Inspiration for the Sport Grit Look I’ve had the incredible opportunity of attending every Photoshop World (except for one) since Photoshop World started in 1999. The amount of knowledge taught in a short time is worth more than countless hours trying to learn on your own. Imagine hanging out and collaborating with instructors who have written books on the different styles you want to learn or fellow students that are top in their field. Collaboration and an image Scott took of me inspired me to create the Sport Grit look that I will teach for the first time at Photoshop World this year.
The Sport Grit Look’s Secret Ingredient The secret ingredient to produce the sports-grit look is to light the subject with harsh light. Harsh light produces strong shadows for a powerful photo. It sculptures the subject in such a way that when applying the Lightroom preset, the grit look is achieved.
Style The Shoot To Change The Mood I’ve been happy with the look for the past few years, but I felt it was time for a slight change. I wanted to create a different mood. I collaborated with my buddy, Photoshop World and KelbyOne instructorMike Kubeisy. We came up with adding tape to the athlete’s fingers and wrist to symbolize injuries. Applying eye black added to the tough look.
At this point, the athlete looked like he was preparing for a game. Although it looked good, it didn’t capture the mood I was after. I wanted to show what the athlete would look like after the game. By adding dirt to his face and arms and making sure the white tape got dirty, the style was completed and the mood was set. He looked like he just walked off the field, working through his pain and injuries to capture a hard-fought victory.
Pulling emotion out of the athlete Athletes are known for being intense when they play. To capture this emotion, have the athlete relive one of their favorite memories from a game, or create a do-or-die game winning moment. The goal is make them look intense. This short video demonstrates how I pull emotions out of an athlete during a shoot.
Finishing the look in Lightroom To finish the look, use Lightroom to desaturate the colors, over sharpen the image, and change the color temperature along with the tint. To make life easier, you can download my Lightroom Sports Grit preset or you can learn how I created it an article I wrote Shooting Awesome Sports Portraits.
Now you have the lighting foundation and the Lightroom preset for how I create my Sport Grit Look. The final step is to practice and tweak the workflow to make it your own.
Firstly I would like to thank Scott and Brad for this opportunity to talk a little about my life in the world of interior, architectural and location based photography.
I am based out of London in the UK, and specialize in taking images for a wide range of clients, ranging from architects, interior designers, kitchen designers, cabinet makers, hotels, resorts, and, not forgetting the ‘bread and butter,’ high-end real estate agents for their editorial, advertising and social media needs.
Potted History I am one of those photographers that started in a black and white darkroom.
Way back when I was sixteen years old, I lucked out and got a job with a company called ‘Brook-Tella.’ They were exhibition printers and possibly the oldest photographic company in the UK back then in the 1980’s.
We hand printed enormous photos and hand developed them in huge vats of developer and fixer. Then the photos were mounted ready for the clients exhibition needs.
The enlargers ran on rails on the floor, and we worked in enormous hanger sized dark-rooms. The enlarging wall was made of metal as we needed to hang large strips of paper with magnets, and often a print was made up of three to four strips of paper 56” deep and up to 15-20’ feet across. Sorry, I’m still not a metric head being British. These huge images adorned massive trade shows, such as the like of the Major Motor and trade shows in the UK, Europe and America.
This takes me back to how I remember being given a 4”x5” black and white negative and was told to print it day in day out for a week. I can tell you I was ready to walk out after day one, printing the same negative repeatedly; I saw no reason for it. The senior printer explained to me why I was printing this same image time and time again. His name was John, a really nice man, an absolute expert in the darkroom. He sat me down later in the week as I was close to tears and clearly feeling like the rise was being taken out of me.
This is what he said: “Murray, you still don’t know the skills of how to read a negative, the exposure, the grade of paper, what you will get when you burn and dodge different areas. In turn it will give each and every print a different look,” (think Ansel Adams). I swallowed my teenage pride and continued. That lesson has never left me. So, ‘there are many ways to skin a cat!’
I went on to be a fine art printer and then a photographer in my early twenties. Which takes us to date. The reason I tell you about that early experience is that we need to have a lateral and creative mind to get the best out of any situation and each image we create. What we may think is a good way or the best way to get the image isn’t the only way, sometimes it’s just a very simple solution – good clean light.
On Location When I arrive at a shoot, I never know what will be happening with the light that day or what I may face in terms of logistics of the shoot. It doesn’t always play out as I think it will; all I know is that my clients are expecting quality results.
So I always go with an open mind, a mind that has many solutions to get the results.
First Things First Each and every one of us has different approach to how we deal with lighting situations. When I give a talk or train anyone I always say that we have to try and make our post work as easy as possible, which means it’s all about getting right in camera first, at least most of it. Not all our clients are happy to pay for expensive post-production work, so workflow is king.
I can tell you that I probably do more post than most photographers in my field, so I am ahead on the learning curve. Down side is that if you start working out your hourly rate you could be earning not a great deal per hour. But as I said in my heading, ‘There is more than one way to skin a cat.’ So with that in mind, you should approach each shoot with that attitude.
I believe in getting one exposure images when you can. I know many of you go to HDR style stacking, and occasionally it’s the only way. But making it look like a normal image is the difficult part of that style.
Recently when I met a few real estate photographers, I asked them how they went about getting their photos. Here is what shocked me. I heard one say, “I shoot two frames and use HDR.” That’s without anything more than available lighting. So if you think about it, most households and businesses have lighting around 2600Kelvin if you are lucky.
The colour grading in your post is going to be hard work at best with deep brown light mixed in with winter spectrum of blue daylight as we are now in the Northern hemisphere.. Trying to clean up bad light is nearly impossible if you want your client to be happy with your colour grading. So, what do you need to do? Add quality light! I use continuous LED lighting these days, but I have also used speed-lights and studio flash in the past.
Regardless of what you use, you need to add quality light to your interiors, and I promise you, you will be so much happier when you come to your post work.
Stacking, HDR, or one-framers, whatever your poison, just remember that if you want to create a great master file you still need to incorporate some clean light.
Having set workflow routines means you can create a style and know that the results will be scientifically based, giving you confidence in producing high quality work.
In the past I have always had to get my images right on one piece of colour transparency or film, including filtering for different light sources. It was a very methodical way of shooting that has put me in good stead right up to today.
My behind the camera work-flow goes something like this:
In the first instance, I choose my angle looking for the dynamic lines in the shot to get the room or space balanced in my viewfinder.
With the camera locked down I then look at what needs moving, redressing, tweaking etc.
Then I think about the light I am working with or against. I will normally hide some lights out of frame and hidden in frame, all just a soft helping of light, so you can’t see the images have been lit with extra lighting, which is the best way to light a space – subtly. Architects and interior designers often want to see true colour grading and the proper intensity of how lighting plays in a space to be rendered very accurately. Thus, burnt out lights and dirty colors are not an option.
It’s at this point that I decide how the post production will go. Often there will be additions of compositing and blending if need be. So always get a few extra frames exposing for any troublesome areas such as windows and views.
I would very much like to go into the post production side of my work, but that is a whole topic on it’s own, all I want to say is that as photographers we need to own the light.
If you need to go down the route of stacking or HDR, make sure you take images ranging from what looks like a burnt out frame with little detail through to the darkest exposed frame in 1-stop intervals. Two frames just won’t do it. Again, adding your own subtle clean light improves your chances of finishing with a nicely graded photograph.
I’ve got my workflows and I stick to them as I know what I will get, architecture and interiors are less about creative flamboyancy and more about methodical work practice. Knowing the right workflow that works in a certain situation is what we need in our tool kit as interior and architectural photographers.
One size does not fit all. As I said in my heading, ‘There is more than one way to skin a cat.’
You can see more of Murray’s work at RealFocus.co.uk. Murray works out of London, UK. He is considered one of the UK’s leading interior and architectural photographers. His work is published regularly and he is often found riding around London on his motorbike or flying out of the country for international assignments. He can be reached at RealFocusPhotography@gmail.com or you can follow him on Facebook, Instagram, and Twitter.
Today I would like to share a journey to one of the most challenging and fascinating places on earth.
Want to stand on the edge of a crater and watch lava flowing beneath your feet?Want to explore the ancient churches of Lalibela?How about witnessing the culture and rituals of the lip plated Mursi people?Well, then this place is for you – welcome to Ethiopia.
I first learned about Ethiopia when a friend showed me a photograph of Erta Ale– one of only six active lava lakes in the world. At the time I had no idea there is a place on Earth where you can stand right on the edge of an active volcano.How exciting! I knew right then and I must visit this place.
Little did I know how much more there is to see here – I explored centuries old churches of Lalibela,survived the scorching heat of the Danakil Depression and witnessed unique customs of the Omo Valley tribes.
Traveling in Ethiopia is not exactly comfortable – extreme heat and humidity, long hours in the car to get to most places, very basic accommodations with electricity and running water not always available.Almost every day I was pushed to my limits physically, emotionally and photographically.
Some of you may wonder if it was worth it? There were moments on the journey when I wondered the same.What I have learned as a travel photographer is how important it is to test your own boundaries.Just when you think you cant take that next step,when you just want to give up and go home, when you are feeling frustrated and exhausted – that’s when you need to push yourself even harder, that’s when you will grow the most and transform.Your whole world opens up and you are never the same. One of the rewards of travel I welcome even more than breathtaking landscapes – learning to live in the moment.So is it worth it – absolutely! Never stop pushing yourself beyond the boundaries.
The Salt Trade of Northern Ethiopia Each day the salt miners make a 100km journey to Mekele – the nearest hub of the “white gold” trade.Starting from the Danakil Depression where the salt is mined, it’s a three day trek through one of the hottest and cruelest places on earth with temperatures rarely falling below 40-60 C (104-140 F) during the day. This has been the livelihood of the Afar people for hundreds of years, and still continues to this day.Barren landscape, dust storms, unbearable heat and lack of water – after spending just a few days here – I’m truly fascinated by the resilience of the people living in this region.
Erta Ale Volcano – Staring Into The Mouth Of Hell After a nine hour drive over lava fields, salt flats and sand, it’s a three hour hike in the dark until you finally reach the rim of the caldera. Not too far in the distance, you see the red smoke and ash coming from the ground – a mere 500 meters and you will witness what you’ve traveled so far to see – Erta Ale’s active crater.
Excited, you forget about exhaustion and want to run to it as fast as possible, but the local guide cautions you that this is the most dangerous part. As you descend there is no trail – you are walking on freshly crusted lava that cracks under your feet, one false step and you can fall into an air pocket – who knows what’s underneath?Finally you made it – it’s a live volcano right in front of you – you feel the heat, hear the lava bubble, see the ash and sparks flying up in mini explosions… It is one of nature’s most mesmerizing and dangerous shows.
The Faces Of Lalibela Lalibela – the center of Ethiopian Christianity – is famous for its monolithic churches built underground. To this day the exact details of their construction remain a mystery. All the churches are active and priests still use century old books to pray, with the only source of light shining though small windows cut in the massive walls.
The Tribes Of The Omo Valley Over 20 tribes live in the Omo Valley in the south of Ethiopia, close to the border with Kenya.Each tribe still follows unique rituals and traditions passed on from one generation to the next.Decorative scars, lip plates, being here feels like a time capsule to a foreign traveler.
I hope you enjoyed reading about Ethiopia. For those interested in joining me on adventure trips to some of the most unique corners of the world, feel free to send me a message at email@example.com.
Natalia Stone is a travel photographer based in New York City. Her passion for adventure and photography has taken her to over 40 counties and some of the most remote corners of the world. Whether standing on a rim of an active volcano in Ethiopia, photographing the northern lights in Norway or navigating through glacial waters of Greenland, her goal is to tell visual stories of the incredible treasures our planet holds.
First of all, I would like to thank Scott Kelby and his wonderful team for this amazing opportunity.Like many photographers I am self taught.The classes and learning resources Scott has made available through the years has served as a foundation from which I built a career doing what I love.
I have so many passions in life but three bubble up to the top: photography, travel, and teaching. I’m truly blessed to be able to do all three full time. They feed off of each other, as I write this blog post I’m in a motel in West Virginia making my way across the country from NYC, working on a personal project and scouting several locations for future workshops.
I have a very close connection with my students; there’s a real bond there. I understand that fiery passion of the creative process, that unyielding obsession and the frustration that inevitably comes with it. They’re two sides of the same coin. That frustration, that struggle, as Scott has said once, is a good thing. The frustration is the result of the recognition that we’re not where we want to be creatively. Yet! It’s also, however, an acknowledgement that we have a creative direction, we know where we want to be, if only (fill in the blank here).
That frustration is an acknowledgement of our potential. Imagine the alternative. Take the top performers, in any creative endeavor, if there’s one thing they have in common, they’ll tell you their work is not finished, there’s more to the story. It’s a game of continuous improvement, with each step up the ladder a result of struggle, failure and success. There is no top to this ladder, it just gets higher and higher, the view just gets better. We’re all at different points on this latter. Joe McNally has a great view. No matter where we are and how good the view, we all get stuck.
The Unplayable Piano In Cologne, Germany in 1975, American jazz legend Keith Jarrett, already world famous, sat down to give the performance of his life. The recording of this session produced the best selling piano album and best selling solo jazz album in history. Just hours before however, he refused to play. There was a problem; the piano was the worst he’d ever seen, half the size of a typical piano, the keys stuck, the pedals broken. It was an unplayable piano. Sitting in his car outside the concert hall, listening to the pleas of a desperate teenage promoter standing in the rain, begging him to play, he agreed.
Playing in the middle of the range, no pedals, standing up and literally banging on the keys at point for bass and to project the sound, that unplayable piano allowed him to give the performance of his life. This story is recounted in a recent Ted Talks by Tim Harford, which I highly recommend. During the talk, he states, “We don’t want to be asked to do good work with bad tools. We don’t want to have to overcome unnecessary hurdles, but Jarret’s instinct was wrong.” Had he been playing on the best piano, if everything was finely tuned and working perfectly, that magical night never would have happened. He certainly wouldn’t have chosen those circumstances intentionally. None of us would. Perhaps we should. That frustration, that limitation, that hurdle makes us more creative.
Last year I discovered my unplayable piano.
Apple reached out to me last year and asked me to give a presentation for them on iPhone photography, to simply inspire people to go out and shoot more with their iPhone. And so I did, using it as an excuse to embark on a road trip with my DSLR and my iphone and put it to the test. Before then, honestly, I would never have considered shooting with my phone. I’m a professional photographer, I take what I do very seriously, no self respecting photographer would… My instinct, like Jarret’s, was wrong.
Over the past year, my unplayable piano has taught me much about photography, about the creative process, about myself as a photographer. Ultimately, the experience has helped me to reflect who I am as a photographer and what is important to me, the quality of the image and the quality of the experience.
It’s still crazy to me how we’re supposed to capture our vision, our unique vision with this ridiculous piece of glass and metal and circuits we call a camera. I now know what every setting is, I know what every menu means, I know what every dial does. Who cares? Now what? The ability to create a meaningful image is much different than actually creating one. If you’re like me, the achievement of technical perfection and gear lust and acquisition is a comfortable safe distraction. Technical mastery is not the top rung of the latter, it doesn’t even have a good view.It’s the start of something more. I feel like I’ve been stuck on this rung of the ladder for a while now, pursuing perfection over creativity, knowledge over experience. My unplayed piano helped me climb higher.
My iPhone is handicapped compared to my full frame 42 megapixel DSLR in every way. Paradoxically however, these limitations, the lack of choice and options, are the very things that have challenged me, inspired me and helped me grow as a photographer. The limited resolution has forced me to carefully consider my compositions, the fixed focal length, severely limiting my options, has forced me to use my feet more, the lack of depth of field has required me to pay more attention to all of the details at the edge of the frame as well as more carefully considering the background.
Up until recently, shooting RAW wasn’t an option, shooting compressed jpegs required a more careful consideration of color balance and exposure control. The lack of a viewfinder has been incredibly helpful in breaking the habit of pulling the camera up to my eye and taking every picture from the lofty perspective of 5’7”. Holding the camera away from my body, the very thing we’re taught not to do, has allowed me to see a scene and compose with much greater freedom of movement. Also, a funny thing happens when you don’t have a big camera and lens in front of your face… you’re more approachable. This is me banging on the keys, flexing my creativity, making the system work for me.
Consider again Jarrett’s performance. What made it the best selling solo jazz record ever, was how much it resonated with the audience. It was that what was being played was much more important than how it sounded, the bass was muffled, the treble sharp, it didn’t matter. If we can just suspend the importance of edge to edge sharpness, frame rate and ISO performance long enough, then maybe we can focus on what really matters; our vision, what initially caught our eye. Then, the light, the color, the composition, the gesture, the moment.
These are the timeless ingredients that truly comprise a great photograph and they have so very little to do with the camera we sling around our neck or the lens attached to it. If we can redefine, for ourselves, what image quality truly is, then maybe that camera we all have in our pockets is all we need to create meaningful work. Maybe, like that unplayable piano, it’s exactly what we need to create our best work yet.
I’d like once more to extent my gratitude to Brad Moore, Scott Kelby and the team at KelbyOne for this opportunity as well as Ron Martinsen from Ronmartblog for making the connection.
For those interested in learning more about my capture and post-processing workflow, I will be teaching several workshops this year in NYC and around the world this year. For those in NYC, in March, I’ll be leading my annual two-day Lightroom Bootcamp in NYC, in April I will partnering with world class street photographer Steve Simon in a special iPhone street photography workshop in NYC, October will be a very special and unique photography workshop on the island of Cape Breton in Nova Scotia in concert with the Celtic Colours festival and in November, an active adventure photography workshop in Bhutan with Zephyr Adventures. More information can be found by clicking the links above, signing up for my newsletter or reaching out to me directly at firstname.lastname@example.org I’d love to hear from you.
Hi Gang: it’s my annual tradition to kick off the New Year with a look back at the best, most popular, and most commented-upon posts of the previous year, (and if I don’t sneak this in before January ends, well…it would just be bad form, so I’m squeaking this in just under the wire).
Today we’re honoring my picks for “Best Guest Blog Posts of 2016”
It was an amazing year for guest posts, and I cannot tell you how hard it was to narrow it down to just ten, because it was one of our best years for guest blog posts ever!
By the way: If you’re wondering how many posts we put up in the course of a year, in 2016 it was 248 posts (Whew!). Also, in case you were wondering: I actually do write all my own posts with the exception of Guest Blog Wednesday and Free Stuff Thursday which are handled for me by the awesome Brad Moore, for which I am boundlessly grateful (thank you so much, Brad!). :)
OK, here we go for “The Best Guest Blog Posts of 2016” (in no particular order):
Stephen Bollinger (above)
His post, “See like a dancer” was inspirational, insightful, and included some absolutely beautiful dance (and sports) images, and his message is spot on.
Jeremy Cowart When There’s More Than Photography — Jeremy’s post about his dream to create “The Purpose Hotel” reminds us that we can think beyond our photography and grow in ways we never imagined. When you read this one, be sure to watch the videos in the post. This is so worthwhile. You’ll dig it.
Glyn Dewis His “Photograph Like a Thief” is a wonderfully empowering, informative, well-researched and illustrated story that will change your perception on so many things. Brilliantly done. You will learn a lot (and a lot about yourself).
Monica Carvalho Don’t let the first image in her post creep you out (even though it is a bit creepy) you’ll smile, laugh, and love her compositing, and her story. Very well done.
Alan Hess Alan’s post on Photo Releases for shooting concert photography, and his “day in the life” type of coverage of one of his photography gigs takes you “behind the curtain” to see a side of the business you rarely see. If you shoot bands, or dream of shooting concerts, this should be required reading.
It’s All About Perspective, Mike’s post about why you should be considering different angles, and even different lenses, to get more epic sports shots (and exactly how it’s all done, with lots of great behind-the-scenes shots), was so well illustrated, written, and received.
Sean Berry What a fantastic post! It was about Sean’s “first week as the photographer for the Dallas Stars” which he said, “was one of the craziest weeks in my professional career. In the span of 5 days, I became a new photographer.” First, great story. Secondly, his examples, videos, and the step-by-step GIF of how the group shot you see above came together, and all the post processing stuff is just absolutely outstanding. So, so well done, and a great read. You will love it.
There’s an incredible amount of knowledge, passion, inspiration and soul shared in these posts. I’m so grateful to all the photographers and Photoshop experts who shared their thoughts, teaching and ideas through the my Guest Blog program, and of course a big thanks and high-five to the awesome Brad Moore for wrangling, managing and producing them all. It’s a lot of work, and he runs it all like a boss.
Hope you enjoyed this look back. Tomorrow it’s the 10 most popular posts of 2016 — hope you’ll join me for that.
If Your Goal Is Income from Photography, Your Approach MUST Be to Learn and Evolve — That’s Why I Teach Video for Still Photographers
A lot of pro shooters who are making their living with still images, along with shooters who are looking at photography as a source of income, can get discouraged with income potential these days. Sure, a bunch of people are making a good living, but it’s not as easy as it used to be.
A big part of the challenge is because so many people take pictures with their phones. And another challenge is that affordable DSLRs available at big box stores can capture some amazing images. There are all kinds of automation and intelligent algorithms in modern DSLRs and that help average shooters grab some really solid shots. Some could even pass for ‘professional’ images.
It’s no secret that making money as a photographer requires professionals to bring something extra to the table. There’s technique. Customer service. Unique style. Post processing skills. And there’s no question that an understanding of lighting can make your images stand out, especially if you know how to use speedlights or constant lights, and you have a real understanding of photographic principles like depth of field and composition.
The problem is human nature; how we want to learn and understand something and even “master” it, and then we want it to stay that way because we’ve mastered it. Look at the school system… You go there. You learn. You get a diploma or a degree. You finish learning. And then you get a job.
Things don’t work that way. They always change. And if you really did stop learning instead of making lifelong learning a part of your life, you will limit your potential and probably put yourself out of work.
I’m thrilled by all the learning that’s available online these days. — No, this isn’t a commercial for KelbyOne, where I have some excellent classes about lots of camera models and DIY money-savers for photographers. ;-) — It’s really my belief system. And it’s the reason I worked at Kelby Media for a decade, and now I’m out on my own, continuing with online training. I see the things that can be done to help photographers be better. To make a great living at photography. And I get EXCITED!!
I happen to believe that simple videos can be added to a still photographer’s business and make clients happier while future-proofing business for photographers. Whether or not you decide to go down that path, you need to do something to keep learning, growing, and staying ahead of the masses. You need to keep learning so you can always be better and smarter than (or at least as smart as) your competition, so you can stay in business and thrive. Lifelong learning will future-proof your success.
Before you freak out and start yelling at Scott’s blog, “Hey Becker!! If I wanted to shoot video I’d go to film school!!” Just slow down for a second and hear me out…
I’m not talking about crafting a film, or learning cinematic camera angles, or cinematic storytelling, or even editing. I’m talking about flipping the toggle on your DSLR while you’ve got a standard portrait setup, and just grab a few minutes of your subject talking. Granted, you’ll need to use constant lights instead of strobes, and you’ll need a better microphone than the one that’s built into your camera, but there’s not much more to it than that.
There’s a kind of very simple video still shooters are uniquely prepared to capture, and it’s in super high demand. In fact, you’re BETTER prepared to do this kind of video than a video production company is. And if you’re a photographer with a modern DSLR and a little experience with headshots, you have almost everything you need to add a simple, profitable service to a regular headshot session. No camera moves or film school techniques.
It’s no secret that video is a HUGE part of web based online marketing and social media. And just about every business out there, small and large, knows that they need professional looking videos for their online marketing. They understand that they can’t get away with smartphone shaky-cam videos.
What those businesses DON’T know, is that you don’t have to spend thousands of dollars hiring a video production company, to get talking-head videos. And most still shooting photographers don’t know that this kind of video is incredibly easy to deliver, and that you can charge hundreds of dollars for a little extra shooting time, tacked onto a standard headshot session. And whatever you charge for your headshots can more than double when you do this kind of video work.
What’s Really Involved and What Can You Charge? First you need to know what kind of video I’m talking about, and what kind of videos I’m NOT suggesting. Then I’ll give you the details so you can add it to your services list starting next week.
The videos I’m talking about are simple promotional videos for your business clients. Videos that are short and can be posted to a company website or social media or a YouTube channel. There are a handful of simple formulas or templates you can follow, to create something your clients will love.
And what I’m NOT suggesting is traditional video production. Things that require camera moves, multi-camera shoots, actors, capturing scenes, or anything approaching cinematography. My guess is, if you wanted to be a videographer, you’d start with film school training. The challenge is that there aren’t many sources of training out there that are designed to help still photographers understand simple business video capture without starting down the slippery slope toward film school.
Some of the formulas/templates you can follow to start making videos are talking headshots, product promotional videos, customer service solutions, and the incredibly powerful Facebook video ads category.
Talking headshots are essentially a standard portrait session with constant lights instead of strobes. Go ahead and do your regular portrait session, and then clip a lapel microphone on your subject, flip your camera dial/switch to video capture, and record the person talking about their business for a minute or two. There’s no need to spend more than $30 on the microphone, and if you already have some nice constant lights, all you need to do is capture your client with video. It’s pretty straight forward.
With product promo videos, you don’t have to be especially fancy. Start by shooting a bunch of good product stills. Then use those stills as visuals during a narrated description of the product. The key with video is movement, so you take one simple step beyond narrating a slideshow. The video should slowly pan or zoom with each image. This is called the Ken Burns effect and it’s a simple, engaging way to craft a professional looking finished video, by using your still shooting skill set.
Customer service videos are “gold” to some businesses. If you’re working with a client who has customers with a common question or problem, you can create a video that answers the question or solves the problem. Typically businesses have FAQ sections on their websites, but if you can create a video that uses the same ‘moving still images’ style as the product demo we just covered, customers will be happier. People are much quicker to watch a video than plow through a bunch of FAQs or a “knowledge base” on a website. And your clients will appreciate the drop in human resources needed to answer all those common questions.
And yet another simple style of video, is to create Facebook video ads. Consider that 70-80% of Facebook videos are watched with the sound off. That means still images with interesting pictures, paired with text on screen, are an incredibly effective style of Facebook video ad. And because of how people consume Facebook ads, photographers are once again positioned to gather the materials for great Facebook ad campaigns.
So what can you charge for these videos? Generally, hundreds. Assuming you charge over $200 for a typical headshot session, go ahead and add 150% to it. Consider that the going rate for professionally captured and produced video from a video production company is well over a thousand dollars, sometimes several thousand, if you charge less than a thousand, that’s a big savings for your client and solid income for you.
The only thing we haven’t covered here is editing. This is a lot easier than you might think, but you don’t have to do it yourself if you don’t want to. In the same way that some photographers invest in expensive, wide printers… large format printing could be done in-house or it can be handled by a company like Bay Photo, MPIX, Millers, etc. The same is true for video editing. But since learning video editing might take a little while, start out by using a hired editor while you look into whether or not you want to do your own editing.
I’d suggest looking for a local freelancer or someone online to help. And I’d suggest that you stay away from local video production companies because their prices will almost always be cost-prohibitive. They come at video from a much more involved perspective.
Should YOU Really Add Video to Your Mix? Maybe. If you’re primarily a landscape photographer, your clientele may not be in the market for video. If you have a style of still shooting and a reputation for a particular look, and that’s drawing a solid client base, there may be no need to add video to your mix. But if you’re a portrait shooter, or product shooter, and you have business clients, and you’re trying to stay ahead of the competition… adding simple videos that follow a standard template, could do great things for your bottom line.
Something I Learned from Scott A Long Time Ago – FREE Stuff When you look at online business, it’s getting more common over the past few years, but as long as I’ve known Scott, he has been doing this… To build a following, you have to give away good information. Scott does this all the time on this very blog. There’s The Grid. There are webinars and YouTube videos. KelbyOne is built on a foundation of helping people and I wanna be like that when I grow up.
With that in mind, I’ve started a website, YouTube channel, Facebook page, etc. all hoping to reach out to small business people who need help doing their own videos. And along those same lines, in December I launched a coaching service for professional photographers, to help them do professional videos for their clients and improve their bottom line.
Here’s A Bunch of Free Stuff on the Topic of Simple Business Videos I want to give you links to all kinds of stuff you can use to get going with video. This first set of resources has to do with simple video creation for promotional purposes. These documents and videos aren’t specifically targeted at photographers. Rather, they’re targeted at any entrepreneur who knows they need simple promotional videos and they want to tackle those videos themselves, in-house.
Here’s Even More Free Stuff that’s Normally Paid Content… In December I launched a small private coaching program to help photographers. This included a lot of personal Skype coaching, editing services for shooters who didn’t want to edit their own video editing, and some other stuff. At this point, there aren’t any more openings for this group PLUS, I don’t want this guest blog post to be a commercial for that group. But there are some great resources I created for this group that can be really helpful, and I want to give you access to some of this training for free. No strings attached. The link is below, but just a few things before we get to that.
The main training video is all about helping photographers create their own promotional talking headshot video. The idea is to help them (and you) do exactly what you need to, in order to capture a great promotional video for yourself, and then later turn that experience into a guide for when you capture clients on video, and coach them through their own promotional talking headshot.
There’s a section at the end of the video, that is dedicated to telling my clients how to package and upload their videos for editing. This won’t really pertain to you, so you can stop watching at that point.
Finally, because there are links on my clients’ page, to special resources for them, I’ve created a separate (similar) page on my site with the links I can share to the public, so you don’t need a password to access anything. So to get the training video and the other cool links, just go to LarryBecker.tv/kelby.