Posts By Scott Kelby

(Above: That’s Peter Hurley above and below on-stage delivering a funny, engaging, and throughly inspiring talk to close out the amazing week in Atlanta. Photos here by Brad Moore).

What an incredible week!
One of our best Photoshop World’s ever (and that’s saying something), partially thanks to the Galleria Center in Atlanta which turned out to be the best location ever for hosting a large event like Photoshop World, and partially because the people who came were so engaging, fun and ready to learn that it just set the instructor team on fire!!!!

Each year we close Photoshop World with what we call the “Wrap-Up Rally”
It’s kind of a closing ceremony that’s part learning, lots of fun, tons of prizes and giveaways, and even moments that can bring a tear to your eye or put a song in your heart. We ask three of our instructors each year to do a short 10-minute presentation on any topic they like, and sometimes it’s learning, sometimes it’s a viewing of their work, or stories about their lives, or a talk on how to build your business, but it’s always fascinating to be a part of. Kind of like a series of “Ted” talks all around the subject of photography, design or creativity, and it send everybody back home fully energized and these photos are from that closing rally.

We really strive to make each Photoshop World better than the last, and this one really raised the bar on a lot of levels. Just an incredible team of instructors doing what they do best and I talked to so many people who told me they had been to a number of previous Photoshop World’s and that they thought this was the best so far!

(Above: That’s Tamara Lackey who absolutely crushed it with her closing ceremony presentation on why she loves photographing children).

Anyway, I just wanted to thank everyone who took time out of their lives to come a spend a few days with us, totally engrossed in Photoshop, Lightroom, Lighting and Photography and I hope we’ll see you again this fall in Las Vegas for our biggest and best Photoshop World yet! Cheers Atlanta — you were a wonderful home to Photoshop World and a very gracious host indeed. :)

(Above: Moose Peterson during his closing presentation â” he kept his words short and sweet and let his images do the talking, and talk they did! The response was huge cheers from the crowd).

The next Photoshop World is coming in September in Las Vegas, at the Mandalay Bay Resort & Casino and registration is already open. I want you to be there next time when three other instructors stand on that stage and deliver their presentations and we all share in a life-changing, career-making, love fest for photographers, Photoshop freaks, and creative people from all over the world.

Thanks to Adobe Systems for all their incredible support and to all our awesome sponsors; to all the vendors who found a way to be at Photoshop World while juggling their time between us and the NAB conference out in Vegas (running at the same time), and to everyone who came from all over the world to be a part of this very special event. My heartfelt thanks to you all.

 

http://youtu.be/Yaos9wc6mWM#aid=P-mxJGeCe3s

1. If this is your first time to Photoshop World, make sure you:

(a) Watch the series of short videos we did for you to help you get the most out of the event. They're called "Insight" and they're only a minute or so a piece but you'll learn a lot. I posted one above, about the party Wednesday night.

(b) Make sure you attend Larry Becker's first-timers orientation meeting today. You will learn a ton! He teaches it twice today, once at 3:15 pm and again at 5:15. It's free and open to any attendee (even if it's not your first time). It's held in the Tradewinds Ballrooms C-D in the Mandalay Bay Convention Center.

http://youtu.be/So8GK2Xo8t0#aid=P-mxJGeCe3s

2. Don't miss the "Meet Up" tonight at 9:00 pm
It's in the lobby bar at the The Renaissance Hotel (attached to the convention center). It's just a fun, casual hangout with the instructors, staff and KelbyOne crew and everyone's invited (see the 45-second video above). There may be liquor involved. I'm just sayin.'

http://youtu.be/GGgvoA8_4BY#aid=P-mxJGeCe3s

3. You can still come to the Expo
If you just want to check out the Expo floor (and visit some vendors, see Adobe's booth, watch some expo floor classes or live shooting demos, thanks to friends at B&H Photo you can visit the Expo free (see yesterday’s post for times and days).

 

3. Go download the free App right now
We have a really handy App (for IOS and Android)  that has details on pretty much everything (including a full customizable conference schedule). It's free, and you'll totally dig it. Here's the link. 

4. These two guys seen here with me are trouble. Trouble I tell ya!
They’re from England (that’s Dave Clayton [Senior Household Steward and Personal Footwear Consultant to Lady Camilla Bowles] on my left, and Photoshop World instructor and British Underground gang member Glyn Dewis on the right), and it’s highly likely at some point during these next few days they’ll wind up in the Fulton Country Jail. If you want to avoid being incarcerated right along with them, don’t get sucked into their world of bangers and mash and just go about your business at the conference. Also, don’t look either directly in the eye. They sense fear. ;-)

5. No Guest Blog Wednesday, but lots of cool photos from PSW!
There's no Guest Blog Wednesday tomorrow as we'll be sharing photos here from Photoshop World, and other conference fun stuff, so check back here to stay on top of any (ahem) announcements at the show. :)

6. No “The Grid” episode tomorrow either
We’re all in Atlanta, including our video crew, so there’s no one to man the store (note the sad, empty Grid set above). We’ll be back next week though, same bat time, same bat channel.

Cheers everybody and let’s rock Atlanta!

-Scott

Hey gang: Greetings from Atlanta, Georgia, home of this year’s East Coast Photoshop World Conference & Expo. I wanted to share a few quick things before you get here (by the way, we have a “Pirate theme” this year, as seen in our treasure map above. It will be an adventure for sure!). Here goes:

(1) You can still get a FREE Expo-only pass!
If you can't go to the full conference, you can still come and check out the Expo floor this week for free (thanks to our friends at B&H Photo). Come check out all the new gear, take advantage of show specials, and catch free bonus expo-floor classes in the theater. It’s too late to register online, so just come right down to the Cobb Galleria and get your expo pass on site. Here are the hours:

Tuesday: 11:00am-6:00pm
Wednesday: 11:00am-4:00pm
Thursday: 8:00am-1:00pm

See you on the Expo floor!

(2) Canon is giving away a 5D Mark III
For a few years now Canon has been sponsoring a pre-conference workshop on shooting studio portraits and the best shot from the student in that class (as chosen by audience applause during the opening keynote), wins a 5D Mark III. That is insane!!!

(3) Bring Your Camera
You will kick yourself if you don't because there's all sorts of shooting opportunities, including the incredibly popular Westcott Shooting Bays on the Expo floor, where they've put together a series of very creative sets, all perfectly lit with Westcott lighting, with live models in full costume for you to shoot.

(4) Canon is cleaning your Camera free
The techs from Canon Professional Services will be on hand doing full cleanings of your Canon camera bodies (open to all conference attendees). Last Photoshop World they cleaned nearly 600 cameras!

(5) I hope you'll consider catching some of my classes
I invite you to check out some of my classes on the conference track. Here's the link to what I'm teaching in Atlanta this week.

(6) Adobe is here. Big time!
Adobe is all over Photoshop World, from their booth on the Expo floor, to the opening keynote, to having Photoshop and Lightroom product managers teaching classes in the conference sessions to a special session where attendees get to share their product ideas and feedback  â” it's Adobe's world and you're invited.

(7) If this is your first time, here's some trainers you don't want to miss!
These are such inspiring, passionate and just amazing instructors that I would recommend you catch at least one of their classes even if the topic isn't one that's right up your alley. Try sitting in on a class from Joe McNally, Jay MaiselJoel GrimesDave BlackZack Arias, Moose Peterson, Glyn Dewis, Tamara Lackey, and Jeremy Cowart. You are guaranteed to learn and be inspired.

(8) Peter Hurley is In The House
I get the job of choosing who gets to speak at Photoshop World so when we bring on somebody new, you know they have to be really special. And Peter Hurley certain is, as one of the hottest photographers in the country today, and one of the best, most engaging, and fun instructors.

(9) It's a Lightroom Love-fest
If you're into Lightroom, you are going to lose your mind, because we have a full Lightroom learning track that runs all the days, the entire conference long, so you totally immerse yourself in Lightroom and never take a class on anything else (though you sure can if you want to because it’s all included).

(10) It's not too late if you want to come!
Although you can't register online at this late day, you can still come down in person and register on-site at the Cobb Galleria Convention Center. Click here to see on-site registration hours.

(11) Come by my book signing on Wednesday at 3:00 pm
This Wednesday at 3:00 pm I’ll be doing a book signing at the Peachpit Press Book Store on the Expo Floor, so if you want to come by — bring one of your books from home (or you can buy one there at a discount), and I’d love to meet you in person and sign your copy.

OK gang, that's my tips. Hope I'll get to see you in person this week here in Atlanta during Photoshop World Week!!! Whoo Hooo!!!! :)

I posted some of my favorite images from the race, and the story behind them, over at Exposure.so — if you’ve got a minute, here’s the link. 

What I didn’t postâ¦
…were the shots I never got to take because quite honestly, I kinda blew my game plan for covering this race by biting off way more than I could chew.

Anytime I’m covering an event, shooting sports, planning a complex location shoot, or even shooting a wedding, I start by coming up with a game plan based on what I want to come away with. It starts with the equipment I think I’ll need, and in this case it was a pretty simple set-up:

> Two bodies (I want to switch lenses as little as is humanly possible, so I’ll be carrying two bodies)
> Three lenses (1) My main lens would be a 200-400mm f/4 for the race action shots. (2) For getting shots of fans, vendors, etc. I would use a 24-105mm, and for wide sweeping shots of the track and downtown from up high, I’d use (3) the 16-35mm.
> A monopod to hold the long lens, a Black Rapid Strap for my 2nd body, and a Hoodman Loupe.

I was given a shot list of the things they needed me to cover (I was one of four photographers covering the event for them on race day), and it included everything from fans to fun to very specific race action, and lots of sweeping shots showing the race taking place on the waterfront (otherwise, the track shots could have been taken at any Indy event).

Where I went off track (no pun intended)
A solid game plan includes making good decisions about what you can cover in the time you have to cover it. The race lasts around 2-1/2 hours from start to finish, and I plotted out the course I wanted to take from one end of the track to the other. That was my first mis-step — this is a huge course — nearly 2 miles long and to get from one end to the other, making your way through huge crowds while lugging a bunch of gear, takes at least 20 minutes, especially if you decided to first climb up to an airport control tower for part of the race, and then soon after wait while your assistant gets shots from the top of a Ferris Wheel with a 30-minute wait to get on. I tried to do way more than I ever should have, and because of that I didn’t get to cover all things I really wanted to and as a result I didn’t come away with the type of shots that made me want to shoot the race in the first place.

Above: Here’s the view from the airport control tower that I really had no time to be up in, but at least I got a shot of the Ferris wheel that threw us off by 40-minutes. 

Eerily Similar Shots
The worst part — I pretty much came away with mostly similar shots to what I took last year. Nothing really new and special. I gambled on shooting from an office building outside the track (I had to actually leave the race track to reach the building), and while it was a great place to see the race from, there were so many trees obstructing the view that I only got around one single shot out of it, yet it took 20+ minutes to get there, and 15 or so minutes up there, and the race actually ended on our way back, because I didn’t manage my time well and tried to do WAY too much during a 2-1/2 hour time frame.

Above: I’m still smiling at this point because the race hasn’t started. LOL!! Photo by Rob “State of St. Pete” Foldy.

The Smart Thing Would Have Beenâ¦
To choose a few key locations, not far from each other, and really try to work those to come up with something special — not traipsing around a huge track where you spend more time walking than shooting. I was pretty cranked at myself (still am), but I learned a valuable lesson about not trying to cover too much ground, and too many different locations. It’s hard to find your “groove” when you’re constantly relocating.

Luckily, I was more concerned with getting the images the City needed than what I wanted, so I got a lot of shots for them (about 4x as many shots as I turned in last year), so that’s a good thing. The other good thing: I learned a valuable lesson about future game planning for an event. Come up with what I want to do, and then cut that number in half.

Today I’m only shooting one thing!
I’m out an airfield this morning for a sunrise shoot of one of the world famous Blue Angels — they’re rolling one out on the Tarmac for a group of photographers from the ISAP (the Int’l Society of Aviation Photography) along with an F22 Raptor. I’ll be tired, but I’m only shooting that one thing. OK, maybe two. ;-)

In case you missed itâ¦
Here’s the link.  to some of the shots I actually did get. :)

Have a great weekend everybody, and I’ll be back on Monday to kick off Photoshop World Week!

Best,

-Scott

 

If you can't make the full three-day training conference, how about a FREE Expo-only Pass for the upcoming Photoshop World Conference & Expo coming up in Atlanta in like 6 days? (April 8, 9, and 10th). That way, you can check out the show floor, see some cool gear, check out Adobe's tradeshow booth and all the fun stuff at the Expo portion of the show.

Even though these passes are $40 at the door,  if you register for your FREE pass now online, B&H Photo will pick up the tab for your Expo pass (how sweet is that!). 

Is it worth going to just the expo?
If you've never been to our Expo floor, it is truly awesome! There are lots of classes running on the Expo floor; tons of demos and special expo-only pricing on gear; Adobe will be there along with lots of software and hardware vendors (everyone from Canon to Epson to Westcott and more!), lots of cool stuff to see and learn (there’s a theater with free classes going all day), and totally lots of fun! Best of all â” it's free (if you reserver for your free tickets now, in advance).

Sign-up now for your free Expo-only pass (good for two admissions) right here.  (IMPORTANT: when you get to that page, scroll down and click on the “Free Expo Pass” button) then click “Register Now.”

See you in Atlanta next week!

-Scott

P.S. I had hoped to have Indy Racing photos to post today, but I’m behind onâ¦.wellâ¦everything. Hopefully will have them ready soon. 

Hi Gang: I covered the Firestone Grand Prix of St. Petersburg all day yesterday. I have lots of stories, but I also have loads of shots to go through and I didn’t get home until late, so I don’t have images to post yet (well, here’s one, taken during a pit stop).

I hope to post more shots tomorrow along with a story that I hope will help you in covering events (what I learned will certainly help me).

Lots more going on this week (this is the week before the Photoshop World Conference in Atlanta), so I’d better run. Hope you all have a great Monday, and we’ll see you tomorrow for some Indy stuff. :)

Hope you have a rockin’ Monday!

Best,

-Scott

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