1. If this is your first time to Photoshop World, make sure you:
(a) Watch the series of short videos we did for you to help you get the most out of the event. They're called "Insight" and they’re only a minute or so a piece but you’ll learn a lot. I posted one above, about the party Wednesday night.
(b) Make sure you attend Larry Becker’s first-timers orientation meeting today. You will learn a ton! He teaches it twice today, once at 3:15 pm and again at 5:15. It’s free and open to any attendee (even if it’s not your first time). It's held in the Tradewinds Ballrooms C-D in the Mandalay Bay Convention Center.
2. Don’t miss the “Meet Up” tonight at 9:00 pm
It's in the lobby bar at the The Renaissance Hotel (attached to the convention center). It's just a fun, casual hangout with the instructors, staff and KelbyOne crew and everyone's invited (see the 45-second video above). There may be liquor involved. I'm just sayin.'
3. You can still come to the Expo
If you just want to check out the Expo floor (and visit some vendors, see Adobe's booth, watch some expo floor classes or live shooting demos, thanks to friends at B&H Photo you can visit the Expo free (see yesterday’s post for times and days).
3. Go download the free App right now
We have a really handy App (for IOS and Android) that has details on pretty much everything (including a full customizable conference schedule). It's free, and you'll totally dig it. Here's the link.
4. These two guys seen here with me are trouble. Trouble I tell ya!
They’re from England (that’s Dave Clayton [Senior Household Steward and Personal Footwear Consultant to Lady Camilla Bowles] on my left, and Photoshop World instructor and British Underground gang member Glyn Dewis on the right), and it’s highly likely at some point during these next few days they’ll wind up in the Fulton Country Jail. If you want to avoid being incarcerated right along with them, don’t get sucked into their world of bangers and mash and just go about your business at the conference. Also, don’t look either directly in the eye. They sense fear. ;-)
5. No Guest Blog Wednesday, but lots of cool photos from PSW!
There's no Guest Blog Wednesday tomorrow as we'll be sharing photos here from Photoshop World, and other conference fun stuff, so check back here to stay on top of any (ahem) announcements at the show. :)
6. No “The Grid” episode tomorrow either
We’re all in Atlanta, including our video crew, so there’s no one to man the store (note the sad, empty Grid set above). We’ll be back next week though, same bat time, same bat channel.
Cheers everybody and let’s rock Atlanta!
Hey gang: Greetings from Atlanta, Georgia, home of this year’s East Coast Photoshop World Conference & Expo. I wanted to share a few quick things before you get here (by the way, we have a “Pirate theme” this year, as seen in our treasure map above. It will be an adventure for sure!). Here goes:
(1) You can still get a FREE Expo-only pass!
If you can't go to the full conference, you can still come and check out the Expo floor this week for free (thanks to our friends at B&H Photo). Come check out all the new gear, take advantage of show specials, and catch free bonus expo-floor classes in the theater. It’s too late to register online, so just come right down to the Cobb Galleria and get your expo pass on site. Here are the hours:
See you on the Expo floor!
(2) Canon is giving away a 5D Mark III
For a few years now Canon has been sponsoring a pre-conference workshop on shooting studio portraits and the best shot from the student in that class (as chosen by audience applause during the opening keynote), wins a 5D Mark III. That is insane!!!
(3) Bring Your Camera
You will kick yourself if you don't because there's all sorts of shooting opportunities, including the incredibly popular Westcott Shooting Bays on the Expo floor, where they've put together a series of very creative sets, all perfectly lit with Westcott lighting, with live models in full costume for you to shoot.
(4) Canon is cleaning your Camera free
The techs from Canon Professional Services will be on hand doing full cleanings of your Canon camera bodies (open to all conference attendees). Last Photoshop World they cleaned nearly 600 cameras!
(5) I hope you'll consider catching some of my classes
I invite you to check out some of my classes on the conference track. Here's the link to what I'm teaching in Atlanta this week.
(6) Adobe is here. Big time!
Adobe is all over Photoshop World, from their booth on the Expo floor, to the opening keynote, to having Photoshop and Lightroom product managers teaching classes in the conference sessions to a special session where attendees get to share their product ideas and feedback â” it's Adobe's world and you're invited.
(7) If this is your first time, here's some trainers you don't want to miss!
These are such inspiring, passionate and just amazing instructors that I would recommend you catch at least one of their classes even if the topic isn't one that's right up your alley. Try sitting in on a class from Joe McNally, Jay Maisel, Joel Grimes, Dave Black, Zack Arias, Moose Peterson, Glyn Dewis, Tamara Lackey, and Jeremy Cowart. You are guaranteed to learn and be inspired.
(8) Peter Hurley is In The House
I get the job of choosing who gets to speak at Photoshop World so when we bring on somebody new, you know they have to be really special. And Peter Hurley certain is, as one of the hottest photographers in the country today, and one of the best, most engaging, and fun instructors.
(9) It's a Lightroom Love-fest
If you're into Lightroom, you are going to lose your mind, because we have a full Lightroom learning track that runs all the days, the entire conference long, so you totally immerse yourself in Lightroom and never take a class on anything else (though you sure can if you want to because it’s all included).
(10) It's not too late if you want to come!
Although you can't register online at this late day, you can still come down in person and register on-site at the Cobb Galleria Convention Center. Click here to see on-site registration hours.
(11) Come by my book signing on Wednesday at 3:00 pm
This Wednesday at 3:00 pm I’ll be doing a book signing at the Peachpit Press Book Store on the Expo Floor, so if you want to come by — bring one of your books from home (or you can buy one there at a discount), and I’d love to meet you in person and sign your copy.
OK gang, that's my tips. Hope I'll get to see you in person this week here in Atlanta during Photoshop World Week!!! Whoo Hooo!!!! :)
I posted some of my favorite images from the race, and the story behind them, over at Exposure.so — if you’ve got a minute, here’s the link.
What I didn’t postâ¦
…were the shots I never got to take because quite honestly, I kinda blew my game plan for covering this race by biting off way more than I could chew.
Anytime I’m covering an event, shooting sports, planning a complex location shoot, or even shooting a wedding, I start by coming up with a game plan based on what I want to come away with. It starts with the equipment I think I’ll need, and in this case it was a pretty simple set-up:
> Two bodies (I want to switch lenses as little as is humanly possible, so I’ll be carrying two bodies)
> Three lenses (1) My main lens would be a 200-400mm f/4 for the race action shots. (2) For getting shots of fans, vendors, etc. I would use a 24-105mm, and for wide sweeping shots of the track and downtown from up high, I’d use (3) the 16-35mm.
> A monopod to hold the long lens, a Black Rapid Strap for my 2nd body, and a Hoodman Loupe.
I was given a shot list of the things they needed me to cover (I was one of four photographers covering the event for them on race day), and it included everything from fans to fun to very specific race action, and lots of sweeping shots showing the race taking place on the waterfront (otherwise, the track shots could have been taken at any Indy event).
Where I went off track (no pun intended)
A solid game plan includes making good decisions about what you can cover in the time you have to cover it. The race lasts around 2-1/2 hours from start to finish, and I plotted out the course I wanted to take from one end of the track to the other. That was my first mis-step — this is a huge course — nearly 2 miles long and to get from one end to the other, making your way through huge crowds while lugging a bunch of gear, takes at least 20 minutes, especially if you decided to first climb up to an airport control tower for part of the race, and then soon after wait while your assistant gets shots from the top of a Ferris Wheel with a 30-minute wait to get on. I tried to do way more than I ever should have, and because of that I didn’t get to cover all things I really wanted to and as a result I didn’t come away with the type of shots that made me want to shoot the race in the first place.
Above: Here’s the view from the airport control tower that I really had no time to be up in, but at least I got a shot of the Ferris wheel that threw us off by 40-minutes.
Eerily Similar Shots
The worst part — I pretty much came away with mostly similar shots to what I took last year. Nothing really new and special. I gambled on shooting from an office building outside the track (I had to actually leave the race track to reach the building), and while it was a great place to see the race from, there were so many trees obstructing the view that I only got around one single shot out of it, yet it took 20+ minutes to get there, and 15 or so minutes up there, and the race actually ended on our way back, because I didn’t manage my time well and tried to do WAY too much during a 2-1/2 hour time frame.
Above: I’m still smiling at this point because the race hasn’t started. LOL!! Photo by Rob “State of St. Pete” Foldy.
The Smart Thing Would Have Beenâ¦
To choose a few key locations, not far from each other, and really try to work those to come up with something special — not traipsing around a huge track where you spend more time walking than shooting. I was pretty cranked at myself (still am), but I learned a valuable lesson about not trying to cover too much ground, and too many different locations. It’s hard to find your “groove” when you’re constantly relocating.
Luckily, I was more concerned with getting the images the City needed than what I wanted, so I got a lot of shots for them (about 4x as many shots as I turned in last year), so that’s a good thing. The other good thing: I learned a valuable lesson about future game planning for an event. Come up with what I want to do, and then cut that number in half.
Today I’m only shooting one thing!
I’m out an airfield this morning for a sunrise shoot of one of the world famous Blue Angels — they’re rolling one out on the Tarmac for a group of photographers from the ISAP (the Int’l Society of Aviation Photography) along with an F22 Raptor. I’ll be tired, but I’m only shooting that one thing. OK, maybe two. ;-)
In case you missed itâ¦
Here’s the link. to some of the shots I actually did get. :)
Have a great weekend everybody, and I’ll be back on Monday to kick off Photoshop World Week!
Photoshop World Expo
If you’re in the Atlanta area (or feel like making a road trip) next week, you should come by the Photoshop World Expo and check out the FREE Bonus Classes in the KelbyOne and Photoshop World Booths! Whether you’re looking for lessons on small flash, building a portfolio, 3D printing, compositing, using Lightroom, or any other number of things, you can find it at the Expo. You can also check out the latest stuff from Adobe, Canon, Epson, Macphun, Mpix, SmugMug, Squarespace, and lots more.
And if you decide you want to check out the conference classes as well, you can pick up a one-day pass for just $249 once you’re there!
Want to spend a day with Scott Kelby, RC Concepcion, or Ben Willmore? Check out these seminar tours!
Shoot Like A Pro with Scott Kelby
Apr 14 - Salt Lake City, UT
May 13 - Portland, OR
Photoshop for Photographers with RC Concepcion
Apr 11 - Washington, DC
May 20 - Hartford, CT
Photoshop Creativity with Ben Willmore
Apr 16 - Chicago, IL
May 7 - Philadelphia, PA
May 9 - South San Francisco, CA
May 28 - Sacramento, CA
You can check out the full schedule for seminars through March! And leave a comment for your chance to win a ticket to one of these events!
Photographing Vintage Auto Americana with Bill Fortney
Join outdoor photographer and author Bill Fortney for an immersive trip through vintage auto Americana as he explores over 6 miles of trails filled with old cars, trucks, and the many other things that can be found at Old Car City, located about 45 minutes outside Atlanta, GA. There are classic treasures at every turn and Bill walks you through his gear, philosophy, and techniques for shooting on this kind of special self-assignment. From wide environmental portraits of a rusting DeSoto to up-close and personal gritty macros of decaying hood ornaments, Bill digs deep and shares from his wealth of tips and tricks to inspire you to get out to your nearest junkyard and have your own photographic adventure.
Now, you may be thinking, this class came out a while back so why is it being mentioned again? Well, Bill Fortney himself is offering up a FREE ONE DAY SHOOT at Old Car City to one lucky person! Leave a comment for your chance to spend a day shooting vintage cars with Bill, and a chance to see this class for free!
Click2Click with Moose Peterson
Moose Peterson’s Click2Click new photography and digital darkroom classes start shortly. The classes Moose says can be summed up simply, “to give you the confidence in your camera and post processing so you know everything that is going to happen when you go Click2Click.” KelbyOne members get a 10% discount, so to learn more and to get registered, click here.
Leave a comment for your chance to check out one of Moose’s KelbyOne classes for free!
Last Week’s Winners
KelbyOne Live Ticket
– Holly Tarquino
Mastering The Model Shoot by Frank Doorhof
– Michael Reeves
If you’re one of the lucky winners, we’ll be in touch soon. Have a great Thursday!