Well, football season is over (at least for me, anyway), so it’s time to move on to other shoots. This weekend I was up in New York City speaking at an event Friday evening (more on that tomorrow), but while I was up there, I managed to fit in a fashion shoot on Saturday morning at Sandbox Studio in SoHo.

I was lucky enough to work with the same creative team I did for my last shoot up in NYC (link) and the shoot was coordinated by the coolest Fashion Stylist ever—the wonderful Sophia Batson (link). She coordinated and styled all the outfits, and I got to work once again with Sophia’s hand picked hair and make-up artists: Linh Nguyen and Cassandra Renee (they rock!).

With Sophia’s help, we arranged two fantastic models (Megan [Seen above] and Tanja) through a New York City agency, and before you knew it, Brad Moore and I were getting the studio ready for our 10:00 am call time. (Note: in the photo at the top of the page, L to R that’s Susan (helping out on the set); Lihn, Megan, Sophia, and Cassandra).

(Above: Here’s the lighting set-up for the shot up top [production photo by Brad Moore]. That’s a 500 watt Elinchrom BXRI strobe right above her, with a 17″ Beauty Dish attachment on it, with a diffusion sock in front on it to soften the look a bit. Below and in front of her is just a reflector—–the other light isn’t actually turned on—I’m just using it as a makeshift reflector stand. I tried the shot with the bottom strobe turned on, but even powered down as low as it would go, I felt it was too bright, so I turned off the strobe, and instead just laid a silver reflector on top of it like you see here.

There is a second strobe on the floor behind my laptop lighting the white cove background. I’m shooting tethered directly into Lightroom 3. Here’s a link for details on the tripod accessory arm I’m using to hold my ballhead and my laptop. Here’s the link to the laptop stand itself. The tripod they’re mounted on is the new Really Right Stuff TVC-33 Versa Carbon Fiber tripod (link) and this was my first time trying it out (a full review coming soon). Incredibly well made tripod—sturdy as anything, and 100% made in the USA no less).

(Above: some unretouched frames from that set, shown in Lightroom’s Grid View)

Sandbox Studio also is a daylight studio, so I wanted to opportunity to try some natural daylight stuff while I was there, but you can also limit the light for shooting with strobes which is primarily what we did.

Above: Brad shot the short video tour of the studio with his iPhone (we had Pandora radio playing in the background), which gives you a better look at where we were shooting (plus, it includes a gratuitous shot of me texting before the shoot). Very cool place, really helpful staff (and five different studios available for rent).

(Above: Here’s a beauty-style shot of Tanja [originally from Serbia, and has a thick accent, but raised in Wisconsin. Probably a Packers fan, but she kept it well hidden so I didn't kick her off the set. Kidding.]. I like this shot because it shows off Cassandra’s beautiful makeup job.

We used the same lighting set-up as the first image, but Brad got a great perspective of the lighting set-up with this production shot, so I wanted to share it with you. The reason the Beauty Dish light looks orange is because what you’re seeing is the Modeling Light only—not the actual flash from the strobe.

(Above: some unretouched frames from that set, shown in Lightroom’s Grid View)

Over the three hours of shooting, we did six “looks” with different outfits, hair, and make-up, and Sophia coordinated everything so all Brad and I had to do was focus on the lighting and the shooting.

I’ll share some of the other looks and production photos tomorrow in Part 2. See you then.