Posts By Brad Moore

Hey everyone, Brad here with a quick bit of news… I just found out that B&H Photo is having a sale on Nikon lenses, and you can save up to $350! If you’re in the market for some shiny new glass, this is the time to buy. It’s not just the four lenses above, there are 18 different lenses on sale!

The sale is only on till March 2, so make sure you take advantage of it before then.

Check this out… If you missed this year’s Photo Pro Expo, you now have the opportunity to see Joe McNally’s entire 2-hour presentation online! It’s only available until Wednesday, February 20, so make sure you watch it sooner than later. Plus, you can also watch interviews with Kevin Kubota, David Ziser, Zach and Jody Gray, and Rick Sammon! Just click this link to watch those videos and register for next year’s Photo Pro Expo for only $129.

Speaking of Joe McNally, you can also see him at Photoshop World Orlando in April. From now till March 1, if you sign up using one of the discount codes on this page, you can either get an extra 6 months added to your NAPP membership, or 3 months of online training from

AND, if you want to spend a day with Joe, you can sign up for his BRAND NEW pre-conference workshop, Characters On Location: Telling Stories With Light. This one is limited to only 45 people, so sign up now to make sure you get in!

Photoshop World Orlando
It’s hard to believe, but we’re only two months away from Photoshop World Orlando! You can get a small taste of what to expect from the conference in the video above, and last night we did a [just short of two-hour] webcast called the Photoshop World-A-Thon where The Photoshop Guys showed some of the stuff they’ll be teaching at the conference. And, if you click this link, you’ll find some great deals to either get 6 months added to your NAPP Membership, or get 3 months of free training from when you register for Photoshop World!
Check out the latest addition to the series of business and inspiration classes, Erik Valind’s The Art of Digital Photography: The Inspirational Series. You’ve seen Erik Valind in action as he does a lifestyle shoot. Now watch him as he sits down with Mia McCormick to talk about the business of photography. In this class, Erik talks with Mia about getting started in photography, connecting with clients and fellow photographers, and even touches on his favorite gear!

Leave a comment for your chance to get a free rental of this class.

Kelby Training Live
Want to spend a day with Matt KloskowskiRC Concepcion, or Ben Willmore? Check out these seminar tours!

Lightroom 4 Live with Matt Kloskowski
Feb 20 - Arlington, TX
Feb 22 - Atlanta, GA
Mar 22 - Phoenix, AZ

Photoshop CS6 for Photographers with RC Concepcion
Feb 27 - Richmond, VA
Mar 15 - Tampa, FL
Mar 25 - Houston, TX

Photographic Artistry with Adobe Photoshop with Ben Willmore
Mar 19 - New York, NY
Mar 20 - Washington, DC

Leave a comment for your chance to win a free ticket to one of these events!

The Digital Photo Workshops – Moab with Dave Black
What are you doing April 25-28? No plans? Well, even if you have plans, cancel them and sign up for The Digital Photo Workshop with Dave Black! He’ll be teaching, along with Jeff Leimbach and Randy Van Duinen, in Arches and Canyonlands National Parks. Not only will you have the opportunity to photograph beautiful locations at sunrise and sunset, but you’ll have the opportunity to learn light painting from the master! In between shoots, you’ll be learning the ins and outs of the digital darkroom, including basic post processing and HDR techniques.

Here’s the best part… They’re giving away a free ticket to this workshop! Just leave a comment for your chance to win [doesn’t include travel, accommodations, food, or other expenses].

Peachpit Photo Club
On Tuesday, February 19th at 8PM ET, Teri Campbell will be discussing some of the topics from his new book Food Photography & Lighting: A Commercial Photographer’s Guide to Creating Irresistible Images during the Peachpit Photo Club! Plus, to keep the creative juices flowing, Photo Club attendees will receive an assignment at the end of the session. Once the assignment is completed, Photo Club attendees can upload their work to the Peachpit Photo Club Flickr Group so that Teri and the Peachpit crew can help critique it.

And, next week only, you can grab Teri’s book for only $9.99 when it is the Peachpit eBook Deal of the Week! Leave a comment here for your chance to win a free copy.

Peter Hurley Mastering Headshot Photography Rental
– Charlie O’Brien

Lightroom 4 Live Seminar
- R Levesque

Cliff Mautner Class Rental
– Jane Hamilton

Capture NX 2 Class
– Cheryl Tadin

Shooting the Olympic Games: The preparation, challenges, and the advantages!

Hundreds of millions of people have watched the Olympic Games on their televisions or seen the countless images being transmitted online from this epic sporting event, but far fewer have had the opportunity to experience the Olympics first hand. Trust me, being there is truly an amazing experience!

I have been lucky enough to photograph three Olympic Games (Beijing, Vancouver, and London) and I am already preparing for the 2014 Winter Olympics in Sochi, Russia.

Since you are reading this on Scott's blog, chances are you have an interest in photography, and maybe even sports photography. I thought you might like to know what it is like to be a photographer at the Olympics.

Photographer Dave Black says that "shooting the Olympics is like photographing three Super Bowls per day for 16 consecutive days." And he is right. At the Olympics, the pressure is huge and the competition is fierceâ”and I am just talking about the photographers!

But let's back up for a second and talk about the planning, since well before shooting the Olympics, there is a ton of preparation involved.

The Preparation
The first and most important part is getting the ever-coveted Olympic photographer credentials. Since most countries only get a handful of these, this is rarely ever a "given" and must be earned.  It took me years of work and building relationships to get my first chance. Now that I have photographed numerous Games and proven myself, this process is a little easier than trying to break into this from square one, but still never a "given."

Then, assuming that I get my credentials, there is the challenge of travel and lodging. I need to find airlines that make it easy for me to carry on lots of gear, since I have no desire to check my expensive camera gear. Before my first Olympics, I lost weeks of sleep just trying to figure out what gear to bring with me. How many cameras? Which lenses? How many memory cards? How many bags?

And, this is the Olympics, which means that hotel rooms are hard to find and expensive. It's imperative to find a place to stay that is close enough to the Olympic Park, with easy access to the press buses, but not crazy expensive. Access to the press buses is key, since this helps me avoid crowded public transportation. Did you know that they have special "Olympic lanes" on the roads? The press buses are allowed to use the special lanes en route to the park, which saves more time, and time is at a premium.

Before leaving for the Games, I need to be "in the know."  I need to know everything I can about the sports I'll be photographing. Having an intimate knowledge of the sport helps me predict the key moments and best shooting locations. I also need to know about the venues. In London I spent a lot of time at the Water Polo venue, so I arrived there four days before the competition started and walked every inch of the building. I learned the allowable shooting positions, the restrictions, possible remote locations, pressroom details, and much more. And, of course, I need to know my camera inside and out. At the most recent 2012 Summer Olympics in London, I was using the newly released Canon 1DX. I was lucky enough to get my hands on a prototype of the camera a month before I left for London, so that I could become familiar with the new user interface and button layout.

The Challenges
Before shooting my first Olympics, I looked at the schedule and mapped out a plan of events to shoot. It was not until I got to the visiting city that I realized that the distance between venues and extended travel time meant that I could only shoot two or three sports per day. Not only are the events in many different locations, but their times often overlap, as well. There were many times in Vancouver when I could not photograph both USA Hockey teams (men and women) because their games overlapped and the arenas were an hour apart. I found a new tool while in London that was a real game-changer for me. For the first time ever, there was an iPhone app for the Olympics, which listed out the events for the day. If my schedule changed for any reason, I could look at the app, see what other events might be upcoming, and change my plan right there and then. It was awesome!

It's also very important to get into a shooting position early. It's not possible to show up last minute to the swimming pool to shoot a medal event. There will likely be hundreds of other photographers there, taking the best spots. It also helps to understand how many others will be shooting with you. The Summer Olympics, for example, might have 2,000 photographers onsite, while the Winter Olympics averages only 800 of us shooters.

Oh, and this is the Olympics. You can't just shoot from anywhere. Most of the time, shooting locations are limited and mapped out by the International Olympic Committee (IOC). This makes it even harder to find a unique shot.  Often times, I will walk into the spectator area to try to find a unique perspective, but when shooting up-close to the action, you are generally lumped in with all the other shooters. Each venue will have their own restrictions, so before shooting there for the first time, I stop by the venue press office and ask about their setup. They let me know when I can enter the playing area, where we can stand, if remote cameras are allowed, etc. If I have never photographed that particular sport, I might even ask advice for optimum lens choice. Some events, like the Opening and Closing Ceremonies and certain gold medal matches, are what they call "high impact events" and those require tickets, even for us photographers. For those tickets, you must apply to your National Olympic Committee (NOC, or in my case the USOC). Believe it or not, there are many photographers who go to the Olympics who can't get tickets to the Opening Ceremonies.

I mentioned that time is at a premium at the Olympics. This is really an understatement. The typical hours of an Olympic photographer are 9 a.m. until 2 a.m. every day. This is the one time in my life where I eat to survive, not to enjoy the food. For me, just about every waking moment is taken up by prepping, shooting, downloading, moving from one location to another, editing, posting, and blogging. I was under contractual obligations to go through my images from each game and get them back to Team USA within two hours of the completion of that event. That means that I am going through thousands of photos, finding the best 10 or 15 shots, adjusting them (exposure, white balance, croppingâ”no cloning is allowed), and then sending them through ftp back to the U.S. Most nights in London, I was eating a quick dinner at midnight while posting a blog or the last images from that day.

The key to shooting the Olympics, like so many other photography assignments, is to tell a story. For this reason, I'm always acutely aware of what is happening in front of me as I capture my images. Who is the star? Who just made a game-changing mistake? Who is the most interesting person to the audience back home?

The Advantages
Along with all of the challenges of shooting the Olympics, come the big advantages of being there. First of all, I am at the Olympics! Even though I have photographed three of these events already, I still get chills thinking about the next one. There is a very special vibe at the Games, with most people very excited to be there, and lots of geographic pride. This leads me to the next advantage: I get to represent my country. Not as an athlete, but as a professional who is there to do my job and do it as well as possible. Heck, I'm competing to get that "gold medal shot" that nobody else captured.

As a fully accredited photographer at the Olympics, I have the best seats in the house and often times get a chance to mingle with the athletes. And every shot that I take is another piece of history being captured.

While one of the biggest challenges is dealing with hundreds or thousands of photographers vying for the killer shot, it's also one of the best advantages of being at the Olympics. I get a chance to meet amazing photographers from all over the world, and see them again at the next Games. Spending time together in this pressure-cooker environment makes you a close-knit family in a short amount of time.

Another great advantage of shooting the Olympics is that I get a chance to photograph unique and varied sports. Trust me, there isn't a whole lot of bobsledding action in the San Francisco area! I love the challenge of shooting something different, and often find that my favorite images from the Games are from sports that were new for me.

Shooting the Olympics does provide one large business advantage for me. It helps me to build my reputation within the photo community. And I won't lie; having the Olympic credentials definitely impresses potential clients. In this competitive environment, if this helps me differentiate myself from the other photographers in my area, that's a good thing.

Lastly, and most importantly, shooting the Olympics is fun! Sure, it is a ton of pressure, endless work, and crazy long hours, but it is a blast nonetheless.

You can see more of Jeff’s work at, keep up with him on his blog, and like him on Facebook.

Peter Hurley – Mastering Headshot Photography
SHABANG! The latest class in the library is Peter Hurley’s Mastering Headshot Photography, but don’t let the name fool you… If you photograph people AT ALL, you need to watch this class. Peter doesn’t focus on lighting or the technical aspects of his shoots, he focuses on the people in front of his camera. Watch as he works his magic to pull great expressions and emotions from his subject, and learn how the smallest thing can make the difference between an okay picture and a great photograph.

Leave a comment for your chance to win a free rental of this class!

Kelby Training Live
Want to spend a day with Matt Kloskowski, RC Concepcion, or Ben Willmore? Check out these seminar tours!

Lightroom 4 Live with Matt Kloskowski
Feb 20 - Arlington, TX
Feb 22 - Atlanta, GA
Mar 22 – Phoenix, AZ

Photoshop CS6 for Photographers with RC Concepcion
Feb 27 - Richmond, VA
Mar 15 – Tampa, FL
Mar 25 – Houston, TX

Photographic Artistry with Adobe Photoshop with Ben Willmore
Mar 19 - New York, NY
Mar 20 - Washington, DC

Leave a comment for your chance to win a free ticket to one of these events!

Cliff Mautner Lighting and Skillset Bootcamp
Want to spend a couple of days with Cliff Mautner in London? This summer is your chance!

When: June 11th and 12th
Where: Moor Park, Rickmansworth, Hertfordshire WD3 1QN
Why: It will empower photographers with the skills needed to obtain a style of their own.

The workshop is limited to 20, and more information can be found on Cliff’s blog. You can send an email to with questions or to register.

Leave a comment for your chance to win a free rental of one of Cliff’s classes!

Nikon Capture NX 2
Want to learn how to edit your photos using Nikon’s Capture NX 2 software? Check out this class from Scott Diussa to see how you can take full advantage of this powerful, yet easy to use program.

And, leave a comment for your chance to win a free pass for this class!

Lightroom 4 Live Ticket
– JessicaD

Photoshop CS6 for Photographers Live Ticket
– KC

Photo by JerSean Golatt

A big thanks to Scott for his leadership and for the tremendous effort he puts into designing incredible resources that sharpen artists all over the worldâ¦You rock man.

You may know me as a travel photographer and story teller for change⦠most of the client work I do is in effort to improve quality of life for people in material poverty. I work a ton in Africa & Asia and love to create & shoot campaigns for initiatives like clean water projects, education, church expansion, clean wood-burning stoves and more. I feel strongly that we are called to use what we’ve been given to invest in others and up to last year, I did that mostly with my camera.

In northern Kenya with Paradigm Project, on assignment to capture the experience of cooking indoors over an open fire.

In 2011, I changed sleeping locations nearly 150 timesâ¦just about every other day. I loved it — I got to see some incredible things happening all over the world and make friends in some really cool places.

Philemon, my new friend and host in Fiji.

The Need & Dream
At the end of the year, I was sitting at a deli with my Dad dreaming about 2012⦠how could I use what I’ve been given to broaden my impact? One thing was certain: I wasn’t going to move faster or shoot more⦠but what if I shifted my focus a bit?

I've always really enjoyed enabling others as best I can⦠being behind the scenes feeding them knowledge and tools (usually geek stuff) to help them to succeed. It’s gotta be my favorite thing in the world. As we sat there, we began to dream about a a whole new way to accomplish that.

At that point, I saw (and still see) freelancers & independent creatives conducting business at home or at coffee shops all over the country⦠Some people are happy with working from home and others aren't⦠but happy or not, lack of access to inspirational people and tools to create inhibits our ability to run with the creative muscles we've been given.

For my own career, the single greatest thing that has and continues to enable me is connecting with others. Talking with them. Learning from them. Being sharpened, inspired & encouraged by their complimentary skill-sets.

Years ago, photographers would hang out at the lab together as they developed photographs⦠there they would build friendships, working relationships and businesses together. It's there that they would be inspired to spontaneously create, dream new ideas and find food for their creative soul.

In this digital age where we develop images isolated on our Macs and everyone is satisfied with Twitter follows and Facebook likes, what if there were a REAL PLACE, a physical hub that facilitated camaraderie? What if there were a place designed specifically to enable creative people?

I looked and found nothing quite like this⦠so about a year ago, I decided to put my travel photography work on hold and take a somewhat scary leap of faith into creating what we now call WELD.

Thanks to my cousin Brandon, co-founder of WELD, we had an awesome space in no time. I can remember sitting in the 10,000 square feet of white walls and concrete floors for hours on end dreaming about what this place could be.

The fun thing is, even before launch we began seeing beautiful collaborations taking place. Talented people came out of the woodwork to bring their gifts to the table and help make it happen. We all worked together to dream about the space, build it and shape it⦠all along the way shooting fun little art projects on the side. We began to discover the magic of being together, of creating together and of constant collaboration.

WELD's communal workspace aka the bullpen. 

We opened in June and today WELD is a collaborative work & shoot space that exists for one reason: to enable creatives to create. WELD does this by connecting them to like-minded people, equipping them w/ tools and giving them a place to hone their craft within a community instead of alone.

From the moment we opened our doors, people at WELD began to dream with the abilities of their peers instead of just their own — and beautiful things have come out of it.  Member collaborations continue to flow and every day I'm more excited to go in and see what's being dreamed up.

The Creative Struggle
All these things have been incredible and I'm so proud to be a part of what WELD is and will be but it hasn't been without it's challenges. I'm up here writing this at 4:01 AM because there's a billion things to be done, very few of which directly relate to things I'm most passionate about.

I'm constantly navigating the unexpected, inventing solutions, executing mundane tasks, troubleshooting problems⦠but something keeps relentlessly fueling my fire: vision.

I see so many people give up when their creative project doesn't go as planned. QUIT DOING THAT. If you're project is worthwhile you will always encounter a force against you and you'll never get anywhere if you don't passionately stick to your vision.

Don't give up when it's tough⦠by it's very nature it will be tough. If achieving your goal was easy, someone else will have already done it and it wouldn't even be vision, it'd be reality.

There will always be Resistance, working against youâ¦to discourage you, to deflate you, to tell you your stupid, to distract you. Don't accept that. Dominate it.

If Scott had given up on Photoshop when he couldn't figure out the Pen tool in the early â˜90s, you wouldn't be reading this. If FedEx had given up when they had $5K left in their bank account, global courier service wouldn't be the same today.  If George Lucas had given up when everyone told him his film was too wacky, we wouldn't have Star Wars.

Do I put myself in the same class as these guys? Not for a second. But you know what kept them going and pushed them past the Resistance? Vision. Vision for the possibilities of digital image editing. Vision for the first ever overnight delivery service⦠vision for a beautifully told story of galaxies and lasers and love.

The WELD Vision
The vision for WELD is pretty simple: to help creators achieve their vision.

Whether that's a single image, a film or a full-blown business, WELD is a streamlined hub to help artists create something from nothing. It exists to reduce friction in the creative workflow to grow your vision and get you there faster. It's a place to feed starving artists and rejuvenate the plump ones. To thrust freelancers into previously unchartered frontier.

Above: One of WELD's fully equipped studio spaces where members have collaborated to create visions like this piece below: 

Created by Chris Titze

WELD is designed to be an environment where the first scene of Star Wars could be conceived, written & shot. Even now, creative businesses are thriving here⦠we've already seen feature length films, international non-profit campaigns, iOS apps and more born at WELD. I just can't wait to see what's in store for this place.

I hope and pray WELD will continue thrive here in Dallas but also grow across the country and impact thousands of artists and millions more through their work.   I can't stop dreaming about the possibilities.  About the ideas conceived, the relationships built, the business strengthened, the stories told and the lives changed through the visions achieved by WELDERS.

Whatever your vision may be, don't accept not trying⦠and when you try, refuse to quit. Don't give in to Resistance⦠focus on what you were made to do and do it — if you persevere, there will be no end to the beauty you will create.


Update: We are hosting a free happy hour on Friday (Feb 8th) at WELD. We are live screening of one of Kelby Training’s in-studio lighting workshops with Joe McNally (huge thanks to Scott for permission to do so!) Wine & cheese provided. Come out, pick up some studio tips and meet some awesome creative people just like you⦠hope to see you there.  details here.

Thanks again to Scott & Brad for this opportunity to share — hope to see you at the upcoming happy hour!

– Austin Mann

Learn more about WELD and the artists here.

Keep up with Austin via Twitter & Instagram. And he’d love to hear from you! Shoot him a note about anything at