I ran across Patrick Hoelck’s brilliant photography portfolio after I saw it discussed (OK, debated) in an online forum (I wish I could remember which one). I really, really like his style, but beyond his cool photography, what peaked my interest was how the forum participants were arguing back and forth about whether his “look” comes from his technique in camera, or after the fact in Photshop. Now, as a guy who really loves Photoshop, I have great respect for him either way (because digital photography in the 21st century is two things; the photography and the processing in Photoshop), so if he’s getting this look in Photoshop, all I can say is “Please teach it to me!” If he’s doing it all with lighting (as apparently he is quoted in a magazine article), then all I can say is “Please teach it to me!” Either way; take a look at his cool images and see what you think (and post your comments as to whether you think it’s mostly done: “In the Lighting” or “Later In Photoshop”).