Half the Image
There are primarily three ingredients that make a photograph become a part of you. Looking at images from the likes of Joe McNally, you would make a quick assumption that the subject matter is high on the list, and naturally the subject matter itself is what we see. But that is aesthetical rather than technical, and aesthetics I’ll leave for later. Technically, there are three ingredients that bring us into a photograph. I’ll get to that later too.
Without thinking about it, look through a magazine that you’re not so familiar with (and maybe ones that you are). As you flip through the pages, something will stop you and you will give this page your undivided attention. When this happens, chances are something visual grabbed your attention first.