out there that are designed to help still photographers understand simple business video capture without starting down the slippery slope toward film school.
Some of the formulas/templates you can follow to start making videos are talking headshots, product promotional videos, customer service solutions, and the incredibly powerful Facebook video ads category.
Talking headshots are essentially a standard portrait session with constant lights instead of strobes. Go ahead and do your regular portrait session, and then clip a lapel microphone on your subject, flip your camera dial/switch to video capture, and record the person talking about their business for a minute or two. There’s no need to spend more than $30 on the microphone, and if you already have some nice constant lights, all you need to do is capture your client with video. It’s pretty straight forward.
With product promo videos, you don’t have to be especially fancy. Start by shooting a bunch of good product stills. Then use those stills as visuals during a narrated description of the product. The key with video is movement, so you take one simple step beyond narrating a slideshow. The video should slowly pan or zoom with each image. This is called the Ken Burns effect and it’s a simple, engaging way to craft a professional looking finished video, by using your still shooting skill set.
Customer service videos are “gold” to some businesses. If you’re working with a client who has customers with a common question or problem, you can create a video that answers the question or solves the problem. Typically businesses have FAQ sections on their websites, but if you can create a video that uses the same ‘moving still images’ style as the product demo we just covered, customers will be happier. People are much quicker to watch a video than plow through a bunch of FAQs or a “knowledge base” on a website. And your clients will appreciate the drop in human resources needed to answer all those common questions.
And yet another simple style of video, is to create Facebook video ads. Consider that 70-80% of Facebook videos are watched with the sound off. That means still images with interesting pictures, paired with text on screen, are an incredibly effective style of Facebook video ad. And because of how people consume Facebook ads, photographers are once again positioned to gather the materials for great Facebook ad campaigns.
So what can you charge for these videos? Generally, hundreds. Assuming you charge over $200 for a typical headshot session, go ahead and add 150% to it. Consider that the going rate for professionally captured and produced video from a video production company is well over a thousand dollars, sometimes several thousand, if you charge less than a thousand, that’s a big savings for your client and solid income for you.
The only thing we haven’t covered here is editing. This is a lot easier than you might think, but you don’t have to do it yourself if you don’t want to. In the same way that some photographers invest in expensive, wide printers… large format printing could be done in-house or it can be handled by a company like Bay Photo, MPIX, Millers, etc. The same is true for video editing. But since learning video editing might take a little while, start out by using a hired editor while you look into whether or not you want to do your own editing.
I’d suggest looking for a local freelancer or someone online to help. And I’d suggest that you stay away from local video production companies because their prices will almost always be cost-prohibitive. They come at video from a much more involved perspective.
Should YOU Really Add Video to Your Mix? Maybe. If you’re primarily a landscape photographer, your clientele may not be in the market for video. If you have a style of still shooting and a reputation for a particular look, and that’s drawing a solid client base, there may be no need to add video to your mix. But if you’re a portrait shooter, or product shooter, and you have business clients, and you’re trying to stay ahead of the competition… adding simple videos that follow a standard template, could do great things for your bottom line.
Something I Learned from Scott A Long Time Ago – FREE Stuff When you look at online business, it’s getting more common over the past few years, but as long as I’ve known Scott, he has been doing this… To build a following, you have to give away good information. Scott does this all the time on this very blog. There’s The Grid. There are webinars and YouTube videos. KelbyOne is built on a foundation of helping people and I wanna be like that when I grow up.
With that in mind, I’ve started a website, YouTube channel, Facebook page, etc. all hoping to reach out to small business people who need help doing their own videos. And along those same lines, in December I launched a coaching service for professional photographers, to help them do professional videos for their clients and improve their bottom line.
Here’s A Bunch of Free Stuff on the Topic of Simple Business Videos I want to give you links to all kinds of stuff you can use to get going with video. This first set of resources has to do with simple video creation for promotional purposes. These documents and videos aren’t specifically targeted at photographers. Rather, they’re targeted at any entrepreneur who knows they need simple promotional videos and they want to tackle those videos themselves, in-house.
Here’s Even More Free Stuff that’s Normally Paid Content… In December I launched a small private coaching program to help photographers. This included a lot of personal Skype coaching, editing services for shooters who didn’t want to edit their own video editing, and some other stuff. At this point, there aren’t any more openings for this group PLUS, I don’t want this guest blog post to be a commercial for that group. But there are some great resources I created for this group that can be really helpful, and I want to give you access to some of this training for free. No strings attached. The link is below, but just a few things before we get to that.
The main training video is all about helping photographers create their own promotional talking headshot video. The idea is to help them (and you) do exactly what you need to, in order to capture a great promotional video for yourself, and then later turn that experience into a guide for when you capture clients on video, and coach them through their own promotional talking headshot.
There’s a section at the end of the video, that is dedicated to telling my clients how to package and upload their videos for editing. This won’t really pertain to you, so you can stop watching at that point.
Finally, because there are links on my clients’ page, to special resources for them, I’ve created a separate (similar) page on my site with the links I can share to the public, so you don’t need a password to access anything. So to get the training video and the other cool links, just go to LarryBecker.tv/kelby.
Above:Sadly, it has been a few years since an obvious clerical error or database corruption had the AARP accidentally sending me this card much earlier than was appropriate for someone of obvious youth. Of course, I quickly disregarded this travesty, but I must admit, for someone my age, that zip-away shopping tote offer was mighty tempting.
Now that I am apparently “Officially Old,” I thought it was time to share some of the Photohop secrets that I usually just share with other folks like me while having dinner at 4:30 pm. Here we go:
Note:Please read the headers (shown in red below) in “grumpy old man” voice:
The Fonts are too darn small!!! Go to Photoshop’s Preferences panel (on Mac, it’s under the “Photoshop” menu; On Windows it’s under the Edit menu — and shown above), and in the list of preference on the left choose “Interface.” Where it says ‘UI Font Size’ Small — click and hold on that menu and choose either Medium or Large, and now Photoshop’s own font will appear larger and easier to read throughout the program.
I can’t see my layer thumbnails!!! Go to the Layers panel; right-click in any space below your Background layer and from the pop-up menu that appear, choose “Large Thumbnails” as seen above, and it triples the size of the default thumbnails.
There’s too many darn tools! Go under the Edit menu and choose Toolbar. When the window appears (shown above), drag any tools you don’t want to see again from the left column to the right column. When you’re done, click done.
I can’t remember all these keyboard shortcuts! To change the keyboard shortcuts to ones you’ll remember, go under the Edit menu and choose Keyboard Shortcuts. Click on the little triangle to the immediate left of the menu that has the shortcut you want to change (this reveals all the items under that menu). Double-click on the one you want to change and type in the shortcut you want, based on people you play Bridge with (like Command-M for ‘Mildred’).
OK, there’s probably more, but I’ve gotta go — it’s time to go watch reruns of ‘Golden Girls.’ ;-)
Tomorrow on the Grid Join me and “old guy” Larry Becker at 4pm. We’ll be talking about Fiber and how to get senior discounts at McDonalds.