Friday
Aug
2011
26

This Weekend Only Deal for Perfectly Clear 1-Click Correction to Perfection!

by Brad Moore  |  21 Comments

Hey gang, Brad here with a special this-weekend-only deal!

Many of you may not have heard of this company.  They are based in Canada, and although they’ve been licensing their clever automatic correction technology to companies worldwide for 10 years, they’ve only recently launched Plug-ins for your use.  It’s cool stuff, and we worked out a great deal to save you money!

Traditional auto corrections are not robust enough to be trusted with your precious memories.  And who has time to manually correct every photo?  There are better ways to spend your time.  But your photos are special and you want them to look their best.  Which is tough since there are limitations in digital cameras which cause distortions in your photos – too dark, lacking in color vibrancy and depth, poor skin tones, unsharp, tint, red-eye, noisy, etc.

Your Solution – Perfectly Clear from Athentech is your 1 Click Correction to Perfection! The world’s only automatic photo correction with instant Real Color perfection.

Just use the coupon code FD8F49C9 at checkout to save 25% on both Photoshop Plug-in and Lightroom Plug-in, AND also for the Bundle of both plug-ins which is one heck of a deal as the bundle is already greatly discounted.  The PS and LR plug-ins are normally $199 – so now $149.25 – savings of $50, and the bundle is $249 normally, now $186.75, a savings of $62.26 (or total savings of $211 vs buying individually!).

Friday
Aug
2011
26

Quick Q&A From Our Launch of “Light It Magazine” for the iPad

by Scott Kelby  |  177 Comments

First a big thanks to everybody who downloaded our new magazine, “Light it” yesterday. Launching a magazine in this day and age is tricky business, but the initial response was even better than we had hoped, and we’re very grateful to our readers, writers, and the industry for their support and enthusiasm for this launch. It was really an exciting day for us.

Of course, with something new like this it has generated a lot of emotion (ahem) and questions surrounding the launch, so I thought I’d addresses a few of them here today in a quick Q&A. Here goes:

Q. I know the premiere issue is free, but how much are subsequent issues?
A. They’re just $2.99 per issue. Cheap.

Q. How can you sell it so cheap?
A. We followed the model of more established magazines in that we clearly have no business plan, or a dream of ever making a profit. However, if at any time we suddenly feel like it somehow could become profitable, don’t worry—we’ll raise the price.

Q. Why is everybody so mad that you released this new magazine?
A. Everybody’s not mad. Just the folks who don’t have iPads.

Q. Are you planning to release an Android version?
A. For now, we’re just releasing this iPad version.

Q. You are totally being an elitist by just addressing people who can afford an iPad, aren’t you?
A. A Nikon SB-900 flash runs around $497.50 at B&H Photo. You can buy an iPad for $2.50 more. I guess anyone who has two dollars and 50 cents more than what a SB-900 costs is now part of a privileged, elitist group. Where does that put people who own an Nikon or Canon 70-200mm f/2.8 at around $2,200? Clearly, they should be in jail.

Q. How much do you actually get each year for hawking Apple’s products?
A. In the interest of full disclosure, we are paid approximately $631,000 annually from our product promotions deal with Apple, including what we do in print, in our Podcasts, and at live events.

Q. Are you kidding me?!
A. Of course I’m kidding you. We don’t get a dime from Apple. Never, ever have. We couldn’t get Apple to send us as much as a free pencil if we tried (though I did get a free Apple t-shirt about 7 years ago from a guy who worked at an Apple store, which was pretty cool).

Q. So you mean, you chose to release for the iPad because that’s what the vast majority of people are using?
A. This is going to be shocking, but….yes. It was a business decision. A simple one at that.

Q. But what about all the Android tablets and all other tablets?
A. Read this article from CNN.com two days ago, and that should make it obvious.

Q. I understand the desire to to just release on the iPad, but you are seriously limiting your market.
A. I really appreciate the business advice, and even more so, you being so concerned about us limiting our profits.

Q. So will there ever be a version for Android?
A. Aquafadas (The French company that we worked with to create the iPad mag App) doesn’t currently have a solution for Android, but they’re hoping to have one in place by November of this year. If we feel the magazine is a big enough success to expand its distribution to Android (which I hope it is), it ‘ll take us a couple of months to test the new software, get the kinks out and so on, so the first possible launch of an Android edition would be after the first of the year.

Q. How about a version for the Mac App store, so I can watch it on my MacBook Pro
A. When we came up with the idea for this magazine, we didn’t say  “We want to create a digital magazine.” We wanted to create a magazine for the iPad. It is precisely what inspired us. This was never intended to be a Web-based magazine, or one that could be read on a computer, or a PDF—we wanted to create something around the iPad. If there wasn’t an iPad, we never would have wanted to create the magazine in the first place.

Q. But aren’t we entitled to have this App on the operating system we chose?
A. The creation of the App was not funded by your tax dollars, so therefore….no.

Q. But…but....
A. No buts. This isn’t the only resource in the world for lighting techniques. Try this (link)

Q. Why are there two downloads for just one App?
A. The first one is basically the magazine rack—-where future will be available, and that’s the smaller download. The big download (the second one) is actually the magazine itself. The good news is; you only have to download the magazine rack once, so in the future it’ll just be issues that download.

Q. Why is the download so large?
A. Most magazines we’ve seen on the App Store run around the 250-300MB or larger range. Embedding HD video like we did does affects the file size, but at the same time thanks to that you don’t have to be connected to the Internet to watch the video. That being said; never fear—-we’re definitely working on ways to keep the file size smaller and more manageable.

Q. Are you planning on adding any new features? (bookmarking, highlighting, downloading in background, and so on?
A. You betcha. We are the first U.S. customer for the French developer of the mag App and they’re very responsive and forward thinking, so we’re going to be adding lots of great things going forward, but we’re being careful to keep it simple and intuitive and not making it gimmicky or complex.

Q. When is the 2nd issue coming out?
A. The 2nd issue is already complete, and we’re going to release it a little sooner than the normal 8-issues per year because we just can’t wait (so look for it in September, or very early Oct). The 2nd issue is that much better, that much slicker, with more pages, and just some flat-out amazing tutorials, tips and lighting techniques.

Q. What about a version for iPhones or Android phones?
A. I wouldn’t hold your breath for that one.

Q. Why not?
A. Because eventually you’ll pass out.

Q. Well, can I still carry on and whine about the whole Android thing like I never read any of this?
A. Absolutely. Could I stop you anyway?

Well, that’s it for my Q&A today. Of course, we have a more detailed FAQ on the Light It landing page, so I hope you’ll check that out, too.

Thanks again to every one who helped make this launch such a success, and in particular I want to thank our in-house Creative Director and all around wonder-guy, Felix Nelson, who led this product from an idea to a full-blown magazine in just a few short months and did a brilliant job from initial layout to launch. He and his team did a remarkable job (a special shout-out and major gratitude to our own Dave Korman who was instrumental in making this all happen, and who helped in the development and testing of the process).

Thanks everybody for making it a very exciting time to be a magazine publisher again! :)

Thursday
Aug
2011
25

It’s a Pimp, Pimp, Pimpy Thursday!

by Scott Kelby  |  22 Comments

> Light It magazine (link)

> Matt’s Compositing Secrets Free Live Web Cast, Aug 30th (link)

> NAPP member store (link)

> Photoshop World Conference & Expo, Las Vegas (link)

> Cliff Mautner’s new online class: “One Light Wedding Photography” (link)

> Frank Doorhof’s  ”Why fake it when you can create it” workshop in Boston, MA  (link)

> My seminar tour in September, in Denver (link) or Portland (link) or Los Angeles (link).

Note: The Q&A mentioned in the video is going up tomorrow. Thanks!

Tuesday
Aug
2011
23

We Interrupt “Guest Blog Wednesday” Tomorrow For Something Really Big. It’s “Big Launch Wednesday”

by Scott Kelby  |  102 Comments

Although Wednesday is normally reserved for Guest Bloggers, tomorrow is something entirely different. Tomorrow is “Big Launch Wednesday” and if you come back here then, I’ll have a short video that explains it all.

By the way:
It’s not another DVD or an online course or a seminar.

It’s bigger than that.

It’s the launch of something totally new, and I think it’s something you’re really going to enjoy, so I hope you’ll check back then for the first-ever “New Launch Wednesday.”

Note: There are a handful of people who may have heard something about tomorrow’s launch. If you’re one of those, or if you have a pretty good idea about what it is (like some folks at my Adobe Store presentation), let’s keep it between us until tomorrow, OK? (Shhhhhhh). Many thanks and see you back here then.

Tuesday
Aug
2011
23

Our “Grill the Photoshop Product Manager” is Now Online!

by Scott Kelby  |  7 Comments

It’s up! Last Thursday we did a special bonus episode of “The Grid” called, and on in-studio guest was none other than Adobe’s Senior Product Manager for Photoshop, Bryan O’Neil Hughes.

Anyway, it now online and you can hear the sizzle as we lightly skew one of our favorite people (imagine what would have happened if we didn’t like him). ;-)

Anyway, it was a wild show, and we totally didn’t pull any punches. Unfortunately, Bryan didn’t crumble under the pressure, and was a pure, cool, calm pro throughout the whole thing, which was very disappointing to say the least. ;-)

Here’s the link to watch this very special episode of Blossom (I mean), “The Grid.”

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