Wednesday
May
2013
29

It’s Guest Blog Wednesday featuring Guy Kawasaki!

by Brad Moore  |  5 Comments

Many people ask me how I manage my social media accounts (and others make stuff up rather than figure out what I do). Here are the gory, inside-story details of what I do. Perhaps you may find some of my methods useful to help you get the most out of social media, too.


TWITTER
On Twitter, I’m @GuyKawasakiMy Twitter practices defy the recommendations of social media “schmexperts” (schmuck + experts) to manually post a limited number of tweets and not use automation, repetition, contributors, and ghostwriters.

I have never been on the Twitter Suggested User List, and I have more than 1.2 million followers. I attribute this success to providing a lot of interesting links that people retweet. These retweets expose me to many people who then follow me. There are five (yes, five — count ‘em) sources that feed my Twitter account:

1) HolyKaw
I co-founded a website called Alltop. Half of it is an aggregation of 30,000 RSS feeds organized into 1,500 topics ranging from adoption to zoology. The other half is a website called HolyKaw. HolyKaw provides a continuous flow of interesting and diverse stories that should elicit the response, “Holy cow!” (Holycow.com was taken but since my name is pronounced “Cow-asaki,” I figured that HolyKaw would work.)

The posts on HolyKaw are short summations of stories, a picture or video to illustrate the story, and a link to the source. Approximately twenty people/organizations have contributor-level access to HolyKaw.

We pay several as editors — they are not “interns” in the sense of unpaid students. Organizations such as Futurity and National Geographic also have contributor-level access because they consistently post great stories.

The headline of a HolyKaw post — for example, “Compilation of stories about introverts, outsiders, and loners” — automatically generates tweets that go out through a custom app called GRATE, for “Guy’s Repeating Automated Tweet Engine.” These slightly modified tweets appear four times, eight hours apart.

The reason for repeated tweets is to maximize traffic and therefore advertising sales. I’ve found that each tweet gets approximately the same amount of clickthroughs. Why get 600 page views when you can get 2,400? Like CNN, ESPN, and NPR, we provide content repeatedly because people live in different time zones and have different social media habits.

2) Repurposed Google+ Posts
Three other people also post to HolyKaw via Google+: Peg FitzpatrickTrey Ratcliff, and me. (I explain this in the Google+ section below.)

3) Repurposed Facebook.com Posts
Peg Fitzpatrick manages the Facebook.com/guysco brand page. When she posts stories there, they automatically appear as tweets.

4) My Comments and Responses
I use Tweetdeck to respond to @-mentions of @Guykawasaki, as well as to direct messages. If you see a response tweet, it is always me — never anyone else.

5) Promotional Tweets
Finally, if you see a tweet that is promoting my books, appearances, or investments, it’s almost always one that I posted with Tweetdeck or that Peg Fitzpatrick has scheduled using HootSuite.


GOOGLE+
On Google+, I’m GuyKawasakiand Google+ is the core of my social media existence. It is the Macintosh of social media: better, used by fewer people, and often condemned by the experts. Unlike other social media profiles I own, no one else ever posts, responds, or comments on Google+ as me.

My orientation toward Google+ (and social media in general) is what I call the NPR Model. My role is to curate good stories that entertain, enlighten, and inspire people 365 days a year. My goal is to earn the right to promote my books, companies, or causes to them just as NPR earns the right to run fundraising telethons from time to time.

My posts range from first-person accounts of being a black tourist in Chinawhat happened to Allen Iverson after his NBA career, and gifts from Air New Zealand. I use five primary resources to find stories to post:

1) My Alltop Account
This is a custom compilation of the RSS feeds of websites such as In Focus, The Big Picture, YouTube, and NPR that are mother lodes of great content. This is my one-stop shopping cart for content.

2) HolyKaw
Yes, I post what my contributors post as me (i.e. under my name) because the HolyKaw contributors are often better at being me than me. Wrap your mind around that.

3) What’s Hot Feed of Google+
Think of this as crowdsourced story leads. The beauty of this feed is that you know that people have already judged the stories as good, though it tends to be heavy on Android news and inspirational quotations.

4) Most Popular Stories
When I’m checking out stories from the first two sources, I look at the “Most Emailed” and “Most Popular” listings on the right side of most websites. These often yield great material. I’ve also compiled a collection of most emailed and most popular feeds at Most-Popular.alltop to make this even easier for you.

5) Pointers From Various Friends and Family
Many people know that I’m on the hunt for good content, so they send me leads. These are almost always good enough to post.

Some of my Google+ posts pass the “holy cow!” test, and there is a plug-in to publish Google+ posts to a WordPress blog. This means I can cherry pick my Google+ posts for HolyKaw. (Look for the hashtag “HolyKaw” to see which will appear in HolyKaw and later Twitter.)

Peg Fitzpatrick, Trey Ratcliff, and I use this method to select some of their Google+ posts for inclusion in HolyKaw. They do this to gain additional exposure since these posts are tweeted to my 1.2 million Twitter followers four times eight hours apart through the HolyKaw GRATE machine.

Three Google+ Power Tips
I adore Google+, so let me provide these power tips for using the service:

1) Find anytime, but post when you’re cogent.
I often get up in the middle of the night and check Alltop and the Google+ What’s Hot feed on my Nexus 7. When I find something good, I share it to a Google+ private community with only one member: me. When I wake up in the morning, I go to this community to see what stories I found in a less cogent condition and write up a post.

2) Schedule Google+ posts.
There are multiple ways to schedule Twitter, Facebook, LinkedIn, and Pinterest posts using various tools. However, Google+ makes it harder than those services. There are two ways to do this, however. First, there’s Do Share, a Chrome extension. Second, if you have a HootSuite enterprise account, you can schedule to a Google+ Business Page (as opposed to a personal profile). Since my Google+ focus is on my personal profile, I don’t use the HootSuite method.

3) Get rid of trolls.
Be a hard-ass: Get rid of people who irritate you. Think of your Google+ posts as your swimming pool. If people pee in it, throw them out. There are some people you need to get out of your social media life. A Chrome extension called Nuke Comments is a lovely solution because it enables you to delete a comment, block the person, and report him/her with one click.


FACEBOOK
I have two personas on Facebook: Facebook.com/guy and Facebook.com/guysco. The first is a personal profile, and the second is a brand page. I operate them differently.

First, a virtual assistant monitors my Google+ account and manually adds most of my Google+ posts to Facebook.com/guy using Buffer. (Disclosure: I advise Buffer.)

There are plugins that can automatically publish Google+ posts to Facebook. However, every Google+ post is not appropriate for Facebook, and there’s no way for me to tag the ones that are appropriate. Thus, a human has to make the decision, download the photo or YouTube embed link, make minor edits such as removing the “+” in Google+ +mentions, and post to Facebook.

I monitor comments at Facebook.com/guy and respond to them as much as time permits. My virtual assistant never acts as me, so either I answer or there is no response at all.

Second, for Facebook.com/guysco, Peg Fitzpatrick, whom I mentioned earlier, makes all the posts to this page, and these stories automatically become tweets. This Facebook Page is a branding effort for “Guy’s companies,” which are primarily my books.


LINKEDIN
On LinkedIn, I am Guy Kawasaki. The virtual assistant who takes my Google+ posts and publishes them to Facebook uses the same process for LinkedIn using Buffer. One of the cool things about Buffer is that you can post to Facebook and LinkedIn at the same time, so this is easy.

There are seldom comments on my LinkedIn posts, so I seldom visit my posts to respond — of course, this may be a self-fulfilling process. But I have to draw the line somewhere, or I’ll never play hockey during the day, which is a key component of my happiness.


PINTEREST
On Pinterest, I’m GuyKawasaki, but Peg Fitzpatrick manages my Pinterest presence. There are two reasons: First, I don’t have enough time to do a good job with more than three services (my priority, in order, is Google+, then Twitter, then Facebook).

Second, I don’t have Peg’s magic sauce to manage Pinterest as well as the Pinterest community deserves. Part of doing social media well is knowing what you don’t know and what you can’t do well, and then finding someone who does.


CONCLUSION
Don’t get the impression that there is a huge team of people doing what I described above. The total of all resources, excluding my own activities, is approximately one full-time equivalent. In addition, I spend three to four hours per day creating my own posts and commenting and responding.

To summarize, here’s quick wrap-up to review my social media methods:

Twitter: Mostly generated from the headlines of HolyKaw stories, four times, eight hours apart; contributions via Google+ and Facebook; and manual promotional tweets.

Google+: Me only. Think of me as the Mike Rowe of Google+ — I’m willing to do the “dirty jobs.”

Pinterest: Peg Fitzpatrick acting as me.

Facebook and LinkedIn: Virtual assistant reposting some of my Google+ posts.

Again, no one responds as me (for better or worse, as I’ve sometimes learned) on social media, though many different people may be behind a post.

This is how I manage my social media presence as of May 2013. I hope there are techniques here that you can use. Stay tuned, because my procedures are ever-changing.

Guy Kawasaki is a special advisor to the Motorola business unit of Google. He is also the author of APE, What the Plus!, Enchantment, and nine other books. HubSpot invited Guy to reveal the secrets behind his incredibly active and popular social media profiles that enable him to reach millions each day. You can find out more about him at GuyKawasaki.com or click any of the links above to follow him on social media.

Tuesday
May
2013
28

Eight Quick Tuesday News Bits

by Scott Kelby  |  9 Comments

Hi Gang: It’s Tuesday. Here’s what’s up:

(1) Thanks Seattle and LA — you guys rocked it!
A big thanks to the nearly 1,200 photographers who came out to hang with me for the day at my “Shoot Like a Pro” tour in Seattle and Los Angeles last Thursday and Friday. What fun, gracious crowds we had, and I met so many awesome folks (and even saw a few friends like Concert Photographer Alan Hess, and Kelby Training Instructor Mike Kubeisey who came out to the LA gig). I’m very grateful to every one who came out and supported the tour — I hope you picked up some things that will help you on your photographic journey, and I hope to see you all again soon! (Photo of the crowd in LA above by Brad Moore).

(2) I have found a killer Wedding font: Parfumarie Script
I always have photographers ask me about fonts I use in tutorials or photo books, and last week I found this new one I really like called “Parfumerie Script OT” (I found it at MyFonts.com for $29). It’s an Open-Type font so I went in to Photoshop and made some examples. The top part is just different examples of the fonts upper/lowercase, and the lower part shows the first letter of each word; normal; with Swash version applied; and with Stylistic Alternates applied (you access these in Photoshop’s Character panel, in the pop-out menu up top, under “Open Type”). Hope you find this helpful.

(3) I am super-psyched to be on the Cover!
I cannot tell you how thrilled I was to see that that the Int’l Society of Aviation Photography (ISAP) chose one of my shots for the cover of their annual Symposium program

That’s my wide shot of an FA/18 at sunset in the center and they chose another for inside the program (that’s mine top left corner on the right page). Truly an honor to be alongside such amazing photographers. I heard the event was just incredible (as always). My humble thanks to the ISAP for the honor (especially as a proud ISAP member). :)

(4) I wanted to like the new flickr. I really did.
I Love the way it looks — I hate the way it works. It’s a beautiful, clunky, “let’s bury the command they’ll be looking for at a level that would make Adobe engineers proud” kind of place that, once you learn all the ins/outs is probably OK, but I just don’t have to time to play “site hide-and-seek.” I so hate sitting there thinking, “I just want to delete this photo” and all the obvious ways to do it don’t work (I eventually found it), but I had to Google numerous topics.

You shouldn’t have to use one site to research how to use another (especially when G+’s own great-looking galleries have gotten so good, and so much more intuitive). Oh well, flickr — it was worth a shot, I guess.

(5) Zack Arias’ new class on Kelby Training Online 
Zack is one of the most insightful and thought-provoking photographers out there today, and if you’re a Kelby Training Online subscriber, Zack’s presentation in our Photography Art & Inspiration series  just went live and you can watch it right here.  (Note: Zack was taping two more Kelby Training Online classes this week, one in Atlanta and one up in NYC. Can’t wait for these!). 

(6) OK, the flickr thing is a bust, but 500px.com has all the buzz
Check out Matty K’s quick walkthrough above (it’s just four-minutes and somethin’ long) and you’ll see why there’s a lot of great buzz about 500px’s launch of new online portfolios for photographers. Hats off to ‘em!

(7) Tim Wallace and the 2013 Aston Martin Vanquish 
Master of Automotive photography, Tim Wallace, did a shoot for Aston Martin’s new 2013 Carbon Fibre Vanquish…and as expected, he got some really amazing images. He did a blog post about it, and if you’re in to automotive photography (and beautiful luxury sports cars), here’s the link: http://www.ambientlife.co.uk/articles_261439.html

(8) I’m on my way back from a quick get-away to Vegas
After my back-to-back Seattle and LA seminars, I snuck off to Vegas to meet my wifey, who snuck off to meet me there (The trip was a gift last year from my publisher, Peachpit Press, for being named the world’s #1 top-selling author of books on photography. Thanks Peachipt — we love you guys!). We had three glorious days of R&R, with some great shows, delicious meals, sleeping-in late, and no work or responsibilities whatsoever. Oh well, it’s back to reality now — as you read this we’re already on the way back home and back to work. Hey, it was fun while it lasted. :)  Photo above [the view from our room at the Aria hotel] by Kalebra with her trusty iPhone.

Hope you have a kick-butt Tuesday!
It sure beats the alternative. Cheers, and I’ll see ya here tomorrow for Guest Blog Wednesday featuring the one and only, Guy Kawasaki himself. Don’t miss it!

–Scott

Monday
May
2013
27

A Day To Honor Our Nation’s Fallen Soldiers

by Scott Kelby  |  3 Comments

Today is Memorial Day in the United States, and our offices are closed as we honor and remember those who gave their lives in service to our country.

This post is also dedicated each year to the memory of David Leimbach, (shown above; the brother of our friend and colleague Jeff Leimbach), who died five years ago in combat in Afghanistan.

Just a humble word of thanks to the dedicated men and women of our armed services and to all those who came before them who laid down their lives to protect the freedoms we enjoy each day.

Friday
May
2013
24

Today Triple Scoop Music is launching my Signature Music Collection for Landscape & Travel

by Scott Kelby  |  10 Comments

I’ve been a fan of Triple Scoop Music even since I heard some of the instructors at Photoshop World using their royalty-free music tracks in their photo slideshow presentations. As a musician myself, I am just so impressed with the quality of their  tracks — their stuff is “the real deal.” That’s why I was so psyched when they asked me to put together a Signature Collection of  their music tracks that I thought would be perfect for landscape and travel photography slideshows and videos.

The “Scott Kelby Signature Series Vol 1 – Landscape and Travel Collection” launched today to coincide with my Los Angeles “Shoot Like a Pro Tour” today in LA. If you follow this link, you can go to their site and preview some of the music tracks in my collection right on their page (for those of you that caught my “Connecting with Cuba” presentation, you’ll recognize that wonderful Cuban-music track from my slideshow).

Other Signature Series Photographers
It’s an honor to be alongside some of the amazing photographers who have curated Signature Series Collections for Triple Scoop including: Jerry Ghionis, Joe McNally, Tamara Lackey, Dane Sanders, Denis Reggie, Bill Frakes, Lori Nordstrom, and Bambi Cantrell (among others). Here’s a link to see all the Signature Collections.

I really spent a lot of time carefully picking tracks because I wanted to create a collection that would work for a wide variety of presentations (their music library is pretty vast), and I hope you’ll check them out if you get a chance. My humble thanks to Roy Ashen at Triple Scoop Music for the opportunity (Roy’s a musician too!) and to everyone at TSM for creating such a cool resource for photographers.

 

Thursday
May
2013
23

It’s Free Stuff Thursday!

by Brad Moore  |  207 Comments

The Digital Photography Book Part 1 – Second Edition
Okay, Scott already announced the release of the new version of his best-selling book, The Digital Photography Book Part 1 – Second Edition. But since today is Free Stuff Thursday, I figured we would give away FIVE FREE copies to some lucky commenters! Whether you already have the first edition and just want the latest version, or if you want to give a copy to a friend, or if you just don’t have any version of this book and want it, leave a comment for your chance to win! Or, you can head over to KelbyTraining.com, Amazon, Barnes & Noble, or wherever you like to buy great books and buy a copy!

Kelby Training Live
Want to spend a day with Scott Kelby or RC Concepcion? Check out these seminar tours!

The Shoot Like A Pro Tour with Scott Kelby
May 23 – Seattle, WA
May 24 – Los Angeles, CA

Photoshop CS6 for Photographers with RC Concepcion
June 12 – Nashville, TN
June 17 – Ottawa, ON
June 19 – Toronto, ON
June 21 – Calgary, AB
June 26 – New Orleans, LA

Leave a comment for your chance to win a ticket to one of these events!

Hollywood Film Tools for Photographers with Mike Kubeisy
The newest addition to the KelbyTraining.com library of classes is Hollywood Film Tools for Photographers with Mike Kubeisy! Mike has been a photographer in Hollywood for a number of years, photographing on the sets of CSI (and all of its versions), NCIS, just about any other medical/crime show you can think of! Join him as he takes you through his Hollywood toolbox and shows you all the things he uses to create amazing images. This class will be up sometime today, so check it out at KelbyTraining.com!

Leave a comment for your chance to win a free rental of this class!

Winners
Zack Arias Class Rental
- Brian Rusinko

Kelby Training Live Ticket
- Davlan Shaw

Introduction to Adobe Creative Cloud eBook
- Holly T.

WPPI On The Road Ticket
- Cheryl Tadin

How To Become A Professional Wedding Photographer DVD from Fstoppers
- Maarten Mennes

If you’re one of the lucky winners, we’ll be in touch soon. Have a great Thursday!

Wednesday
May
2013
22

It’s Guest Blog Wednesday featuring Vincent Versace!

by Brad Moore  |  36 Comments


Photo by Douglas Dubler

A Tale of Two Photos

Once a year, on the anniversary of Guest Blog Wednesday, Scott affords me the opportunity to share some thoughts. All I can say is that it is a good thing that he gives me a year between these guest blog posts. Once again, thank you, Scott, for your gracious generosity.

Tale 1

 

Of all of the images I have or will take in my life, I suspect “Paris in Snow” will be by far my most iconic. It is the cover of my book From Oz to Kansas, and Epson uses it as the image on their worldwide packaging of Cold Press Natural paper. So the image has received some airplay.

This image is one of the best examples I have of how to capture “timelessness” in a photograph. There is no way to tell if the image was shot yesterday, one, 10, 50 or 100 years ago. This has to do with an observation I made several years back when photographing New York City: “modern” happens four stories and below, and “timeless” happens four stories and above. The shops at street level come and go, fashions change, cars change, and the banners that get hung for this or that special event all tend to be hung from the floor of the fourth story (or the ceiling of the third if you want to be picky) and below. But the truth of the city and the age of its creation all live four stories (from the floor up) and above. Case in point: in this image, I am nine stories up, and I am shooting down toward the fourth story of the buildings in the foreground.

Note: This is also an ExDR image (Extended Dynamic Range). Not merely an HDR image (High Dynamic Range). For me, HDR images tend to be ones that scream “I AM AN HDR IMAGE!!!” and are an exercise in how to make a photograph look like a Harry Potter set. Just because something looks weird does not make it art. It just means it looks weird. In this image, the dynamic ranges of focus, time, and gesture have been extended. The goal of any technique is that when the image is completed you cannot see the technique in the image.

But I digress…. Back to the tale of this image.  Continue reading

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