Posts By Brad Moore

Hey gang, we thought we’d try something new this week, so check out this video for a rundown of everything, then hit these links:

Light It. Shoot It. Retouch It. LIVE! with Scott Kelby
Photoshop World Vegas
Dave Black’s Action Sports Photography on Kelby Training
“Beat Pete” T-Shirt Design Contest
– Springs of Hope Guitar Raffle
The Grid – Live at 4pm Every Wednesday!
– (One more) The HDR Book Webinar with RC Concepcion and Matt Kloskowski

Have a great Thursday!

Hey gang, just a quick reminder that Matt Kloskowski and I will be LIVE at 4pm EDT today on The Grid!

Today we’ll be talking about Google+ for Photographers and their terms of service, plus people’s reaction to the Fuji X100 (not the camera’s features, but the public’s reaction).

Tune in live at today at 4pm! (You can also subscribe to the show in iTunes if you can’t watch the live broadcast)

Thanks to Scott and Brad for having me a guest blogger, especially for this piece today. It’s about an assignment that is near and dear to me.

As a way of introduction: I’ve been a commercial photographer now for over 30 years. Spent 4 years getting my BFA in photography at RIT, about 5 years assisting in New York after that, and now 30 years being on my own has, as we photographers say, flashed by. I’ve been very, very lucky at having some really great long-term clients, who are the exception rather than the rule for commercial, business-to-business photographers.

Over the years if there is one job that I would want to define my career it would be an assignment I’ve now done for 16 out of the last 17 years. We just finished shooting a few weeks ago for the Toys R Us Differently-Abled Guide. For a week I get the privilege to photograph a wonderful group of special needs, differently abled kids. Over the years I’ve photographed, with the extraordinary help of my crew, a wide variety of kids. A partial list of the kids I’ve photographed over the years have included those with Down syndrome, autistic, hearing impaired, visually impaired, spina bifida, brittle bone, this year a wonderful 2 year old with Progeria also know as the aging condition, and many other varied conditions.

The images shown here are from previous years catalogs, as I can’t show any from this year until the current catalog comes out this fall.

This is the one assignment I call the art director to get the shoot date held 4 to 5 months ahead. That’s very unusual in commercial assignments, but they understand the reason is I try and get the same crew reserved and together. They are freelance and likely not available if I don’t hold the dates early. It’s an exceptional crew. The hair and makeup stylist Miriam Boland, the wrangler Biata Doyle, Stylist Beth Mosner, and my number one assistant Norman Smith who has worked on each catalog with me from the beginning. The producer is easy to get, it’s my wife Regina. The last 4 years a wonderful art director at Toys R Us to guide us, Michelle LaConto Munn.

If there is one thing that I would tell anyone working on a project like this in any capacity, especially a photographer, is to remember and keep in mind one important over riding factor about all these kids, and that’s the fact that they are all kids first and foremost. Sounds simple, but if you keep that in the forefront, and not treat them any differently, the rest comes naturally.

Two other qualities to keep in mind is patience and flexibility on your part. Many times we have a child who at first thinks they are at yet another therapist or doctor’s office, what with the cables and equipment all around. We’ve had many a very reluctant child who at first blush looked like “No way, Jose, am I going on set and looking happy about this” but patience and attention to understanding each child is key. Some like a lot of activity some don’t. Some like lots of loud music, but some, like those with a cochlear implant, prefer a quieter setting. You need to spend some time with the kids, talk to the parents, and understand that each child is an individual, their own person, and you need to adapt a little to their personality, not vice versa. It’s all about the kids, not about the photographer.

The first year of the catalog, 1994, when I heard they would be producing a Differently Abled Guide, I called the Creative Director at Toys who pulled this all together, Mary Hogarth. After doing numerous catalogs including their Christmas Book several times, it was the only time I asked directly to be given a catalog at Toys R Us. Mary told me there was little to no budget and she would probably use existing art. I said I was willing to help in any way, including adjusting my photo fee, and luckily, Mary was able to utilize me.

Just one of the many reasons why this project was started was Mary getting a letter from a mom with a differently abled child, who lamented that while her and her husband knew what toys to get their child, their relatives and friends sent 15 pairs of pajamas that Christmas. No child needs 15 pair of pajamas rather than15 toys at Christmas.

Even with the support of the founder of Toys R Us, Charles Lazarus, Mary scrambled  to get the first catalog produced. That first year was really a labor of love on many people’s part and especially because of Mary’s determination. The catalog, which is well known and regarded in the DA community, has each toy labeled in the catalog with symbols to alert parents, relatives and friends, which toys are good for various abilities. The symbols alert people what the toy is good for fine motor skills, large motor skills, vision, verbal, social, and so on. Very helpful when you don’t know what toy might be appropriate for a differently abled child. At the first production meeting, it was emphasized that all the research and advise from various organizations and associations was that it shouldn’t be “”special toys for the special kids in a special place”.  Every toy we shoot is a standard toy from standard stock at any Toys R Us store.

Casting that first year was hard, as we had no pre-existing catalog to show people at different associations. Educators and therapists who work with these kids are rightfully very protective of them and it took some doing to gain their trust and help for that initial casting the first year. We called friends who connected us with various schools and organizations. I went and did a Polaroid castings where I could, taking notes on various abilities. After the first year, when people saw the results and that first catalog, casting is now easier. Toys R Us now gets a lot of letters from parents asking to be in the catalog. So many are so adorable, but there are limited slots and we have to match up ages and abilities with the toys being promoted.

Michelle the art director has quiet a task laying out the catalog, working with the toy buyers, matching the right kids with the appropriate toys, and making it all work.

I will say that while this catalog is very unique, Toys R Us has always been inclusive in all their catalogs, well before this specialized one, and have always shown the diversity that makes up our society. The Differently Abled Guide should be out in September at Toys R Us stores. If you don’t see them, ask at the store, or request one online from the Toys R Us website. You can get the entire story and many of the covers (I did not shoot most of the celebrity covers) right here.

The Differently Abled Guide the only commercial project I take on that we produce prints for each child. Not only do I make a print of an outtake from the catalog, but we also try and do a basic portrait to also provide. A lot of families put so much effort and resources into providing for their special child, that a great, professionally done portrait is not high on their list. Providing them with what I’m good at, getting a good shot means a lot to them, but in a way even more to me.

If you are a photographer who is good with kids and you make a living photographing kids, think about giving something back and doing something like a nice portrait for a family with a differently abled child. They will greatly appreciate it and you’ll find out that you too will greatly appreciate doing it. You will find out that these special needs kids are really just special.

You can see more of Jack’s work at, and keep up with him and Ed Greenberg over at The Copyright Zone

Hey gang, Brad here with a special This Weekend Only Deal from our good friends at MPIX!

Today through Sunday only, you can get 50% off overnight shipping and 25% off metallic prints! If you haven’t seen the metallic prints, I have to tell you that the color in these things just SCREAM! We have some hanging up around our offices, and everyone who visits always loves them.

These two are by far the most popular promos on the NAPP print store. To take advantage of these deals, just enter the codes senditfast (for overnight shipping) and iluvcolor (for metallic prints) at the checkout.

Have a great weekend!

Hey gang, Brad here with this week’s pimpy! I’m back in Florida this week, and jonesing for some poutine after our trip to Canada last week. Mmm, poutine… :) Okay, on to the news!

The HDR Book Webcast with Rafael “RC” Concepcion
Join us for a free live webcast on Monday, August 1st at 4pm EDTRC Concepcion will be sitting down to talk about his latest title, The HDR Book, is essentially an HDR workshop between 2 covers. The book has 16 projects – each one designed to show you how the subtle differences presented with each scenario (light, subject, environment, etc.) dictate the post-processing needed to achieve each look. You’ll learn the settings RC used as well as the final steps taken in Photoshop before the image was done. The best part is that you recreate these looks yourself using the exact same raw files that RC used in his book! RC will take your questions during the webcast and of course, there will be good deals and prizes to be had by all. Register for the webcast here.

NAPP & Photoshop World Gear
Be sure to check out some of the latest new items over at The Official NAPP Gear Store. You’ll see our usual brand of humor there along with a couple items that would be very appro-pro to grab if you’re headed to Photoshop World Vegas. No matter what the occasion, get your Photoshop and NAPP on!
In Romancing the Landscape Part 3: Ready for Anything, Moose Peterson is back with the final installment of his 3-part class on landscape photography. He’s out at the Valley of the Gods in Utah to show you how to deal with whatever nature throws your way. Plus, he has nearly 45 minutes of post processing at the end of the class!

Also available is Searching for the Light with Cliff Mautner! Cliff is an available-light wedding photographer, and in this class he takes you to a variety of locations with unique light to show you how to get beautiful, memorable photos as quickly as possible.

Kelby Training Live
August is a busy month for Kelby Training Live! Check out these seminar tour dates to see if we’re coming to your city:

Scott Kelby’s Light It. Shoot It. Retouch It. LIVE! Tour
– August 5: Orlando, FL
– August 10: Cologne (Köln), DE
– August 12: Amsterdam, NL
– August 22: Miami, FL

Fay Sirkis’ The Art of Photo Painting with Photoshop CS5 Tour
– July 29: Washington, DC
– August 3: Los Angeles, CA

Dave CrossThe Photographers Photoshop CS5 Power User Tour
– August 17: Hartford, CT

Ben Willmore’s Photography and Photoshop CS5: From Focus to Finished Tour
– August 19: Baltimore, MD
– August 26: Charlotte, NC

You can get all the details and register for these tours over at Kelby Training Live!

Joe McNally Workshop in St. Lucia
There are still some spots open for Joe McNally’s Advanced Flash Techniques in the Islands Workshop at the beautiful Anse Chastanet/Jade Mountain resort in St. Lucia! You can get all the info and registration info right here.

Moose Peterson: Nikon Learn & Explore
The latest Nikon Learn & Explore features none other than Moose Peterson with some great advice and tips on photographing air shows! If you’re interested in aerial photography, make sure you head over and check out it.

FX Studio App
Check out macphun’s FX Studio App for Mac, iPad, iPhone, and iPod Touch!  This is an easy-to-use app with over 150 and filters and effects for editing photos on all your Apple devices. You can see the interface and read some reviews right here.

That’s it for today. Check back tomorrow for a killer This Weekend Only Deal!

Hey gang, Brad here with some quick news:

David Ziser will be doing a webcast TODAY at 2PM Eastern called Building Lifelong Clients, presented by Animoto, that you won’t want to miss!

Here’s a quick description:

What’s the easiest sale to make?  One with a client you already have.

Perfect the softer side of your marketing from internationally renowned photographer (and founder of DigitalProTalk), David Ziser in this free webinar!

A master of client relationships, David Ziser has been a leading photographer and educator in the industry for over twenty years.  His 2009 Digital WakeUp Call tour was called the best of the year and one of the best digital photography seminar series ever.

Recently, David produced the book Captured by the Light, the Essential Guide to Extraordinary Wedding Photography.

After David shares his expertise, Animoto will do a quick walk through of the video creation and sharing process.

This webinar is free, but space is limited, so sign up now!