Posts By Brad Moore

It's time to start making great photos at the level you never thought was possible with Joe McNally's newest tour. As one of the world's top photographers, Joe will help you achieve that "ah-ha" moment in photography. This one-day seminar tour will not only teach you the start to finish process of what it takes to pull off a successful shoot, it will also inspire and challenge you in new ways.

Your day will break down every step involved in picking a subject and assessing locations, then drive you straight into live shooting and all the important factors to consider. In just one day, you'll finally arrive at the perfect moment when everything suddenly makes sense - that "moment it clicks."

It’s coming to Orlando on August 21, and Miami on August 24! Leave a comment for your chance to win a FREE TICKET to one of these tour stops.

Last Week’s Winners
How Do I Do That In Lightroom? by Scott Kelby eBook
– Alexander Epelbaum
– Michael Preisman
– Alan Norfleet

The Headshot by Peter Hurley eBook
– Peter Lawton
– Micah Peterson
– John Griffin

KelbyOne Live Ticket
– Mike Harvey

If any of these is you, we’ll be in touch soon. Have a great Thursday!

Hi, I'm a guy from Arkansas.

People pay me to take pictures sometimes, and sometimes they don't. Today is a day where no one is paying me to take pictures, so I'm writing this blog post because Brad Moore asked me to, and he seems like a nice guy (on the internet).

I've been shooting pictures for the last seven years as my only source of income, but that doesn't necessarily mean I shoot "full time" – some months are slow, and some months I can barely keep up, and most months are somewhere in the middle. Photography feeds my family, pays my mortgage, and sometimes I get to buy beer, which is quite honestly everything I could have ever hoped for in life.

I shoot for the New York Times, Reuters, Getty, AP, various magazines, blah blah blah, who cares⦠I have a camera and some gear and I'll point it at pretty much anything I'm paid to point it at.

I know quite a few photographers, and the ones who are successful year after year are the ones who shoot to earn a living and pay their bills, while the ones who want to be cute and vintage and Instagram-famous usually end up becoming real estate agents.

So if you're afraid you might be getting dangerously close to listing your first home, here's one of the more important things I've learned in my career as a photographer:

If your pictures are boring, try making them way more complicated.

Most people will tell you to keep it simple, stupid – but in my opinion, its actually really difficult to make a simple photo interesting enough to build a career on. These days, everyone has a camera and maybe even a light or two, and the internet is flooded with simple photos that really aren't that memorable.

The only way to get anyone's attention in the current photography market is to try things that are complicated, difficult, and a gigantic hassle – but when its done right, it pays off. By going the extra mile to try something crazy, you are telling your client (and more importantly, your future clients) that you'll stop at nothing to give them exactly what they want, and much more.

Get in the water. Use a dozen lights. Wake up at dawn. Contact whoever you have to contact to get a permit. Spend an entire week diagraming and outlining your setup, and your backup setup, and your backup to your backup. Pre-light it. Rent gear if you don't own it. Hire models that know what they're doing. Take your time. Make photos that no one in their right mind would go to the trouble to make. If your models aren't working, get new ones. If your location sucks, change it.

Most photographers don't get into this business to get their hands dirty, and sweat, and spend twelve hours pre-lighting a shoot, but that's what it takes these days. Getting everything to work right is obviously much harder when you complicate it, but in the end, that's what makes you better, and that's what separates you from the pack.

The biggest hindrance to your career as a photographer is not the limits placed on you by everyone else, it's the limits you place on yourself.

Don't dumb yourself down to match the attitude of everyone around you, and don't shoot crap photos just because it's a crap paycheck.

Treat every shoot like it's the cover of Vanity Fair, and your entire career is riding on getting this one shot right, and trust me – your business will grow like never before.

Now, since this is a photography blog, here's a few of my pictures…

You can see more of Jacob’s work at JacobSlaton.com, and follow him on Instagram and Twitter.

How Do I Do That In Lightroom? eBook Giveaway!
You saw it announced here earlier this week… Now it’s time to give some away! Leave a comment for your chance to win one of three free How Do I Do That In Lightroom? eBooks from Scott Kelby!

What’s that? We have three free The Headshot by Peter Hurley eBooks as well? Great! Leave a comment for your chance to win one of these too!

Photoshop World
Photoshop World is right around the corner! If you’re in the Las Vegas area and want to swing on by, we’d love to see you. You can still get FREE Expo Only passes by visiting PhotoshopWorld.com.

Getting Your Best Footage And Editing in GoPro Studio with Mia McCormick
Take your GoPro capture skills to the next level with Mia McCormick! In this class Mia builds on her previous GoPro class to share tips and techniques for capturing the best still images and footage with your GoPro, and then how to use the free GoPro Studio software to create a finished video project. Mia starts off by covering some key considerations for making your camera setting decisions, as well as her favorite must-have accessories, before diving into showing you how to complete a project using GoPro Studio.

Edge Animate Basics with David LaFontaine
Get started using Edge Animate! Join David LaFontaine as he explain what Edge Animate is and why it is becoming so popular. You'll learn how to use the basic tools and controls, so that by end of class you'll know how to make a simple animated banner that includes text, sounds, and events triggered by user interaction. This class provides the perfect foundation for moving on to more advanced skills in the next class in this series.

KelbyOne Live
Want to learn from Scott Kelby, Joe McNally, RC Concepcion or Ben Willmore live in person? Check out these seminar tour dates to see if they're coming to a city near you!

Shoot Like A Pro: Reloaded with Scott Kelby
Sept 22 - Phoenix, AZ
Sept 28 - Austin, TX
Oct 16 - Washington, DC

The Moment It Clicks with Joe McNally
Aug 21 - Orlando, FL
Aug 24 - Miami, FL

Lightroom CC Power Tour with RC Concepcion
Aug 26 -  Charlotte, NC
Sept 16 - Arlington, TX
Sept 24 - Milwaukee, WI

Lightroom & Photoshop for Photographers Tour with Ben Willmore
Aug 4 - Kansas City, MO
Aug 6 - St. Louis, MO

These are just some of the upcoming dates for these seminar tours. You can find the full calendar of events right here, and leave a comment for your chance to win a free ticket to one of these events!

Last Week’s Winner
KelbyOne Live Ticket
– Cheryl Tadin

If that's you, we'll be in touch soon. Have a great Thursday!

Not Every Shoot Is A Winner
Here's the scenario: You go do a shoot, download the images, go through the take, pick the keepers, do your editing, and deliver the shots. The client loves them⦠But you don't. They’re okay, but they don't quite send you to your happy place.

Sound familiar? If it does, I have some good news for you. You're not alone.


Is there anything wrong with this shot? Not technically, but it’s not winning any awards.

I would guess that most photographers go through this, even the best ones. No matter how much we try to make the best possible images we can, not every shoot is going to result in a new portfolio image. You can plan all you want, put together your shot list, research the location, research your subject, make inspiration/mood boards, clean your lenses and sensor, and carry your lucky rabbit’s foot; but when you do the shoot, the shots are decent, but not great. The client is happy, so you're happy that you're getting paid, but you wanted to come away with better shots.


Arrive at the venue only to find out there’s no photo pit, and you weren’t there early enough to stake out a spot up front? Better hope you brought a telephoto lens.

Sometimes your subject just isn't ideal. Or the location you picked days ahead of time fell through on the day of the shoot and you had to quickly find something else that worked. Or you were unexpectedly battling the harsh sun on what was supposed to be a cloudy day. Or you just flat out had an off day of shooting and don't know why.


Right place, right time? Not this time. When the singer takes off down the other end of the stage and you can’t get there in time, this is the result.

For me, it's concerts. There are so many things that come into play here that can make or break an image. How's the lighting? If there's lighting, is it always the same or constantly changing (to give variety to the shots)? Is the band doing fun and crazy stuff, or are they all just standing in one spot throughout the performance? Is there so much going on that I don't even know where to point my camera to try and capture peak moments? Can I get to the spot in the pit I want to be in, or are there twenty other photographers vying for position and I'm stuck where I'm at?


Even when you’re in the perfect position to capture something you know is going to happen, things don’t always come together to capture the best moment.

I get lucky sometimes and I'm in the ideal position as the guitarist jumps off her amp in the perfect light, and my camera focuses, fires, and I nail the shot. Other times I see it happening out of the corner of my eye and turn to try to capture the moment from the wrong spot and there's so little light on her that my camera can't lock focus, and I get a blurry shot. Or a lot of the time I get what are, for me, mediocre shots of the singer with their mouth open and eyes closed standing in front of a mic. It's a perfectly fine shot that you've seen it a million times, but you won't see it in my portfolio.


Is there ANYTHING good about this shot??


Keep firing shots and hopefully you’ll get one that works. Still won’t see this one in my portfolio though!

But here's the thing⦠You've gotta keep shooting. You have to push through those bad days to get to the good ones. I once heard Jay Maisel explain it this way to a frustrated photographer:

"It’s like, if I’m trying to be a well built body builder⦠If I go to the gym on Monday next week maybe or maybe Thursday, or just when I find a day, then it’s not going to happen. You have to go to the gym and work out. I don’t go to the gym and work out as a photographer, but I do the visual pushups everyday. If you shoot once in a while you may get some nice pictures, and if you shoot very rarely you’ll get fewer. But if you shoot all the time, the number is going to go up."


Is there something cool happening but you’re just not sure of the best way to capture it?


Keep working the scene, trying different angles, and sometimes you can work through and find the shot.

So don't let a bad shoot or two get you down. Keep doing those visual pushups so you increase your chances of finding those holy grail shots that you add to your portfolio. When you get them, we'll rejoice with you. And if you don't, just remember⦠You're not alone!

You can see Brad’s keepers at BMOOREVISUALS.COM, or browse the archives to see more of the mediocre stuff if you want. And you can follow him on Instagram and Twitter.

The Art of Digital Photography: The Inspirational Series with John Keatley
Join Mia McCormick and John Keatley as they sit down to discuss John's inspiring career as an advertising and celebrity portrait photographer. John has developed a style that is as fun as it is creative, and yet very real. John has photographed celebrities, athletes, and politicians, and his work has appeared in publications ranging from Rolling Stone to Wired. Spend an hour learning about how John got started, how he developed and stays true to his style, how he's dealt with some of the fears all creatives face, and so much more.

Click here to watch the first part of the interview for free!

Photoshop World Parties!
This is huge… I mean really HUGE! We have TWO new after hours events that really rock the house… Literally!

First up on August 12 we have complimentary admission to Wet Republic’s WET AT NIGHT POOL PARTY featuring The Chainsmokers! That’s complimentary admission AND an expedited line for Photoshop World attendees to use. The party begins at 10:30pm.

That’s not all… The very next night, On August 13, complimentary admission to Hakkasan Nightclub with TI‹STO! Rave on with special Photoshop World entrance beginning at 10:30pm.

We train you all day, we get social all night! More information at PhotoshopWorld.com.

Edge Code Basics with David LaFontaine
Adobe's Edge Code is a lightweight code editor that is made for writing HTML, CSS, and Javascript. Join David LaFontaine as he helps you get oriented to the Edge Code interface, teaches you time saving shortcuts that makes the process of creating clean code easier, explains the differences and similarities between Edge Code and Brackets, and introduces you to one of the Adobe Product Managers responsible for these web tools who will share some of his insights into how to use these products more effectively.

KelbyOne Live
Want to learn from Scott Kelby, Joe McNally, RC Concepcion or Ben Willmore live in person? Check out these seminar tour dates to see if they're coming to a city near you!

Shoot Like A Pro: Reloaded with Scott Kelby
Sept 22 - Phoenix, AZ
Sept 28 - Austin, TX
Oct 16 - Washington, DC

The Moment It Clicks with Joe McNally
July 17 - Toronto, ON
Aug 21 - Orlando, FL
Aug 24 - Miami, FL

Lightroom CC Power Tour with RC Concepcion
Aug 26 -  Charlotte, NC
Sept 16 - Arlington, TX
Sept 24 - Milwaukee, WI

Lightroom & Photoshop Creative Integration Tour with Ben Willmore
Aug 4 - Kansas City, MO
Aug 6 - St. Louis, MO

These are just some of the upcoming dates for these seminar tours. You can find the full calendar of events right here, and leave a comment for your chance to win a free ticket to one of these events!

Last Week's Winner
KelbyOne Live Ticket
– Jose G

If that's you, we'll be in touch soon. Have a great Thursday!

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