Posts By Brad Moore

First off I’d like to thank Scott and Brad for giving me the opportunity to write today’s Guest Blog. I’m really very proud to be the first German on here, after meeting Scott this year in Cologne in Germany on his ‘Shoot it, Light it, Retouch it’ tour. (Or has ‘Calvinizer’ Calvin Hollywood maybe also written a contribution!?!?)

Well, OK, just to be sure, I won’t talk about photography in today’s blog. Instead I’ll devote my attention to the topic of Computer Generated Imaging.

The first time I came across CGI was about 4 years ago. I was so fascinated that I immediately gave up my job as advertising director with a major company in order to be able to concentrate completely on my own creative work.  In 2009, along with my partner Thomas Bach, I set up a studio for photography, CGI and post production: we called it the ‘bildbotschaft’, which you could translate as ‘the message of the picture’ but also as an ‘an embassy for good pictures.’

For me CGI is just like painting. The only limitation is your own imagination. Practically it is possible to use any motif you want to work with. Any object can be built up as a 3D model; then decide on any material you want, set up your scene, position your camera where you want it and light everything exactly as you imagine it should be lit. So many possibilities are available that you don’t have in photography (when taking pictures of the real world). The scope is endless. The whole world is yours – to do with it what you wish. There are just no limitations.

I have just finished a motif which shows an ‘Italian leaf blower’.  I should mention that in Germany all the vehicles used to clean the streets of a town or city are orange in colour, but you won’t generally see a Lamborghini used to clean leaves off the streets ;-)

This motif is entirely realized using CGI, i.e. all the picture elements (vehicle, surroundings, leaves) are built up from polygons. In the pictures below you can see the respective polygon model, a lighting realisation without materials, and the materials selected.

For CGI  I work mostly with Cinema4d und VUE Infinite, which I find is a good combination for almost all the tasks. After rendering, of course it goes into Photoshop to give it the appropriate look… for CGI in particular, you can’t work without Photoshop.

To spark your interest in Computer Generated Imaging even further, here are another couple of motifs that we created last year:


I call this picture ‘highway exit amusement park’. It is a composite, made up of CGI elements and my own photographs. You can also find this beautiful and amusing picture in the book Graphis Photography Annual 2012, The Best of International Visual Communications. Winning this award is also something I’m particularly proud of this year.

Some of you, I’m sure, already know my light bulb motif.

About a year ago The National Association of Photoshop Professionals (NAPP) chose this picture as ‘Image of the Week’.

Beauty and the Beast (Autounion Type D)


And another NAPP ‘Image of the Week’: ‘Aviatophobia’.  I remember there was some discussion on the web and in Corey Baker’s blog about how I had created this picture. The answer is: CGI.

FullCGI of my Riva BG Viper II

Just 3 images of my series entitled ‘Designer Drugs’, which I created as a free artistic work in order to offer a new visual interpretation of designer drugs.

Here is my Rollercoaster. And I am still looking for a couple more volunteers to take a ride on it.

If you enjoy my work and would like to see more of my pictures, then I’d like to invite you take a look at my NAPP Portfolio or to visit my website at

I look forward to future contact.

P.S.  Just to finish, I’d really like to answer a question: Brad asked me in preparing for the blog whether I at the beginning of my work already know what the picture will look like in the end. Well, Brad, I’d so like to answer that question with a ‘yes’, but the truth is that all my pictures develop as I work on them. Which is also really good!

Hey gang, Brad Moore here with lots of news and updates!

Help-Portrait on The Grid TODAY at 2:00pm
Tune in live today at 2:00pm for a special episode of The Grid with Jeremy Cowart! Jeremy’s dropping by to talk about Help-Portait, the movement that encourages photographers to give back to their community by helping people in need. You can find out more at and by tuning in today at 2:00p!

Down & Dirty Tricks for Designers Available for Pre-Order
Photoshop Guy Corey Barker’s first solo book is at the printer and will be in-stock soon. Down & Dirty Tricks for Designers is jam-packed with amazing design tips in CS5 and it’s really one of the first books of its kind because it’s all about design. Whether you want to create eye-popping commercial effects for client projects or take your own photos and turn them into something mind blowing, it’s covered in Corey’s new book. Reserve your copy here and we’ll ship it to you as soon as it arrives (early December, well in time for the holidays).

11-28-11 is Cyber Monday. Mark Your Calendar Now. It’s Gonna Be Big.
You’ve heard of Black Friday, the biggest shopping day of the year, right? Well meet the online equivalent: Cyber Monday (the Monday after Thanksgiving weekend). We’re pretty much going to be giving away the farm with kick butt deals on books, DVDs, online classes, NAPP memberships and Photoshop World. Get a sneak peek here and then come back on Cyber Monday and get a killer deal or two on the world’s best Photoshop training.

Light It. Shoot It. Retouch It. Live!
Scott will be bringing his tour to Seattle this coming Monday, November 21 and Washington DC on Dec 2. There are only two more dates left for the tour this year, so make sure you sign up now!
The latest addition to the library is Scott Kelby’s Crushing The Composition class. We’ve already gotten a ton of great feedback from viewers saying it’s changed the way they approach photography! Check out this video about the class:

Manfrotto School of Xcellence with Drew Gardner
When The Grid is finished today, make sure you check out Drew Gardner’s webinar, Traveling Light, at 3:00p Eastern, for hints and tips for photographers traveling by air.

Topaz 5 Webinars
Topaz Adjust™ just got better! The just-released Adjust™ 5 features an intuitive selective brush, 5 preset collections with over 100 new presets, preset stacking,  transparency control, a new finishing touches tab and lots more! These new productivity-increasing tools offer you a more professional workflow experience with unlimited flexibility and customization. Head over to for the webinar schedule, and join Nichole Pascal as she introduces you to the new tools, improved interface and all that Adjust™ 5 has to offer!

That’s it for today. See you at 2:00pm on The Grid!


Am I good enough? It’s a question that I have often asked myself.

When I am entertaining the idea of a new venture or project, a leap into unfamiliar territory, the question pops into my head accompanied with an all too familiar physical sensation of tightness in my chest and the palpable quickening of my heart.

Can I do it? Do I have what it takes to make it happen?

I was examining the answer to those questions while doing an exercise in which I needed to create a timeline beginning from the completing of high school to today. In it, I needed to document my professional life as well as my personal life and note the high points and low points of both.

Admittedly, I didn’t look forward to this exercise, because the thought that immediately came to mind were the myriad of disappointments and the many “what if only” moments that have frequently peppered my thoughts. The thought of putting pen to paper and documenting such times and sharing them with a class wasn’t appealing to me. I had always kept such thoughts to myself, fearing that the discovery of them would reveal me as a fraud, a failure.

After several weeks of procrastination, I pulled out some poster board, markers and a ruler and begin creating a timeline, breaking each board into increments of 7 years, marking significant dates such as graduating college, getting my first job, my first publications, beginning a podcast and leaving a good job to begin life as a freelancer. Accompanying those events, were moments in my personal life including my parents divorce, my own marriage and the purchase of my first home.

I placed green dots on the moments that provided me the most joy and yellow dots for those times of deepest frustration and despair. I linked these with a drawn red line, which created a visual graph of the ups and downs of my emotional life.

I was surprised by what I saw in front of me. On the page, I saw what I had managed to accomplish in my life, especially in the last few years, which included writing two books and managing to remain self-employed after five years. Despite the fact that I had been rife with self-doubt and insecurity, I had nevertheless managed to accomplish some wonderful things. I had created opportunities for myself that were challenging and exhilarating.

Yet, I hadn’t been seeing it. I realized that I had been fixated on those things I hadn’t done. I was lamenting where I thought I should have been rather than appreciating where I was. I was so busy comparing my insides to other people’s outsides that I couldn’t see the forest for the trees.

When I looked at the moments that brought my greatest levels of happiness and satisfaction, they were always moments when I felt challenged. During such times, life wasn’t about the dull, predictable routine. It was about facing the unknown and unpredictable and discovering what I was truly able to achieve and accomplish. More often than not, I surprised myself by what I could achieve with the experience and skills that I already had.

Luck and good timing inspired some of these accomplishments. Others happened from thoughtful planning and dutiful footwork. Then there were those choices that were made when the thought of continuing to say no to myself was both unacceptable and unbearable.

The times when I felt most depressed where during times when I was overextending a welcome, with a relationship or a job. Though each job had proven challenging and satisfying, there eventually came a time when I wanted something more and the reality was it wasn’t likely to happen if I stayed put. Yet, I would delay making a change, seduced by the perceived security of a bi-weekly paycheck and benefits. I could just continue to fantasize about an imagined life.  That wouldn’t cost me anything. So, I thought.

But the longer I stayed in that comfortable setting, the more uncomfortable I became, the more dissatisfied I felt.

Yet, when I would think of making a change, the question of whether I was good enough, prepared enough to make such a decision would arise. And the more I said no to myself, the more miserable I became.

When I looked at my life on paper, I saw that during those moments when I felt most fulfilled and happy, I was never completely ready to make a change. I hadn’t done some kind of personal inventory and declared myself complete vetted and certified. I just decided it was time to do it and I just did it. I leapt into a world where the only certainty was uncertainty.

And when I faced the inevitable problems or crisis, I would figure them out and keep moving. Even when failure seemed imminent, I kept moving. Even when I felt like everything was ready to fall apart, I put one foot in front of another and did the next thing that needed doing: putting the next word on the page, picking up the phone and making that call, saying yes when everything inside me was telling me to say no and crawl back under a rock.

Those terrible feelings didn’t disappear. They were still there, feeling as real as anything, but they were no longer standing in my way.

I wish I could say that every day, I have this clarity of thinking. I don’t. There are days when the feelings get the better of me and I’m a worthless mess. Then there are the other days, when I quiet those voices enough to get the next thing done and I make progress and good things begin to happen as a result. They might not happen on my timetable, but they eventually do happen.

The answer to the questions of whether I’m good enough or whether I’m ready enough have never gotten answered when relegated to the confines of my own mind. The answer only comes when I have made the choice to do something different, to take the risk and face the possibility of personal and sometimes, public failure. The answer manifests itself not in words, but in the work or project or challenge I make the choice to take on.

Some of these things turned out better than others. I achieved tremendous successes and have experienced some embarrassing failures. There were times when I received warming praise and other moments when I was subject to withering criticism.

But in the end of each effort, I have always felt the satisfaction of knowing that I made a choice that affirmed what is good about me and the talents that I have been blessed with.

Today, I’m good enough to get the things done that need to get done. What happens after that is often out of my hands, but if the past is any indication, there are good thing ahead for me, whether I feel I’m ready for them or not.

Ibarionex Perello is a photographer, writer, educator and host of the popular interview show, The Candid Frame. He is the author of Chasing the Light: Improving Your Photography Using Available Light.

Brad Moore here with the latest news. Here we go:

Jeremy Cowart’s LifeFinder Tour
Jeremy Cowart is hitting the road for a few weeks, bringing his LifeFinder seminar to a city near you. For $179, you’ll get an 8-hour day with Jeremy, plus his LifeFinder DVD, and you can bring someone who needs it most! Dates are below, and you can find all the info at

11.28 – Los Angeles
11.30 – Dallas
12.02 – Seattle
12.05 – New York City
12.07 – Chicago
12.13 – Nashville
12.17 – Atlanta

Light It. Shoot It. Retouch It. Live!
Scott is bringing his hugely popular tour to San Francisco on November 14, and Seattle on November 21! Get all the info over at, sign up and come see us! :)
Two new classes up on this week! Bill Fortney is back with Close-Up: Continuing in Macro Photography. And Dave Black’s Painting with Light: A Unique Approach takes you into the world of light painting!

11-11-11 Sale from Kelby Training and NAPP
Tomorrow is 11-11-11 and we’re having a sale with, yep – you guessed it – 11% off a whole bunch of stuff including books, DVDs and bundles. All the Photoshop World items are also 11% off and that means your registration and any pre-cons or other add-ons. If you join NAPP on 11-11-11, you get 11 weeks free, and you can register to win one of eleven $25 Apple gift cards!  Is that elevenly enough?

The Grid
If you missed yesterday’s episode of The Grid, you missed a show filled with passion, cyanotypes, and marination! The topic was Are The Classic Masters of Photography Relevant to Today’s Young Photographers? and I think we had a record number of comments. Keep an eye out this afternoon over at for Episode 31 of The Grid!

That’s all the pimpy for today. Have a great Thursday!

“What type of photography do you do?” This seems to be the first question most people ask when they discover you are somewhat competent with the camera. I still don’t have a clear answer to this question. However, during a trip to Guatemala two years ago I quickly realized that travel/mission-oriented photography captivated me the most. It was the first time since I started doing photography that I was able to get out of the bubble that is America. Being in such humble, yet beautiful, conditions really showed me the power that this medium possessed.

Last year I had the chance to visit Haiti about 5 months after the quake. I went there to do make some images for Mission of Hope Haiti. MOH Haiti is an amazing organization that does so much that it’s difficult to know where to begin. For starters, on their grounds alone they have an orphanage, a school, a church, and a prosthetics lab. So many lives have been impacted and even saved by them. The mission is also so well run that they were more equipped than almost anyone else in the nation for the earthquake. In fact, they served more meals to people in the first week than the UN. It’s pretty unreal. To hear the doctors speak about the quake was chilling. They said the first victim arrived within 10 minutes, and that began a 36 hour marathon of emergency surgeries.

Also, the fact that they had a prosthetic lab was an absolute God send, in every sense of the word. They have a doctor who specializes in prosthetics come almost weekly to serve the people who need artificial limbs. I was allowed to ride along to drop some of the patients off at their homes on one occasion. Here are some images from that:

The entrance to one of the tent communities that housed a few of the patients

A sister comes home after getting fitted for a prosthetic

Several more kind folks

A man getting fitted back at the mission

The thing that struck me about the people was their real joy, despite their loss. They were so eager to love and to be hospital. It started to drizzle while I was there and I heard a woman calling to me in Creole. I went over to her and she took my camera and put it in a plastic bag to protect it. This is the heart of the people.

On another day we were taking a walk through a neighboring village. Because my guide had a good relationship with them, several of the people allowed me to make portraits of them.

A little girl and her puppy

A worker who is helping to rebuild

A kind older gentleman

One day we took the orphans from the mission to the beach. Here is a little girl experiencing the shore, maybe for the first time

Something about Haiti that I did not anticipate was the beauty…oh the beauty. We often hear of the poverty or the despair, and while that is a reality for many people there, there is an incredible amount of beauty as well.

The view from Mission of Hope Haiti