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  • Posts By Brad Moore

    one77 roof top_glass finalsm

    Why choose photography as a career?
    In general terms my interest started from a very early age, 7, but was first in the printing side of things, I loved the magic of the print starting to come up in the developer, to some degree the first part of my life in photography was very much based on the printing side and as such I still approach my work with the final print in mind when I shoot, looking at the tone and texture of a scene to light it so that I achieve as much as possible in camera but know what I will do in post edit to get the final image that I require, the image that I have in my head firmly before I even unpack the equipment and start the shoot.

    I worked initially within the newspaper industry as a printer, then went on to work as a photographer for some UK picture agencies shooting mainly press related and editorial work. At the age of 20 I made a drastic career move and joined the Royal Marines, serving 6 years before moving back into media as senior operations manager for Virgin Media. Just over 4 years ago I was made redundant, and at this point I took a long hard look at my future and decided to move back to photography. After a long 5 days drawing up my business plan, Ambient Life was born. A lot of people don’t realize when they look at my client list and my work that we started just 4 years ago and that what we have achieved so far has all been done in the last 4 years… From that point I have not looked back.

    How has photography changed your life?
    I count myself as very fortunate that I do something that I simply love, I get paid well for my work and also get paid to do something that I am extremely passionate about, the old adage that if you do a job that you love you will never work another day in your life is very true in my case. I see the world I think slightly differently than others, and as a photographer that is a key gift I feel. I travel the world and work with some amazing people and see some amazing sights. Sure it is very hard work, and there is a lot of pressure that people don’t always appreciate, but it’s what I was born to do and I think if you are lucky enough to find that one skill that you were born to do, then life is somehow complete…

    You have spoken previously about being self taught in photography – how did you teach yourself?
    I did what I believe is the best thing to do in learning photography, getting out there and shooting stuff, even if it’s just to see what something looks like photographed… Looking at light… no camera required, trying to understand light and how to use it to create a scene that you want, shape it and change its property for the photographer’s benefit. I think that photography is a little like riding a bike, you need to get on the bike and start riding and falling off, not reading books about it only…

    There is no secret. It’s a case of learning your craft and exploring the possibilities yourself as this will often be the building blocks to you developing a strong style of your own.

    What are your secrets to obtain such a strong style of images?

    Rick-Sammonsm

    Getting Ready for 2012 - Or 12 New Year’s Resolutions for Photographers When my friend Brad Moore at Kelby Training emailed and asked me to do a guest blog post about getting ready for 2012, I said, “Absolutely.” That’s after I said “thank you" to Brad, Scott and RC for thinking about me for this post. Saying “thank you" is important. More on that topic later in this post. I said “Absolutely” because that’s exactly what I have been doing for the past few months. As a photographer, professional or enthusiast, you gotta plan ahead. After carefully considering the many things we, as photographers, need to do in the planning process, I picked my top 12 recommendations for 2012. Here goes. 1. Set goals If you don’t set goals, you really don’t know where you are going - and how you are going to…

    unboxing_hero_text

    Check out the B&H Unboxing Video Contest! All you have to do is put together a video of yourself unboxing something from B&H and upload it for your chance to win a Canon 5D Mark II DSLR camera, Kodak PLAYSPORT Zx5 video camera, or Sony MHS-FS1 Bloggie camcorder! Of course, the more creative you get, the better chance you have of winning! Here are a few examples of videos that have already been entered... http://youtu.be/x8Fj5cRTui0 http://youtu.be/3QkPnP7Ty8o http://youtu.be/AImlyEmZDMQ http://youtu.be/Z1lPOXFGDJM The deadline for entries is January 2, and you can find all the info you need over at B&H. Good luck!

    Hey gang, Brad Moore here with a few very quick things for today... Photoshop Down & Dirty Tricks for Designers If you missed our Photoshop Down & Dirty Tricks for Designers webcast last Thursday with Corey Barker and Scott Kelby — or if you watched it and just loved it beyond belief — it's now available on KelbyTraining.com. Corey does a couple of really cool tutorials including the "Virtual Paint Gun." Speaking of Corey's book, remember that if you order a copy between now and the end of December, you'll get 3 free grab bag DVDs with your order and Corey will sign your book! Kelby Training App Sale We're currently having a sale on a bunch of our apps. All the details listed right here: LR3 Presents: $8.99 (10% discount) CS5 Crash Course: $7.99 (20% discount) LR3 Crash Course: $7.99 (20% discount) Scott…

    Keatley_xmas_2011_FINAL-NATIVE-RGBsm

    Myself, my daughter Isla, my wife Nichelle, and Oliver the Pomeranian in our 2011 Christmas family portrait Merry Christmas and Happy Holidays everyone. Four years ago, my friend Jessica asked me to take a picture of her and her boyfriend Brian to send out to friends for the holidays.  This was not really the type of thing I typically do, but Jessica is a good friend and a really creative person, so I agreed.  It would be fun.  Jessica happens to be an amazing producer with a great sense of humor, so I knew it wouldn't be your typical family portrait. When the shoot day arrived, the studio was filled with bags of old sweaters, tights, tutu's, suspenders and some pretty funny props.  It looked like tacky Christmas threw up all over the studio.  It was awesome. It didn't take long until I was…

    Animoto Pro has joined with NAPP (National Association of Photoshop Professionals) to create a very special combo offer – now you can get both for the price of one! From December 16-18, just sign up for one year of Animoto Pro at $249 and you’ll also get a one-year membership to NAPP (good for renewals too). Act now and tap into the power of these two amazing resources that will forever change how you approach your photography and your business. What is Animoto Pro? Animoto Pro is the tool photographers everywhere have embraced to turn their photography and video clips into custom HD videos injust minutes. Animoto Pro lets you spend more time doing what you love – shooting and editing amazing photos. What is NAPP? You don’t have to be a Photoshop pro to join NAPP, but you’ll become one when you do.…

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