Category Archives Adobe

Hi Gang: I thought I’d kick off this Monday by answering a question I was asked over on my Twitter page:

To answer John’s question, the first thing we have to get over is the age-old myth that you need to print at 300 dpi. For today’s ink-jet printers you need a minimum of around 200 ppi (and people love to argue this next figure endlessly) but most of the pros I know who are seriously into printing feel that the “sweet spot” resolution for today’s printers is 240 ppi, and anything above that doesn’t give you a better print (just a larger file size).

I print at 240 ppi max, sometimes less, but I personally don’t print at a higher ppi than 240 ever (by the way; that’s Lightroom’s default printing resolution as well). If you want to argue about resolution, feel free to go find a printing forum and have at it — I really didn’t want to host that debate here, but John asked me and I’m answering him (based on how I do it) here because I know some other folks might have similar questions. To make it easier I did a short video on two different ways to use Photoshop to get the size and resolution you want (since Lightroom does all this math automatically under the hood). Here ya go:

http://youtu.be/Tb8m_nQR5CU

I hope you found that helpful.

Photoshop CC’s “Two Install” issue
Those of you who installed last week’s Photoshop CC update (the one called “The 2014 update of Photoshop CC” – ugh), have learned that it left your old Photoshop CC there and installed a new separate version. Terry White did a post about the hows and why and what to do with your extra copy over on his tech blog.

By the way, did I mention that Terry actually works for Adobe as their worldwide evangelist (I think he’s worked there around 14 or so years now) and he would love to hear your comments (his words) over on his tech blog, so if for any reason you’re unhappy, grumpy, or perhaps you’re happy, cheerful and full of glee, here’s the link to Terry’s blog — that’s Terry “the human pin cushion” White from Adobe Systems where you are going straight to the source directly, fully and totally unfettered (whatever unfettered means).

That’s it for today!
Hope you all have an awesome Monday and we’ll see ya back here tomorrow. :)

Best,

-Scott

After Adobe’s launch of the latest version of Photoshop CC on Wednesday, I saw some comments (and some grumbling) from folks who were complaining that Adobe hadn’t really been “fulfilling the promise” of the Creative Cloud which was for us not to have to wait 18-24 months for Adobe to release any new Photoshop features, but instead they’d release regular updates to Creative Cloud subscribers as soon as the features were ready.

I also saw people asking “Well if Adobe has been releasing features regularly, why did they have this big launch event?” I didn’t ask Adobe this question directly, but I can tell you my thoughts on why I think they had to do it.

The invisible feature updates
I sat in numerous one-on-one meetings with Adobe and I talked frankly about what I saw as the biggest problem with the frequent feature updates idea. It’s great for people who are subscribed to the Creative Cloud; they log in one day and they get a little pop-up notice that says something like “Hey, you’ve got new features in Photoshop!” (but in a much more corporate way).  That’s awesome, right? So they go download the latest version (it’s a free update), and they have all these features and improvements and tweaks.

But if you’re not a Creative Cloud subscriber, not only do you not get the updatesâ¦you don’t even realize that there were updates. There’s no big product launch â” no new name â” all the blogs aren’t buzzing about the new features, so for people outside the Creative Cloud, this release of great new set of features is invisible. It’s as if they never happened. It’s one thing not to get them â” it’s another thing not to even know they existed.

This didn’t happen back when Adobe had a clear version numbering system 
If you were on Photoshop CS2 and then CS3 came out â” everybody knew it. There was a big launch â” all the sites were talking about it â” it was huge. Now, it’s like the features silently sneak onto your computer at night while you’re sleeping. This is why I think Adobe did this launch-style event. So it’s not just the current Creative Cloud subscribers that realize there are a bunch of new Photoshop (and other CC app) features â” now the whole world knows again.

Now, the fact that Adobe chose to call this “The 2014 version of Photoshop CC” isâ¦wellâ¦ummm. I don’t get it. There’s only six more months left in 2014. What will they call it in January of 2015. Or February? Will will be in 2015 and Adobe is still offering just the 2014 version of Photoshop CC? Will we all be using “last year’s” Photoshop?

If they wait to do another big launch like this next year around the same time, we’ll spend at least half of 2015 using software that’s already sounds out-of-date. Why didn’t Adobe do what car manufacturers do? If you go buy a new car today, you be getting the 2015 Ford Fiesta or the 2015 Toyota Camry. That’s why I don’t understand why Adobe chose to back-date this release. It should have been “The 2015 version of Photoshop CC” so it feels like we’re using the software of the future, especially when it becomes 2015. I am stepping off the soapbox now (especially since it’s probably too late anyway, but at least I got it off my chest).

So what have they added, and when did they add it?
I did a little digging to see if I could find a running list of which features Adobe had actually added to Photoshop since the initial Creative Cloud version launch back in 2013, and when I found the page on Adobe’s site that listed them all, even I was surprised how many features have been released, and this have all been within just the last year. Here’s the full list (from Adobe’s site) with a list of what features have been added and when they were added. Hope you find it helpful:

_________________________________________________

June 18, 2014
Photoshop CC (2014)

Smart Object improvements
Maintain the links to external files by automatically packaging them in a single directory. You can also convert your existing embedded Smart Objects to linked Smart Objects. See how it works

Improved Layer Comps
Save time now that you can change the visibility, position, or appearance of one layer in a Layer Comp and then sync that change to all the others. Plus, easily see the attributes of each Layer Comp, and toggle a Layer Comp within a Smart Object. See how it works

Blur Gallery motion effects
Use Path Blur to add blur along any path and Spin Blur to create circular or elliptical blurs. The Mercury Graphics Engine makes all Blur Gallery interactions fast and fluid. See how it works

Focus Mask
Let Photoshop help you start a mask by automatically selecting the in-focus areas of your image. Focus Mask works great with potraits and other images that have shallow depth of field, and the Mercury Graphics Engine delivers fast performance.

Improvements to Content-Aware technology
New technology in Content-Aware Fill, Move, and Patch smoothly blends areas containing gradients, like skies, so you can create seamless, realistic results like never before. See how it works

Smarter Smart Guides
Forget trying to align multiple shapes or objects at exact distances from one another on canvas. Now you can quickly see the distance in pixels between objects so you can lay out content with precision. See how it works

Desktop fonts from Typekit
Choose the fonts you need from the Typekit library, sync them to your desktop, and get immediate access to them in your Photoshop font menu. Photoshop will even automatically replace missing fonts in your documents. See how it works

Font Search
Search for fonts by name, and see instant previews of each font to zero in on the perfect one. See how it works

Expanded 3D printing capabilities
Now you can see exactly where and how Photoshop repaired your 3D meshes so it’s easy to refine your designs in third-party 3D modeling apps. Get more accurate renderings of your models prior to printing thanks to WYSIWYG previews. And get support for more 3D printers and service providers. See how it works

Adobe Generator enhancements
Simplify the process of naming Generator assets and get greater flexibility in organizing the output from Generator by setting document-wide defaults, and by specifying subfolders for exported assets. Generator also offers new APIs so developers can create even more powerful plug-ins. See how it works

Adobe Camera Raw 8 enhancements
Heal images, fix perspective distortions, and create vignettes with greater precision. Plus, access an interactive histogram, before/after previews, and more. See how it works

Improved Windows 8.1 stylus support
Get to work quickly and comfortably with your stylus on Windows 8.1 devices, and enjoy smoother brush strokes thanks to higher-frequency sampling.

Expanded Mercury Graphics Engine support
Upsample images up to 15 times faster (depending on file size and video card configuration) now that the Mercury Graphics Engine delivers an OpenCL performance boost. The engine powers new Blur Gallery motion effects and the Focus Mask feature, too.

Experimental features
A new preference setting allows you to test drive and help shape new Photoshop features before they're officially released.

Intelligent upsampling, even faster
Enlarge a low-res image so it looks great in print, or start with a larger image and blow it up to poster or billboard size. Upsampling preserves detail and sharpness without introducing noise, and now you get even more immediate results thanks to an OpenCL boost from the Mercury Graphics Engine. See how it works

Workflow Enhancements
Work faster and smarter thanks to new feature enhancements throughout your workflows. Now you have access to an expanded Color Panel; you can access your most recently used brushes, sync your workspaces, keyboard shortcuts, and menu customizations with Sync Settings; and more.

And so much more
Also includes: support for very large PNG files; the ability to export 3D LUTs; support for new video formats including Sony RAW and Canon RAW; and more. See full release notes

_________________________________________________

JAN. 15, 2014
Photoshop CC (14.2)

Perspective Warp
Adjust the perspective of a specific part of your image without affecting the surrounding area. Change the viewpoint from which an object is seen. For example, turn a telephoto shot into a wide-angle shot, or vice versa. And seamlessly composite images with different vanishing points or camera positions. See how it works

Linked Smart Objects
Improve collaboration and work more efficiently. Use linked Smart Objects that reference files stored on your local system or network drive, and thus can be repurposed across multiple Photoshop documents. You get smaller files and save hard-disk space as well. See how it works

3D printing
Visualize your 3D designs in the real world using 3D printing in Photoshop. Easily create, refine, and preview your design, and then print models directly to a locally connected 3D printer or online service. See how it works

Faster performance
Get better responsiveness when editing with key tools like Smart Sharpen, Liquify, and Puppet Warp. A next-generation Adobe Mercury Graphics Engine delivers more immediate results with OpenCL, even when editing your largest files.

Enhanced Scripted Patterns and Fills
Preview your Scripted Pattern fills and refine them with new controls. Fill along a path; and generate customizable frames, borders, and nearly two dozen unique tree graphics. for new creative options. See how it works

Workflow enhancements
Save time on common tasks, thanks to small but frequently requested features from users like you. Create paths more easily with new modifier keys, move a path with the spacebar, and more. See how it works

Faster performance with Mercury Graphics Engine
Get better responsiveness when editing with key tools like Upsample, Blur Gallery, Smart Sharpen, Blur Gallery, Liquify, and Puppet Warp. A next-generation Adobe Mercury Graphics Engine delivers more immediate results with OpenCL, even when editing your largest files.

And so much more
Also included: performance boosts for Smart Sharpen, Adobe Generator improvements for rescaling Smart Objects and adding padding, and improved font transformations and shape selections. See full release notes

_________________________________________________

September 08, 2013
Photoshop CC (14.1)

Adobe Generator
Adobe Generator technology gives developers deeper access to Photoshop files, paving the way for intelligent tools that automate time-consuming tasks and provide easier workflows. See how it works

Real-time image asset generation
Skip the hassle of manual asset slicing and export when designing for screens. As you work, Photoshop CC uses Adobe Generator technology to save tagged layers and layer groups as individual image files in formats you choose, all collected in a single folder.

And so much more
Also included: improvements to Camera Shake Reduction, including UI enhancements and HiDPI preview support for retina display; new controls to modify the range and fuzziness for Shadows, Highlights, and Midtones; and more. See full release notes

_________________________________________________

June 17, 2013
Photoshop CC (14)

All-new Smart Sharpen
Rich textures, crisp edges, and distinct details. All-new Smart Sharpen is the most advanced sharpening technology available today. It analyzes images to maximize clarity and minimize noise and halos, and it lets you fine-tune for high-quality, natural-looking results. See how it works

Camera Shake Reduction
Save shots you thought were lost due to camera motion. Whether your blur was caused by slow shutter speed or a long focal length, Camera Shake Reduction analyzes its trajectory and helps restore sharpness. See how it works

Adobe Camera Raw 8 and Camera Raw as a filter
Apply Camera Raw edits as a filter to any layer or file, and then enhance them any way you want. And with new Adobe Camera Raw 8, you get more precise ways to heal images, fix perspective distortions, and create vignettes. See how it works

Image resizing improvements
The Image Size command now includes a method to Preserve Details and provide better sharpness while enlarging images. In addition, the Image Size dialog box has been updated for ease of use. See how it works

Editable rounded rectangles
Resize shapes, edit them, and re-edit them â” before or after they’re created. Even edit individual corner radiuses in rounded rectangles. If a shape is bound for the web, export CSS data from the file to save time. See how it works

Multi-shape and path selection
Select multiple paths, shapes, and vector masks at once. Even in multilayered documents with lots of paths, you can easily target the path (and any layer) you want right on canvas using a new filter mode. See how it works

Adobe Edge Reflow CC integration
With just a click, bring the assets from your Photoshop mockup into Edge Reflow CC to quickly adjust your layouts to fit all your desired devices. It's responsive web design made easier by Adobe Generator.

Extended features included
Photoshop CC now includes the advanced 3D editing and image analysis tools that were previously in Photoshop Extended.

System anti-aliasing for type
Get a realistic preview of how your type will look on the web with an option that closely matches the anti-aliasing of your Mac or Windows system. See how it works

Behance integration
Share projects directly from within Photoshop to your Behance portfolio. See how it works

Sync settings
Synchronize your workspace settings â” including preferences, brushes, and actions â” across multiple computers. See how it works

Expanded Smart Object support
Apply Blur Gallery and Liquify effects nondestructively thanks to Smart Object support. Your original file stays intact as you add blur effects or push, pull, pucker, or bloat the image or video. Edit or remove the effects at any time â” even after saving your file. See how it works

Improved 3D painting
Live previews are now up to 100x faster and more responsive when you paint on 3D objects and texture maps. With the powerful Photoshop painting engine, you can make any 3D model look terrific. See how it works

Improved type styles
You spend hours getting text to look just right. Type styles let you save your formatting as a preset that you can then apply with just a click. You can even define type styles to use across all your Photoshop documents. See how it works

Enhanced CSS support
Import color swatches directly from HTML, CSS, or SVG to easily match existing web schemes. Generate CSS code for colors and other design elements, like rounded corners, and then copy and paste the code into your web editor to get the exact results you want. See how it works

Conditional Actions
Put routine processing jobs on autopilot with Conditional Actions. These commands use if/then statements to automatically choose between different actions based on rules you set up. Learn more

Improved 3D Scene panel
Make a smoother transition from 2D to 3D editing with a 3D Scene panel that has many of the options you already know from the Layers panel, like Duplicate, Instance, Groups, and Delete. See how it works

Minimum/Maximum filter enhancements
Create more precise masks and selections with more powerful Minimum and Maximum filters, which now include options to preserve squareness or roundness.

Workflow timesavers
Work faster and smarter thanks to feature enhancements throughout the app. Access the expanded Color Panel as well as your most recently used brushes; sync your workspaces, keyboard shortcuts, and menu customizations with Sync Settings; and more.

And so much more
Also included: Support for Indic languages; export CSS code directly from layers or groups; enhancements to preset migration; and more. See full release notes

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Honestly, I was pretty surprised when I saw how long this list was, and I’m a bit embarrassed to see a few features in there that I hadn’t realized had been added, but there’s an awful lot there (which I think is a good thing) so I’m using that as my “get out of jail free” card.

I hope this list helps you get a better overview of what Adobe has been doing, and how the promise of the Creative Cloud has been developing.

We Put Together a “Creative Cloud Resource Center”
If you want to see all the new features in Photoshop, and all the rest of the Creative Suite Apps (everything from InDesign to Illustrator to Muse, Premiere Pro and more), we (the crew here at KelbyOne) put together a kick-butt online Creative Cloud Resource Center — completely free â” where you can check out a ton of short concise little clips on all the new CC features, improvements and stuff. Here’s the link.

Wait! One more thing
I don’t know if you caught this important little news nugget with all the big announcements and stuff, but Adobe announced that it has now made that “Photographer’s Bundle” deal (Photoshop CC and Lightroom plus Lightroom mobile for the iPad and iPhone for $9.99 a month) a permanent thing (and not just a limited time offer).The official name for it is the “Adobe Creative Cloud Photography plan” and here’s a link to all the details.

Hope you all have an awesome weekend, and we’ll see you back here on Monday.

Best,

-Scott 

OK, well I guess “technically” you could see a before/after in Camera Raw but it could not have been clunkier (just turning on/off the Preview checkbox wouldn’t do it â” that only showed you a before/after of the particular panel you were currently using). But this is way beyond that as Adobe took the awesome before/after side-by-side, top-and-bottom, split-view and related stuff from Lightroom and finally (finally!) brought them over to the current version of Camera Raw (Adobe snuck these in the latest update for Photoshop CC subscribers).

You access these before/after views from right below the preview window (I circled it in red above). Better yet, although the Preview Checkbox is now gone from the Camera Raw interface, pressing the “P” key now actually does what you always thought it should â” now it shows you a real before/after of ALL the changes you made in to the image anywhere in Camera Raw.

Hats off to Adobe who has been sneaking lots of new little features into Camera Raw in the past year, stuff like: Export Option Presets, Auto Levels (automatically setting your white and black points for you), Auto White Balance, Visualizing Spots (from Lightroom), ACR-toning for 32-bit HDR images and a whole bunch more (I did a whole class on it on KelbyOne â” if you’re a subscriber make sure you check it out â” even I was surprised how much has been added since Adobe doesn’t make a big fanfare about it anymore â” they just release ’em when they’re ready).

Anyway, that’s just a quickie for today in case you missed the new feature add — hope you all have a great start to your week!

Best,

-Scott

P.S. Happy Cinco de Mayo!

http://youtu.be/PEcvSsnkY00

With more than 1.5 million people subscribed to the Adobe Creative Cloud, we wanted to release a whole bunch of online training classes on everything from InDesign to Illustrator, Premiere Pro to Muse, TypeKit to Behance, Photoshop to Lightroom and everything in between.

Each weekday for the entire month of February we’ll be releasing another NEW class on one of the Adobe Creative Cloud applications over at KelbyOne.com, along some other other already cool classes we had planned for February.

WATCH THEM FREE EACH WEEKDAY!
We are broadcasting each class FREE  from 6:00 pm to 9:00 pm ET — just that day — then it goes back in the Disney Vault, errrr I mean then it’s available just for subscribers after that one free day. The free broadcasts start on Monday, February 3rd. Here’s the link where you can find the FREE airings (again, that’s starting today at 6pm).

So, what’s coming next?
We are just getting’ started! We’ll be adding something really unique mid-March for KelbyOne subscribers and you’re gonna be super-diggin’ it, but until then, I hope you’ll check out all the new classes we’re releasing this month.

Cheers, -Scott

http://youtu.be/UvGWuppY4XE

Adobe released a bunch of new features yesterday for Creative Cloud subscribers, and I’m sharing some of the videos they created to showcase the new features here on the blog, like the one above which introduces Perspective Warp (really handy for people who are bad at shooting images for compositing. OK, sorry, I couldn’t’ resist).

http://youtu.be/VdCcuf0lZrY

Above: That’s an overview of the new Photoshop CC features

http://youtu.be/H6AIgoFDwlk

Above: This is one a lot of folks are psyched about â” linked Smart Objects.

http://youtu.be/0W3MkqidSAo

Above: 3D printing from Photoshop. Sounds like something Corey Barker would do, right?

http://youtu.be/RkwGE_jV5qs

Above: This one’s from Adobe’s own Julieanne Kost, and she’s revealing some of the little tweaks, enhancements and little improvements added to Photoshop CC

There’s a list of these little enhancements over at Jeff Tranberry’s blog (here’s the link).

There’s some fun stuff to work on this weekend — hope it’s a great one, and we’ll see you back here on Monday. Cheers. :)

-Scott

P.S. Besides these new features announced yesterday, Adobe released a number of new little tweaks and improvements to Camera Raw back in December of 2013, but the announcement slipped past a lot of folks. Stuff like “Auto Temperature” and “Auto Tint” for white balance, and kind of an “Auto Levels” for automatically setting the Whites and Blacks sliders, among other new little tweaks. The full list of Camera Raw tweaks from December are at this link. 

On Wednesday Adobe announced a special “Black Friday Deal” where for a VERY limited time, they’re letting pretty much everybody in on the photographer’s $9.99 a month Photoshop/Lightroom bundle deal that was originally only for folks who owned some previous version of Photoshop (from CS3 on up), but now everybody can get in on the deal for the next few days (only until Dec 2, 2013).

When I posted this on my Facebook page, it was seen by over 140,000 people, and of course there were a ton of comments — lots of happy people taking advantage of the deal, the usual amount of mis-information, and of course we heard from the same people who aren’t happy no matter what Adobe does. I thought I’d address as many of those comments as I could here in a short Q&A. Here we go:

Q. I had the full Creative Suite, and I wasn’t able to take advantage of the $9.99 deal, but now I can?
A. Absolutely.

Q. But I called Adobe Customer service and they said I couldn’t.
A. They’re wrong. Try calling again.

Q. But what if I already subscribed to Photoshop alone? Can I downgrade to this and save the money?
A. Yup!

Q. But I called Adobe customer service and they said I’d have to pay a cancellation fee?
A. You don’t. Try calling again.

Q. But what if I never ever owned Photoshop. Can I get in on this deal?
A. Yup.

Q. Really?
A. Really!

Q. I didn’t see that one coming.
A. Me either. 

Q. What if I already have a Creative Cloud subscription that costs more?
A. They’ll let you switch to this cheaper plan as long as you do it by the cut-off date.

Q. No way!
A. Way!

Q. But I called Adobe Customer Service and they said I can’t downgrade
A. Call back until you get someone that has actually read the memo.

Q. “They must be hurting for revenue.” (direct quote from Facebook)
A. Adobe had hoped to have one million subscribers by the end of year. They hit their goal nearly four months early, and now Adobe’s stock is at an all-time high. Yeah, they’re hurting’ ;-)

Q. Should I form my opinions of how Adobe is doing financially based on a hunch or what I read from strangers in online forums, or should I actually read the official business reports?
A. Ummmmm.

Q. I heard I have to run Photoshop in a Web Browser. Is that true?
A. For the love of God, please let this one go. No. No, no, no for the millionth time no. You do NOT run Photoshop or Lightroom in a Web browser. They work just like they always did.Ugh!

Q. Yeah, but then I lose access to all my images, right?
A. You do NOT have to store your images in the cloud. Please let this one go, too!

Q. You sound like you’re frustrated.
A. For a year or so I’ve been reading the same “You have to run it in a browser”⦔You have to stay connected to the internet all the time” and “you lose access to all your images”  and all this same old misinformation is just starting to wear me down. Sorry.

Q. It’s OK. I know you’ve taken a lot of heat, and we appreciate you helping to cut through the clutter [obviously not a real Facebook comment].
A. Thanks for understanding.

Q. I know Adobe says they’re going to try to keep the monthly price at this level, but they don’t guarantee it. What if it goes up?
A. My understanding is they are not planning to raise the monthly subscription rate. I imagine it’s because if they did after a year or so, they would lose a lot of customers, right? But nobody is “locked into” this thing — if they raise the price at some point down the road, you can always just not renew and go back to whatever the last version of Photoshop you owned is. That being said, just for fun let’s  pretend that they decided to raise the monthly subscription by 10% at some point. That would mean you’d have to pay (wait for itâ¦.wait for itâ¦) $12 more a year.

I seriously doubt even that will happen, but I would pose this: find me something whose price just never goes up: Gasoline? Milk? Bread? Electricity? Coffee? College Tuition? Eggs? Anything? 

Q. Why does it cost more in the UK and in Europe?
A. I ask myself this exact same question every time I visit the UK or Europe. Why does my hotel room cost twice as much there? Why does a can of Coca Cola cost twice as much there? Why does the exact same microphone that I rent here in the US cost triple when I rent it in London? It’s the exact same mic! In fact, pretty much everything over there costs at least double of what it does here or more, even if it’s the exact same product? Why is that?

As for Adobe, they have offices in the UK and all over Europe, and staff in all those locations, and I imagine their offices cost at least double what they do here. So does their electricity, gasoline, staff salaries, insurance and of course their taxes have to be dramatically higher, and their overall cost of doing business has to be through the roof over there as well. Yet, their customers expect them to eat all those extra costs and charge the same amount that they do here. Unfortunately, that’s not generally how business works. Extra operating costs are passed on to the customers to offset the cost of doing business in that country. Just’ sayin’.

Q. What was your favorite comment over on your Facebook page?
A. This one from Robert Court

“10 bucks a month for professional software. I upgrade every 18-24 months both LR and PS. Hummmmm. So if I am doing the math correctly. $190 PS and $80 LR = $270 divided by 18 months = $15 per month. $270 divided by 24 months = 11.25 per month. So where exactly is ANYBODY being ripped off. Now they are letting everyone in on the deal even if you never owned PS. I still do not get what people are B!!ching about. I for one am all in on this deal and no I did not drink the Adobe cool-aid. This is professional software for $120 per year. Even if you are a hobbyist you should consider selling your gear if you if you can’t somehow come up with two Starbucks coffees per month. Really if someone cannot afford this PROFESSIONAL software they have bigger problems in life than Adobe. Thank you Adobe.”

It had 17 likes. :)

Q. What was your least favorite?
A. I deleted it.

Q. But that’s limiting freedom of speech!
A. It’s my Facebook page — not The Washington Post. I’m not the government. I don’t owe anybody the right to attack me, or other people who comment, or use foul language, or just plain hate on my personal Facebook page. If you want freedom of speech, you can go start your own Facebook page at this address: http://www.facebook.com (sign up today!).

Q. Should people who aren’t going to take Adobe up on this offer take their time to tell you that in the comments?
A. Sure. It’s fun. They are dying to tell me, yet again for the millionth time, that no matter what deal Adobe comes up with they’re not going to get on board. They think I somehow have control over the pricing policies of a multi-billion dollar global software company. It’s kinda entertaining at this point. 

Q. So, is Adobe going to switch back to selling the latest version of Photoshop?
A. No.

Q. Are you sure?
A. I’m more sure about that than anything else I’ve written on this page.

Q. Any other comments from your Facebook page that stand out?
A. How about this one from Armando Almada responding to Robert’s comment above:

…totally agree….a glass of wine in NYC is $12, and that’s no include the tips….

I also like this one telling “The other side of the story” from Karl Mathias Moberg who wrote:

Totally agree with this. As a part-time photographer, with not a very high income… I can’t afford the upfront cost for both photoshop and lightroom. This, and the normal CC deals are perfect for me. I have no problems what so ever with the subsciption models.

A lot of folks want to pretend that people like Karl just don’t exist. The fact is, there are a ton of people who can now use Photoshop and Lightroom that were locked out because they didn’t have $849 (the cost of Photoshop and Lightroom last year, and the only way to use it was to buy it at that price).

Q. So, what if I don’t sign up for this by December 2nd, 2013? Then what?
A. You don’t get the deal. That’s it. It’s a limited time offer (it’s a Black Friday Deal running before and after black Friday but not by much).

Q. Where can I learn more?
A. You can get the official details direct from Adobe’s deal page. Here’s the link. They also have an FAQ here.

Q. OK, if I don’t like this deal, or I live in Europe, or I live in Russia where this deal isn’t even valid, or I had a fight with my spouse, or I’m just generally angry, can I blame  any part of Adobe’s Black Friday Deal that I don’t agree with on you?
A. What the heck  —- sure. Why not? :)

OK, that’s the scoop as best as I know it, and of course as always I reserve the right to be totally wrong about any or all of this. Here’s wishing you a day where all your pixels move right where you want ’em to.

Best,

-Scott

P.S. No football this weekend but I am shooting a wedding tomorrow in Orlando and hopefully I’ll have some shots to share here early next week.

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