Category Archives Photoshop

Since Adobe announced their Creative Cloud subscription-only business model, I’ve been saying the same thing again and again — “… the deal just isn't there for photographers yet.”

Well, that all changed during the opening keynote at Photoshop World last week in Vegas when Winston Hendrickson (Adobe’s Vice President of Engineering for Digital Imaging, and a serious sports photographer himself), announced a better deal than I was ever expecting: if you have any previous version of Photoshop (all the way back to CS3), you can get the combo of both Photoshop CC and Lightroom 5 for just $9.99 a month (as long as you take them up on the offer by Dec 31, 2013).

Much better than I was expecting
I had been talking with Adobe about a deal like this for photographers since they first announced the subscription-only plan, and the number I had been hearing was $19.99 for the two. I had been pulling for (and hoping) they would offer it at just $14.99 instead which I thought was a very fair price. $9.99 wasn’t even on my radar at all. When I heard, just a few days before the keynote, that they were going to offer both at $9.99 a month, I was pretty stunned. I never saw a price that low coming. That’s about 33¢ a day for Photoshop. And Lightroom. The latest versions. I know we waited a while for this deal, but at least it was worth the wait.

Doing The Math
To upgrade Photoshop to the latest version was usually $199. Lightroom’s yearly upgrade is around $79. That’s around $280 every 18th months to stay up to date. Now it’s just $180 over 18 months and you’re always on the latest version of both with all the latest features. Plus, you get 20GB of online storage (if you want it), and a ProSite membership as well. The math works.

I’ve talked to a lot of photographers since the deal was announced last Wednesday, and they all really felt Adobe stepped up on this one, and that this was a more than fair deal. I totally agree.

So, how long does that price hold?
Forever! (OK, Adobe didn’t use the word “Forever” because there’s no way their lawyers would ever let them do that, so this is just me talking, but my understanding is they will hold that $9.99 rate for anyone who gets in on the program before that cutoff date, as long as they stay as subscribers. If they drop off at some point, and they want to come back into the program, they’ll have to come back at the regular price of $19.99. Again, that’s not Adobe talking, that’s just my understanding, but that is my understanding. That being said, I can’t image that in the year 2525, if man is still alive, that it won’t shoot up to $11.00 or $12.00 a month, but I believe they plan on holding it there for the foreseeable future).

I don’t have all the answers about specifics like “What if I’m already subscribed to Photoshop CC by itself?” or any of the myriad of questions existing subscribers might have, but Adobe published an FAQ with lots more details and specifics right here.

However, Here are five things I think you should know about this deal:

(1) Don’t let the word “Cloud” throw you off
You don’t run Photoshop or Lightroom in a browser (huge total myth). In fact, just forget the word “Cloud” altogether — think ” App store” instead, because the only time you’ll use your browser is to download Photoshop and Lightroom onto your computer, where they work and run just like always (unless you choose to use their online storage option).

(2) You don’t have to stay connected to the Internet
Another myth. It just checks once a month. One time. Just a few seconds.

(3) There is a difference between “Limited Time Offer” and an “Introductory Price.”
Adobe is making this deal available until the end of the year. That’s a “limited time offer” not to be confused with an “Introductory Price” which is a price that goes up at some point, like after a year (this deal doesn’t do that, but I’ve seen a lot of folks confusing the two). Also, a lot of folks didn’t realize that Adobe added Lightroom to to the CC offering a while ago, but you can still buy it outright if you want to own it for $149. But then when Lightroom 6 comes out, it’ll cost ya another $79 to upgrade. You’d be better off to take Adobe up on this $9.99 deal.

(4) Adobe heard you
Adobe’s own Photoshop Senior Product Manager Bryan Hughes did a great job of explaining how Adobe is listening to its customers at the closing ceremony at Photoshop World. They are totally tuned-in to what’s happening with their 5-million+ Facebook followers; what’s being said in the Adobe forums, out in the field one-on-one and in blogs and social media throughout the industry. What you’re seeing here is Adobe doing something really meaningful, really significant, and really affordable for photographers. $10 a month. Two cups of coffee to use software programs designed for professionals. That’s incredibly fair.

(5) But Adobe isn’t going back
I know no matter what Adobe does, no matter how good an offer, there will still be some people who are going to post angry comments here, yet again, about how they don’t like the subscription model and that they’re not buying into it and so on. I have news for you. Adobe is NOT going back to selling Photoshop as a stand-alone product.

These folks think if they keep relentlessly complaining that Adobe will change their mind and go back to the old plan. I can tell you this — that is simply not going to happen. They also think everybody is mad about this subscription plan. That’s because they’re not actually reading business news about Adobe. They’re basing this on what they’re reading, and posting, at the same sites where other angry users hang out — and not on what what’s actually happening business wise at Adobe, or they would know that a year ago Adobe’s stock was in the low $30s. Today they’re near their yearly high and approaching $50 a share.

Back in June Adobe announced they had over 720,000 paid CC subscribers. This month when they announce their quarterly earnings where do you think those numbers will be now? I wouldn’t be surprised to see them at nearly a million paid subscribers. That’s an insane number.

Adobe’s Creative Cloud business plan is working big time for Adobe and for nearly a million of their customers, and now they have a killer deal for photographers (the one group that had been left behind). This is Adobe’s business plan going forward, and they’re not looking back.

The deal we’ve been waiting for…
Photographers have been waiting a while for a CC deal that makes dollars and sense and now it’s finally here. You jump up to Photoshop CC (so you get all the new Upright Lens features, and the ability to apply Camera Raw as a filter [my personal favorite], and the Shake Reduction filter and more, plus whatever else Adobe dreams up as soon as its ready — not 18 months from now). Plus you get Lightroom 5 and whatever’s next for it, automatically, all for $10 a month. A ton of photographers will take advantage of this,  and I can’t wait for the opportunity to teach them all the cool new stuff in CC.

Then there are “the other guys.” To them, the only thing Adobe could do to make them happy is go back to the old way, which isn’t going to happen for the reasons outlined here, and for other reasons we have yet to discuss (but we’ll be talking about on “The Grid” this Wednesday at 4:00 pm).

So that’s my take on it
Adobe just invited the rest of us (photographers using some previous version of Photoshop) to the party with an incredibly fair deal. A better deal than I ever dreamed they’d offer. 33¢ a day. Amazing! They also showed the roadmap of  products and services they’re developing for photographers, and we’ll have access to in the coming months. Sadly, a few folks will still keep posting angry comments and complaining on and on (and I’m certain we’ll hear from them here today), but with this deal, a lot of new folks will now join CC to take their place. I hope you choose the other route and start using the coolest software Adobe’s ever made, and at the best price in their history. It’s a day to celebrate, and I’m doing just that.

Cheers everybody, and here’s wishing you your best Monday yet! :)

So I’m reading a review of the new features of Photoshop CC over on, and of course it takes all of three seconds for it to turn nasty, where a commenter accuses the reviewer of getting paid by Adobe to write a favorable review, because after all, if it is a favorable review of something he doesn’t like, the reviewer is obviously “on the take.” He wrote:

“#letsbereal — How many free months of Photoshop CC did Adobe offer for writing this…”

Essentially, he’s saying ‘You said something I disagree with, so you must be getting paid.’ If you say anything positive about the Creative Cloud, like this reviewer did, you get attacked (The funny thing was that the reviewer mentioned how he didn’t like the rental model, yet he was still attacked for liking the new Photoshop features and not siding with the angry mob).

I know this all too well.

When Adobe announced their new subscription plan, the day after I wrote a post here simply addressing some of the misconceptions I had been seeing out there. I did a Q&A where I addressed everything from the misconception that you ran these programs inside a Web Browser to the misconception that you have to be connected to the Internet every day to run Photoshop. I was trying to help, since I knew a lot of the answers. Huge mistake.

There are 662 comments on that post. About 656 of them are direct personal attacks on me, many saying, essentially “I said something you disagree with, so I must be getting paid.” The other six were probably spam. I have literally had people emailing me, and coming up to me in person while I’m out on the road with my tour apologizing for the unwarranted public flogging I took. But that’s where we are today. If any one reviews a product of any kind, and you don’t agree with the reviewer for whatever reason, the reviewer must be getting paid because your opinion on this is so obviously correct to everyone, that only a person getting paid by the company could see it any other way than you see it.

Nobody read where I said, flat-out, at this point I wouldn’t recommend the Creative Cloud to photographers. Nobody seemed to acknowledge that I wrote in-depth about having direct discussions with Adobe about my concerns and the concerns of the 70,000 NAPP members I represent. In fact, I wrote “I've given my opinion [to Adobe] to the point that I can't believe they would actually continue to take my calls.” Yet still, I read again and again how my post was “crafted or written by Adobe’s PR dept.” Geesh.

It’s not just Adobe
This isn’t my first public trashing. I’ve had it nearly as bad once before, when I did a post where I said I was going to buy an iPhone. I didn’t review the iPhone. I didn’t tell other people to buy an iPhone. I just said I thought it looked cool and it had the features I wanted, so I was going to get one. I read comment after comment asking how much Apple had paid me to say I wanted an iPhone, because after all anyone that wants a phone different than that they want is obviously being paid off.

It’s Getting Better Now, But….
Well, last week the Creative Cloud products were released to subscribers, and while I was hesitant to even mention it (which is just sad that it’s come to that), I did post on Facebook, Twitter and Google+ that it had been released and I mentioned that my favorite CC feature was the ability to apply Camera Raw as a filter. It’s one I’ve been waiting years for. I’ve begged everyone at Adobe I know, and it’s finally here, and I love it even more than I thought because it’s faster than I thought it would ever be. But I made the mistake of mentioning it. Cue the haters.

For example, I read this comment:

“I’m going to ignore anybody promoting Photoshop CC, Scott – just cannot afford it, so stop teasing us poor people. Will have to be stuck with CS6 for the rest of my life ;-)”

If you have CS3, CS4, CS5 or CS6, a Photoshop CC subscription is $10 per month for the first year. Two cups of coffee. That’s it. If you can’t swing $10 per month, perhaps Photoshop shouldn’t be your biggest concern, but this is just typical of what I’m reading — not just on my posts, but anywhere somebody posts anything positive about the Creative Cloud.

By the way, the old deal was this: Photoshop is $700. Take it or leave it. Now, anyone can subscribe to Photoshop for $20 a month. I think that’s progress (unless you fear the idea of people who don’t “deserve” to use Photoshop will now actually be able to afford it and become your competitors).

The Entitlement Factor
Another thing I read a lot, still, is from people who skip upgrades complaining that Adobe is being unfair to those “loyal customers.” In fact, in that Mashable article, I read an argument from a guy who skips three releases before he upgrades. I’ve got news for you. You’re not an Adobe customer. Let’s test this theory.

Go to Best Buy, ask for the store manager, and complain about how much the new 4K TVs cost and let him know that he’s being unfair to you, his “loyal Best Buy Customer.” Here’s how that might go:

You: My name is Bob Johnson, and I’m one of your customers.

Best Buy Manager:
OK Bob, let me pull up your records here. Hmmmm. I don’t see any purchases in 2013. Did you buy anything from us this year? No? Let’s check 2012. Hmmm. Nothing there either, Bob. How about we check 2011. Gees I’m checking there and I don’t see any purchases from you in 2011 at all. Let’s go back to 2010. Oh, OK, wait….here it is. You bought something from us back in April of 2010.

Guess what Bob? You were a Best Buy customer. Yup, back in April of 2010. But Best Buy doesn’t consider you a customer any more. Now, I’m sure the Best Buy manager would like to have you back as a customer again in 2013, but buying something back in 2010 doesn’t keep you as a customer entitled to gripe about…well…anything. Customers are people who buy a company’s products on a regular basis. By the way, if you’re still using Photoshop CS5, it came out in April of 2010. Just so you know.

So when I read people whining about how they’re entitled to upgrades and entitled to this and that, I just shake my head in amazement. Maybe I should go to Exxon and complain how I’m somehow entitled to $2.85 a gallon gas because that was the average price of gas back in April of 2010. By the way, that was probably the last time I bought gas at an Exxon station. I wonder if they still consider me their customer?

I know you’re waiting for an Open Letter to Adobe from me
I still get letters each week from outraged people asking why I haven’t risen up to be the “voice of the people” like I did back in November 2011 when I wrote an “Open Letter to Adobe” here on the blog about a policy Adobe had announced (but totally flew under the radar) which had to do with the cut-off date for when users of CS3 and CS4 would be eligible to upgrade to the Creative Cloud. I didn’t know about it until I read it on an Adobe blog, and I called Adobe out on it, asking them to consider giving those users more time, and thankfully Adobe reconsidered their policy and moved the date until the end of the following year. Very fair I thought, but it was your comments that changed Adobe’s mind, not my letter.

So, where’s my letter this time? When I wrote that letter, it was asking for something very simple â” move the cutoff date. This is a totally different situation. This is a multi-billion dollar software company, the 6th largest software company in the world,  re-inventing the way they do business forever. The software industry is changing faster than ever, and the development, engineering, costs, delivery and methodology of how software is created today is in a state of rapid evolution.

This new plan isn’t something Adobe decided on a whim â” this is the biggest change in the history of Adobe, and one that I’m sure has been considered from every possible angle. I’m certain an open letter from me would be accepted as warmly as I would greet Adobe telling me how much I need to charge for my products. There is a line, and me telling Adobe what to charge for their products, is clearly over it. The public is responsible for telling any company what “the right price” is for their products, and the market always determines what that price will be, which is why you see sales, rebates, deals, and price changes on everything from cars to cameras.

You can’t name a concern you have that I didn’t voice to Adobe before their official announcement. I didn’t just write a letter. I sat in front of them, face-to-face, carrying your message forward but there are some things that I just flat-out have no control over, and no right to interfere with, but yet…they are listening.

Look, Adobe is listening
How could they not be? They read every article. They read every forum comment. I’ve forwarded every single email I’ve been sent directly to the executives at Adobe because I want them to hear from the people I represent.

Yet, haters are still waiting for someone, anyone, to mention the Creative Cloud so they can say the same things over and over again that they’ve been saying since the subscription-only plan was announced. Believe me, Adobe’s heard it. They’ve read it. Adobe realizes all the concerns around pricing for photographers and about the whole file access/editing thing if you ever leave Creative Cloud. This subscription-only plan is still new, and like any plan, it can be tweaked, improved, and modified (but it's not going to be reversed), so hopefully now we can take a deep breath and start looking using the new features we've been waiting for.

By the way, posting the same exact thing on every forum you can find and publicly knocking anyone that disagrees with you doesn’t help your cause. It actually makes you seem like a troll or spammer. When you see 300 negative comments but then realize 150 of those are by the same few people making the same point again and again, makes Adobe or anyone else realize “this isn’t as bad as it looks.”

When I did write an Open Letter back in November of 2011, Adobe did respond but it was two months later. Big multi-billion dollar companies are like aircraft carriers — they’re not speed boats — it takes them a while to turn. Give them a chance to digest all the feedback; consider their options, and give them the benefit of the doubt.

Haters — prepare for a shock
One thing that drives me kind of crazy about the haters is that they feel that everyone out there feels exactly the same way they do. They feel like everyone hates this new plan, it’s universally bad for everyone, and Adobe will soon be in huge trouble financially for it. They completely ignore the fact that there were 500,000 Creative Cloud subscribers already in the program before Adobe announced the Subscription-only deal. These are people who felt it was a better deal for them, and for their business, to sign up for the subscription plan than it was to continue the old plan. Well haters, your day is about to get worse, because this news kind of flew under the radar but Adobe just announced that in just a few weeks, more than 221,000 more people jumped on the Creative Cloud subscription plan (That’s 221,000+ in one quarter alone and that was BEFORE the new CC Apps were available for download).

They now have over 721,000 subscribers, and it’s growing at an incredible pace. The fact is, there are a great many people who feel the Creative Cloud subscription plan is perfect for them, for their needs, and there are a ton of new Adobe customers who could never even dream of using Photoshop that are now becoming Photoshop users. That is cool!

I still feel the same
I still feel that the deal isn’t there for photographers yet. But I talk to Adobe all the time, and I know they are considering lots of options and possibilities and I know one day, hopefully sooner than later, I’ll be able to say “Hey, photographers, now it makes sense.” It’s just not yet. No one will ever acknowledge that I wrote that.

But the tide is starting to turn 
A few weeks ago, it was all negative. I just went through the Mashable list of comments (there were plenty), and son-of-a gun the tide is changing. 721,000+ people are already on the Creative Cloud. By the end of the year, it’ll probably be over a million. There are people out there totally digging it, and they’re starting to stand up for it, and let people know what it’s really about and that it can be really great. They’re going to the forums and writing positive things, despite the trolls and haters, even though they will be accused of “Getting paid by Adobe.” Just like I was.

So what am I going to do?
I’m going to move forward with what I’m supposed to be doing — teaching people how to use Photoshop and Lightroom, and by gosh that’s exactly what I’m going to do. I’m tried of arguing about it — I want to get back to using it. I’m going to go back to reporting what’s going on with Photoshop CC; I’m going to talk about the new features, and I’m going help people along their path and I’m going to continue to voice your legitimate concerns to Adobe.

I’m going to ignore the haters, the trolls, and just move on about my business of teaching, evangelizing, and enjoying the coolest software product ever. If you’re coming with me for the ride, I welcome you along with open arms. If this is the end of our journey together, no worries — I understand, and maybe we’ll meet again one day. :-)

Cheers everybody and thanks for letting me get all this off my chest. Now, I just can’t wait for Apple to release that iPhone 5s. ;-)

All my best,

-Scott Kelby

I saw loads of questions and comments all over the Web yesterday about Adobe’s announcements. The new features part got lots of love. Adobe’s new subscription-only plan for their Creative Cloud software, not so much (and that’s being kind), so I thought I’d do a quick Q&A giving my take on it all.

Q. Scott, should I be freaking out?
A. Absolutely not. I saw a lot of nasty comments yesterday (I’m sure you did, too), but a lot of what I read was based on mis-information or was just plain wrong. 

Q. Can you give me an example?
A. Sure. I read a bunch of people in forums claiming that Adobe isn’t going to release any bug fixes for Photoshop CS6. Actually, Adobe said just the opposite. They said they would be updating CS6 with bug fixes as necessary — they’re just not adding any new features (well, technically they did go back to CS6 and add a major new feature —- they added the HiDPI support for computers with high dpi displays, like the Retina display on the MacBook Pro, but you know what I mean).

Q. So, Adobe isn’t going to add any new features to Photoshop CS6?
A. Um…no, but that’s not new. I don’t remember Adobe ever going back and adding new features to a previous version of Photoshop once a new version has been announced. 

Q. So they announced a new version of Photoshop?
A. Yup. It’s called Photoshop CC (for Creative Cloud), and it’s got a bunch of new features, and it’s the 2nd feature update they’ve issued for the Creative Cloud. 

Q. I heard we have to subscribe to get these new features. Is that true?
A. Yup. The new features aren’t being added to the old version of Photoshop (CS6), so to get the new features you’ll need to subscribe. 

Q. So I have to pay $50 a month to get these new features!!!!
A. Nope. For some reason, everyone is acting like you have to subscribe to the complete Creative Cloud program to get the new features in Photoshop. Actually you subscribe to just Photoshop by itself for $19.95 a month (Adobe calls this a “Single App subscription”). By the way, this $19.95 Photoshop-only subscription thing isn’t new (it just seems like nobody really knows about it, so everybody’s all focused on the $50-a-month thing). 

Q. But Photoshop CS6 came out just over a year ago. Now I have to shell out $20 a month?
A. Nope — they have a discount for folks who already bought CS6 (or CS5, CS4 even back to CS3) — they get a one-year intro-deal on a Photoshop CC subscription for just $10 a month and they get all the new features (along with any new ones that are released, for as long as they’re subscribed). 

Q. So then I don’t actually have to pay $50 a month for Photoshop?
A. That’s right — the $49.95 monthly subscription is only if you want the full Creative Cloud, which gives you all the Creative Suite Master Collection Applications as well, like InDesign, Illustrator, Premiere Pro, After Effects, Muse, and on and on, plus a bunch of new Cloud-based services.

Q. Yeah, but if I bought CS6 and now I want to move to the full-blown Cloud, I’m hosed right? 
A. I
f you bought CS6 and want to move up to the complete Creative Cloud, there’s a deal where you can get the whole shebang for just $19.95 a month (same price as just Photoshop alone, but you have to already be a  CS6 user to qualify). Here’s a link to the page where I found it.

Q. But I’m a photographer and I only use Photoshop. This doesn’t sound like a very good deal.
A. If all you use is Photoshop, I agree, and I wouldn’t get the complete $49.95 monthly Creative Cloud subscription — I’d just go with the $20 Photoshop-only monthly subscription instead. 

Q. What if I use Photoshop and Lightroom. Is it a good deal then?
A. I think it will be before too long (Adobe sneak peeked some cool stuff for photographers on “The Grid” last week), but honestly right now there’s not a really strong case for photographers with the complete Creative Cloud. For example, you could buy the Lightroom 5 upgrade for $79 (I’m assuming it’ll be $79 ’cause that’s what it cost last tim), and then if you’re already a Photoshop user using anything from Photoshop CS3 to CS6, just spend the $10 a month on Photoshop.

So, take the $79 plus $120 for the Photoshop CC  Single App subscription, and you’re around $200. If you went with the complete Creative Cloud subscription you’d be paying $600, so by just getting those two programs (upgrading to Lightroom 5 and subscribing just to Photoshop CC), you’re saving $400 by going this way, and you still have the latest versions of the best image-editing duo on the planet. 

Q. So when does the complete Creative Cloud subscription math work out?
A. As soon as you find yourself using two or more programs (not including Lightroom). So, if you use Photoshop and InDesign, or Photoshop and Premiere Pro, or Photoshop and Muse or any other couple of Adobe programs, the deal goes from “Meh” to “Hey!!!” For example, our in-house video team thinks the complete Creative Cloud is the best thing since sliced bread because they use lots of Adobe applications. For our graphic designers, it rocks for them too because none of them uses just Photoshop. The more programs you use, the more sense it makes. This is why, right now, I don’t think it makes that much sense for photographers, who are going to use just one or two programs (if you count Lightroom, which is included in the complete Creative Cloud) but I think that will change in the future as Adobe adds more photographer-centric features. 

Q. But what if Adobe raises the price on me?
A. I doubt I’ll be in my 60s and the price for the Creative Cloud will still be the same. At some point, it’ll probably go up, but any company can raise the price of any of their products at any time, just like the US Post Office does with the price of a stamp (and most companies do pretty regularly, which is why everything costs us more today  from milk to gas to coffee). Also, just like any product, you don’t have to buy it if they do raise the price. 

Q. So what happens if I can’t pay my subscription one month?
A. The same thing that happens if you can’t make your car payment. Two big burly guys come to your house in the middle of the night and take back your copy of Photoshop.

Q. Really?!
A. Well, they don’t come to your house per se (they do it digitally), but why chance it?

Q. I read that the Creative Cloud apps run in a Browser. Is that true?
A. I can’t believe I keep reading this, but no. No, no, no. They don’t run in your browser. All the Adobe desktop apps in the Creative Cloud  (like Photoshop, InDesign, Illustrator, etc.) run like they always did — on your desktop. But instead of getting a box shipped to you, you just download the software from “The Cloud.”

Q. I also read you always have to be online because it checks every day to see if your subscription is current. What if I’m not online when they check each day?
A. It’s my understanding that if you’re an annual subscriber, it only checks once-a-month to confirm your registration — not every day, all day, and annual subscribers can actually be off-line for up to 99 days straight and it still keep their subscription active (but I can’t remember ever meeting anyone who was offline for 99 days. I did hear stories of a Grandmother in Wyoming once though). For monthly subscribers, I think you can be offline for around 37 days, but still — I don’t know where this whole “check every day” thing came from either, but my advice would be; when they come to check, quickly turn out the lights and hide behind the couch.

Q. Will that work?
A. I’m not certain, but again, why chance it?

Q. Why is Adobe the only one doing this?
A. Actually, they’re not (look at AutoDesk, Audible, Microsoft, iTunes Match, Amazon Prime, etc.), and I imagine within just a couple of years (or less), this subscription model will become the norm. Don’t shoot the messenger. Shoot Brad instead.

Q. Hey, I bought CS6 last year. Aren’t I entitled to these feature updates for free?
A. Well, every time Adobe releases a new version of their software, only people that buy the new software get the new features. If you look in your copy of CS5, you won’t find any of the CS6 features in there — only the people that bought CS6 get them. When you bought CS6, you bought it based on the features that were in there at the time, and that’s exactly what you got. There was no promise that if Adobe came out with new features that you’d get them — new features always go in the next version of the software.

Q. Well, that’s not exactly true. Creative Cloud subscribers got those features free!
A. That’s true, because subscribers get new features free, as soon as they’re ready, so they’re always on the latest version of the software.

Q. So basically, Adobe is using that as a marketing thing to get people to subscribe to the Creative Cloud?
A. Wellâ¦yeah. Cloud subscribers get the new features free as soon as they’re ready. It made me want to subscribe.

Q. That’s not fair!
A. You seriously need to find the person who, at some point in your life, mistakenly told you that life was fair and clonk them with that round cardboard tube that comes inside Christmas wrapping paper.

Q. What if I don’t want to subscribe? What if I don’t want to “rent” my software?
A. You don’t have to. You can still buy the retail version of Photoshop CS6 just like always, and you’ll own it and there’s no monthly fee. 

Q. Well, how much does Photoshop CS6 cost?
A. I believe it’s $700 (ish).

Q. Wow. Renting doesn’t sound so bad now. 
A. I know, right?

Q. I know you said we can still buy Photoshop CS6, but I just scoured Adobe’s Website and I can’t find any link to it at all.
A. Me either. I searched all over, even got friends to help search with me, and I couldn’t find it for a long time (apparently buying CS6 includes a game of “needle in the haystack” first) but eventually I uncovered it. Here’s the link.

Q. So Scott, what do you think is a fair price for a bundle of both Photoshop CC and Lightroom 5?
A. A bunch of folks watching our live broadcast with Adobe’s Tom Hogarty thought the sweet spot for a bundle of the two of them would be $20, and I agree — that would be ideal. Probably isn’t going to happen, cause that would be both at about $10 a month, and one costs $700 and one costs $149. If you’re thinking, “Hey, $15 sounds great” I wouldn’t hold my breath for that either. I think $24.95 would still be really reasonable, but of course it’s not up to me. 

Q. So have you talked to Adobe about all this new pricing stuff?
A. Absolutely. I’ve been out there for meetings, I’ve had numerous conference calls, I’m on an Adobe advisory board, and I’ve been in close contact with Adobe over all of this and I’ve given my opinion to the point that I can’t believe they would actually continue to take my calls. But at the end of the day, I can only offer advice and give them the perspective of the 70,000 NAPP members I represent, but I’m not the Adobe CEO, and product pricing is not my call to make.

This is the product direction Adobe chose going forward, made by people with a much higher pay grade than me. I’m glad they asked at all. Most companies wouldn’t have. I also think they really listened (not just to me, but a wide range of industry influencers and longtime customers and I think that’s why some of the pricing deals and discounts are as low as they are. $10 a month for the latest Photoshop? That’s a pretty unbelievable price honestly — lower than I thought they’d ever go). But the software market has changed tremendously in the past few years and they have to do what they feel is best course for their products and their company going forward. By the way, this subscription model isn’t just where the future of software in general is going. It’s already here (as I mentioned earlier).  

Q. Do you think Adobe will change their mind about this?
A. No. This isn’t a decision they made two weeks ago, and Adobe knows there are a ton of people who already subscribe to the Creative Cloud (the last figure I heard was over 500,000 subscribers and growing, which is pretty staggering) and there are a ton of people who absolutely love the Creative Cloud, the tools it brings and the opportunities and doors it opens. I run into people while I’m out on tour who wouldn’t go back to the old way if you paid them, so while it may not be perfect for everyone just yet, this is pretty much just “Creative Cloud 1.0.” I’m honestly surprised at what Adobe has added in just one year, and I’ve seen some things that are coming, and I imagine before too long everybody will want to be in on this because Adobe is working on some truly groundbreaking stuff. 

Q. I know, I know, but I’m just so mad about all this!
A. Change freaks a lot of people out, and all the misinformation out there hasn’t helped either. But just know that you still have lots of options, so don’t feel like you’re being forced down one particular road. You can subscribe to just Photoshop. You can buy and own Photoshop CS6. You can join the whole Creative Cloud, or not. You can keep the software you already have and keep using it for years. You can sit on the sidelines and just see how this whole thing plays out, but regardless, you still have options. 

Q. So what are you going to do?
A. I subscribed to the Creative Cloud about two weeks after Adobe announced it, and I love it. I do use more than just Lightroom and Photoshop (I’ve been using InDesign all day today), and for me, and for my company, it not only makes sense, it saves me money. I’ve spent my entire career waiting 18 to 20 months for Adobe to release new Photoshop features. Now, I get them as soon as they’re ready. The waiting is over, and the decision was an easy one, but again, I had options. You do, too. 

I hope that helped to clear some things up.



You’ve got to watch the video above — it explains the whole thing, but I’ve got to tell you — we are incredibly excited about this. We put a lot of work into making something really unique and really special, but  it’s only for 20 very cool, very lucky photographers, and I hope you’re one of them. I hope you can join me (and Scott — watch the video) for one of the coolest workshops ever! I am not kidding! :)

Here’s the link to sign up -

P.S. Scott and I will be answering your questions here on the blog, but give me a chance to wake up and at least have a cup of coffee or two! ;-)  This is going to be (wait for it….wait for it….) edit. No, epic! 

Do you totally love Photoshop tips & tricks? Me too! Then join us tonight because we’ll be sharing a ton of them LIVE from 7:30 PM to 9:00 PM ET at our “NAPPaThon”.

It’s 90-minutes of cool Photoshop tricks to give folks an idea of what we do for our members at the National Assn. of Photoshop Professionals (NAPP).

PLUS, we’re giving away a one-year membership to someone watching live EVERY MINUTE!!!! It’s going to be a blast, so join me and the gang tonight!

Who: Matt, RC, Corey, Pete, and Me (“The Photoshop Guys”)
What: A 90-minute love-fest of our favorite cool Photoshop tips
Where:  RSVP right here: 
When: Tonight at 7:30 pm to 9:00 pm ET
(Here’s a world time-zone calculator: — use New York City as our time zone).
Why: We hope that you’ll love this so much, and when you hear our secret “BIG ANNOUNCEMENT”  you’ll want to join the Photoshop training association that I head, called the National Assn. of Photoshop Professionals (NAPP). You can learn more about NAPP here. 

Hope you’ll join us there tonight! We’re gonna get tipsy! (wah, wah, wahhhh).



P.S. Can you please invite your friends? Everyone’s welcome and we want to get as many people to tune in as possible. Many thanks in advance. 


Adobe has asked me to show off some cool new Photoshop stuff (along with some other hidden gems), and the whole event will broadcast LIVE and you don’t want to miss what’s next in Adobe’s Creative Cloud.

When: Next Tuesday, December 11th, 2012
Time: 10:00 PST (1:00 pm New York Time)
Where: Here’s the link.  

The Photoshop Guys will be helping out in the live chats; answering questions and generally being pesty, so I hope you’ll join us all online for this very slick event. Lots of cool stuff to share. See you then! :-)