Posts By Brad Moore

Photo by Levi Sim

If Your Goal Is Income from Photography, Your Approach MUST Be to Learn and Evolve —
That’s Why I Teach Video for Still Photographers

A lot of pro shooters who are making their living with still images, along with shooters who are looking at photography as a source of income, can get discouraged with income potential these days. Sure, a bunch of people are making a good living, but it’s not as easy as it used to be.

A big part of the challenge is because so many people take pictures with their phones. And another challenge is that affordable DSLRs available at big box stores can capture some amazing images. There are all kinds of automation and intelligent algorithms in modern DSLRs and that help average shooters grab some really solid shots. Some could even pass for ‘professional’ images.

It’s no secret that making money as a photographer requires professionals to bring something extra to the table. There’s technique. Customer service. Unique style. Post processing skills. And there’s no question that an understanding of lighting can make your images stand out, especially if you know how to use speedlights or constant lights, and you have a real understanding of photographic principles like depth of field and composition.

Larry in a training video for Canon USA

The problem is human nature; how we want to learn and understand something and even “master” it, and then we want it to stay that way because we’ve mastered it. Look at the school system… You go there. You learn. You get a diploma or a degree. You finish learning. And then you get a job.

Things don’t work that way. They always change. And if you really did stop learning instead of making lifelong learning a part of your life, you will limit your potential and probably put yourself out of work.

I’m thrilled by all the learning that’s available online these days. — No, this isn’t a commercial for KelbyOne, where I have some excellent classes about lots of camera models and DIY money-savers for photographers. ;-) — It’s really my belief system. And it’s the reason I worked at Kelby Media for a decade, and now I’m out on my own, continuing with online training. I see the things that can be done to help photographers be better. To make a great living at photography. And I get EXCITED!!

I happen to believe that simple videos can be added to a still photographer’s business and make clients happier while future-proofing business for photographers. Whether or not you decide to go down that path, you need to do something to keep learning, growing, and staying ahead of the masses. You need to keep learning so you can always be better and smarter than (or at least as smart as) your competition, so you can stay in business and thrive. Lifelong learning will future-proof your success.

Before you freak out and start yelling at Scott’s blog, “Hey Becker!! If I wanted to shoot video I’d go to film school!!” Just slow down for a second and hear me out…

I’m not talking about crafting a film, or learning cinematic camera angles, or cinematic storytelling, or even editing. I’m talking about flipping the toggle on your DSLR while you’ve got a standard portrait setup, and just grab a few minutes of your subject talking. Granted, you’ll need to use constant lights instead of strobes, and you’ll need a better microphone than the one that’s built into your camera, but there’s not much more to it than that.

There’s a kind of very simple video still shooters are uniquely prepared to capture, and it’s in super high demand. In fact, you’re BETTER prepared to do this kind of video than a video production company is. And if you’re a photographer with a modern DSLR and a little experience with headshots, you have almost everything you need to add a simple, profitable service to a regular headshot session. No camera moves or film school techniques.

It’s no secret that video is a HUGE part of web based online marketing and social media. And just about every business out there, small and large, knows that they need professional looking videos for their online marketing. They understand that they can’t get away with smartphone shaky-cam videos.

What those businesses DON’T know, is that you don’t have to spend thousands of dollars hiring a video production company, to get talking-head videos. And most still shooting photographers don’t know that this kind of video is incredibly easy to deliver, and that you can charge hundreds of dollars for a little extra shooting time, tacked onto a standard headshot session. And whatever you charge for your headshots can more than double when you do this kind of video work.

What’s Really Involved and What Can You Charge?
First you need to know what kind of video I’m talking about, and what kind of videos I’m NOT suggesting. Then I’ll give you the details so you can add it to your services list starting next week.

The videos I’m talking about are simple promotional videos for your business clients. Videos that are short and can be posted to a company website or social media or a YouTube channel. There are a handful of simple formulas or templates you can follow, to create something your clients will love.

And what I’m NOT suggesting is traditional video production. Things that require camera moves, multi-camera shoots, actors, capturing scenes, or anything approaching cinematography. My guess is, if you wanted to be a videographer, you’d start with film school training. The challenge is that there aren’t many sources of training out there that are designed to help still photographers understand simple business video capture without starting down the slippery slope toward film school.

Some of the formulas/templates you can follow to start making videos are talking headshots, product promotional videos, customer service solutions, and the incredibly powerful Facebook video ads category.

Talking headshots are essentially a standard portrait session with constant lights instead of strobes. Go ahead and do your regular portrait session, and then clip a lapel microphone on your subject, flip your camera dial/switch to video capture, and record the person talking about their business for a minute or two. There’s no need to spend more than $30 on the microphone, and if you already have some nice constant lights, all you need to do is capture your client with video. It’s pretty straight forward.

Larry on the popular FocusEd Training series from B&H

With product promo videos, you don’t have to be especially fancy. Start by shooting a bunch of good product stills. Then use those stills as visuals during a narrated description of the product. The key with video is movement, so you take one simple step beyond narrating a slideshow. The video should slowly pan or zoom with each image. This is called the Ken Burns effect and it’s a simple, engaging way to craft a professional looking finished video, by using your still shooting skill set.

Customer service videos are “gold” to some businesses. If you’re working with a client who has customers with a common question or problem, you can create a video that answers the question or solves the problem. Typically businesses have FAQ sections on their websites, but if you can create a video that uses the same ‘moving still images’ style as the product demo we just covered, customers will be happier. People are much quicker to watch a video than plow through a bunch of FAQs or a “knowledge base” on a website. And your clients will appreciate the drop in human resources needed to answer all those common questions.

And yet another simple style of video, is to create Facebook video ads. Consider that 70-80% of Facebook videos are watched with the sound off. That means still images with interesting pictures, paired with text on screen, are an incredibly effective style of Facebook video ad. And because of how people consume Facebook ads, photographers are once again positioned to gather the materials for great Facebook ad campaigns.

So what can you charge for these videos? Generally, hundreds. Assuming you charge over $200 for a typical headshot session, go ahead and add 150% to it. Consider that the going rate for professionally captured and produced video from a video production company is well over a thousand dollars, sometimes several thousand, if you charge less than a thousand, that’s a big savings for your client and solid income for you.

The only thing we haven’t covered here is editing. This is a lot easier than you might think, but you don’t have to do it yourself if you don’t want to. In the same way that some photographers invest in expensive, wide printers… large format printing could be done in-house or it can be handled by a company like Bay Photo, MPIX, Millers, etc. The same is true for video editing. But since learning video editing might take a little while, start out by using a hired editor while you look into whether or not you want to do your own editing.

I’d suggest looking for a local freelancer or someone online to help. And I’d suggest that you stay away from local video production companies because their prices will almost always be cost-prohibitive. They come at video from a much more involved perspective.

Larry hosting NAB Show Live

Should YOU Really Add Video to Your Mix?
Maybe. If you’re primarily a landscape photographer, your clientele may not be in the market for video. If you have a style of still shooting and a reputation for a particular look, and that’s drawing a solid client base, there may be no need to add video to your mix. But if you’re a portrait shooter, or product shooter, and you have business clients, and you’re trying to stay ahead of the competition… adding simple videos that follow a standard template, could do great things for your bottom line.

Something I Learned from Scott A Long Time Ago – FREE Stuff
When you look at online business, it’s getting more common over the past few years, but as long as I’ve known Scott, he has been doing this… To build a following, you have to give away good information. Scott does this all the time on this very blog. There’s The Grid. There are webinars and YouTube videos. KelbyOne is built on a foundation of helping people and I wanna be like that when I grow up.

With that in mind, I’ve started a website, YouTube channel, Facebook page, etc. all hoping to reach out to small business people who need help doing their own videos. And along those same lines, in December I launched a coaching service for professional photographers, to help them do professional videos for their clients and improve their bottom line.

Here’s A Bunch of Free Stuff on the Topic of Simple Business Videos
I want to give you links to all kinds of stuff you can use to get going with video. This first set of resources has to do with simple video creation for promotional purposes. These documents and videos aren’t specifically targeted at photographers. Rather, they’re targeted at any entrepreneur who knows they need simple promotional videos and they want to tackle those videos themselves, in-house.

Here’s Even More Free Stuff that’s Normally Paid Content…
In December I launched a small private coaching program to help photographers. This included a lot of personal Skype coaching, editing services for shooters who didn’t want to edit their own video editing, and some other stuff. At this point, there aren’t any more openings for this group PLUS, I don’t want this guest blog post to be a commercial for that group. But there are some great resources I created for this group that can be really helpful, and I want to give you access to some of this training for free. No strings attached. The link is below, but just a few things before we get to that.

The main training video is all about helping photographers create their own promotional talking headshot video. The idea is to help them (and you) do exactly what you need to, in order to capture a great promotional video for yourself, and then later turn that experience into a guide for when you capture clients on video, and coach them through their own promotional talking headshot.

There’s a section at the end of the video, that is dedicated to telling my clients how to package and upload their videos for editing. This won’t really pertain to you, so you can stop watching at that point.

Finally, because there are links on my clients’ page, to special resources for them, I’ve created a separate (similar) page on my site with the links I can share to the public, so you don’t need a password to access anything. So to get the training video and the other cool links, just go to LarryBecker.tv/kelby.

You can see more from Larry at LarryBecker.tv, and follow him on Facebook, Twitter, and YouTube.

Editing and Sequencing Your Work: Learn to Let Go with Stella Kramer
Become a better photographer through editing and sequencing! Join Stella Kramer, a Pulitzer Prize-winning photo editor, as she teaches you how good editing and sequencing can help to do a better job of telling a story with your work. You’ll learn the basics of editing and sequencing, the importance of knowing your objective, how to deal with critique, why you should stand behind your work, and the value in letting go. Stella brings all of these points home in a series of live edit and sequencing work sessions with three different photographic projects.

In Case You Missed It
It’s all about the edit! You’ve just had an awesome photo session and now you need to narrow it down to just the best ones. How do you do it? Join Peter Hurley as he walks you through a series of live headshot sessions and then talks through his editing process with the subjects at the end. Peter is joined throughout the class by Scott Kelby, and together they edit through multiple different shoots that Scott has brought in. Editing is all about narrowing shots down to just the ones that will go into your portfolio to help you get more work. Learn how to develop this muscle and find your own shabangs!

Photo by Casey Cosley

(Editor’s Note: Some links to artist websites may contain artistic nudity)

The Hidden Blessing and Stigma of Failing
Just today I realized that I have been using Photoshop for half of my life. I remember being 16 and unaware at how fortunate I would be to discover Photoshop! I was in high school during a class I took for computer animation. It was an elective and one that allowed me to come across Photoshop while fiddling around with the programs on the school computer. Notably, it wasn’t even part of the curriculum and I was cheating on another program just to go on dates with Photoshop.

Photo by Djinane Alsuwayeh

Fast forward to today, this love affair with Photoshop has consumed me whole. Charles Bukowski wrote in part, “Find what you love and let it kill you. Let it drain you of your all…” The end message being the idea of being totally immersed in what you love, far outweighing partaking in what you’re not passionate about.

Photo by Bella Kotak

Being wildly immersed in the pursuits of your passion, there comes many a time where we have to face the ugly face of failure. My beginnings were the perfect backdrop for my message. It started in school, a place where failure isn’t really celebrated. It’s precisely why my level of growth happened away from school entirely. As we grow up, we’re taught that getting an A+ is sought after, and that failing is a terrible thing. Anytime you make a mistake, it’s looked down upon and the stigma of failing is one that needs a different light.

Photo by David Benoliel

No one really celebrates you failing in school. They don’t exactly give you bonus points for expressing why you thought a certain way and congratulating you for thinking outside the box. But they should; creative ideas happen in that exact space! Grand ideas are not built on memorization, but creatively thinking outside of typical constructs that we’re so used to.

Photo by Bella Kotak

The Idea Of Failing

It seems as though it is ingrained in us that failing is an inherently bad thing. Even in school, we’re judged by our grades and not our intentions. Not by what we learned from it, but what we didn’t get right. Even in business, it applies. As creatives are already hard on themselves, I want them to know that failure is beautiful and becomes the canvas for igniting better ideas.

Photo by Eric Michael Roy

I was never the brightest student in school. I felt that I always needed to spend twice as long studying something to make a lesser grade than my counterparts. I tried so hard but barely made it into the top 30% of my class. In college, I always questioned every answer but many of them could have been the right one. Granted, you don’t really get any bonus points for critical thinking if the answer is A and not B.

Photo by Alexander Saladrigas

I found out once it was all over that school itself wasn’t for me. Being a perfectionist, I didn’t feel proud of not succeeding to the best of my abilities. I was hard on myself and school didn’t make me feel better. It wore me down mentally and I didn’t feel like I fit anywhere in life, until I found retouching.

Photo by Bella Kotak

A Personal Connection

The problem with how we perceive failure is not being able to grow from it. My mental state truly changed the moment I grasped the idea that failure is actually great. As a retoucher, I’ve been fortunate to network with some outstanding photographers in the industry. What I learned from being around them was how they approached failed shoots or ventures. They truly brushed it off and expressed exactly what benefit they attained from it.

Photo by Anushka Menon

For me, the first huge failure came early. There was a major retouching agency that I wanted to work for. Within a short period of time and progress, they took note of my work and approached me to do a test. Excitedly, I took the opportunity and did my best. I spent the entire night and I felt so proud of what I had produced! My layers were filled with joy I tell you.

Photo by Andrew Fearman

To my surprise, I was told that it wasn’t good enough. What? I was in denial to be honest.

At the time, I was extremely disheartened. I even contemplating giving up as a retoucher all together. I felt like it was my only long term goal and I failed miserably! I mean, I did my best couldn’t they see it? If top talent couldn’t see my talent, then what was the point? Maybe I’m really not that good then. I should quit!

Photo by Hagop Kalaidjian

I had just quit my job to pursue retouching as well, so in my mind, it was all gloom and doom. Yeah, I was being a drama queen, but for me that agency was one of the best.

Photo by Scott Hugh Mitchell

What it did for me was motivate me in improving my own work and being better with my own business. A few years later, it turns out I was more applicable for certain opportunities that even they had failed at. Ha! I was so proud and thrilled that I stepped up in a situation that they weren’t suitable for. At that moment, I realized that failing to that degree was such a gift. It pushed me in achieving a greater height than simply being comfortable!

Photo by Susanne Spiel

At the moment that you do not get something you’ve been aiming for, do not consider temporary failure to reflect on your future and your current worth! Take it from me, stay the course! Failure is truly a gift, one that will bring forth opportunities and growth that you wouldn’t have discovered if you hadn’t failed. You’ll soon learn to celebrate it.

Photo by Michelle Fennel

The Stigma Needs To Change
The reason I write this message is because many creatives are extremely hard on themselves. Even when it comes to inquiries, if a potential client doesn’t accept their rate, they feel they aren’t good enough and deserving of that rate. So many of us are even closed off from being critiqued that we consider it personal attacks. I used to be one of them. If none of these apply to you, then consider yourself lucky. The best way I’ve learned is getting critiqued by my clients. Not being open to that would have put me behind. For many of us, it’s something we need to work through.

Photo by Hagop Kalaidjian

Failure is a beautiful thing. Know that it’s okay to not please every client at all times. Know that you won’t be suitable for every opportunity that comes your way. It’s okay to not succeed at creating your vision for every shoot you do. As long as you focus on what you did wrong, and acknowledge that there’s room for improvement, you should celebrate it.

True growth can only come from failure as an artist. It’s not defined by how many likes you get on Instagram either. There are layers and masks in Photoshop for a reason. Put a few layers on your career and know that it’s okay to delete some as you build the PSD of your life!

Photo by Hagop Kalaidjian

You can see more of Pratik’s work at SolsticeRetouch.com, and follow him on Facebook, Instagram, Twitter, and YouTube.

Painting Portraits in Corel Painter 2017 with Heather Chinn
Turn your photographs into beautiful paintings! Join Heather the Painter as she introduces you to Corel Painter 2017, and shares her tips and workflow to show you how to easily create custom paintings from your photos. Using a Wacom tablet for greater control and a natural brush stroke, Heather starts with an orientation to Painter, how to customize brushes, and how to configure your Wacom tablet for optimal settings. From there she expertly steps you through her workflow as she transforms a portrait photograph into a stunning painting. Whether you are painting for yourself or your clients, you’ll have a great foundation for getting the most out of Corel Painter.

In Case You Missed It
This class is all about photographing kids! Tamara Lackey covers the technical side of working with natural light, reflectors, and her go-to gear, as well as the critical people skills needed to recognize personality types, handle tantrums, and roll with the range of moods your subjects will exhibit. Check out Contemporary Children’s Portrait Photography on KelbyOne today!

I know this is a line that’s probably really expected from me, but I’m gonna say it anyway:

I am so EXCITED!!!

Why, you ask?! Because I just recently got back from spending an amazing week down in Tampa, Florida with the KelbyOne crew filming my new class, and somehow, by the power of the god of lightning and those little greek shoes with the wings on them that make things go really fast, the video has already been edited, made into magic and released!!!

We designed this new class around the one question that I get asked most often when people see my images:
“How are all the dogs you photograph so incredibly well-behaved?”

You want to know the big secret? They’re not. :)

We thought – what a brilliant idea it would be to take a look behind-the-scenes, to pull back the veil and show you what it’s truly like to photograph dogs in real world situations. (And not just any dogs – no, we’re talking extra challenging, extra wild, extra wacky dogs!) The class was an absolute blast to make and, harkening back to my earlier sentiment, I am SO excited to share it with you! Here’s a quick way to get there if you’re dying to see!

I thought – before I get into telling you about all the things I really want to tell you about today – it would be fun to share a few behind-the-scenes shots from the class filming. (forgive the quality of these photos, they’re just iPhone snaps. Because, you know, why would you use one of the 6 or 7 high end DSLRs that were just hanging around within a 10 foot radius of you when you could use a cell phone? HA!!) Oh, and you should be especially excited about that puppy. Because I am.


Now let me get in to what I’m here to talk to you about today:

The Immeasurable Importance of Personal Work

This is a really, really good time for me to be writing this blog post and I’ll tell you why.

In January, everything feels new. I get to start again, wipe away the slate and build everything even bigger and better than I ever have before (of course, I could do this at any time, during any month or any day of the year  – but like the rest of society, seeing January 1st pop up on my calendar usually kicks my butt into gear in a way that any other date on the calendar could only dream of). So all of this being said, in January, I tend to do a lot of dreaming. I do a lot of thinking up big ideas, of making tremendous plans and setting goals that are so high they scrape across the sky. I have all these wild schemes to travel here, to journey there, to chase the last bits of yellow light across faraway landscapes, to follow my heart to shelter dogs across the world. I want to share more stories and give a voice to countless more voiceless.

I guess what I’m trying to say is; I have a heck of a lot of things I want to do. :)

So what’s my point here? When I think about all of these big dreams and adventures, I realize that almost every single one of them wouldn’t fall under the category of ‘commercial’ or paid client work. I suppose that’s the thing about chasing down that flickering light that’s causing such a burning in your heart – its intentions come from a place unmotivated by money or material things.

So, I have this great big pie-in-the-sky dream for this year. And that is to do more personal work.
And when I say ‘personal work,’ I’m talking about the kind of work that sets my soul on fire. The kind that makes my heart beat just a little bit faster. The kind that fills my stomach with little yellow butterflies just thinking about it.

See, here’s the thing about commercial and private, commissioned work. That stuff is great. Brilliant, actually – and I’m endlessly grateful for it. It pays the bills, keeps me sheltered and warm during these miserable New England winters, and keeps my favorite little four-legged dude’s bowl full of food.

However, commercial work can be creatively limiting. Commercial work means having a client that you have to please and whose preferences and opinions must be considered. There are deadlines and invoices and approvals. And most times, this translates to creativity and vision being controlled and ultimately, compromised.

But personal work? You know what’s so impossibly beautiful about personal work? It’s all up to me. I can make magic as big and as colorful and as absolutely unapologetically ‘me’ as possible. It’s limitless.

I have had the lucky privilege of traveling quite a lot and working all over the world. Throughout my adventures, I’ve been blessed to have met a lot of talented photographers. But here’s one thing I’ve found quite commonly in a lot of the creatives that I meet: It strikes me to discover that a lot of photographers seem to forget the immeasurable, unmatched value of personal work – only shooting for their clients, but never for themselves.

So here’s my secret for you: You don’t have to be being paid to be shooting. Just go outside and shoot.
When I was sitting in my studio today, thinking about all of the things I wanted to say in this blog post – something really big hit me. But don’t worry, I’m okay. …

(That was a joke. How’d I do?)

I realized that I have built my entire career on a foundation of personal work. It is at the very core of how I got to where I am today.

Say Whaaat?!

It’s the truth. I got my start in photography by volunteering my time at my local animal shelter. There was no motivation for money. There was no end game or specific intention to do anything other than share the stories of the animals that I loved so much. I watched them as they patiently waited for their families to come find them and I was fueled by passion. I was fueled by the way I felt when I looked through the bars of those cages and saw the big, round eyes of the forgotten looking up at me. Nothing more, nothing less.

If you have enough passion for the thing you’re photographing – for the moments that you’re capturing –  being paid or not being paid to make those images is an irrelevant detail. Because you can’t fake passion. You can’t change it. You can’t control it. And that is what’s so brilliant about it. That kind of authenticity brings people from miles. When you’re shooting personal work – you’re shooting something you’re passionate about – no rules or restrictions or regulations. It’s the closest you’ll ever come to your one true voice as an artist. And thats why it’s just so damn important.

So you’re reading this and you’re probably saying — “well, this is all well and good Kaylee, but I’m a professional photographer, and I need money to live, I can’t just be shooting personal work all the time.”

You’re right.

But here’s the thing. Personal work pays off in a huge, huge way. It’s the magic in your body of work that moves the hearts and minds of clients.

It’s the icon – the face – that defines you and what you stand for. It’s the visual representation of exactly what it looks like on the inside of your heart, and it will very likely be the most moving reason that a client will dig into their wallets and hire you.

You know when you wake up in the middle of the night with an idea? And that idea is so big it fills your head and spills over the edges of the piece of paper you’re furiously scribbling on to document every last detail? And you think of it for days and days and it makes your heart beat faster and it makes your head buzz with the feeling of possibility? That’s where the magic is! Put your finger on it and hold it right there!!! That’s exactly the thing that you need to be shooting! Money or no money. You go, you chase that idea down and grab it by its tail and you create it. You breathe life into it. JUST SHOOT.

So, getting back to that whole ‘extreme value in personal work thing…’ I thought, sure, I could write this blog post and rattle off all my thoughts and feelings and leave you with a million pretty adjectives about why I think personal work is important, but maybe I should put my money where my mouth is and actually show you some real life examples of what personal work has done for me.


This sweet girl here is Abby. I met Abby last year when I was visiting a friend’s ranch property down in Southern California. We were there to relax. Hike. Have campfires. Walk under the stars. You know, just generally get away from the madness of business and emails and deadlines, etc. We were there to be simple. To ‘vacation’.

Here’s the thing though — a funny little thing I’ve found throughout the years —  you can’t take a vacation from passion.

I saw Abby happily chasing the rancher’s tractor as she was transporting bails of hay out of the barn. I looked up and saw that fairytale sky – those sweeping clouds, dancing through the deep blues of the late afternoon. The California sun was sparkling overhead, swirling through Abby’s fur and warming our skin. When I have moments like this — moments where inspiration strikes me like a dagger in the chest – they feel so familiar. My heart begins to slam against my rib cage in a syncopated rhythm – reminding me that moments like this don’t come twice. So I shoot. I just need to shoot. That’s passion. There’s no rhyme or reason or formula that can make any sense of it. No. It’s nonsense of the absolute best kind. It’s actual magic. So, I did what I needed to do and was suddenly on a mad chase back to my cabin as quickly as my feet would carry me to grab everything I needed to make Abby’s photo.

I spent about 20, maybe 30 minutes, photographing Abby that day. The resulting images brought me no money, no fame, no special awards or accolades — they just brought me joy in my heart. They simply brought me pride and satisfaction for bringing and idea to life and capturing that spirit of canine that I love so much. That’s all.

Well, fast forward a few months later – I got a call from the editor of one the biggest dog magazines in the industry. My heart skipped a beat when they told me they had seen Abby’s photo and wanted it on their cover. Not only did that opportunity bring me a paycheck – but it also brought me that unbelievable feeling of walking into a Barnes and Noble and seeing my work staring back at me from the shelf.


How about this next one? This is my own dog Joshua. That basically means that every photo I take of this magical little creature is really just personal work. It’s me wanting to document every moment of silliness and joy that he so selflessly brings me on a daily basis, just as one would want to document their wedding or vacation. No one is paying me to photograph my own dog. When I create his images, all I know for sure is that, while not getting paid in dollars, I’m getting paid in beautiful, tangible memories that I’ll be able to put in my pocket and hold close to my heart for the rest of my life. And that’s all I need for motivation.

Well, one hot Summer day, I took Joshua to his favorite lake for a swim. We got into the water and started splashing around, playing fetch and just being generally silly and carefree, as we like to do. But then, minutes in – I got that familiar feeling again — that pang in my heart and that pounding in my chest when I know I absolutely must capture a moment. So right then and there, I left Joshua with his Dad and I hopped in the car, wet bathing suit and all, and went flying back home to grab my gear just as quickly as I could so I could return and make this image.

Since then? Not only has this image brought me countless smiles on a personal level – but it’s also been featured in multiple commercial ad campaigns across the world – – bringing me a sum of well over 5 figures in licensing fees to date.


If you’re not convinced on personal work yet, hang tight, I have a few more for you…

Here’s Joshua again. It was another one of those times – the kind of vision that would wake me in the middle of the night. An idea that brewed in my head, taunting me in every quiet moment, until I took the time to give it life. I took Joshua to a local park, bought a comical amount of balloons from the local party store on the way, and with the help of one of my best friends  – made this image. (If you’re thinking ‘it cant be that simple’ – you’re right — don’t let me fool you –  this image was an absolute marathon of frustration and obstacles and audible cuss words to make. ha! But I suppose that’s another post for another day.)

Now, I have this photo of Joshua as a 40 x 40 piece of artwork hanging in my studio. I look at it everyday and his joy and spirit infiltrate and inspire me like absolutely nothing else does. But, what has this image done for me, professionally, you ask? Fair Question.

Last year, it was featured in an ad campaign by a large pet food company bringing me income and brand awareness. It was also the cover image on The Unexpected Pit Bull calendar — an organization whose work I care very deeply about.

It was an interior image in my 2016 calendar ‘Pawsitive Thinking’, it’s in circulation on the front of a Birthday greeting card, and it’s printed on the new Dog Breath Photography clothing line that was just released this past Fall. WHEW! (oh, and shameless clothing line plug: BOOM!)


Okay. As I said above – what’s all this personal work talk without real life examples, right? Right. So, I saved the best for last, because here’s my favorite one ever.

A little while back, I took a special trip down to a quiet little city in Florida called St. Augustine to visit my grandmother. When I was in town, I got in touch with an old friend of mine who I knew lived in the area and we made time to meet. This friend of mine has 4 beautiful dogs and we decided to take them on a walk. I casually brought my camera along, thinking I might be able to do a little practicing of photographing multiple dogs together while we were out there. I snapped this photo on the forest path just as we started walking in. I delighted in the image as I looked at the back of my camera, but then counted that moment as nothing more than a documentation of a special afternoon with a dear, old friend and 4 beautiful canine souls. And that was all I needed.

I never, in a million years, would have imagined that this image from our walk in the forest would soon be solely responsible for making one of my longest-standing, most surreal dreams come true. Earlier this year, I was contacted by National Geographic who had seen this image and wanted it as their cover photo for the premiere issue of their brand new magazine  – Nat Geo Wild. (hang on a second while I go sob joyfully and uncontrollably for like 30 or 40 minutes..…)


So, here’s the thing. Personal work MATTERS. It matters more than I can ever say. It creates untold opportunities. What is inside your heart is far more important than any client plan or commercial call sheet for any shoot that could ever happen. So, that’s why, this year, I plan to do a heck of a lot more of it.

If I could recommend one thing, it’s this: Don’t sit back and watch your email inbox, waiting for something big to happen to you. You go happen to IT. Go make yourself opportunities. Go find those dreams.

‘Cause heres the thing about dreams; they can be elusive, sneaky little devils — but take it from me, if you chase them down with every last breath in your chest – you can catch them,

…and they do come true.


Now that I’ve inundated you with some of my favorite images, I would LOVE to see some of the personal work that you’re most proud of. Post away in the comments and I’ll be keeping my eyes peeled for your work! I’m excited to see what you’re all up to!! :)

From the very bottom of my heart, thank you for reading this and for filling this world up with color and creativity. Grateful to be living, breathing and creating alongside all of you!

-Kaylee

You can see more of Kaylee’s work at DogBreathPhoto.com, and follow her on Facebook, Instagram, 500px, and Twitter.

Dog Photography: Overcoming Challenging Situations with Kaylee Greer
Learn how to overcome challenging situations in dog photography! Join Kaylee Greer as she shares her tips and techniques for dealing with a variety of canine personality types. From wild untamed puppies to shy rescues, you’ll see how Kaylee sets up the situation, how she interacts with the subjects (and their human companions) to get those impactful pet portraits that clients love. Kaylee also demonstrates how to deal with doggie group photos and the exposure challenges that can come with combinations of light and dark colored dogs. Each lesson is a real world scenario on location, and Kaylee talks through the approach she takes every step of the way.

In Case You Missed It
Time to let the dogs out! Join the fabulous Kaylee Greer, a private and commercial pet photographer based in Boston, as she shows you how to capture the best dog photographs you’ve ever taken. In this class Kaylee works with four different dogs in different locations, ranging from the local park to the local animal shelter, and shows you her tips and tricks for engaging with her subjects to bring out their unique personalities and create portraits their owners will love, or that can help a shelter dog find a forever home. The locations and lighting are not always ideal, so Kaylee teaches you how she works with whatever situation she finds herself in to locate those hidden gem spots that provide the perfect backdrop for your dog. You’ll need to be prepared to get down on the ground and make silly noises, but the effort will show in the fantastic photos you can create.

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