Posts By Brad Moore


Think like a digital ninja.
First of all I’d like to thank Scott and Brad for inviting me to write – I’m a big fan of what they do and how they empower the world to be better creators. Without people like them spreading the amazing wealth of information we have at our fingertips it would have been more difficult for me to migrate from a zoological career catching snakes in the Australian outback to where I am now – creating conceptual imagery for brands and magazines.

We live in a time where what we imagine, we can make – there has never been a better time to be an artist.  I wanted to take this opportunity to talk about my digital workflow in the hopes that you will find it useful.

I deal in high-impact imagery. I try to photograph ideas more than portraits – directing scenes and characters to tell a story. I started out as a photojournalist shooting first wildlife, then wild places, and now; wild people and stories. I have a background in retouching and compositing, skill-sets which I now leverage to create images that would be impossible to make happen otherwise. As far as aesthetic qualities, my work is characterized by contrast, depth, rich color and texture. I also incorporate compositing into many of my images, one of the components of a digital workflow that we’ll be dealing with here. Rather than talk about them, you can check out my images here.

Photography, particularly in the commercial world, has become far more than just shooting film and handing it off to the client. The digital revolution has not only led to the incredible democratization of creation we see today (I highly recommend you watch press pause play), but also an entirely new way to approach creating images.

The digital workflow allows us to create anything we can imagine. I can shoot elements in Africa, Australia and Southern California and blend them seamlessly so that the image looks like it was shot in one frame. For example, I just finished a campaign working with Art Director Jethro Ames and local ad agency Parkerwhite where I built 8 different images that communicate the beauty and heroism of athletes in moments of peak action. About half the talent we shot in a studio on green screen and the other half were on location – where the background was remixed beyond anything we could have achieved in a single frame. This allowed us to create scenes in the same way that a painter or illustrator would build a scene. It’s difficult to describe, so check out a highlights video we put together here:

I’m going to go over some of the fundamental elements in a digital workflow the way that I see them.

Green screen
I refer to it as green screen, but…


Brad here with some exciting news... In celebration of the overwhelming success of and response to Scott's new Lighting Recipes app, we're having a 24-hour app sale for all of the other Kelby Training apps!* Today only, for 24 hours, all Kelby Training apps that are normally $9.99 are on sale for $4.99. Take advantage of our biggest app discount ever, and tell your friends too! *Excludes Light It Magazine

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Brad Moore here again with another bit of news... Our latest iPad app, Scott Kelby's Lighting Recipes, just launched on the iTunes store today, and it's FREE! The cool thing is, it's not just a couple of lighting setups... There are 13 lessons in this app, showing you the finished image and production shots so you can see how each one is set up. Scott walks you through each setup, plus there are even bonus setups within some of the lessons! Not bad for free, eh? :) If you're looking for some of our other educational apps, you can see a full list of Kelby Training apps (for iPhone and iPad) right here, including Learn To Use Brushes in Photoshop, another app that was just release this past week. And if you like the Lighting Recipes app, make sure you check out Light It…


Light It. Shoot It. Retouch It. Live! in Atlanta & Tampa We only have two more US dates left for the Light It. Shoot It. Retouch It. Live! seminar tour... We'll be in Atlanta tomorrow, Friday March 9th, at the Cobb Galleria Convention Centre, and wrapping things up in Tampa this coming Tuesday, March 13 at the beautiful, historic Tampa Theatre. Leave a comment for you chance to win a ticket to one of these events (make sure you specify which one). Or you can still sign up for both of these by registering online or calling our customer service team at 800-201-7323. Win a Copy of The Digital Photography Book Part 4! Yep, we're giving away another cool book. This time it's Scott Kelby's Digital Photography Book – Part 4. It just came out this week and like the first 3 volumes, it contains over 200 of…


Thank you Scott and Brad for the opportunity to participate as a Wednesday guest blogger.  I’ve been a long time reader and consider it an honor to be included.  I thought I’d share the story of how I was able to find a niche market and turn my love of photography into a viable business. Many part time photographers have another full time job to pay the bills and can’t possibly give up a reliable income to start all over.  This was my situation and yet my journey is a little unique. In 2008 my wife accepted an international assignment in Paris, France. I resigned from my day job; we packed up our Seattle home and soon settled into a classic Parisian apartment a few blocks south of the Eiffel Tower. The “package” she received allowed me to concentrate full time on my photography.…