Posts By Brad Moore

Photography Website Critiques with Scott Kelby, Erik Kuna & Gilmar Smith | The Grid Episode 467

This week Scott Kelby and Erik Kuna are joined by Gilmar Smith for photography website critiques! Sit back, relax, and see what advice they share that you may be able to apply to your own website.

New KelbyOne Course: Lighting Portraits for the iPhone Photographer with Scott Kelby

Learn how to take your iPhone portraits to the next level! Join Scott Kelby as he takes you through the camera settings, lighting options, subject positioning, lighting positioning, accessories, and more, to create professional looking portraits with your iPhone. Using small high-powered lights, minimal accessories, and your iPhone you’ll learn how to mold light, create shadows, and make your subjects look fantastic indoors and out on location.

Brad and his portfolio adviser

Portfolio Day

Yesterday was Portfolio Day, so I thought I would share some of the most valuable advice on portfolios I’ve been given over the years!

First though, let’s talk about Portfolio Day. It was started by designer Audrey Gonzalez in 2018 as a way for freelancers to share their portfolios online as a sort of virtual job fair, and has grown into a worldwide event in the years since. It’s a quarterly event, so if you missed it yesterday, you’ll have a chance to participate again in July. If you want to share your portfolio, or if you’re someone who hires freelancers, check out the #PortfolioDay hashtag and account on Twitter!

Show The Work You Want To Be Hired For

As creatives, we’re going to take on work that we don’t necessarily love sometimes. But that doesn’t mean we have to show it in our portfolio! Make sure your portfolio is focused on the kind(s) of work you want to be hired to do. If you want to be a food photographer, you probably don’t need any photos of your kids playing soccer next to a photo of ice cream.

Your Portfolio Is Only As Strong As Your Weakest Image

Worry less about hitting a certain number of images in your portfolio and more about the overall strength of it. When people view your work, their perception of your ability is going to include your weakest image.

Start Strong, End Strong

Not only do you need to focus on the overall strength of your portfolio, but you’ll want to make and leave a lasting impression with the viewer. Start with an amazing, attention grabbing image, and end with an image they can’t forget, and you’ll be off to a great start!

Tell A Story

Think about the sequencing of your photos. Don’t just let them be in whatever random order the filenames dictate. Tell a story with the flow of your photos, take the viewer on a journey through your work if you can.

Think About Image Pairings

As you’re thinking about sequencing, also consider how photos look next to each other if you’re creating a physical book or creating a web page layout. If you have a two-up, maybe the images compliment each other with similar colors. Or maybe they contrast with opposite colors. Maybe the subject matter mirrors each other, or creates an interesting/funny juxtaposition.

Be Who You Are, Not Who They Want You To Be

Just because you work or want to work in a certain genre doesn’t mean you have to conform to what everyone else does. Take a chance and do something different so you can stand out from everyone else. Make sure your personality comes through in your work. As they say, there’s only one you, and your perspective is unique. It might take some time to find your voice and style, but it’s worth that time, effort, and experimentation to get there!

Show Work You’re Passionate About

One of my favorite portfolio meeting stories is from Jeremy Cowart. He told of a meeting he had with a potential client in the entertainment industry. He started off by showing them his celebrity portfolio, and they flipped through it quickly, unimpressed because it was the same type of shiny photos of famous people they saw every day.

He thought the meeting was basically over as soon as it began, but then remembered he had a book of photos from a personal project he had done after the Haiti earthquake. He pulled it out and handed it to them, and their eyes lit up as they started to look through it. This was something different that they didn’t see every day, so it caught their attention. They loved the stories of the subjects, and how Jeremy was able to capture such captivating photos with minimal gear. They could see the passion and heart in the images.

They ended up hiring Jeremy for some of the biggest campaigns he’d done at that point in his career, and it was all because he showed work he was passionate about.

More Helpful Resources

If you’re a KelbyOne member (or want to become one), here are a few courses to help you build an amazing portfolio:

Building a Winning Portfolio: Editing and Sequencing Your Images with Stella Kramer

Become a better photographer through editing and sequencing! Join Stella Kramer, a Pulitzer Prize-winning photo editor, as she teaches you how good editing and sequencing can help to do a better job of telling a story with your work. You’ll learn the basics of editing and sequencing, the importance of knowing your objective, how to deal with critique, why you should stand behind your work, and the value in letting go. Stella brings all of these points home in a series of live edit and sequencing work sessions with three different photographic projects.

The Art of The Edit with Peter Hurley

It’s all about the edit! You’ve just had an awesome photo session and now you need to narrow it down to just the best ones. How do you do it? Join Peter Hurley as he walks you through a series of live headshot sessions and then talks through his editing process with the subjects at the end. Peter is joined throughout the class by Scott Kelby, and together they edit through multiple different shoots that Scott has brought in. Editing is all about narrowing shots down to just the ones that will go into your portfolio to help you get more work. Learn how to develop this muscle and find your own shabangs!

Professional Photography on a Budget: The 5k Challenge with Zack Arias

(NOTE: The portfolio section of this class begins at Lesson 9). What could you do photographically with five thousand dollars? Join Zack Arias as he sets out a challenge to show what can be done on a budget of $5,000. Zack does everything from buying the camera gear to covering his expenses for a weekend of travel in New York City, and even hiring a photo editor to sit down and help him edit his photos down to a tight new body of work. At the end of the project he’ll have new gear, an interesting experience, a new portfolio, and money left over to do it again.

Getting Your Portfolio Online Using Adobe Portfolio with Scott Kelby

Take advantage of the online portfolio option that is included in all Creative Cloud subscriptions, and showcase your work! Join Scott Kelby to learn how to use the latest templates and features found inside of Adobe Portfolio. In this class you’ll learn how to get started with Portfolio, how to build a single gallery, how to add multiple galleries, how to add a contact page, how to add an about the artist page, and how to customize the most important settings to make your portfolio reflect your personal style and taste. You’ll be amazed at how easy it is to use once you learn the basics.

You can see Brad’s portfolio at, and keep up with him on Instagram and Twitter.

How To Nerd Out On Your Camera w/Jeff Leimbach| The Grid Episode 466

Scott Kelby and Erik Kuna are joined this week by photographer and KelbyOne instructor Jeff Leimbach! If you’ve ever thought to yourself, “I really wish they would talk more about gear on The Grid,” then this is the episode for you! It’s all about nerding out on cameras this week, so grab your camera and dig into the menus while you’re watching!

New KelbyOne Course: Working Smarter & Faster in Lightroom

If you want to get twice the work done in half the time, you won’t want to miss Terry White’s class on working faster and smarter in Lightroom Classic. Terry pulls together his favorite productivity tips for boosting your workflow. From importing through making selects, to editing and export, you’ll find new ways to improve your experience. Once you get up-to-speed on these techniques, you’ll wonder how you got along without them.

(Editor’s Note: This is the second of a two-part guest blog from our good friends Dave Clayton and Alan Hess. If you missed part one from Dave, it’s right here!)

Alan here. It’s good to be back as guest here on Scott’s blog as the He Shoots, He Draws podcast only really exists because of Scott. Dave and I met at Photoshop World. Dave and Glyn met through Scott in London. Glyn and I met at Photoshop World. So really, if you love the podcast, thank Scott, if you hate it, blame me. 

I never planned on being a host of a podcast. I had been a guest on other podcasts, and I was the first guest on the He Shoots, He Draws podcast because I was such good friends with Dave and Glyn. I would see Dave and Glyn at events during the year. Dave stayed at my house when he came to Adobe MAX in San Diego, and we emailed and messaged back and forth regularly. 

Then Covid.

In March of 2020, just about everything changed. Suddenly there were no more events, or concerts, or sports, or gatherings of more than like two people… Everyone was suddenly working from home, and there was an underlying fear and anxiety about the future. I considered myself fortunate, as I was working on a project for Rocky Nook, and my wife could work safely  from home. I could still talk to my friends which reduced the everyday stress and helped with my sanity. 

I can’t tell you how I became the co-host of He Shoot, He Draws because it really wasn’t a conscious decision. I knew Glyn was working on his dream of moving into a new house and had other projects he was working on, and Dave was going to continue to host the podcast. Dave asked if I wanted to sit in on a few interviews because I knew the people he was talking to, and having a third person in the discussion can make for good listening. I had so much fun chatting with Dave and the guests that my role started to morph into a more permanent thing. Dave would tell me that he had a guest lined up, and I would get excited and ask to join in.

Let me give you a little peek behind the curtain of how the podcast is put together. Dave and I chat every week on Zoom about how things are going in our lives. How the family is dealing with whatever the latest crazy news is, the virus, the vaccine, the election, TV shows, movies, and then we think about who would make a good guest. We contact the guest and ask if they want to be on the show, and everyone (except for Mr. Brad Moore) has agreed so far. (Editor’s note: I never turned them down, I just said scheduling would be tricky for me being a new parent and working around my work schedule!) We pick a day and time, not as easy as you would think with an eight hour time difference between England and California.  

Then Dave sends me copious notes on the guest with the full interview outlined and… okay, thats not true at all. We both do our own research and come up with different things to ask. I know Dave usually has a list of questions and things he is interested in talking about, and I have a few notes of things I want to know. But in reality, once we start stalking, it usually just ends up as a chat more than an interview. We all record our own audio, then send the files to Dave who puts the whole thing together and pushes it out on all those podcasting places. 

Every guest we have had on has brought something new to the show, but what I have found even more interesting is how much we all have in common. The passion that our guests have for their creative endeavors really comes through. It fills me with hope, and keeps me from that creative dark place, which is really needed now. At the start of the pandemic, when all the events ceased, I put down my camera didn’t pick it up for long time. Listening to others who were trying to keep their creativity going, who were going back to get an advanced degree, who were starting their own podcast, who lost their job and had to look for a new one during a global crisis, gave me hope. I hope that it resonated with the listeners as well.

There is a faint light at the end of the tunnel. Let’s hope it isn’t a train.

Things are getting better. I have had my first vaccine shot and my wife has had both. There are signs that events and sports might start to look more like they did before the pandemic. We might even see concerts soon. Please stay safe, wear your masks, get your shot, thank you for listening to He Shoots, He Draws

You can see more from Alan at, and keep up with him on Facebook, Twitter, and Instagram. And check out his amazing Concert Photography course on KelbyOne!

What It Takes To Make Award Winning Images with Guest Mary Bel | The Grid Ep 465

Ever look at an award winning photograph and think to yourself, “How on earth did they create this image?” This week on The Grid, Scott Kelby and Erik Kuna are joined by fine art photographer Mary Bel to discuss what it takes to make outstanding, award winning images.

New KelbyOne Course: Personal Brand Photography: Going Beyond the Headshot with Gilmar Smith

Learn how to incorporate personal branding sessions into your existing photography business! Join Gilmar Smith as she gives you an introduction into the importance of personal branding, how it can help your customers, and how it can help you stand out from competitors.

Gilmar begins the class with a look at what goes into a personal branding session, tips for adding it to your offerings, and then takes you through a three-part personal branding session with a client wanting photos with a seasonal theme. Gilmar wraps up the class with a look at her post-processing workflow in Lightroom Classic and Photoshop.

(Editor’s Note: This is a two-part guest blog from our good friends Dave Clayton and Alan Hess. We’ll hear from Dave this week, and Alan next week!)

Hello and thanks for checking in to Scott’s blog today. I am very fortunate enough to have been a guest blogger here before. Each time I was able to share my story, and each time it was nice to actually write down what I had achieved, not just to say, “Hey, look at me,” but to share how we can all take good things from opportunities afforded to us. 

Since my beginning as an “evangelist” way back in 2009, I worked hard and was fortunate to become an instructor for KelbyOne, both online and at Photoshop World. I became a regular writer for Photoshop User Magazine (the very magazine that convinced me to join NAPP/KelbyOne in the first place. I then went on to write a book for Scott, How Do I Do That In InDesign,” with Rocky Nook and all those things enabled me to teach at Adobe Max for the first time in 2020. The reason I mention these events is because becoming part of this wonderful community of photographers, designers and creatives encouraged me to start a podcast back in 2018. You can see my guest post about it.

I think we can all say that 2020 threw us all a massive and unexpected curve ball. But it meant that the events went away, we were all staying at home and trying to adapt to this strange new time. But having the He Shoots, He Draws podcast was one thing that actually bloomed during this time.

Around April 2020, Glyn Dewis (fellow KelbyOne/Photoshop World instructor and cofounder of HSHD) had to step away from podcast duties to focus on his other ventures such as the 3945 Portraits Project and also try to move home just as the pandemic took hold. Our good friend Alan Hess, also the first ever guest we had on the show, kindly and very quickly stepped in to help support the show as the “He Shoots…” part of the double act. I couldn’t have wished for a better cohost like him to fill Glyn’s shoes. 

Being at home a lot can start to weigh heavy on you. Working and living from home with little to no escape can drive you stir crazy, but having the podcast really helped. Alan and myself would chat frequently over Zoom, the new communication tool of 2020… (Skype, what happened to you dude?!) Alan was already familiar with the format of the show (I will pretend that the show is professionally planned and scripted of course….it isn’t). Between us, we already knew most of the previous guests, and Alan was able to introduce some great photography guests to the show that I wouldn’t have thought of. 

Finding guests was easier, whereas previously it was harder to pin someone down pre-pandemic, everyone had nowhere to go and it meant we were able to book some really fun guests over the year. These included familiar names to those that have followed KelbyOne over the years such as:

Scott Kelby, Rod Sylvan, Dan Gregory, Kristi Sherk, Katrin Eismann, Theresa Jackson, Douglas Sonders, Ant Pruitt, Howard Pinsky, Brian Freidman, Dustin Jack, Meredith Stotzner, Russell Preston Brown, Jesus Ramirez, Elise Swopes, Adam Elmakias, Khara Plicanic, Scott Diussa, Victoria Bampton, Bryan O’Neill Hughes and Donald Page to name a few….we are still waiting on Brad Moore, such a diva ;)

With 153 episodes under our belt as you read this, we just achieved the milestone of 250,000 downloads worldwide….and that’s in over 125 different countries!!

One thing I know I can take away from this past year, it’s that 2020 not only leveled everyone out, it also enabled us to adapt and find new ways to improve our own skillsets. We spent more time communicating, sharing stories, helping each other and finding work for each other. Online events began to thrive, people got recommended and started their own path in teaching. Many new podcasts started to show in the photography and design space, people were happy to share knowledge and assist one another with experience and connections.

Listening to our guests made me realise how close we all are in the same boat. It humbles us, it makes us realise what is important to us and who is important to us. Some of our guests endured covid or lost loved ones because of it. It’s a defining time in our lives and I hope it’s made most of us better people. It’s reminded us that no matter how high up we are in our respective careers, we all matter when it comes down to it, and everyone has the time to help others.

I know my relationship with Alan has always been close, but doing the podcast with him and chatting for another two hours after recording an episode was therapeutic in itself. We laugh, joke, talk politics, discuss new gear, gossip etc. He really gave me some sanity back and I want to personally thank him for stepping in and just doing what good mates do, support you even when their own world is turned upside down, and in the middle of writing a huge book for Rocky Nook!

Alan lost 99% of his own work. He shoots gigs as a house photographer for the Pechanga Arena in San Diego, as well as other live events. So for Alan it was a massive loss and a big change for him. Had he been working as much as he was pre-pandemic, he may not have been able to join the podcast, but for now, I am grateful to have him onboard.

As we now enter a period of positivity and a little hope of getting our lives back, I do hope that everyone comes back stronger, a little more patient and caring, finding time for others, especially like podcasts. We want to share your story and amplify you. We learn so much from our guests and each one has given us a little something extra along the way that’s made us better interviewers, better creatives and better people.

I can’t wait for events to come back, to be teaching to people again, to be at Photoshop World, Adobe Max, Creative South, Crop Conference and more. And when we do, make more time and effort to communicate with your peers. We all have stories to share, whether they are podcasts or not. Make your own little conversation your own personal podcast!

Stay safe, get vaccinated ,and hopefully I will see you soon at an event somewhere in the world!

And thanks for listening to the podcast – if you haven’t yet, please give it a try :)

PRIZE: Listen to the podcast episode with Scott Kelby. In it we both discuss our favourite TV show of 2020 and Scott mentions that I (Dave) am the UK version of this character. First person to email me what that show/character is, to will win some goodies :) 

You can see more from Dave at, keep up with him on Twitter, Facebook, Instagram, and LinkedIn, and check out his great courses on KelbyOne. Come back next week to hear from Alan Hess, and check out all of the episodes of He Shoots, He Draws in the mean time!