Posts By Brad Moore

Hey guys, Brad Moore here with some exciting news… Scott Bourne over at Photo Focus has named Scott Kelby as the Photographic Educator of the Year for 2011! Scott (Kelby) was super excited, and of course very honored to find out about this. When I saw it, I was really happy for him and wanted to share it with you all as well.

Please join me in congratulating one of the most entertaining, talented, and engaging teachers I know, Mr. Scott Kelby!

Hey gang, Brad here with this week’s pimpy goodness :)

3 Free DVDs with Down & Dirty Tricks Purchase!
Corey Barker’s
new book, Photoshop Down & Dirty Tricks for Designers, is officially sold out on Amazon, but we still have some available here! The elves in Kelby’s Workshop have put together a cool holiday deal…  From now until December 31st, when you buy Corey’s new book, you’ll get 3 free DVDs whether you’ve been naughty or nice.

No codes or special links necessary. Just purchase Photoshop Down & Dirty Tricks for Designers and our elves (aka shipping team) will select 3 DVDs to include in the box – no catches!  Well, ok, there are a few catches… We get to choose the DVDs, they will be from our sale-priced DVD selection, Santa’s watching so no returns, trade-ins, special requests or whining is allowed. But hey! That’s still a whole lot of extra training. Plus, if you already own one of the DVDs you get, you now have an instant re-gift!

Corey’s also been busy signing books, so if you order his book this month, it will come autographed!

Retouching Week
There are still two more sessions you can check out during Retouching Week! Tonight at 6:00pm EST, The Photoshop Guys will be answering all of your questions. Then tomorrow RC Concepcion will be joined by special guests Calvin Hollywood and Evangeline Cooper to talk about studio photography and retouching “with a European flair.” You can tune in live over at If you’re a NAPP member, all of these videos will be available on the NAPP member site :)

Just a reminder that this coming Saturday, December 10 is the official day for Help-Portrait all around the world! If you haven’t already made plans to host or be part of one, check out the Help-Portrait Community site to find out where you can help. And if Saturday doesn’t work for you, don’t let that keep you from doing something another day!

Westcott Contest
Our friends over at Westcott are giving away a Bag Of Westcott (BOW) gear right before the holidays! Anyone can enter before December 21, and winners will be announced the next day. All you have to do is go over to the Westcott Blog and fill out an incredibly short/easy survey!

Lastolite Rebates
To help promote Joe McNally’s new book, Sketching Light, Lastolite is running rebates (up to $50 back in Visa gift cards) on his entire line of products. And, later today they’ll be posting more rebates on all of their TriGrip products and all of their Ezybox Hotshoe products (up to $30 back).

B&H Rebates & Promotions
Speaking of rebates, did you know that you can shop the B&H website through their special rebates and promotions page? Pick a category and start browsing to see what kind of deals you can get on gear (you know, like that new camera your significant other totally wants for Christmas that you swear isn’t for you ;) )!

That’s it for today. Have a fantastic Thursday!

In the beginning…

A really long time ago there was a Photoshop book published by an up-and-coming Photoshop trainer, you may know his name; and it was called Photoshop Down & Dirty Tricks. I remember I saw the book on a colleagues desk. I was working for a newspaper in Bradenton, FL not too long after I had graduated from the Ringling College of Art and Design in Sarasota, FL. I was immediately intrigued and started flipping through it and was amazed at how simple this stuff looked; I knew I had to have this book.

I was so excited that I went to the bookstore that day to get my own.  Remember, this was at a time when Photoshop training wasn’t nearly as ubiquitous as it is now; especially cool stuff like this. I actually still have my original copy. The point I am trying to make is that this was when my eyes started to open. I was realizing what was possible and eagerly studied through every tutorial, some of them several times. Not because I didn’t get them, but because I would experiment with several different images. I would even mix up tutorials throughout the book into ways I had not thought of before, and that is what made the difference.

I already had a desire to learn Photoshop, but I had never truly been inspired to learn it. In the profession I was headed into, I needed to know the software. There was a lot of training material on learning the nuts and bolts of the program, but nothing out there really gave you that spark to take it to the next level.  I was hooked and hoped that another one would come out soon.

It seems I wasn’t the only one who thought the Down & Dirty book was great! The series went on to become a tremendous success for Scott Kelby, he continued with several installments as newer versions were released up to CS, and they were also available in a Photoshop Elements series. However, with the swift proliferation of digital photography, Scott has begun concentrating his efforts into his deep passion for photography; and I think you all know how that has worked out. That doesn’t mean the popularity of the series waned, because the books had continued success long after newer versions were released. However, fans were left wanting more!

A New Era

In 2006 I was working at a large-format printing company as the lead designer and production manager. Unhappy with my job, I spent my days working there and spent my nights pouring over Photoshop books, experimenting with Photoshop. I was doing everything thing I could to master the program and figure out how to do cool stuff with it. I was even getting consistent freelance work and word was getting around. I had been a NAPP member for years, had already attended at least 6 Photoshop Worlds, and won a couple Guru awards.  Then the opportunity of a lifetime landed on my computer screen. NAPP posted a video on the NAPP member home page of the Photoshop Guys: Scott Kelby, Matt Kloskowski, and Dave Cross basically posted a casting call for the next Photoshop guru. I knew this would be my chance, but was my work good enough? I hadn’t had the best professional resumé up to that point but felt really good about what I could do with Photoshop. I put together a whole promo kit and sent it in; this got me an interview with Scott himself at Photoshop World in Vegas. Real one-on-one time with the man whose books I had stacked on my desk. Nervous as I was, the interview couldn’t have gone better and a week and a half later I was offered the job.

Now I was in the big leagues! For a lot of designers, this was the big show. Seeing every day the people I had only seen at Photoshop World and at seminars; this was crazy. It took me a while to adjust, but I eventually found my groove and was producing content that people really enjoyed. I did my best to come up with new, fresh stuff because I knew designers were bored with what was out there. I knew, because I was one of them. I knew I wanted people to feel that same energy I get when an idea starts to take shape. Creativity comes in spurts! It’s like when people meet a comedian in public; people always have the urge to ask them to say something funny right then. If you are a creative designer, you know that some days, ideas come together in seemingly magical ways. Other days you just want throw yourself on your Wacom pen. As I got more creative with my content, things started getting noticed, and I was starting to build a modest fan base that were closely following my work.

All the while this is going on; the fans were still craving more from the Down & Dirty book series. It had been quite a few years since the last one. In 2009, Scott Kelby decided to bring the Down & Dirty series out of retirement to write a new version for Photoshop CS4. This time, I was extremely honored to be asked by Scott, to write a special 3D chapter at the end of the book. 3D was a new thing in Photoshop, and he saw how much fun I was having with it. In addition to coming to work for him, this was another dream come true! He was now asking me to contribute to one of his best-selling books. Though on hiatus for a few years, this book proved the series is still loved by fans and they immensely enjoyed this newest edition. It also prompted a reboot of the Photoshop Down & Dirty Tricks seminar, which Scott and I both taught on the road throughout 2009 and 2010.

After 5 years, contributing to the CS4 Down & Dirty book, doing the Down & Dirty Tricks section of the Photoshop User magazine with Felix Nelson, and helping to teach the Photoshop Down & Dirty tricks seminar tour, I have been given the opportunity to author my own book. Not just any book, Scott decided to pass the Down & Dirty torch to me and allow me to completely write a reboot of the franchise called Photoshop Down & Dirty Tricks for Designers. I was beside myself! Here I am, this guy that pretty much got started early in my career with this series, and now it comes full circle. I now get the opportunity to inspire others with the same kind of thing that inspired me. That seems to be the real question: How do you inspire with what inspires you? I hope you will have a look at this new book and see! Even if you are not a designer, you are still a curious human being. Have a look and see how ideas come together and learn how to see things differently.

Here are some examples from this newest edition. I not only wanted to include typical design stuff like text and graphics, but wanted to show you what you can really do with photographs as well. Whether it’s a stock image or my own, as a designer, I see photos as merely components to my overall designs. I often shoot things for Photoshop knowing I am going to do with it later, but rarely actually what I will use it for. An example would be these two images. You can see how they started as simple studio shots and then became fully realized concepts. These are step-by-step in the book!

Here are some other couple examples that include text. The Musketeer image was inspired by the film Three Musketeers that was just in theaters recently. It demonstrates building an image out of several parts to create an overall title effect. The chrome logo was inspired by the logo for the new car from Fiat. It is pretty much created from scratch and the book lays this out step-by-step same as the Musketeer image.

Lastly, I just wanted to share a couple examples from the new 3D chapter. I am really excited about this chapter because it’s jam-packed with cool stuff. Like this first one with the paint splash, looks 3D huh? Well, it is actually a 2D photo and text converted into a couple flat 3D Postcards and positioned to give that illusion.  In the other example, I have a fully realized 3D logo built entirely in Photoshop complete with lights, reflections, and shadows…and the book covers it step-by-step!

Well, there we have it! Just a sampling of the jaw-dropping techniques you will learn in this new edition. Hopefully the Down & Dirty series will continue to live on to inspire a new generation of designers. I think Scott started a phenomenon in this series and I’m so very blessed to be a part of its legacy. Most importantly, it is you that I hope enjoys it most. After all, it is you for whom it was written. Take this road map and find that eureka moment!

You can keep up with Corey over at and order Photoshop Down & Dirty Tricks for Designers at

Hey gang, Brad Moore here, and I just wanted to let you know about something really awesome…

The team over at Fstoppers have put together a contest in search for the best Behind The Scenes videos out there, and they’re giving away over $21,000 worth of gear to the winners, including cameras, lights, softboxes, camera bags, and more!

Plus, Scott Kelby is one of four judges picking the winners!

They’re looking for videos that are creative and extremely informative, so don’t go thinking you have to put something together that looks like a Hollywood movie or some big production.

Even if you’re not that experienced with shooting videos, use this as motivation to get out there and try it out! It’s becoming more and more important for businesses and promotion every day, so why not let this be your jumping off point? Just grab an iPhone or HDSLR and go shoot!

The deadline for the contest is December 31, 2011, so make sure you get your entry in before then. Good luck!

Hey gang, Brad Moore here with the latest news and updates!

Corey’s Book Is Here!!
That’s right, Corey Barker’s Photoshop Down & Dirty Tricks for Designers has finally arrived! Corey has been furiously signing away over the past couple of days so that all the pre-orders can be fulfilled. You can pick up your copy right here!

Next Week Is NAPP Retouching Week!
Next week is a special week, with a live webcast every evening at 6:00pm EST featuring The Photoshop Guys (plus special guests) showing you a variety of retouching for different scenarios. So tune in each evening for Wedding Retouching, Digital Makeup, The Next Level of Retouching, Audience Q&A, and get Tips from the Industry with Calvin Hollywood and Evangeline Cooper! You can see the full schedule right here!
We’ve had two killer additions to the library recently…

First up, check out A Day With Joe McNally. Join Scott Kelby as he visits Joe McNally at his house/studio to talk with Joe and his studio manager, Lynn, about what goes into preparing for a shoot. Then, go on location with Joe and his crew, and watch as Joe crafts amazing images as only Joe can!

Next, head out to Copper Mountain, Colorado with Tom Bol in Winter Sports Photography! Tom takes you through everything from his gear guide for shooting in extreme temperatures, to getting powder shots, to shooting action sequences and more!

More from Tom Bol
Speaking of Tom Bol, his book Adventure Sports Photography from Peachpit Press just started hitting shelves. You can pick up your copy from Amazon, Barnes & Noble, or anywhere else kick-butt books are sold :)

He’ll also be doing a webinar with on Outdoor Adventure Shooting from 2:00pm – 3:00pm EST on December 13! It’s free to sign up, which you can do right here.

Kelby Books On Sale at Barnes & Noble
Peachpit just informed us that now through January 10, you can get 30% off Scott Kelby’s Light It. Shoot It. Retouch It. book, and The Digital Photography Book! In addition to that, Matt Kloskowski’s Photoshop Compositing Secrets is on sale for 20% off through January 18! Just visit your favorite Barnes & Noble to take advantage of these deals :)

That’s it for today. If you’re coming to the sold-out Light It. Shoot It. Retouch It. seminar in Washington, DC tomorrow, be sure to come up and say hi!

Hey everyone, Jeremy Cowart here. A little over 2 years ago, I launched an idea here on Scott’s blog called Help-Portrait. I had no idea if it would fly or not. But it was worth a shot. 3 years later, photographers around the world have embraced the idea and have reached out to their communities and made a massive impact in helping and serving others.

And with the growth and success of this idea, I’ve had to grow the Help-Portrait team to continue making it all happen. People seem to think that it’s just me running this organization, but that couldn’t be further from the truth. There is a truly remarkable, selfless, all-star team of people around me that are helping make Help-Portrait happen. They are working year-round on making Help-Portrait a success and I’m constantly inspired by them. So I wanted to take this opportunity for you to get to know them a little bit and see why they’re so awesome.

So without further ado and in no particular order, let me introduce you to my Help-Portrait team!

Name and your job title/role for Help-Portrait:
Kyle Chowning – Executive Director + Board member – Oversee the overall planning, development and execution of the Help-Portrait operations

What’s your favorite moment from your Help-Portrait experiences so far?
My favorite moment was the first year, when we worked tirelessly to pull off the very first Help-Portrait. I remember stepping back and watching hundreds of people come through our event getting their picture taken—often for the first time in a very long time, or ever, and seeing the smiles on their faces. They were so appreciative. Truth is, they were doing more for me that I was doing for them. Easily one of the most memorable days in my life to-date.

Why do you believe so much in Help-Portrait?
Not being a photographer myself, I believe in Help-Portrait not because of what it does for the photography industry, but for the subjects: women who never felt beautiful, knew they were beautiful; homeless people who were typically avoided, engaged and became rock stars, even if just for a moment; lack of confidence turned into confidence; shame turned into pride; rejection turned into acceptance; sadness turned into excitement; hopelessness turned into the promise of something new; unemployed and homeless now had a professional portrait to share with prospect employers; the list could go on and on. All of this happened with a simple click and a print. Who wouldn’t want to be a part of that story?

Why should others get involved with Help-Portrait?
If you’re a photographer…