Wednesday
Jan
2013
02

It’s Guest Blog Wednesday featuring Dixie Dixon!

by Brad Moore  |  15 Comments

Hellooooo There!

First off I just want to send a heartfelt thank you over to the amazing Scott Kelby, Brad Moore & Kelby Training Team for letting me borrow their blog this Wednesday. I have been a HUGE fan and follower for years now so this is quite the honor :)!!!

Today I figured I would talk a little about my journey/approach and dive into 10 tips on how one might begin a career in the wild world of fashion photography.

My Approach/Journey (The Cliff Notes Version)
Beautiful photographs have always captivated me beyond measure. Since a young age I remember getting lost in books and magazines. But not in their words, only in their images… and in these images I saw a world of dreams! The text was always an afterthought to me because as cliche as it sounds, “a picture truly is worth a thousand words,” and you can convey an entire story in a single still image.

I became deeply engaged in photography, specifically fashion photography, the summer after my sophomore year of college while studying abroad in London with a world-renowned fashion photographer. It was that summer in which I learned how to “see” the world and I became enthralled at the idea of creating beauty within the lens. This idea of having the opportunity to bring your own visions to life in a single or series of pictures has captured my imagination and turned it into a full-time passion of making images with soul!

For those of you creative folks looking to break into the biz, here are 10 tidbits I’ve learned that have helped me along the way:

1. Assist other photographers or work in the industry you are interested in pursuing.

2. Study Fashion and find inspiration. To work as a fashion photographer, it is helpful to have some sort of understanding of fashion and what trends and styles are out there.

3. Join Photography and Business Trade Organizations to learn more about the industry. WPPI, PPA, APA, ASMP etc. are all great resources for learning the business and technical aspects of photography.

4. Keep it simple. There is no need to drop a bunch of cash on the best equipment when you’re first starting out. Save that money and start creating with what you have. I began with only the Nikon D70s Camera and 50mm 1.8 Lens. As my business has grown, I’ve updated my equipment to the Nikon D3x and variety of lenses.

5. Shoot what you LOVE. Many new photographers become pigeonholed into shooting a particular niche because it pays the bills. Paying the bills is of course important but there is a way to still focus on where you want to be while still shooting jobs that pay. You do this by only posting and showing the kind of work that you are passionate about in your portfolio and website. This will begin to attract those type of clients and dream jobs to you. It may take a year or two to begin, but eventually you’ll get to a point where people will be hiring you to shoot exactly the kind of work that you love.

6. Develop your style. This comes from shooting A LOT. Set up your own shoots that illustrate your vision and keep building upon that. Inspiration is everywhere.

7. Build your team. Your creative team and your business team. Your creative team consists of makeup artists, models, hairstylists, wardrobe stylists, retouchers, production assistants, digital techs, and the creative people that help make your shoots happen. Your business team consists of your accountant, lawyer, book-keeper, and mentors which help your business run smoothly. Keep in mind that I did not start out with all of these people in place, it started out with me, myself, and I. As you grow, you begin to meet and find these people along the way. Many of them I bartered services with in the beginning to get my business off the ground.

8. Create a portfolio of your strongest work. Your body of work should illustrate the unique way you see the world and show consistency in the way you shoot. That is so clients will have a better understanding of what kind of images they will end up with when they hire you.

9. Network yo booty off. Photography is all about relationships. People enjoy and hire people that they know and like working with. You must get out there and meet people in person for them to remember you and think about hiring you.

10. Create the experience. This one is huge. Creating the experience includes how you talk to clients and handle their direction, how you connect with subjects on set, the type of music playing when they enter your studio, the overall energy of your team and even the basic mundane tasks such as emailing and pre-production. It’s all in the details. The great experience you create is what keeps clients coming back.

Anyway, I think thats about it. I did leave out one important one though…. I can’t remember where I found this quote but here ya go: “The life of your dreams, everything you would love to be, do or have, has always been closer to you than you knew, because the power to have everything you desire is inside you!”

If you read this, thank you very much for taking the time! Let’s all go out and rock it in 2013!!!! Cheers, dd

You can see more of Dixie’s work at DixieDixon.com, keep up with her on her blog, and follow her on Twitter and Facebook

Tuesday
Jan
2013
01

Here’s Wishing You All a New Year Filled With Peace, Joy, Health and Happiness

by Scott Kelby  |  22 Comments

It’s a national holiday here in the US (the banks are closed, government offices, and so on), and our offices are closed today as well, as we celebrate the beginning of a New Year.

My humble thanks to everyone who visited me here on the blog this year; to all my wonderful guest bloggers who shared their wisdom and images; to all the folks who offered my readers special deals and free-stuff on “Free Stuff Thursdays” and to everybody who said a nice word, had my back, made me smile, and made writing this blog so much fun this past year. Also, a big thanks to my assistant Brad Moore who helped so much once again this year in making sure every Wednesday and Thursday went off without a hitch. Thanks Brad (you rock!).

I read every single comment posted here during the year and your words of encouragement, support and friendship mean more than you know. What a wonderful time to be a photographer and a “Photoshop Guy.”

Here’s wishing you and your family your very best year yet!!!

Warm regards,

-Scott and my wonderful crew here at Kelby Media Group

 

Monday
Dec
2012
31

Take my new class on creating custom photo books in Lightroom 4 — for free!

by Scott Kelby  |  21 Comments

Whatdayasay we end the year with a free class! We just released this new class on creating your own custom photo books using Lightroom 4, and you can take the class for free as our way of saying “Thanks for an amazing year.”

Here’s how it works:
I mentioned here a few weeks back that we now offer some of our classes as downloadable 3-day rentals (just like you’d download a movie rental), and that’s the case here, but you’ll notice that instead of there being a $9.99 rental fee, the rental button says FREE. 

Here’s a link to the class, and I hope you find it helpful (photo books are easy to get hooked on — make one and you’ll fall in love).

Here’s to a 2013 filled with lots of wonderful images (and some beautiful custom books).

All my best,

-Scott

Friday
Dec
2012
28

End of Year Deals on Nikon D600 and D800

by Scott Kelby  |  8 Comments

Saw this yesterday and I thought these deals might be perfect for someone who got a B&H Photo Gift Certificate for Christmas (or has just been saving up for a D600 or D800). The D600 kits have instant savings of $700 and come with all sorts of goodies (by the way, I have that Oben tripod it comes with and it rocks!). 

Here’s the direct links:

D600 (link)
D600 (with accessories for shooting DSLR video) link

D800 (link) [body only, but with lots of accessories)
D800E (link)

Looks like they expire tomorrow. Happy shopping everybody!

Thursday
Dec
2012
27

It’s Free Stuff Thursday: Win My New iPhone 5 Book

by Scott Kelby  |  219 Comments

I just got some copies of my new iPhone 5 book which is co-authored with my buddy Terry White (I take half the chapters and Terry takes the other half, which I affectionally call “the hard chapters.” LOL!).

Anyway, the whole book is just like my book series “The Digital Photography Book” — the same look, feel, layout, the whole one “one topic per page thing” and so if you like learning from that book you’ll feel right at home with our iPhone 5 book. It’s hitting stores any day now but you can win it  today as I’m giving away five copies — just leave a comment here and you’re entered to win. If you don’t win, you can still get your copy from Barnes&Noble.com or Amazon.com (it’s only around $16 bucks and there’s a Nook and Kindle version of both) and be the first to get it.

Happy Free-Stuff Thursday! :)

Wednesday
Dec
2012
26

A step-by-step plan for becoming a better photographer in 2013

by Scott Kelby  |  43 Comments

During the live broadcast of this episode we had over 1,200 comments from viewers (which is just amazing in itself), but since then we’ve heard from so many people who said last week’s episode of “The Grid” was our most helpful episode ever!

In it, Matt and I shared a real-world, step-by-step plan for really improving your photography in the coming year and a lot of folks have let us know it’s already changed the way they think about their photography.

Make sure you watch the episode all the way to the end — we wrap-up with some really important stuff. I hope you find the episode useful, and thanks to everyone who has supported us on “The Grid” this year.

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