This has been one of the most frustrating things for us ever. We launch “Light It,” this kick-butt new magazine. We get over-the-top incredible feedback from it, and people can’t wait to get issue #2, which is really exciting for us.

Issue #2 was already complete when we launched issue #1, so we wanted to launch it pretty soon after the first issue. However, there was something we didn’t count on….

…Apple’s App Store has turned down our App FOUR TIMES IN A ROW now.

When they turn down your App, they send you an email why, then you have to go try and fix the problems (ours were related to IOS 5.0, and then our in-app purchasing, and then a memory issue, and then a testing issue, and so on).

Then you have to (wait for it….wait for it….) resubmit the App all over again. Apple has from 7 to 14 days to test and or approve/deny your App, and they’ve been really consistent about denying it.

It was turned down once again last week (uggh!), but it has finally been turned down so much that we have an actual live Apple person assigned to our case, and she seems really helpful and we hope to have the problem resolved now with her help, and hopefully we’ll see issue #2 very soon, since issues #3 and #4 and also already done.

I am SO sorry you guys have had to wait so long for the 2nd issue (believe it, it was not part of the plan), but it’s kind of been that kind of year (if you know what I mean). Thank you to everyone who has waited patiently, who has shown their support, and who has hung in their eagerly waiting for issue #2, which when it finally does get released, will truly earn the “….the most eagerly awaited issue of the year….” slogan). :)

One last thing
I want some of you (you know who you are) to resist the overwhelming urge to write comments like “This wouldn’t have happened if you released it on Android” and stuff along those lines, because it won’t make anything (issue #2, or a release on Android) happen any faster. So, rise above that urge, be a better man/woman (though I rarely ever see snarky comments from women here ever—thank you ladies), and just go about your day as if none of this ever happened. See, don’t you feel better now? I knew you would.