Developing Personal Projects
As a fine artist, I advance my career with personal projects. Personal projects also create a clearer direction for and develop greater meaning in my life. My life would be unfulfilled without them.
You don’t need to have a fine art career to benefit from personal projects. Many commercial photographers find that personal projects re-energize them, add purpose to their lives and quite often lead to new assignments or whole new streams of income. Many amateurs, making images purely for the love of doing it, find greater satisfaction and personal growth through personal projects.
As an artist who mentors other artists in workshops and seminars, I’ve often been called to speak about the importance of personal projects; how to find them, start them, develop them, complete them, present them, and promote them.
Here’s an overview of what I share.
Defining a project is one of the single best ways to develop your body of work. When you define a project you focus, set goals, set quotas, set timelines, create a useful structure for your images, collect accompanying materials, and polish the presentation of your efforts so that they will be well received.
Focusing your efforts into a project will help you produce a useful product. A project gives your work a definite, presentable structure. A finished project makes work more useful and accessible. Once your project is done, your work will have a significantly greater likelihood of seeing the light of day. Who knows, public acclaim may follow. Come what may, your satisfaction is guaranteed.
Create a mission and set goals.
Define the purpose of your project and what you’d like to achieve through it. Many times, people adopt the mission and goals of others without first checking if those goals are personally beneficial. Some have professional aspirations, others don’t. Your goals will help you determine projects and timelines that are appropriate for you. The few moments (or hours) you spend clarifying why you’re doing what you’re doing and what you’d like to see come of it will save you hours, months, even years by ensuring that you’re going in the right direction – a direction of your own choosing. When you take control of your personal projects, you also take control of your life.
Make a plan to achieve your goals.
A plan will help make your project a reality. A simple action plan is all you need to get started. Action plans define the steps that are required to achieve completion. Action plans should be clear and practical. Action plans should be flexible; odds are, things will not go exactly according to plan and you’ll need to modify your plan to accommodate surprises, both pleasant and unpleasant. Reality happens. Grace happens too. Having defined what you need to accomplish, your unconscious will go to work on the task, generating many ideas. You’ll find yourself ready to make the most of unexpected opportunities as they arise.
Set a timeline.
A timeline can be used to combat procrastination and/or distraction and encourage you to produce work. Set realistic timelines. Unrealistic timelines simply produce frustration.
Identify where and when you’ll need and who will help you.
While many artists define and produce projects themselves, some artists engage a curator, gallery director, publisher, editor, agent, writer, or designer to help them realize a project, in part or in whole. Finding the right collaborator(s) can improve any project. Above all, seek feedback. Seek feedback from people with diverse perspectives whose opinions you value and trust. One thing you can always use, that you can never provide for yourself, is an outside perspective. People with different perspectives may identify ways to improve, expand, or extend the reach of your project. Remember, feedback is food for thought, not gospel. In the end, all final decisions are your decisions; it’s your project.
Stay focused and follow through.
You can work on multiple projects at a time. Be careful that you don’t get scattered. Starting projects is easy. Finishing them is hard. Make sure you’re working on the best project. List all your possible projects and identify the ones that are most important and the ones that are easiest to finish. If you’re lucky enough that the same project fits both criteria, focus all of your efforts there. Otherwise, you’ll have to strike a balance between what’s practical and what’s most important to you. Only you can decide this and the balance is likely to shift as time passes and circumstances develop. Look for a common theme among projects. Often your projects will be related. Focus your efforts in related areas. It’s very likely those areas have greater relevance for you than others. Your work will be perceived as stronger and more cohesive if your projects relate to one another, implying evolution.
What’s your project?
A project is a wonderful thing. It gives direction. It brings clarity. It increases productivity. It produces tangible results. It brings personal growth. It presents your work in the very best light. You and your work deserve this. Pick your projects well. They define not only how other people see you but also what you become. You are what you do. Take the first step today; make a commitment to create a personal project. (Write something right now – put your words somewhere where you’ll constantly be reminded of them and can continue refining them!)
You’ll find an extended version of this content and many other related resources here.
Now, let me speak in more specific and personal terms, as a way of sharing a few more of the insights I’ve found over the many years I’ve developed personal projects.