Tuesday
Dec
2007
11

Bert Monroy on Photoshop User TV (and some Tuesday News Nuggets)

by Scott Kelby  |  0 Comments

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Hi Everybody. Here’s a couple of quickies (more photo posts coming tomorrow):

Bert Monroy is our very special guest on this week’s episode of Photoshop User TV (watch it here online), and we also do Part 2 of our live “Holiday Gear Guide” which we started on last week’s show. Also, if you didn’t catch my Gozno Gear Guide in the print edition of Layers Magazine, you can read it right here.

Moose Peterson has launched a special micro-site dedicated to his user review of the Nikon D3, and in true Moose fashion, it’s very well done. Lot’s of quick, to the point info, and this new site is already generating lots of buzz in the community. Here’s the link.

James Dempsey (of the excellent CreativeGuy.com blog) has put together an article in Macworld magazine called the “Grab bag of tips for Photoshop” (he even included one of mine. I always knew I liked him). Anyway, you can catch it right here.

If you’ve got two minutes, check out the very cool photography of Dirk Karsten. I really like the look and feel his images have. (Here’s the link).

That’s it for today folks. I plan on posting some shots from my sunset shoot with Randy Braun, Joe McNally and Anne Cahill tomorrow. See you then.

Monday
Dec
2007
10

I Took Your Advice and Rewrote The Intro

by Scott Kelby  |  0 Comments

digvol22.jpgFirst, thanks to the nearly 300 of you who took the time to post thoughtful, in-depth, and creative ideas for how to get my book intros read by more readers. I sat down and read each and every post in its entirely, and honestly, I really learned a lot. Here’s some of what I learned:

  • A lot of you admitted to skipping over the intros entirely (which confirmed to me that I need to try something new).
  • However, It was really nice to see how many of you not only read my full intros, but totally “get” my quirky sense of humor, and why I have been writing the intros the way I have.
  • It does seem like perhaps more readers just quickly skim or just scan the intros, though
  • A lot of people think they should be shorter and more concise
  • A lot of people think I should leave my intros just as they are
  • A surprising number of people thought I should including sexy photos to entice people to stop and read them (the whole “sex sells’ thing).
  • A lot of people thought that I should just change the name of the Intro to something that would capture more attention (I agree, and I stopped calling my introductions, “Introduction” a long time ago)
  • A number of people thought I should either include a contest, or a treasure hunt or hide a password, or include some sort of challenge to get to people to read it
  • Lots of people really liked the way I did the intro for my “Photoshop Seven-Point-System” (which really made my day, and helped me to know I was on the right track with the changes I made there)

The good news is: I took your advice; I did wind up rewriting the entire intro section, primarily because of an idea by a reader named Robin (congrats Robin—you won a full conference pass to Photoshop World Orlando), which was to take parts of the intro and scatter them throughout the first chapter. Since people are already reading the chapter, they can’t miss reading the intro right along with it, so I added these things at the end of some of the techniques (or I put them in Tip boxes, which was an idea posted by Larry Becker, and a host of others). So, my personal thanks to Robin (I’ll be contacting you directly to arrange your pass).Although I hadn’t planned on it, a second person is going to Photoshop World, and that is Robert Minkus, who had the idea of using the headline “The 10 things you must know about this book” followed by 10 very short bullet-point style paragraphs, which is exactly what I did.Now, there were other great ideas which I also incorporated into the book, and these people will all be getting a signed copy of the book (when it comes out at the end of the month). The ideas included:

  • Making the intro part of Chapter 1. That’s exactly what I did in Volume 1, and I’m continuing that same idea in Vol. 2, but Mike Myer reinforced that I was on the right track (and he had literally dozens of seconds of his idea), so he gets a copy.
  • Kathleen Difato gets a book for her idea to put the link to get downloads (or whatever), right in the first few sentence (which I did).
  • Remind the reader to go back and read the first few pages of Chapter 1 throughout the book, which I did (books go to Stacie C. Morris and Bill Maddux, and Francesco D’ Amico)
  • Do an intro video, and post it online, was a great idea–and I did it. I did the full version of the intro (basically, the original longer version of the intro where I explain everything), on video and posted it on a page where readers can get the full scroop. This idea got signed books for Kevin Zdyb, Jason D. Moore, Daniel, David Morris, and Dennis Zito.
  • I really liked Heather’s title of “The things you wished you had known before you read this book” and I incorporated that, and she gets a book, too.
  • Chuck gets a book just because he really “got” what my silly one-page chapter intros are about; He wrote: “I love reading your chapter Intros. They really help me unwind a little after buckling down on a tutorial or chapter.” When I read his comment, it was tickled to death. I also liked his “This chapter is useless without this stuff” title idea.
  • I also did make the intro less than half as long, and more to the point (a number of people made this comment, but it kind of goes back to Robin’s original idea, which was to boil it down to 10 short paragraphs.

Now, there are other things, that didn’t make it into this book, but I feel I could incorporate into some of my Photoshop books, or other titles, so I want to recognize those readers with a book as well. Their ideas included:

  • Referencing the introduction at the beginning of Chapter 1 (James Prechel)
  • “Have a reference page at the beginning with simple headings: Where to download the workfiles, which software you need, etc.” (Les)
  • “Call the Intro “Fast Start” and maybe more folks will read it.” (Monte)
  • Post it in the back of the book: “When people do realize they need to know things, they’ll look at the back of the book first. That’s where technical stuff goes isn’t it? Never at the front.” (Martin)
  • Make the introduction itself part of the downloaded files. Publish in the book the download url and entitle the page “Read this book in half the time.” At the beginning of the downloaded introduction say something like “Sorry I lied (sort of). But by reading this introduction you will have information that keeps you from re-reading the book!” (Ron Nelson)
  • “Just call the intro a “Special Bonus Chapter.” Everyone likes to think that they are getting something extra for free.” (Robbie R)
  • “I would put it at the end of chapter one. People will be into reading the book by then, and will remember that info being at the first part of the book.” (Brent Moser)
  • “Have a page titled INTRODUCTION – then in small print say… this page/section left intentionally (almost) blank.” (Candy)
  • And Genaro gets a book for his comment: “The Intro for me has always set the mood for the chapters to follow.” He’s another guy who “gets it (me).” It’s why we spend the inordinate amount of money and time for the Photoshop World keynote; it sets the tone for the entire conference, which is “we’re here to learn but we’re going to have fun doing it” which is the theme of every book I’ve ever written. Thank you Geoaro. You warmed my heart.

Now, you’re not allowed to whine, petition, grouse, or otherwise complain if you posted an idea that didn’t win you a signed book, or if you posted a similar idea to someone who actually did win a book. I chose the people whose comments struck a chord with me, or posted the idea first…or sometimes both. I read every comment and for whatever reason these folks comments just stood out to me. So, while I had to give more Photoshop World conference passes, and signed books than I had planned, I really feel like I gained so much more (even more than I had hoped), and I’ve really taken your advice and ideas to heart; I incorporated the parts that struck a chord with me, and we’ll see how it all works in the new book (I have high hopes for it, since it was formed with your help). Again, my heartfelt thanks to everyone who contributed their time and effort to help me, and most importantly, future readers of my books. I owe a debt of gratitude to each and every one of you.

Monday
Dec
2007
10

I’m Back In The Saddle (along with some Maui Pics)

by Scott Kelby  |  0 Comments

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I’m back, baby!!!! :-)

Before we get to the story of the shots you see above, first a quick thanks to everyone who came out to my Honolulu Lightroom Live seminar. You guys were absolutely a joy to present to, and it was a really great way to end the year. My buddy (and one of the world’s best shooters), Joe McNally was there teaching the class with me (Joe did all the Live Shoots that day), and we just had a blast. Joe is simply amazing, and having him there took the class to the next level for sure.

Also, we had some celebrities drop by, as Photoshop World instructors Eddie Tapp and Randy Hufford both took in the day, and I was careful to make sure I harassed them both sufficiently. ;-)

I also worked in two shoots during this trip; the first on Honolulu with Steve Dantzig (who wrote the book Softbox Lighting Techniques for Professional Photographers) and he and I got rained out for our location shoot, so we wound up doing some studio work (more on this later in the week), and then on Maui I was invited to shoot some ancient Hawaii hula by Hawaii’s leading fine art hula photographer, Randy Jay Braun. (Click here to visit Randy’s site). Randy lined up a wonderful hula dancer, Tricia Dong, who is based up in Vancouver, Canada and was vacationing in Maui (she’s pictured above). Beside dancing traditional hula, she runs a fitness company called Code5Fitness.com.

She was really terrific, and so patient as we ran back and forth from our cars to the beach to shoot between the torrential rains during some of the Maui’s worst weather in six years. We still had a blast (and the first day’s photos are shown above).

We shot again at sunset the 2nd day, and McNally and Anne Cahill (from Nikon Professional Services) came along with us for the shoot (which turned into a flash fiesta), and I’ll post those shots tomorrow.

Info on the shots above: All taken with a Nikon D300 (it absolutely rocks by the way—even better than I had hoped it would be. More on this later). We shot under overcast skies, but there was still enough light to handhold the shots; most of which were shot at f/2.8 with a 70-200mm VR lens.

The effect on these shots took just two clicks in Lightroom. It uses the built-in “Aged Photo” Develop module preset, then I added my edge vignetting effect in Lightroom that I’ve been showing on my Lightroom Live Tour. Other than balancing the exposure a little bit, and sharpening; that’s it.

Good news: Randy noted that after this shoot, I now have a big leg up in the highly competitive Tampa, Florida hula photography market. ;-)

Thanks to Randy Braun and to Tricia for the opportunity to be a part of your shoot. Randy was just terrific (and he’s one hell of a photographer, and his calendars and fine art photos are for sale all over the island). It was so much fun, not even the rain could dampen my spirits. :)

Wednesday
Dec
2007
05

Time Off For Good Behavior

by Scott Kelby  |  3 Comments

Hi Everybody:
I had the best intentions of writing the blog every day while I’m out here in Hawaii, but……well….you’ve seen the results (or lack thereof), so I’ve decided to go ahead and take the rest of this week off just to chill and spend time with my family.

However, I will be back on Monday in my full daily blogging glory, and I’ve got lots to share next week, so I hope you’ll join me then.

Have a great week everybody and we’ll see you next week. :)

Aloha and Mahalo!

-Scott

Monday
Dec
2007
03

I’m Speechless

by Scott Kelby  |  0 Comments

I have to say, I am absolutely blown away, humbled, and just flat out thrilled at the thoughtful, clever, and creative comments that were posted after my article on why nobody reads the introduction of books (and why it’s so important to me that they do).

The comments were so good in fact, that I wound up rewriting (at the last minute), the entire introduction section incorporating ideas directly from those comments. As hard as it was to rewrite and retool part of the book at the very last minute; it was 100% worth it.

Tomorrow (Tuesday) I’m going to outline how I changed the Intro section, and I hope to list the names of those people who will be getting a signed copy of the book thanks to their ideas being chosen, and Ill post the winner of the free Full Conference pass to Photoshop World Orlando (yes, there was a winner).

But beyond all that, I am just so touched, and so grateful that so many of you (nearly 300) would take the time to post your thoughts and ideas, and share your vision for how to address this problem. I just had never expected the volume of responses that came in, and I was just as tickled as I could be at the quality of the ideas I received.

It was an eye-opening experience, and my sincere thanks go to everyone who contributed their suggestions, which I believe have not only improved this book, but all my future books to come. In short; you guys rock!!!!

Monday
Dec
2007
03

Aloha From Beautiful Hawaii

by Scott Kelby  |  0 Comments

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Aloha and Happy Monday from the beautiful shores of Waikiki Beach in Honolulu, Hawaii. My Lightroom Tour is today, and I’m equally exicted and honored to have my buddy Joe McNally (one of the world’s top shooters), here with me, and today he’ll be doing the live shoot during the day, and well…I’m really psyched (of course, being in Hawaii isn’t half bad either). ;-)

I hope to have a report, with some photos from my brand new Nikon D300, to post tomorrow. Hope to see you here in Honolulu! :)

Mahalo and Aloha,

-Scott

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