Posts By Brad Moore

Pushing the Envelope

I have a phrase for it, the Darwin Theory of Photography - Evolve or Perish. While it's very true that I'm a gear head and one of my greatest pleasures in life is to get a new piece of gear and just sit and inhale the new gear smell, there is most definitely a method behind my madness. I love telling stories and since I can't draw, dancing is out of the question and my family won't even let me sing in the shower that leaves me with photography to tell my stories. In 1998 when I first started to shoot digital, I knew then that the means in which I delivered my photographic stories was going to have to change.

It gets complicated for Sharon & me in the fact that we make our livelihood by telling stories with my photographs. The editorial marketplace is where we have worked and grown for the last three decades in part of our own mission to get the word out about our wild heritage. Realizing from the get-go that we couldn't do it on our own, we needed to enlist every possible photographer in shooting and sharing their stories, so then our editorial requirement grew from our own stories to helping photographers tell theirs as well. This created an even greater need for the editorial marketplace to be healthy and strong.

Over the years digital photography has as you know become more and more powerful as a medium. Its ability to instantly tell a story and the web's ability to deliver it has in some ways crippled our traditional method of telling stories. Many a magazine and newspaper has succumbed to this new pressure due in part to not following what they don't know about, my Darwin Theory of Photography. In a nutshell, if you're a storyteller, you gotta have a way and place to tell your story. And if you're a storyteller who tells stories with photographs and depends upon magazines for a vehicle and they are disappearing, your ability to tell stories is going to disappear too. And if you have a mission to help others, the pressure is even greater. You gotta push the envelope!

One of the greatest perks of working with all the great folks at NAPP is the constant flow of creativity. I am very fortunate to be able to sit down and talk with Scott or Matt or RC or Moser and discuss the creative and business side of photography and outreach. It was from a conversation with Scott years ago when the iPad was first made known to us though it was not on the market yet that got my wheels turning. It was then that I saw at least in my own mind, a way to push the envelope of photography and the editorial marketplace and deliver content in a very new and exciting way.

Shortly after the iPad's release, a plug-in became available for InDesign that permits you to take your InDesign document to the iPad. I'm not talking eBook, which is just a glorified PDF. I'm talking a whole new method to deliver content in an exciting and visually more stimulating way, taking advantage of all the unique qualities of the iPad to improve learning. This was the way we could push the envelope and take advantage of our digital photography and the way more and more want to receive their content, how they want to learn. One major, big, giant problemâ¦it was way over my head!

I was sitting at my desk working and our son Brent was down for the weekend from college. Brent has this unbelievable ability to make computers sing with just a glance. He was looking over my shoulder while we were talking and I was doing battle with the program when he asked, "Dad, what are you trying to do?" I explained it to him, kinda and he just said, "I've got a minute why don't you let me try it?" The rest is history now. He had it working within a heartbeat and my blood pressure went back to normal.

Our first goal was to take our 15yr old BT Journal to the iPad. The main thing was to just not "take" it to the iPad but take advantage of the iPad technology. The first thing that came to light is the ability to deliver more photographs and more of their stories. Brent loves the "push dad button" as he started asking for more and more photos for the digital version of the BTJ. This is because he was able to do slideshows, adding 400-500% more images to the content. With the traditional editorial model, you have only so much real estate where you can place images. Such is not the case with the iPad, which not only vastly increases useable real estate but also presents the layout designed both in landscape and portrait format. (And when magazines can use more and more photos and you're in the business of selling images, this is a good formula!)

http://youtu.be/pj4SS2u8VUg

But our abilities to present content in more untraditional ways doesn't stop there.  When you go to iPubs, you have the ability to incorporate video content right along with the written and visual. This is very powerful stuff when it comes to teaching and inspiring! One of the first cool videos Brent incorporated was of Upper Yosemite Falls. When you flip the page in the BTJ, folks see the waterfall shot and at first think it's a still image until after a moment they notice the water is flowing, falling and crashing. The look on folks' faces when they see their digital magazine "come to life" is great! Being able to include video got Brent to thinking and that's how the Pg28 Videos came to be. Where on the hard copy Pg28 are just photo captions (which are greatly expanded and attached to the photos in the digital version), in the digital version Pg28 are video Photoshop lessons about photos in the issue. It wasn't long before we realized there are no limitations! Our latest BTJ issue with an interactive map is an example of this, but wait, there is so much more.

You might have noticed I like to take pictures of planes. For awhile now, I've been trying to get you excited about playing with planes. Just like with wildlife photography, I've been putting out information on how to improve your aviation photography and wanted to put it all in one place for folks, what we traditionally call a book. Well, no one wanted to publish a book on aviation photography, "no market" was the response. Publishing a book is expensive, distribution is tricky and marketing is everything and this all takes time. Brent & I put our heads together and decided we were going to push the envelope again and produced the world's first iBook, Taking Flight.

http://youtu.be/Sl4ffNZtYe4

Taking Flight took one month to write, lay out, assemble and put on the market. Taking Flight is an iBook that has hundreds of photographs, web links, videos and the best thing, is updatable! That's right! Our iBook (only $14.99) includes free updates, which we have already done in the form of additional photos and more videos since its release. If you want a new edition of a traditional book, what do you have to do, buy a new book right? This is not the case with an iBook. The worldwide response has been so amazing that we're working on our next iBook, and it will be FREE!! We don't stop pushing the envelope around here.

But what does this all have to do with you? I know one of the first comments below will be, "I don't have an iPad or will it be coming out on Android?" which to me is no different than, "I don't have $29.95 to buy a book." And I'm sure each producer of a new means of communication since the printing press has heard the same basic comment for their day at the introduction of their product. That brings us back to the Darwin Theory of Photography. And this is not for those books you want to curl up with next to a fire on a snowy afternoon. What we're talking about here is increasing the marketplace, the means to tell our visual stories in a changing editorial world, which we need to support if we want it to support us!

Our traditional model of delivering content is fading with newspapers, magazines, and books slowly disappearing from our visual landscape. If you are like me and tell your stories visually through the editorial medium, this means you're going to lose if nothing else, income. If you not only need that income but also have a burning desire to share your photographs (which you all should have!), then you need to push the envelope and be part of how we develop the next generation of magazines and books. You can do that by subscribing to all the magazines now available on the iPad and buying those iBooks that might interest you. At the same time, think creatively how you can add content to these mediums and get more involved in sharing your photographs.

Evolve or perishâ¦be it a new body, lens, technique or passion, it is at the heart of my photography. And I hope now I've planted the seed that becomes the heart of yours. When Brad pinged me to write about how Brent & I went to the iPad with content, I scratched my head how the story might be of service to you. And in a long winded way, I came back to really basics illustrated with a high ended story. Pushing ourselves and more importantly our photography is what all great photographers have done since the dawning of the medium, which is how we got where we are today. It is now up to us to push past camera brands and megapixels and focus on telling the story of our days by using the mediums now available to us. Don't settle, share your photographs and change the world, knowing that in part you do it by pushing the envelope!

You can see more of Moose’s work at MoosePeterson.com, follow him on Twitter, like him on Facebook, and circle him on Google+

http://youtu.be/B5PqpxuYQaQ

Photoshop for Digital Photographers in Washington DC
On November 15, Scott Kelby will be bringing his Photoshop for Digital Photographers seminar to the nation’s capital, Washington DC! Check out the video above for all the details, and head over to KelbyTraining.com to register now.

Leave a comment for your chance to win a free ticket!

Kelby Training Sales
Don't forget, you can still get 15% off all books and DVDs at the Kelby Training Store! All you have to do is use the promo code 15KTB for books or 15KTD for DVDs when you check out. And if you're buying a book/DVD bundle, either code will work.

Plus, our apps are still on sale! For a limited time, you can grab Kelby Training Apps for 50% off. That's a full class from one of your favorite instructors for just $4.99!

Leave a comment for your chance to win a free book and DVD.

Help-Portrait
We’re just a month away from this year’s Help-Portrait event! On December 8, all around the world there will be groups of people gathering to give those in need the gift of a photograph. Head over to Help-Portrait.com for more info on how you can be part of this movement.

The Grid with Pete & Brad
With Scott, Matt, and RC all out of town yesterday, Pete Collins and myself took over on The Grid! We talked about our experiences in photography, and shared tips on being an assistant and working with other photographers, plus told what we’re thankful for. You can check out this special “C-List” episode right here ;-)

That’s it for today. Have a great Thursday!


Photo by Nancy Leigh

Thanks to Scott and Brad for the opportunity to be guest blogger. Once given the platform to blog, my issue became what I should blog about because I wear many hats. I am co-founder of D65  and we conduct Lightroom workflow workshops around the US and have a new book on Lightroom 4 called D'65's Lightroom Workbook, Workflow, Not Workslow in Lightroom 4.  Additionally, I am a partner in Digital Photo Destinations with John Paul Caponigro and we conduct workshops in exotic locations like Antarctica, Iceland, Chile and any location presenting amazing photo opportunities. Of course I am a photographer as well and could easily write about being a cryophiliac "love of Ice." My passion is color but my muse is ice, hence "cryophiliac".

After contemplating all the possibilities I decided to blog about one of my anal habits. KEYWORDING and for continuity decided to write about Keywording in Lightroom.

KEYWORDING IN THE LIBRARY MODULE
I have been called the King of Keywording. The best way of using any DAM (Data Asset Management) software is to take advantage of the application's ability to find specific images. Proper keywording is not only advantageous, but essentially the only way of finding specific images in a very large collection. It is one thing to scroll through a few hundred images to find the one you want. It is an entirely different matter to scroll through 50,000 images to find the image you want. With proper keywording one can find any image in a click.

THE KEYWORD LIST PANEL
A keyword tag or "keyword" is metadata that categorizes and describes the key elements of a photo. According to one study, it may take more than 400 keywords to accurately describe an image without actually looking at the thumbnail. Building a Keyword Hierarchy can be a tedious and painful task, but it is essential to digital asset management.

Keywords help in identifying and searching for images in a catalog. Keyword tags are stored either in the image files or in XMP sidecar files or in Lightroom Catalog. The XMP can be read by any application that supports XMP metadata.

Keywording Images
To keyword your images, think globally first and then go for local. Think of keywording the same way you would classify an animal. A Spider Monkey would first be a Mammal then an Ape, then a monkey and finally a spider monkey. For example, to classify Palm Beach Gardens (where I live), you would… (more…)

One Light, Two Light with Joe McNally in Philadelphia & Tampa
The magical unicorn of lighting, Joe McNally, is going to be in Philadelphia tomorrow, November 2, and Tampa on November 5 with his One Light, Two Light seminar! Whether you’re using small flash or studio lighting, Joe shows the amazing results you can get using just one or two lights. It’s not to late to sign up for these seminars, or you can leave a comment for a chance to win a free ticket! I’ll choose a winner for each this afternoon, so don’t wait to leave a comment.

Photoshop for Photographers with Scott Kelby in Boston
The miniature pony of Photoshop, Scott Kelby, is going to be in Boston on November 7 with his Photoshop for Photographers seminar! Scott shows photographers his famed 7-Point System for Camera Raw, 10 Portrait Retouching Techniques Every Photographer Needs To Know, Down & Dirty Tricks, Killer Tips, and ends the day showing how he finishes an image beginning to end.

If you want to know how to make your images look great quickly, sign up right here! Leave a comment for your chance to win a free ticket.

Conquering Midday Light with Lindsay Adler
Doing an on-location portrait shoot, and the only time your subject is available is the middle of the day? That’s every photographer’s worst nightmare. Well, thanks to Lindsay Adler’s latest class on Kelby Training, it doesn’t have to be anymore. In Conquering Midday Light, Lindsay shows you how to create great images even in the harshest of light. With just a couple of accessories and available light, you can still get images that you and your subject will both love.

Shortcut Sumo
Scott told you all about this on Tuesday, but it’s a free app and today is Free Stuff Thursday, so I’m mentioning it again! :-) Shortcut Sumo was designed to help you find all the shortcuts available in Adobe Camera Raw, Photoshop, Illustrator, and InDesign, along with some of The Photoshop Guys’ favorite shortcuts in a short video for each program.

[And, of course, they couldn’t just do something like “Hi, I’m Matt, and my favorite Lightroom shortcut is pressing D to switch to the Develop module.” because that would be lame and boring. So, let’s just say they decided to have fun with the videos :-)]

Right now, the Adobe Camera Raw module is available for free, the Photoshop module is available for $2.99, and Lightroom, Illustrator, and InDesign are on the way!

Winners
Photoshop CS6 for Photographers with Scott Kelby
– John Swarce

One Light, Two Light with Joe McNally
– Zach Winnie

Lightroom 4 Live with Matt Kloskowski
– Michael Scott (but only if you show up as Michael Scott…)

Kelby Training Book/DVD
– Maarten Mennes

That’s it for today. And if you’re in the US, don’t forget to set your clocks back an hour this weekend!

Let me start of by introducing myself.

My name is Frank Doorhof, and I'm based in the Netherlands where I run a photostudio together with my wife Annewiek. We shoot mainly fashion, artists, celebrities and some family work.

Where most people will probably know me from is the workshops and the videos you can find on Kelby Training. You probably already read a lot from me about why you should use a light meter, calibrate your monitor and use a color checkerâ¦. So when I'm asked for a guest post on Scott's blog I decided to do it a bit differently this time.

One of the things I always hear during the workshops I teach can be boiled down to two main topics:

Creativity and getting your name known.

Let's look at these two for todays guestblog.

Creativity
When I do portfolio reviews I see a lot of nice work, but very often I see work that I think could be improved A LOT by adding some simple things in the image. In other words, the light is great, the posing of the model is okay, the location is great but⦠Well, let's start at the beginning.

We all know how we started out right?

A model with jeans and a tanktop. Now this is great as an outfit for outside, don't get me wrong. I love jeans and a tanktop (although you will never see me wearing them :D) However when we do a photo shoot it's often much more interesting to add something extra to the image and this is were the problems startâ¦. Styling costs money right?

Well yes and no.

What a lot of photographers forget is that you don't really need a stylist per se. A stylist is a great addition to your shoot, but there is a lot you can do yourself just by being "creative." Most of all, learn to see possibilities with materials and props you would normally probably not see fit for photoshoots.

I can write a lot of text, but let's look at some examples and you can see how material that actually did not cost anything (or very little) can make some really interesting images.

The material in this first image is actually bubble plastic. A lot of companies have big rolls of this in the packing department, and with a bit of creativity, the model has a new dress. When lighting this material it gives an awesome look due to the structure of the bubbles and the slight reflective look.

The next image did raise some eyebrows when people heard during a seminar what the material was for these dresses… Believe it or not, but it's all Christmas wrapping paper that was left from Christmas, so in fact it got a second life.

But you can also use props.

In the following shot I used an old window that I bought for less than $20 in a junk yard. The dress the model wears looks like a wedding dress with a twist, but it's not a dress at all. The whole dress is made out of curtains (yeah the stuff that hangs in front of windows).

That same dress can be made into something really special… (more…)

http://youtu.be/yNR9xVIVTI8

A Walk In Paris
If you missed the webcast with Scott Kelby, Matt Kloskowski, and RC Concepcion the other night, it’s now available “on demand!”  Join them as they discuss the Worldwide Photo Walk and Scott’s photo walk in Montmarte, Paris, as well as some post processing tips from Scott. You can watch it above, or head over to YouTube and see it there.

Kelby Training Live
Photoshop CS6 for Photographers with Scott Kelby
10/29 - Washington, DC
11/7 – Boston, MA

One Light, Two Light with Joe McNally
11/2 - Philadelphia, PA
11/5 - Tampa, FL

Lightroom 4 Live with Matt Kloskowski
11/26 – Toronto, ON

Leave a comment for your chance to win a ticket to one of these seminars!

Kelby Training Sales
Don’t forget, you can still get 15% off all books and DVDs at the Kelby Training Store! All you have to do is use the promo code 15KTB for books or 15KTD for DVDs when you check out. And if you're buying a book/DVD bundle, either code will work.

Plus, our apps are still on sale! For a limited time, you can grab Kelby Training Apps for 50% off. That's a full class from one of your favorite instructors for just $4.99!

Leave a comment for your chance to win a free book and DVD.

Winners
Kelby Training Book/DVD
– Martin

Lightroom 4 Crash Course App
– Laura Fowler
– Sage Green

Photoshop CS6 Crash Course App
– Bull Munder
– Joel Schilling

Photoshop CS6 for Photographers Seminar
– Jose Valcarcel

Food Photography & Lighting by Teri Campbell
– Kevin Fishel

Secrets of Great Portrait Photography by Brian Smith
– Howard Jackman

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