Category Archives Photography

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Hi Gang: Just a quick follow-up on yesterday’s post about the lack of framing and mat sizes for digital photographers.

(1) First, I learned something new about the origin of framing sizes from one of my readers: Paul Brooks, who wrote:

I agree Scott. But, you actually have missed a very important point. 4×5 and 8×10 are aspect ratios of View Cameras, which were translated somewhat with medium format 120 and 220 film sizes, but 35mm frames were approximately 1?x 1 1/2?, the same aspect ratio (1/1.5) that digital cameras have. So, that means that the framing industry was outdated when 35mm was popular. I hated to have to crop or do funny matting to print and frame full frame 35mm when I shot film. It doesn’t look like they will ever learn!

Thanks Paul. Of course, learning this makes the situation even worse than I thought.

(2) I sent emails about the article to the leading photo framing industry magazine, and to a framing industry organization as well. I have no idea if it will help, but I thought it was at least worth a try.

(3) Last night I saw a great comment from Josh Bartell from Craig Frames Inc. He sheds some light on the problem in his comment, which reads:

Hi All, I’m extremely glad that I’ve stumbled on this discussion. It seems that most of you agree that there is major issue in the retail framing industry. I too agree, but from the other side of things; I work for a frame manufacturer.

We have dealt with this issue in the very recent past. Many of our large retail customers seem to be a bit out of touch with the needs of digital photographers and are no longer meeting the needs of the majority of frame customers. So…..we have recently started selling as many sizes as possible online. Although we’re still working on our website, we’ve seen a great response on ebay.com and amazon.com.

I currently manage our e-commerce division and would love to hear more about what sizes and styles everyone is interested in. We’re offering any size between 3×3 and 24×36. We have 30 sizes that we offer as “stock” sizes, and everything else is considered custom. Again, I would LOVE any input regarding what you need/want for frames and mats. Check out our stuff, give me an idea of what else you need, and I’ll make it happen! The industry might not be listening….but I am.

(4) Also, thanks to my reader Wayne who posted a comment yesterday and suggested we check out FrameDestination.com. He noted that they sell complete framing kits in digital sizes. For example: 13 X 19, premade with glass, foam board and mounting kit for less that $20 (with quantity discounts). It says right on their home page that they offer “Digital Sizes” (of course, we now realize that it’s just “proper” non-cropped sizing, and not related to just digital, but hey—I’m not complaining—at least they offer the right sizes).

Anyway, thanks to everybody who commented, and shared their ideas. Now, if we can just get the rest of the framing industry to listen…..

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I don’t usually like to start off Monday with a rant, but…it’s 2010. 10 years into the 21st century. So, why is the framing industry still only making frames and mats in sizes for traditional 35mm film prints? Seriously. Most of the big camera companies stopped making film cameras years ago. Kodak itself has killed off most of their own print film as well because it’s a digital photography world—yet when you go to buy a frame for your photos you are instantly teleported back to the 1990s when it comes to frame and mat sizing.

Who are they making these frame sizes for?

Now, I know there has to be some semi-legitimate reason for this, and I would love it if somebody from the framing industry would share that with all of us, ’cause cropping our images to fit these outdated sizes keeps us all from being able to go into Target or Crate & Barrel (where the iPhone photo above was taken), or Walmart or wherever and buy one of their good looking, inexpensive, off-the-shelf frames.

Photo Labs Get It. Why not Framers?
I’ve talked here before about using MPIX.com as my online lab and I love that they offer print sizes that actually correspond to the sizes of images our digital cameras actually take. For example, I can order prints in 8×12″ format, or a 16×24″ size (rather than 16×20), so it fits the aspect ratio of my digital camera images perfectly without cropping.

But then, if I want to pop that print into a frame from Target, or Walmart, or wherever, I’m out of luck. The frames, and mats don’t fit, so I have to cut it down to size. Ugh! MPIX would frame and mat my 8×12 print as it’s a standard size for them, but that’s not the point. MPIX has caught up, but why hasn’t the rest of the framing industry? I just don’t get it. Why would anyone shooting digital actually want an 8×10 print today?

Maybe It’s Time for some Marketing Spin?
Now, maybe this is a great marketing idea for some frame manufacturer. Maybe they can be “the one” to bring framing into the 21st century, and start marketing a line of “digital ready” frame and mat sizes (by the way; I’m not saying they should stop selling all 8×10 frames, but they should definitely also offer frames that fit digital cameras as well).

Anyway, just seeing that the other day at Crate & Barrel just made me once again scratch my head and wonder why sizes this outdated are still around in such abundance. I’d love to hear your thoughts, ideas (or conspiracy theories) as to why the framing industry is still in such a fog this far into the game.

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The gang at Adorama Camera up in New York City (the Platinum sponsors of my official World Wide Photo Walk), heard I was in town today for my Lightroom 3 Live Tour at the Javits Center, so on Sunday they invited me to lead a local Photo Walk, where we’d go out shooting for a couple of hours, and then head back to Adorama HQ for some Photoshop techniques on how to post process the images from the day.

I have to say, it was my most fun Photo Walk ever, because so many amazing things happened along the way. In case it rained, as a back-up plan Adorama hired a professional model we could shoot in the studio, but as it turned out, we had great weather so she came out on location with us, and I did a session a shooting with natural light, and we had lots of large scrims and diffusers available to the walkers, so everybody got lots of on location portrait shooting opportunities (a few of my shots from the walk are below).

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We kicked off the walk (25 walkers, plus helpers) in Washington Square, and wound up shooting a stand-up bass player, guys playing chess in the park, a jazz trio, and a real ballerina (shown above—photo by Jeff Snyder), along with “the bird guy” and half a dozen other spontaneous things that happened along the way. It was just such a great day, and I had a really outstanding, fully-engaged group, who really were into the spirit of the day.

After shooting for a few hours, (and winding up on 5th Ave, along 14th street, and in Union Square), we headed back for classroom time, where we went through Photoshop techniques and workflow stuff for a few more hours. I really, really enjoyed the walk, and met some great people along the way.

My thanks to everyone who attended; to our awesome model “Laurence” (pron. La-ronce), and to my gracious hosts at Adorama (especially Jeff Synder and Monica Cipnic) who made my job really easy and fun.

Now, I’m hitting the sack—got a big day at the Javits tomorrow, with around 600 photographers. Can’t wait!

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We’re doing it again—Joe and I are teaming up for a hands-on photography workshop down in the Caribbean on the amazing tropical island of St. Lucia, and you’re invited to come a spend a week with us in paradise.

If you’ve ever dreamed of being a part of Joe’s “Hot Shoe Lighting Workshop” this is your chance (I’m there once again as his guest instructor, and we wrap up the week with my Lightroom training, but I’ll be there with you, shooting and learning from Joe right alongside you).

The workshop is limited to just 12 students, and for those lucky photographers, it will be a week they will never forget, held at a resort like few on earth—the Anse Chastanet resort and Jade Mountain—ranked one of the top resorts in the world. When I saw it last year (that’s my room at Jade Mountain, above), I was speechless (Here’s the link to my report after the workshop, with lots of pictures and stories of a week in “McNallyWorld”).

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Here’s a link with all the details on this year’s workshop. Since there are only 12 spots (and last year’s workshop sold out fast), if you want to join Joe and me, make your plans right now to join us October 17-23, 2010.

It’s going to be the learning experience of a lifetime for just 12 lucky photographers, and I hope I’ll get to shake your hand, and go shooting with you down in St. Lucia this October.

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My bestselling Book/DVD combo: Photo Recipes Live: Behind the Scenes Lighting Techniques, is now available as both an iPad and iPhone App from the iTunes Store.

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The cool thing is: the App is only $9.95, and includes all the same videos and content. One of the reviewers on iTunes wrote this about the App:

“His technique of showing the shot, and then breaking it down how he did it, is very productive. The narrative is fun, not dry. $10 for pro instruction on lighting is a deal, the price of some digital photography magazines.”

Anyway, if you’d like to check it out, you can find it right here. Thanks to my Publisher, Peachpit Press who developed the App and got it out there. They really did a great job with it, and I’m super psyched to have it available both as a App, and for such an affordable price.

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I hope you’ll come and spend the day with me in New York on Monday learning all the cool new stuff in Lightroom 3. I just kicked the tour off in Ft. Lauderdale on Monday (had over 400 photographers there for the day, and we had a blast).

I can’t tell you how many people came up to me during the day, who didn’t have Lightroom at all yet, but were just blown away by what it could do. It’s really the kind of day that can change everything for your workflow, so I hope you can make it if you’re up that way.

It’s only $99 for the full day of training (including my step-by-step workbook), or just $79 if you’re a NAPP member. Here’s the link with all the details. Hope I’ll get to see you in person at the Javits Center on Monday. It’s gonna rock!

P.S. Don’t forget Matt is Boston on Friday. Use the same link above and see Matty K live!

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