In the beginning
A really long time ago there was a Photoshop book published by an up-and-coming Photoshop trainer, you may know his name; and it was called Photoshop Down & Dirty Tricks. I remember I saw the book on a colleagues desk. I was working for a newspaper in Bradenton, FL not too long after I had graduated from the Ringling College of Art and Design in Sarasota, FL. I was immediately intrigued and started flipping through it and was amazed at how simple this stuff looked; I knew I had to have this book.
I was so excited that I went to the bookstore that day to get my own. Remember, this was at a time when Photoshop training wasnt nearly as ubiquitous as it is now; especially cool stuff like this. I actually still have my original copy. The point I am trying to make is that this was when my eyes started to open. I was realizing what was possible and eagerly studied through every tutorial, some of them several times. Not because I didnt get them, but because I would experiment with several different images. I would even mix up tutorials throughout the book into ways I had not thought of before, and that is what made the difference.
I already had a desire to learn Photoshop, but I had never truly been inspired to learn it. In the profession I was headed into, I needed to know the software. There was a lot of training material on learning the nuts and bolts of the program, but nothing out there really gave you that spark to take it to the next level. I was hooked and hoped that another one would come out soon.
It seems I wasnt the only one who thought the Down & Dirty book was great! The series went on to become a tremendous success for Scott Kelby, he continued with several installments as newer versions were released up to CS, and they were also available in a Photoshop Elements series. However, with the swift proliferation of digital photography, Scott has begun concentrating his efforts into his deep passion for photography; and I think you all know how that has worked out. That doesnt mean the popularity of the series waned, because the books had continued success long after newer versions were released. However, fans were left wanting more!
A New Era
In 2006 I was working at a large-format printing company as the lead designer and production manager. Unhappy with my job, I spent my days working there and spent my nights pouring over Photoshop books, experimenting with Photoshop. I was doing everything thing I could to master the program and figure out how to do cool stuff with it. I was even getting consistent freelance work and word was getting around. I had been a NAPP member for years, had already attended at least 6 Photoshop Worlds, and won a couple Guru awards. Then the opportunity of a lifetime landed on my computer screen. NAPP posted a video on the NAPP member home page of the Photoshop Guys: Scott Kelby, Matt Kloskowski, and Dave Cross basically posted a casting call for the next Photoshop guru. I knew this would be my chance, but was my work good enough? I hadnt had the best professional resum© up to that point but felt really good about what I could do with Photoshop. I put together a whole promo kit and sent it in; this got me an interview with Scott himself at Photoshop World in Vegas. Real one-on-one time with the man whose books I had stacked on my desk. Nervous as I was, the interview couldnt have gone better and a week and a half later I was offered the job.
Now I was in the big leagues! For a lot of designers, this was the big show. Seeing every day the people I had only seen at Photoshop World and at seminars; this was crazy. It took me a while to adjust, but I eventually found my groove and was producing content that people really enjoyed. I did my best to come up with new, fresh stuff because I knew designers were bored with what was out there. I knew, because I was one of them. I knew I wanted people to feel that same energy I get when an idea starts to take shape. Creativity comes in spurts! Its like when people meet a comedian in public; people always have the urge to ask them to say something funny right then. If you are a creative designer, you know that some days, ideas come together in seemingly magical ways. Other days you just want throw yourself on your Wacom pen. As I got more creative with my content, things started getting noticed, and I was starting to build a modest fan base that were closely following my work.
All the while this is going on; the fans were still craving more from the Down & Dirty book series. It had been quite a few years since the last one. In 2009, Scott Kelby decided to bring the Down & Dirty series out of retirement to write a new version for Photoshop CS4. This time, I was extremely honored to be asked by Scott, to write a special 3D chapter at the end of the book. 3D was a new thing in Photoshop, and he saw how much fun I was having with it. In addition to coming to work for him, this was another dream come true! He was now asking me to contribute to one of his best-selling books. Though on hiatus for a few years, this book proved the series is still loved by fans and they immensely enjoyed this newest edition. It also prompted a reboot of the Photoshop Down & Dirty Tricks seminar, which Scott and I both taught on the road throughout 2009 and 2010.
After 5 years, contributing to the CS4 Down & Dirty book, doing the Down & Dirty Tricks section of the Photoshop User magazine with Felix Nelson, and helping to teach the Photoshop Down & Dirty tricks seminar tour, I have been given the opportunity to author my own book. Not just any book, Scott decided to pass the Down & Dirty torch to me and allow me to completely write a reboot of the franchise called Photoshop Down & Dirty Tricks for Designers. I was beside myself! Here I am, this guy that pretty much got started early in my career with this series, and now it comes full circle. I now get the opportunity to inspire others with the same kind of thing that inspired me. That seems to be the real question: How do you inspire with what inspires you? I hope you will have a look at this new book and see! Even if you are not a designer, you are still a curious human being. Have a look and see how ideas come together and learn how to see things differently.
Here are some examples from this newest edition. I not only wanted to include typical design stuff like text and graphics, but wanted to show you what you can really do with photographs as well. Whether its a stock image or my own, as a designer, I see photos as merely components to my overall designs. I often shoot things for Photoshop knowing I am going to do with it later, but rarely actually what I will use it for. An example would be these two images. You can see how they started as simple studio shots and then became fully realized concepts. These are step-by-step in the book!
Here are some other couple examples that include text. The Musketeer image was inspired by the film Three Musketeers that was just in theaters recently. It demonstrates building an image out of several parts to create an overall title effect. The chrome logo was inspired by the logo for the new car from Fiat. It is pretty much created from scratch and the book lays this out step-by-step same as the Musketeer image.
Lastly, I just wanted to share a couple examples from the new 3D chapter. I am really excited about this chapter because it’s jam-packed with cool stuff. Like this first one with the paint splash, looks 3D huh? Well, it is actually a 2D photo and text converted into a couple flat 3D Postcards and positioned to give that illusion. In the other example, I have a fully realized 3D logo built entirely in Photoshop complete with lights, reflections, and shadows and the book covers it step-by-step!
Well, there we have it! Just a sampling of the jaw-dropping techniques you will learn in this new edition. Hopefully the Down & Dirty series will continue to live on to inspire a new generation of designers. I think Scott started a phenomenon in this series and I’m so very blessed to be a part of its legacy. Most importantly, it is you that I hope enjoys it most. After all, it is you for whom it was written. Take this road map and find that eureka moment!