That’s right!!!! Lightroom 4, the official shipping version, has been released today AND for the first time in Lightroom’s history, Adobe has lowered the price from $299 down to just $149 for the full version, (and only $79 for the upgrade). Also, the European pricing has been brought in-line with US pricing (Just 109 Euros [+VAT] for the full version and 62  [+VAT] for the upgrade).

Matt Kloskowski and I are hosting a free live Q&A today, and we’ll be showing some cool Lightroom 4 stuff, and doing giveaways (including a copy of my soon-to-be-released book, “The Lightroom 4 Book for Digital Photographers” (I’ve already written the entire book, and it’s in production right now).

When: Today at 12:00 noon ET
Why: Because Lightroom 4 is here, baby!

Hope to see you there! :-)

About The Author

Scott is the President of KelbyOne, an online educational community for Photographers, Photoshop and Lightroom users. He's editor and publisher of Photoshop User Magazine, Conference Technical Chair for the Photoshop World Conference & Expo, and the author of a string of bestselling Photoshop, Lightroom, and photography books.