Posts By Brad Moore

Creating Breathtaking Floral Images with Melanie Kern-Favilla
Learn how to create stunning floral photographs! Join Melanie Kern Favilla as she shares her secrets for creating dramatic still life photographs using natural light. In this class you’ll learn how to recognize qualities of light, what gear is needed, how to create props and light modifiers yourself, how to choose the right flowers for subjects, and how to apply all of these techniques to any still life subject you choose. There’s even a bonus lesson at the end on macro snowflake photography and using a scanner instead of a camera! Your ability to create amazing photographs is as close as your own window.

In Case You Missed It
Join Dave Black for some lightpainting under the stars in Mono Lake and Bodie Ghost Town. Dave starts off with a walk through of all the gear needed for lightpainting before taking us through the importance of a site survey. Over the course of six different shoots in a variety of locations Dave shares all of the steps and settings needed to create stunning lightpainted starscapes. Each lesson is packed with tips, tricks, and lessons learned from Dave’s decades of experience. Dave is a master teacher, and his love for creating these photographs is truly infectious.

It has been a long time since I have been a guest blogger on Scott’s blog, and it’s fun to write a blog for someone else for a change. I just returned from photographing my 6th Olympics for Team USA and was writing blogs at least once a day from PyeongChang.

I have been home for two weeks now and I am finally recovering from the month-long marathon that is the Olympic Games. The days there are crazy long with many of us photographers pulling 18-hour days full of shooting, editing, and moving from venue to venue. But I am not complaining at all! Even though this is my 6th Olympics, I am always excited about the opportunity to photograph some of the best athletes in the world and from the best spots one could ask for.

People often ask me, “What is your favorite sport to photograph?” I usually answer that it is anything new. I live near San Francisco and we do not have a whole lot of bobsled or speed skating in our area. Having a chance to photograph these sports is really fun for me.

The sport I am most invested in during the Winter Olympics is ice hockey. Not only do I shoot for USA Hockey (both men’s and women’s teams), but I play the game as well. This helps me predict the plays and know where to focus my camera during the action. I also get to know the athletes pretty well which makes it more personal for me.

So this leads me to the highlight of the 2018 Winter Olympics in PyeongChang, watching the women of USA Hockey win the gold medal. You see, I photographed for the team 4 years ago in Sochi and watched the ladies lose the gold medal game to the Canadians, even though the U.S. had a two-goal lead towards the end of the game. It was one of the hardest things to watch as the women cried while receiving their silver medals, knowing that the gold was almost in their hands. I remember that moment like it was yesterday. Before I left for these Olympics, I told my friends and family that the one thing I wanted more than anything was to watch the women get redemption for that loss in Sochi.

So that you all can get a feeling of what it is like to photograph the Olympic Games, I am going to take you through my day when I shot this epic battle.

USA Hockey Women’s Locker Room

I got to the Gangneung Ice Arena around 10am to photograph the women’s locker room before the big game. After shooting for 15 minutes, the ladies were arriving and I hightailed it out of there to edit the images and post them to my team contact. I then prepared both my Canon 1D X Mark II cameras for the upcoming game. On one camera I had a Canon 70-200mm lens with a rubber hood (which is great for pressing the lens up against the glass), and the second camera had a Canon 8-15mm fish eye lens for getting shots of the athletes if they were right in front of me. I also made sure to bring my Canon 24-70mm lens for a potential gold medal group shot if the ladies won. Even though the game did not start until 1:15pm, at 11:30am I made my way from the press tent to the ice to scout out the cleanest glass panels and request my shooting location. Since I was the official photographer for the team, I got preferential treatment in getting my choice of shooting locations.

USA Hockey Women vs Canada Gold Medal Game

Before the game started, the women would come out for their warm ups. The team had requested images from before the game and really wanted a shot to show the intensity on their faces so that they could post a shot on social media leading up to the big matchup. Before they got on the ice, I ran over to the tunnel where they entered the ice and got this shot of Maddie Rooney exuding that intensity.


Proven Techniques for Repeat Business with Tracy Sweeney
Ignite more enthusiasm in your photography business! Join Tracy Sweeney as she shares time tested and proven techniques to help you create a sustainable business with repeat clients. Tracy is all about the client experience, and in this class she shares her secrets for building lifelong clients through attention to detail, creating emotional connection, setting clear expectations, developing consistency in branding, and so much more. By the end of class your head will be swimming with new ideas you can infuse into your own business!

In Case You Missed It
Join Tim Wallace for the conclusion to his series on building a profitable photography business. Continuing on from the previous class, Tim delves deeper into the methods, business practices, and philosophy that has propelled his business to success. The goal of this class is to help prepare you to make well informed business decisions and take your business to the next level. According to Tim, your professionalism is your brand, your personality is your business card, and how you make clients feel is your trademark.

Learning The Emotional Investment In Your Work For Greater Success
I’ve never met a passionate creative who didn’t put a part of themselves in the shots they share with the world.

It’s a fortunate curse we put on ourselves, the gift of being able to inject our love into the medium that is photography. And through that medium, we connect the eyes of the world and share something that is normally intangible. It comes to no surprise that it’s rich with emotion, feeling, and a part of us!

When you put money in the mix, things get complicated. I am a photo retoucher by profession and passion. It’s something I love to do, but also do because life has driven me to this position. People started seeing the level of detail I put in my work and naturally, but unexpected at the time, I started getting more attention. Many inquiries later, I found myself glued to my chair racing toward deadlines and things became almost too normal. I no longer did this just for fun, but as a hired artist made to meet deadlines, and deliver consistent quality day in and night out.

As I began to have more eyes on my work and what I was producing, I realized quickly that I had to cut my emotions off from feedback while still being passionate about my work. This is a balance that became something I had to learn quickly, but took years to truly master. I write this post in hopes for other creatives who put their heart in everything to find a balance to when you get critiqued in a professional or social setting. It’s easy to say, “Don’t take it personal!” but you can’t help yourself if you’re the type of person to.

Photo by Bella Kotak

What I learned was that it was okay to be confident about the work I produced, but I had to also be in a mindset to be open-minded to improvement, otherwise it would eat me up. It’s not something I could put into effect just by thinking about, but I had to put it into practice.

People are so different, some out there already come into the field with this mindset and they’re very fortunate. Others like me can never get past that hurdle and end up not making any progress from fear of rejection. But I just want people to know that if I was able to transcend that barricade of being scared of negative feedback, so can you.

I think ultimately what got me over it was realizing that when I was getting feedback, they didn’t hate what I did, but they were in the position of giving me feedback because they liked what I had done, and wanted to see it met to their vision. After all, working for someone else is partly about you, and about them as well.

Photo by Bella Kotak

From a public perspective, I also had to learn that before I took anything to heart, I need to consider the source. On a scale of troll to pro, I had to ask myself who was giving me critique on the web, and what level of work they produced or experience they had. If they had nothing to really back up their opinion, then it wouldn’t be considered as much as someone who could comment from a personal space.

With these two things in mind, I no longer had to compromise and set a balance, and I could still do what I did with all my heart and not take offense to feedback. When I realized that is where growth takes place, I began to seek feedback from the right sources and started growing beyond what I imagined. People who are too proud of their work often won’t consider feedback, and those too scared for feedback will avoid receiving it. Being right in the middle will be where your growth occurs and it will take time to get there. But once you’re there, being a creative becomes a lot less draining emotionally.

Photo by Sue Bryce

Pratik has been in the industry for 10 years. He Is the founder and head retoucher at Solstice Retouch, a retouching educator and speaker, and co-founder of Fine Art Actions. You can see more of Pratik’s work and follow him on Facebook, Instagram, YouTube, and the blog.

Learn Lightroom CC In One Hour with Scott Kelby
If you’ve been wanting to get up and running with the new desktop version of Lightroom CC, then your wait is over! Join Scott Kelby for a special one hour class designed to give you everything you need to know to start using Lightroom CC. From importing your photos to keeping them organized to making them look fantastic to keeping them synced across all your devices, Scott shows you his workflow and shares a wealth of tips and tricks along the way. Just to be clear, this is the new cloud storage-based version of Lightroom for both desktop and mobile devices, not Lightroom Classic.

In Case You Missed It
Scott Kelby’s “Seven Point System” book revolutionized how photographers edit their images, and in this course you’re going to learn his latest updates and refinements to the system (including his own post processing “secret sauce”) for Lightroom (or Camera Raw) users. Once you learn these Seven Points, you’ll know exactly what to do, in what order, and why for every JPEG, Raw, and TIFF photo you edit. It will transform the way you edit your photos from this moment on.

Hello, it’s great to be back here on Scott’s blog and this time I’m talking about something different. So, this title, what am I on about and why?

We’ve all grown accustomed to binge watching telly now on channels like Netflix, HBO, Hulu, Amazon (takes drink) Prime. We decide our channels and viewing habits, if we fancy a comedy day we can plow through a season of Friends, have a marathon Star Trek session or educate ourselves with BBC’s Blue Planet and the English treasure that is Sir David Attenborough.

I’m going to go back a bit and explain the situation that has got me to the point of enthusiasm over podcasts…

Since changing my role last year by stepping away from being in a full time graphic designer position for the past 20 years, I am now the Training Manager at a UK company called Astute Graphics. As a designer I have always used Adobe Illustrator, and Astute Graphics have been making powerful, professional plug-ins for Illustrator for the past 11 years. I first met them at Adobe Max in 2016 at the San Diego conference. For those that don’t know what Adobe Max is, it’s the major Adobe conference held annually and usually on the West Coast of America.

Astute Graphics (our illustrious owner, Nick, our “absolute 10” Marketing Manager, Camilla and top Photoshop, Illustrator and AG instructor, Sebastian), were there to teach a full class to 300 people on how their plug-ins help professional designers, I was blown away and knew I had to include this workflow in my design life, as should every designer!. We got chatting and got on really well over the week, parted as great friends and I became a customer.

On the return to UK we met up again in London at an event I had set up in conjunction with Adobe UK to bring designer Aaron Draplin over for a post Max creative event. At the same event was a hugely talented Photoshop artist called Dan Mumford. Both Aaron and Dan are big names in the design industry. They may not be familiar to you but in the design world they are. As Von Glitschka has said, a ‘famous graphic designer’ is like a famous plumber. You are generally only know within your own industry. It’s a great quote! And Von Glitschka is another great Illustrator/vector designer.

What’s my point? And what has this got to do with podcasts?
I knew of these designers but I didn’t ‘know’ them. I didn’t know much about their backgrounds other than recognising their work. Roll forward a few weeks and I get offered the role at Astute Graphics, a huge factor behind the appointment was my ability to identify, contact, network and learn about the people in my chosen industry via the associations I am also proud to have, particularly my long standing relationship with KelbyOne. Nick, our owner, was impressed by my enthusiasm, knowledge and willingness to learn and train (also KelbyOne).

But now my job wasn’t designing anymore, it was identifying designers and businesses that could use our plug-ins effectively and improving their workflow. It felt quite weird not designing on a daily basis but this wasn’t a bad thing. I still get to write for Photoshop User magazine, design book covers for Rocky Nook and work with my best mate, Glyn Dewis. Now my focus is educating myself about other design mediums, styles and workflows. So that I can share this new found knowledge.

I had been a casual podcast listener but never really anything focused. I had picked up on a podcast or two about Aaron Draplin and Von Glitschka before to find out more about them when I was communicating with Aaron to bring him over. I then realised that these weren’t just one off interviews, these were established podcasts who were regularly interviewing designers on a frequent basis. I started researching how many there were, which had the kind of guests I though I would be interested in and quickly started to build up a playlist of favourites.

The laziest thing I could do is just listen to the ones with people I knew but you quickly realise some designers and some interviewers run through the stock questions and stock answers. So I started to listen to episodes with people I had never heard of and what an eyeopener it has been for me. I commute to the Astute Graphics office in Hereford twice a week, its a 90 minute drive each way so I get 3 hours to listen to these podcasts and educate myself, sometimes I will listen to someone like Tim Ferriss or even Marc Maron to change it up but for the most part, its 90% graphic design related content.

I have discovered so many talented and successful people in the design industry that I would probably never have know had I not opened up to widening my listening habits. I have now made some good friends and contacts from listening to their interviews, reaching out them and now some of them have become Astute Graphics customers and collaborators.

So for me, podcasts are my audio Netflix, I have a playlist of podcasts that go from daily, Adventures in Design with host Mark Brickey, weekly, The Honest Designers Podcast, MasterOf1 Podcast, Creative South Podcast, monthly, Passive Income for Designers with RetroSupply’s Dustin Lee plus some shows such as The Perspective Podcast, ReplyAll (tech), The Deeply Graphic Design Cast, Passion Behind The Art, Tangents with Corey Loven, QPR Podcast and a handful of others.

I have learnt so much from these shows, they have great hosts, they research their guests and this makes for a much more interesting show. I am learning about web design, UX design, poster print and clothing design, hearing from business owners, legendary designers and people just connected in some way to the industry. This is audio fuel for me, especially in my role.
Now, when you start to get into something like this you start to enjoy it and begin to wonder “could I do a podcast that would be interesting?”. If you are photographer you know that feeling with gear, very quickly after that thought you are knee deep in it and full of enthusiasm!!!

So roll on a few months into my job and I decided to start a regular podcast with my ex-Adobe and amazing designer buddy, Tony Harmer. It’s called The Vectorgenerians ( Vectors + Octogenerians, yep, two old fellas chatting about design based on our knowledge, experience and relationships, mostly around Adobe Illustrator). We are even working on an exclusive Illustration event in the UK this year. Watch this space!

Like most ventures, you start off rusty but we are getting into the flow of it and have some design guests lined up, such as the previously mentioned Dan Mumford, Aaron Draplin, Von Glitschka and more to come. We try to record at least once a month at the moment but its fun and I am learning this new medium by listening to others and learning.

At this point I am set up with my playlist, I am contacting these designers and hosts and its really helping with my role at Astute (and the podcast..and my own design methods)…

What happened next…
Then out of the blue I get contacted by two of my favourite shows, MasterOf1 and Creative South. Both ask to interview me! Yeah, cue gobsmacked me! They want to know about my background, my experience in the design community, my history with KelbyOne and my role at Astute Graphics. I really enjoyed the experience and honoured to be considered interesting enough to be alongside previously interviews design greats. The MastorOf1 episode can be found here, the Creative South episode is released Feb 14…..aah, Valentines Day, talking about my love of design! Plus I also got interviewed by the This Design Life blog – interviews are like buses, you wait for ages for one and then three come at once :)

But still the story still doesn’t end there!
Most of you know my relationship with my best mate, Glyn Dewis. We met via Scott Kelby on October 14th 2010. We have experienced so many awesome things over the past 8 years with Glyn’s photography expertise and my design expertise. It is immense and still astounds me how much fun we continue to have.

So guess what?

We are doing our own podcast starting in February, called He Shoots, He Draws (see what we did there!).

We’ll be talking about how our respective worlds, how we both experience similar things and we talk about our loves and loathes in the industry. We’ll be discussing listener questions, talking about things we’ve learned that have helped us and recommend things we have found and use. We’ll have guests and have some great sponsors lined up including RockyNook.

This new world of podcasting really excites me (and anyone who knows about my twitchy eye, I definitely have a face for radio) and I hope you can find the time to check out the ones I have recommended, subscribe to them and please love reviews on iTunes if you like them, tell them Dave Clayton sent ya ;)

And I would really appreciate if you would not only check out what we do at Astute Graphics but also the two podcasts I now co-host, The Vectorgenerians Show and He Shoots, He Draws.

If I could end on a thought it would be, whatever is your world, design, photography, business, gardening, even plumbing, research as much content as you digest to help you become better. Read blogs, listen to shows, reach out to people and never be afraid to ask for help and advice. To quote my buddy Sebastian Bleak…. NEVER STOP LEARNING!

You can check out the He Shoots, He Draws podcast right here or subscribe on Apple Podcasts. You can follow Dave and Glyn on Instagram, and check out Dave’s and Glyn’s design, photography, and compositing classes on KelbyOne!