Posts By Brad Moore

Hey Gang, Brad here with yet another installment of Pimpy Thursday! Got LOTS of stuff today, so let’s get to it…

First off, I just want to thank the great folks over at Capture Integration for letting Scott and I try out the Phase One 645 DF and Leaf Aptus-II 80MP Digital Back. They rent gear too, so check them out!

Another Day with Jay Maisel
If you missed the live broadcast of Another Day with Jay Maisel on Monday night, the class is now available over at! How good is it? I was there for both the taping of the class AND the live broadcast, and I still got caught up watching it when I went to get the graphic at the top of this post!

The HDR Book
Rafael “RC” Concepcion’s brand new book, The HDR Book, is now available! We just got our first shipment of books in here, and RC’s already been busy signing the first copies. You can pick yours up at, Amazon, or Barnes & Noble. We also have “The Killer HDR Bundle” available which gets you RC’s book and Matt Kloskowski’s Mastering HDR DVD!

$35 Off Perfect Layers for NAPP Members
Perfect Layers is the fast and easy way to create layered files with Photoshop Lightroom or Apple Aperture. With Perfect Layers you can create and edit multi-layered Photoshop files directly from Photoshop Lightroom and Apple Aperture, or use it to combine images from almost any  application. Use it to change skies, composite multiple images together and retouch portraits using the built-in blend modes. We’re excited to provide you powerful layered functionality that seamlessly integrates into your photography workflow.

As a valued NAPP member, you get an exclusive $35 discount when you pre-order Perfect Layers today. The $35 discount means you can reserve your copy of Perfect Layers 1.0 for only $94.95 – the lowest price anywhere! Click here for more information and to place your pre-order today.

If you’re not already a NAPP member, sign up by June 30 and you’ll get Matt Kloskowski’s new DVD Tack Sharp! Sharpening Techniques in Photoshop CS5 and Lightroom 3, plus you’ll get an extra month for FREE! Just use the promo code TACK1 when you sign up.

Kelby Training Live
Ben Willmore is bringing the Photography & Photoshop CS5: From Focus to Finished Tour to Milwaukee, WI on June 20 and Nashville, TN on June 22! Head over to for all the details and to register.

Dave Cross Workshops
Dave Cross has opened his new Education Center. Based in Tampa Florida, this unique learning center houses a working photo studio and classroom, and offers hands-on small group workshops on Photoshop, photography, Lightroom and more. Workshops will be taught by Dave Cross and guest instructors such as Scott Kelby, Matt Kloskowski, RC Concepcion, Joel Grimes, Jason Groupp and many other leading industry experts. Training sessions will range from one-day workshops to multi-day boot camps, aimed at beginners through advanced users.

Use the code “SUMMERSCHOOL” to receive $100 off all workshop in June – August. Very shortly there will also be a NAPP discount available.

Frank Doorhof’s Why Fake It When You Can Create It
Frank Doorhof will be in Boston on September 11 with his Why Fake It When You Can Create It Workshop! He’ll be covering everything from light meters and lighting, to creativity on a budget, doing live shoots, and post processing in Photoshop. Get all the info, see potential future dates and locations, and register over at

Got a few different reviews here, so I’m just going to post what the review is for and the link to the site :)

Kelby Training AppThe Best App Site

Light It. Shoot It. Retouch It. LIVE! NYCThe Roving Photographer

50 Must-Read Photography BooksPixiq (not necessarily a review, but includes books from Scott Kelby, Joe McNally, Chris Orwig, Dan Margulis, and some of my other favorite photographers!)

Other Cool Stuff
And I’ll leave you with a few kind of random but fun photo-related items to check out:

Photographer’s Life Through The Lens – This is an infographic based on interviews with 20 leading photographers (including Scott Kelby!) which is just cool to see :)

Eye-Fi + iPad = iAwesome – Okay, that was kinda cheesy, I admit, but the photo crew over at BYU is using this new technology to show their photos to their subjects and art directors almost instantly as they’re working on photo shoots! Definitely worth the 3 minutes to check it out.

Take A Ride on the B&H Conveyer System – So, you’ve heard about the infamous conveyer system at the B&H Superstore in Manhattan, but you’ve never seen it in action. Or maybe you have, but you’ve always wanted to take a ride on it and gotten kicked out of the store when you tried (just kidding ;) ). Here’s your chance to see exactly what the products see as they take a ride from their department to the checkout! – This is a new online photo community that’s rapidly growing in popularity! It’s a great way to discover amazing photographers, share your own work, and get feedback from others. You can also use it as a portfolio site and blog! If you need a place to start, you can check out my account that I just set up this weekend ;)

That’s it for today. Have a great Thursday!

Let me start by saying that I’ve never blogged.

In fact “Blog” was one of those odd words that seemed to creep into our social consciousness one day completely out of the blue. No one had ever heard of a Blog and then all of a sudden everybody had one. It reminded me of the word ‘scud”. Nobody had ever heard of a ‘scud’ missile and then one day everybody seemed to have one of those too.

My using the word scud as an analogy is really no coincidence because the meaning of the verb ‘scud’ is: to move fast in a straight line because or as if driven by the wind: “we lie watching the clouds scudding across the sky”.

This represents what Scott has been kind enough to let me blog to you about today; how the digital world has scudded into our lives and not only changed the images that we’re making, but completely changed the process by which we make them.

Next, I’d like to say that I am not a hippie. The fact that I’m writing this blog from a tiny cabin in Woodstock is a coincidence. I’ve lived in New York City for 29 years and never really been to Woodstock. I’m here for the weekend and it’s pouring rain, so how better to spend my time than to blog.

I’m not a hippie, but I do have one or two strongholds in my soul that were spawned by a kind of “hippieish” psychology referred to as “Gestalt” that was founded in Germany in 1912 but developed into a type of therapy used by the psychologist Fritz Pearls during the late 60’s in Northern California.

One of the cornerstones of Gestalt therapy is attempting to be truly present, to attempt to live in the ‘here and now’.

I recall this being something that was actually doable and a philosophy I tried to practice from time to time throughout my life with some success…up until several years ago.

But before I go on, here’s a very brief synopsis of my career for those of you unfamiliar with my work.

My Dad was a very good amateur photographer and he gave me his 35mm Pentax camera when I was ten or eleven. He let me take photos then edit them from a contact sheet using a loupe and a grease pencil to outline my crops. He went to great expense allowing me the chance to choose and emend how I saw.

My Mother and sister photographed by my Father in 1958

By high school I was taking pictures regularly, mostly for the yearbook. I applied to Art College and by the end of my third year had taken every photography class in the program, so I moved to New York.

It was 1982 and just as difficult to break into the industry then as it is now. After a few months of working for whoever would hire me a fortunate set of circumstances landed me inside Annie Leibovitz’s studio. I had no idea what I was doing so I started out loading film but over time learned the ropes and became her first assistant. I worked alongside Annie for three years.
In the two years that followed, I freelanced for several other top photographers including Robert Mapplethorpe and Steven Meisel.

When I ventured out on my own, my first assignment was to photograph a dance company. Those photos became the basis for my first portfolio. When I showed them to magazines they saw bodies in tights and promptly assigned me fitness stories to shoot. Which wasn’t so bad because those exercise pictures helped get me a job photographing a series of twenty books for Time/Life on health, nutrition and fitness. The fitness work led to taking beauty pictures, which led to photographing actresses, which led to photographing mostly celebrities, eventually resulting in what I do now, which is primarily magazine work, television advertising, and movie posters.

New York Magazine, 2006

ABC Family, Los Angeles, 2010

Buena Vista Pictures, Los Angeles, 2006

I still shoot dancers and have been working exclusively with the Alvin Ailey American Dance Theater since 1999.

Alvin Ailey Dancers, New York, 2006

That’s the shorthand version of my ten-year overnight success. Let’s return to the idea of “here and now.”

(This post contains minor PG-13 nudity/sexiness beyond this point. If you’re offended by such things, please don’t click “Read More.”) (more…)

Hey gang, Brad here with a quick reminder about tonight’s one-time-only free public showing of Another Day with Jay Maisel.

We’re kicking things off at 6:00pm Eastern (which is only hour away) over at We have Jay Maisel here in the studio answering your questions alongside Scott Kelby during the webcast. You can send in your questions via the Twitter hashtag #AskJay or on the live chat.

You’ll also want to tune in for info on a special $20 discount for annual subscriptions to Kelby Training! The discount will only be good between 6:00pm – 10:00pm Eastern tonight, and it’s online only, so make sure you watch so you can take advantage of this very limited-time offer!

And, just to follow up on some questions from Scott’s blog post earlier today… The Phase One 645 DF and Leaf Aptus-II 80MP Digital Back Scott was shooting with during the NYC fashion shoot last week is courtesy of the fine folks over at Capture Integration! They have all kinds of great gear available for purchase or rent, so definitely check them out :)

Hey gang, Brad here with this week’s pimpy stuff. If you’ll watch the video above, you’ll see us at the beginning of the shoot we did yesterday. As much as we always enjoy a good fashion shoot, we were exhausted by the end of the day. And today we’re doing the NYC Light It. Shoot It. Retouch It. Live! seminar.

Thus, today is Semi-Lame Pimpy Thursday. Which means I’m just hitting the bullet points and links to the good stuff and not worrying about all the witty, informative descriptions. Enjoy :)

– Another Day With Jay Maisel Live Webcast: First ever free public premiere of a class. Sign up here.

The Worldwide Photo Walk will be the weekend of October 1-2. More info coming soon!
– Creating Digital Makeup Effects in Photoshop with Shelley Giard & Corey Barker
Setup & Shoot: Location Lighting for Challenging Situations with Joe McNally
Beauty Portrait Retouching for CS5 with David Cuerdon (can’t remember if I mentioned that one before, but check it out either way)

Lots of great Kelby Training Live seminars coming up. Click here to see if we’re coming to your city!

Photoshop World Vegas is coming. Register here, save $100.

And, why not a shameless self-promotion… Check out my website to see some of my concert photography. Two of my recent favorite shots are here and here :)

That’s all I’ve got for now. If you’re at the NYC seminar, come say hi!

Find a Niche — And Fill It

As much time as editorial photographers spend bitching and moaning about how things just aren’t the way they used to be, you’d think we were witnessing the death of an entire genre. Personally, I think nothing could be further from the truth. I actually think we are in the midst of a renaissance that will prove to have been one of the most exciting times to have ever been a photographer.

True, newspapers and magazines cry poor house as the pool of available assignments slowly drains. That’s because along with the digital explosion there has been a massive repricing of information. Presses, trucks and dead trees are no longer needed to disseminate information. So the economic pricing moat that used to surround the publishing process no longer exists.

Publishers used to be guys who sat in corner offices and wielded great power along with their printing presses. In 2011, my ten-year-old kid is a publisher. He doesn’t have a blog. He has three blogs. And he won’t even let me help him. He does it all himself, and for free. This low-infrastructure model is the future of publishing.

Which is to say, that while the bad news is that newspaper and magazines are having a hard time supporting their now-bloated infrastructure, we no longer need the infrastructure. Photographers and writers are now near-zero-infrastructure publications waiting to happen.

If you think about that for a moment, it starts to reset your compass. You can either be a pawn in an outdated economic model or think of yourself as a near-virtual company, ready and able to run on a shoestring. The challenge is figuring out a niche that exists that you can fill, and then how to create value by doing so.

That process is happening all around you every day, and will continue to do so until every bit of information — both visual and otherwise — exists in every form possible and available to everyone. That is a tall order, and it is not even close to being filled yet.

At the large end of the scale, companies like Twitter and Facebook didn’t even exist just a few years ago. The niche they filled was to facilitate the ease of connection between people. On a smaller and more industry-specific scale, SportsShooter did the same thing for sports photographers. Ditto Strobist, for people who want to learn about light — which also did not exist until 2006.

As photographers, we have the ability to discover and create publications that fill visual niches. We live in a visual world, and we are content producers.

Nearly twenty years ago, I created all of the photography for a traditional coffee table book on Columbia, MD. It was on assignment for a publisher, but I had enough visibility into the process to see that the economics of small-press book publishing were brutal even then. So much so that I almost felt bad taking royalty checks.

But with internet publishing, the costs and infrastructure all goes away. If you have the commitment to produce something of value and quality, there are many ways to monetize the value that a comprehensive local project can produce. The hardest thing is probably finding a niche about which you are passionate that is ripe for exploration.

For a couple of years now, I have been divorcing myself from the idea of shooting editorial for other people and instead learning to think more entrepreneurially. I am thinking hyper-local, and looking at the inefficiency of coherent, quality visual information about the county where I live. It just seems logical to explore the options that exist right at my doorstep as publishing continues its major upheaval. And the more I study it, the more opportunity I see.

I have been gathering words and photos for a while now, and I am just starting to see the organizational structures that will help to build it into something that can be of value to a large number of people. And that will be important when it comes time to monetize it. As an entrepreneur, you are a one-man (or -woman) band. You have to learn everything you can about the business ecosystem you create.

If you are still thinking, “Who will pay me to take pictures?” you are heading down a very, very competitive path. Better to think, “What can I explore, define and create with my camera that will create value?” And then, “How can I monetize that value?”

As information continues to decentralize, those photographers who can learn to think entrepreneurially will be in the driver’s seat to create and capture new business models. And those who don’t will have more and more to complain about every day.

You can read more of David’s musings, ramblings, tips, tricks, and other stuff over at