Category Archives Apps

We just released our latest issue of Light It Magazine (our how-to magazine for hot shoe flash and studio lighting) and it’s our biggest issue yet.
It’s available in the Apple Newsstand on the iPad (coming soon for Android), and it’s only $2.99 (all back issues are there, too for $2.99 or you can subscribe for $19.95 for a full year — 8 issues).
Lots of great stuff in this issue, including more lighting for wedding photographers, lighting pets with hot shoe flash, lighting children, location lighting, and tons more. I hope you give it read (here’s the link to it on the App store). :)

My buddies (and co-workers) +RC Concepcion and +pete collins are doing another FREE live webinar today on the just-released “Photoshop Touch” for the iPad 2, and you’re invited! (Today they’re going more in-depth than they did in the introduction to the Touch yesterday).

When: 12:00 Noon ET Today

This app is already getting LOTS of buzz — come see why it rocks!

OK, I know you’re probably hoping this is a custom version of Photoshop designed for the iPad, and if you are, well guess what? That’s exactly what it is! (and I have to say, it’s pretty darn slick)!

Although they certainly didn’t build this just for me, it actually has most of the things I was asking for when I wrote a post about what we want in an iPad version of Photoshop (which basically I wanted a stripped down version of the full Photoshop, but it needed to include some some key tools and features [but it had to have stuff like layers, and some key filters], and while I hoped it would have Photoshop’s same interface, I have to say that the interface is actually very Photoshop-like (without looking just like Photoshop). It even has Free Transform!

Oh, but there’s more…
Check this out: It has Levels. It has Curves (it has CURVES!). It has Shadow/Highlight, there’s a Gaussian Blur Filter, you can add text, the Layers have blend modes (Screen, Multiply, Overlay, etc.), and you can show/hide them — change their opacity — create blank layers, duplicate layers, all that stuff. There are effects filters, there’s noise reduction, you can make selections (and you will love how they implemented them). You can share images direct to Facebook, and a whole bunch of other stuff I didn’t think would be there….but is.

Of course, it doesn’t have everything the desktop Photoshop has (or there is no way it be able to run on a tablet), but I think you’ll be surprised at the cool stuff it does have.

Terry White (who works full time for Adobe as one of their Adobe Worldwide Evangelists), put together a great video that shows you the power of this puppy (which is even more amazing when you realize that’s it only $10 [well, $9.99]). Here’s the link to Terry’s video (and lots more details about the App), and here’s the link to download the App (it’s available right now).

Way better than I was expecting
I saw an early version of this App on a trip out to Adobe last year, and I have to say I am really tickled at how the app has grown since that first look — in fact, it grew into something I wasn’t sure we’d ever see on an iPad (well, not anytime soon anyway, and certainly not this soon).

I give Adobe a lot of heat about certain things, but when they do something really cool (and they often do), I have to tip my hat to them, and for this I wish I had more than one hat to do so. Way to go, Adobe. We’ve got Photoshop touch on the iPad. It was worth the wait. :-)


NOTE: Whatever you do, stop right now and get the FREE UPDATE from the App store. This is an important bug fix so download it right away. Now, onto our story:

After taking what seemed to be 5 lifetimes to approve issue #2, issue #3 is already here and ready for downloading! (Whoo Hoo).

It’s an awesome issue, which includes a very cool article from Jason Groupp on “Lighting for Weddings,” plus Frank Doorhof’s “Studio Techniques,” My “Photo Recipes” column, Tom Bol on “Location Lighting,” Erik Valind with “Little Lights, Big Shadows” and our feature story is “Visualizing Lighting for a Composite Image” is from James Quantz, Jr. Don’t wait—-go download that puppy now!

P.S. Did I mention that you need to download the free update from the App store?  :)


After being rejected 5-times in a row by the App Store, it’s finally here—-issue number 2 of Light It Magazine, our how-to magazine on studio and hot shoe lighting (For the iPad. Only $2.99).

Even bigger news!
Since it came out so incredibly late, we have already submitted issues #3 and #4 to the App Store for approval, and the minute they are approved by Apple (which they should be within 5-days unless something goes horribly off track, which as we have learned can absolutely happen), we’re releasing them. That way, we’ll have released four entire issues of Light It by the end of the year.

Thanks to everybody who hung in their patiently (and even not patiently). After such a fantastic launch, and have three issues already in the bag at launch, the delays were really tough on us, but we made it through to the other side, and we’re excited about the coming year and expanding the magazine. (Note: if the magazine is the success we hope it will be, we’ll be looking at releasing it on Android tablets as well).

Where to get “Light it”
> If you’ve already downloaded the Light It App, you can buy the latest issue from right within the App itself
> If you haven’t downloaded the free Premiere issue App, you can download it from the App Store

One more thing
Perhaps the best thing about producing a digital App is the ability to make changes quickly, and I hope you’ll find our 2nd issue even more useful, helpful, inspiring, and fun. I can’t wait until you can read issues 3 and 4.



This has been one of the most frustrating things for us ever. We launch “Light It,” this kick-butt new magazine. We get over-the-top incredible feedback from it, and people can’t wait to get issue #2, which is really exciting for us.

Issue #2 was already complete when we launched issue #1, so we wanted to launch it pretty soon after the first issue. However, there was something we didn’t count on….

…Apple’s App Store has turned down our App FOUR TIMES IN A ROW now.

When they turn down your App, they send you an email why, then you have to go try and fix the problems (ours were related to IOS 5.0, and then our in-app purchasing, and then a memory issue, and then a testing issue, and so on).

Then you have to (wait for it….wait for it….) resubmit the App all over again. Apple has from 7 to 14 days to test and or approve/deny your App, and they’ve been really consistent about denying it.

It was turned down once again last week (uggh!), but it has finally been turned down so much that we have an actual live Apple person assigned to our case, and she seems really helpful and we hope to have the problem resolved now with her help, and hopefully we’ll see issue #2 very soon, since issues #3 and #4 and also already done.

I am SO sorry you guys have had to wait so long for the 2nd issue (believe it, it was not part of the plan), but it’s kind of been that kind of year (if you know what I mean). Thank you to everyone who has waited patiently, who has shown their support, and who has hung in their eagerly waiting for issue #2, which when it finally does get released, will truly earn the “….the most eagerly awaited issue of the year….” slogan). :)

One last thing
I want some of you (you know who you are) to resist the overwhelming urge to write comments like “This wouldn’t have happened if you released it on Android” and stuff along those lines, because it won’t make anything (issue #2, or a release on Android) happen any faster. So, rise above that urge, be a better man/woman (though I rarely ever see snarky comments from women here ever—thank you ladies), and just go about your day as if none of this ever happened. See, don’t you feel better now? I knew you would.