Posts By Brad Moore

Hey gang, Brad here with a “This Weekend Only” Deal from the team over at Animoto!

If you sign up for an Animoto 1-year Pro Pass, they’ll add three months for free. Plus, if you try them out and don’t totally love them within 10 days of  of your purchase, they’ll give you a full refund. What have you got to lose? Anyway, if you’ve been waiting to sign up for Animoto, this is your shot.

Use this promo code to get the extra three months free: napp11kelby
Here’s the link to sign up. (The deal expires Sunday, May 29 at 12:00 Midnight EST).
They also have a free plug-in that lets you upload directly from Lightroom or Aperture right to Animoto to create your slideshows.

If you’re thinking, “Wait, this seems really familiar…” you’re not mistaken. Last time this deal was available, there was an issue with the promo code not working properly, so they wanted to make it available to you all again so no one missed out on it.

Many thanks to the crew at Animoto for giving Scott’s readers another shot at this killer deal!

Hey everyone, Brad here with some breaking news… Scott Kelby’s Photo Recipes Live: Behind The Scenes, Part 2 app is now available on BOTH the iTunes Store (for the iPhone/iPad) and the Android Market!

Photo Recipes Live, Part 2 is introductory priced at just $9.99, but in two weeks it jumps up to its regular price of $19.99, so download it now while it’s 50% off (this same deal is available for Photo Recipes Live 1 as well, so if you missed it, get it too before it goes to $19.95 in two weeks).

Here are the links for both apps in the iTunes Store & Android Market:
Photo Recipes Live, Part 1iTunes | Android
Photo Recipes Live, Part 2iTunes | Android

Hey Gang, Brad Moore here with this week’s news, deals, reminders, and all around pimpyness!

Light It. Shoot It. Retouch It. Live! New York City IN ONE WEEK!
That’s right, one week from today, Thursday June 2, Scott Kelby (and myself) will be at the Javits Convention Center, helping you get the most out of your lights and showing you the latest retouching techniques! Expo Imaging will be on hand, along with other great vendors as well!

In July, we’ll be crossing the border into Canada (I hear it’s the Maple Leaf State ;) )! We’re headed to Toronto on July 6, Calgary on July 21, and Vancouver on July 22.

And we just added dates in Cologne (Köln), Germany on August 10 and in Amsterdam, The Netherlands on August 12. Keep an eye out at for these dates to be posted, get tour dates for the rest of the year, and register!

More Kelby Training Live
Scott isn’t the only one on the road for Kelby Training Live. Ben Willmore is bringing the Photography & Photoshop CS5: From Focus To Finished Tour to Milwaukee on June 20 and Nashville on June 22!

Plus Dave Cross is bringing the Photoshop CS5 Power User Tour to S. San Francisco on May 27 and Sacramento on June 6!

As always, you can get all the info you want, see more tour dates, and register over at

Kelby Training Online
Until May 31st, you can save $10 off an annual subscription to Kelby Training Online and receive Rafael “RC” Concepcion’s brand new book, The HDR Book, for free! Use promo code ANMAY11 during checkout to take advantage of this offer.

Exclusive NAPP Discounts
Mpix is offering three limited-time deals exclusively for NAPP members:
– 25% off Gallery Wraps
– 25% off Metallic Prints
– And free USPS shipping!
Just log in over at the NAPP Member site to find out how to take advantage of these offers.

NAPP members also get 10% off the Trey Ratcliff’s HDR Video Tutorials! Again, all the details are over at the NAPP Member site :)

And if you’re not a NAPP member, we have something for you too! If you haven’t already, you can get a free digital issue of Photoshop User Magazine right here!

Rick Sammon’s iHDR App
Our buddy and Kelby Training instructor Rick Sammon released an updated version of his iHDR App recently. If you want to check it out, all the info and screenshots are right here!

Adorama TV
Speaking of apps, head over to Adorama TV to see Mark Wallace go in depth with Adobe Nav for Photoshop on the iPad!

Vincent Versace Workshops
Yesterday’s guest blogger and Kelby Training instructor Vincent Versace has two workshops on June 1 at Keeble & Shuchat Photography in Palo Alto coming up: Black & White Conversion, and Exploring ExDR. You can get full details and register right here.

That’s it for today. Don’t forget to mark your calendars for June 6, the live premiere of Another Day With Jay Maisel! It’s a one-time-only free public showing of Jay’s new class, and he’ll be here in the studio with Scott answering your questions! Have a great Thursday ;)

First I would once again like to thank Scott Kelby for allowing me this forum to express and share ideas in. I am both honored and humbled every time I am given the privilege to contribute.

This year’s blog is an excerpt from the opening of my next book “From Oz to Kansas 2.0. Almost Every Black and White Conversion Technique Known to Man.” God willing, coming out this fall.


A Recipe for Creating

If you hear a voice within you say “you cannot paint,” then by all means paint, and that voice will be silenced.
-Vincent Van Gough

Most of us can look at the artistic work of others and decide whether or not we like a particular piece. Why then, when we view an image of our own, are we frequently fraught with ambivalent feelings? I do not understand why we tend to be our own worst critics. Certainly there are enough people in the world who will find fault with anything that we do. We must learn not to assist them.

But why pursue anything creative if we are doomed to torture ourselves about what we did and approach being creative as if there is some cosmic score keeper that decides if we are ahead or behind? The truth is that nobody but you is keeping score. We spend too much time concerning ourselves with the notion that for our creative work to be valid, others have to like it.

All artists hear a call to express themselves creatively, but too often, that voice fades with time and is replaced by one that says, “You can’t do that.” or “If it was such a brilliant idea someone else would have thought of it first.” The quickest way to silence that voice is to do exactly the thing that you think you cannot.

Hardening of the Categories

Hardening of the categories causes art disease.
– W. Eugene Smith

If you want to take more interesting pictures, stand in front of more interesting stuff.
-Joe McNally

Every image you create is an expression of the artistic inspiration that moves you. You express your creative voice by developing the ability to show what moves you without screaming for the attention of others. It means getting out of your own way and, in the moments when your creative spirit is moved, trusting that what comes from those moments will be good. Your goal should be to trust what you feel and constantly strive toward personal excellence and elegant performance. When your effectiveness becomes effortless, your images will move the viewer solely by the power that caused you to be moved.

Because you are reading this blog, I assume that most of you have chosen photography to express how you feel to the outside world. However, regardless of the path you have chosen, it is you who drives the art form bus, not the other way around. Technique exists to better help you express yourself. If there is a battle between voice and technique, voice should always win. Emotionally full and technically imperfect trumps technically perfect and emotionally vacant every time.

I believe that there is no drug as addictive or as alluring as being successful creatively. To make a living from the fruits of one’s imagination is truly a blessed way to live. But herein lies the rub. With practice, and perhaps success, we find our groove. But grooves frequently become ruts, and ruts can become trenches, and trenches can become graves in which our creativity becomes buried.

So how do you become more creative and create diverse, emotionally moving images? If you want to have more creative work, find creative moments in your everyday life. If you want to have more emotionally captivating work, let your everyday life captivate you emotionally. If you want your work to be more diverse and interesting, lead a more diverse and interesting life. In simpler terms, your work is only as good as the inspiration that you find in the life you lead.

If You Have a Minute, Tell Me Everything You Know

I would say to any artist: ‘Don’t be repressed in your work, dare to experiment, consider any urge, if in a new direction all the better.’
-Edward Weston

A discussion about photography should be about why we are moved to create the images we do, and how to best practice the things that will help our voices be heard in the clearest, truest way. A discussion about technique that excludes one about why particular techniques are chosen is like having a conversation about a repair manual.

All creativity comes from a wellspring within us, and the more frequently and diversely we exercise our creative muscles, the stronger and clearer our emotional voice becomes. Feeling that you will never do something well, is no reason not do it. Let that something become your new best friend, because it is from doing that things never before seen are born.

For me, great photographic lessons were learned from shooting both portraits and landscapes. What I learned is to shoot my landscapes like portraits and my portraits like landscapes. When I photograph a flower, am I not taking the flower’s portrait? When I photograph a person, is it not the objective, with one frame, to lay bare the essence of that person in that instant? My most successful portraits and landscapes are the ones in which those things happen.

What makes images even more successful is bringing life experiences and a knowledge base of techniques to the table. This allows you to create an image that reflects what you felt when you were taken by the moment.

I would like to tell you a story. I love to cook and, even though I know it is unlikely that I will ever be as great a cook as one of the great chefs that I know, I keep trying to learn more about cooking creatively. I had the honor of spending a week in the kitchen of John Fraser, the chef at Restaurant Dovetail in New York City. By mid-week, I had finally graduated to “preparing ingredient,” specifically – the task of chopping carrots into the equivalent of pixel-sized cubes. About half way through my second bunch of carrots, Chef Fraser walked by and told me that my efforts were not acceptable. My first thought was “.. but they are just carrots.” Apparently, my face belied that thought, and Chef Fraser said, “I see you don’t understand.” Again, I must admit I was still thinking “.. but they are just carrots.” What I said was, “No, I do not.”

“Okay,” he said, “let’s talk about something I know you understand. These carrots are not visually acceptable. You need to be cutting cubes and you have cut rectangles and diamonds. The visual composition I want to create is squares in a circle. So compositionally what you have done does not work.” I did get that! “But the bigger issue is that because they are irregularly shaped and different sizes, they will cook differently. Some parts of the carrot will be over-cooked and some will be under-cooked. My goal is to create a dish that is so visually appealing that you almost don’t want to eat it because of how pretty it looks, and when you do, you will find that it tastes even better than it looks. By not cutting the carrots uniformly, you have disrupted the pleasure of the person eating this dish. Everything matters. Everything dovetails into everything else. It’s why the restaurant is named Dovetail.” That was one of the most important lessons I have ever learned. Everything matters, and everything dovetails into everything else.

Home Run Hitting 101

Don’t let the fear of striking out ever get in your way.
-Babe Ruth

Be careful of the artist who boasts of 35 years of experience. Such a person may have one year of creativity experienced thirty-five times. To me, a true artist practices by acting; by putting truth into his or her creations so that they have an elegant simplicity. Great art is created when the artist discovers that being an artist is about understanding themselves and expressing that. Knowing more about techniques helps that expression happen.

So why should you know every black-and-white conversion technique known to man and how to use all of them? Because the more you know about how to bring forth your vision, the clearer your voice will be heard. So what if you swing and miss? If you do not swing at all, you will never have the chance to knock it out of the ballpark.

The underlying goal is a simple one: to make a print of a picture that moves you, just like it moved you the first time you saw it. The joy of creation is in knowing that your photograph moves others.

The bigger and fuller you experience life, the bigger and fuller your creative expressions of life will be. It is on that note, that you should begin all your creative symphonies. It is on that note, that you should begin every breath you take.

You can see more of Vincent’s work at, and catch one of his upcoming workshops:
June 13 – 15
Pixel Boot Camp – San Francisco

July 3 – 9
Maine Media Workshops

The Photoshop Guys take a moment during “It’s A SNAPP” to look off to the side of the set and smile at something. Probably just a courtesy smile for something Larry said that he thought was funny ;)

If you weren’t able to catch It’s A SNAPP with The Photoshop Guys last night, you can catch the re-broadcast until 10:00pm Eastern tonight! It’s streaming constantly over at until then, and goes into the NAPP archives after that. If you’re a NAPP member (and we hope that you’ll become one if you watch the webinar), you’ll be able to watch it any time you want.

While you’re over there, make sure you scroll down the page to check out the killer today-only deals we’re offering!

– Become a NAPP member or renew for a year and you can get a FREE membership to gift to someone else.

– And if you buy a full conference pass for Photoshop World Vegas and get another pass for half price.

All the details, discount codes, and phone numbers (these deals are call-in only) are over at Call any time between 8:30am and 7:00pm Eastern to take advantage of these amazing discounts!

Hey gang, Brad here with the latest news from the Kelby world!

Kelby Training Online
Our latest online class comes from German photographer and retouching sensation, Calvin Hollywood! In Quick Composites from Photo to Finish, Calvin shows you how to light and photograph subjects, then put them on a completely different background. The class is getting a lot of love from everyone who’s watched it, so head on over and check it out!

Kelby Training Live
Here are the next few upcoming seminars (click on the links to see ALL the dates we have scheduled)

Light It. Shoot It. Retouch It. Live! Tour with Scott Kelby
June 2 – New York, NY
July 6 – Toronto, ON
July 21 – Calgary, AB
July 22 – Vancouver, BC

Photography & Photoshop CS5: From Focus to Finished with Ben Willmore
May 25 – Washington, DC
June 20 – Milwaukee, WI
June 22 – Nashville, TN

Photoshop CS5 Power User Tour with Dave Cross
May 27 – S. San Francisco, CA
June 6 – Sacramento, CA

Kelby Training App
Have you downloaded the Kelby Training App for your iPad or iPhone? Make sure you check for the update that was just released to fix a few bugs. And if you haven’t downloaded it yet, you can now (for free) and start out with the new and improved version! ;) And if you have any questions, make sure you check out Scott’s post from earlier this week where he has already answered quite a few.

And our buddy Jeff Revell over at Photo Walk Pro just reviewed the app, so check out what he has to say about it!

The Grid
This week’s episode of The Grid is up over at! This week, Scott at Matt discuss “The Secret to Making Great Portraits” and “Lightroom vs. Bridge,” plus giveaways!

And if they convince you to give Lightroom a try, head over to B&H to get $100 off through June 4!

The HDR Book from RC Concepcion
Hot off the heels of his hit book, Get Your Photography On The Web, Rafael “RC” Concepcion’s The HDR Book is now available for pre-order! You can place your order with Kelby Training, Amazon, or Barnes & Noble.

Photoshop for Shooters with Moose Peterson
Have you seen Moose Peterson’s Romancing The Landscape classes over at Kelby Training Online? If you liked his post processing lessons, you’ll love his new workshop, Photoshop for Shooters! Join Moose in Mammoth Lakes, CA on July 16 & 17 for a weekend of learning his latest photo finishing secrets. You can find out all the info over at

Find Scott on Facebook and Twitter
And, lastly, you can always “Like” Scott on at and follow on Twitter: @scottkelby.

That’s all I have for today! And don’t forget to take advantage of those today-only deals on NAPP membership and Photoshop World Vegas registration :D