Posts By Brad Moore

Only 10 Days Left To Save $100 On Photoshop World Vegas!
Photoshop World Vegas is coming up quickly, and there are only ten days left to save $100 on registration with the Early Bird Special!

Plus, if you register now through Sunday, use the code PW12-SPEEDLV to get a free Speed Pass, which lets you take advantage of priority seating in classes and the opening keynote.

And, leave a comment for your chance to win a full-conference pass for Photoshop World Vegas!

Photoshop CS6 for Photographers Tour
TOMORROW, Scott Kelby is in Philadelphia for the latest stop on his Photoshop CS6 for Photographers Tour!

After Philly, Scott’s headed to New York City on Monday! There’s still time to sign up for both of these… Just head over to for all the info.

Leave a comment for your chance to win a free ticket to one of these seminars. I’ll check in later today and choose one for Philadelphia, then tomorrow for NYC!

Nik Color Efex 4 Webinar with Alan Hess
On Tuesday, July 31 at 6:00p ET, our buddy Alan Hess will be hosting a free webinar with Nik Software on Using Color Efex Pro 4 with Night and Low-Light Photos! Using Lightroom and Color Efex 4, Alan will show you how to bring out detail and add finishing touches to make your images sing.

Only the first 1,000 people to register will be able to participate in this webinar, so head over to to register now!

Moose Peterson Workshops
Short Lens Wildlife Photography Course is for anybody with any brand and any focal length lens. But the goal is to teach basic and advance wildlife photography techniques and strategies using lenses no longer than 400mm. Just how do you fill the frame with your subject with just a 200mm or 300mm lens? That's one question we'll answer in this two day class. In that answer is such information like finding the critter, light, flash, biology, approach and a few other essential pieces of the puzzle. August 18-19

Photography Biz Course - The business of photography, it seems to mystify, frustrate and baffle most. I can understand why, there is a ton of really bad information out there! For a long time, we held a business course in our office but the response died so it stopped. Then with the web getting hot, the "need" seemed great again so we offered a class but it too soon died off. Now in the first half of this year we've been pounded with the question, "DO you offer a photography business course?"  November 17-18

To register, call 760.924.8632, and leave a comment for your chance to win a copy of Moose’s book, Captured!

Last Week’s Winners
Photoshop CS6 Book for Digital Photographers
– Mobafoto
– Anthony Nguyen
– Randelm

Photoshop CS6 for Photographers Seminars
– A.J. Borromeo
– Ken Lager

Roberto Valenzuela’s Picture Perfect Practice eBook
– Shawn Highfill

Bert Stephani’s Motivational Light DVD
– Meghan Molin

We’ll be in touch with you today to coordinate your prizes with you. Have a great Thursday!

WOW! Pretty much the words that came out of my mouth when I was asked to write for Guest Blog Wednesday. For those who don't know me I am Josh Bradley, and like Mike Wiacek I am not a full time photographer, but I am heading back in that direction slowly but surely. I was lucky enough to get the opportunity to work as Moose Peterson's assistant for a little over 2 years and learned more in that time about photography than some folks do in 10 years.

As photographers we are always learning with every click of the shutter. We learn to see light in new ways, how to get just a bit lower to the ground so that your subject is larger than life, and most importantly we learn how to tell stories. After all, that is what we are. We are storytellers of moments in time. From the images of star trails with long exposure telling the story of the Earth spinning through space, or at 1/1000th of a second freezing the moment a sprinter crosses the finish line, they are all stories.

So in recent times I have found a new story to tell that that has been in the making for the past year. I live in California in a small mountain community. It's a community that is one filled with lots of animal lovers. Most of the area has ranches with horses, dogs, goats, and the list can go on and on.

One thing that this community also has is a place called Marley's Mutts Dog Rescue. For those who don't know me I am a dog person. I have 4 of my own (all rescues from shelters), and as I am writing this I have one laying under my feet and another trying to get his head scratched (so if there are typos in this post, blame him!). This rescue has been around since 2009, and I have become involved with it doing the photography for all the dogs that are rescued from shelters since late 2010. In the time that I have been helping there have been 200+ dogs rescued with a grand total of 500+ since the rescue opened.

One day I asked the director of the rescue, Zach Skow, "How bad is it at the shelter now?" The next time I visited, he asked me to bring my camera. Suffice to say when I got there I was overwhelmed by the sight.

At that moment this new story started being told. I am calling it "The Abandoned Project" and it tells the stories of dogs in kill shelters. I photographed that day for about an hour. There were hundreds of dogs there to photograph, but I honestly couldn't take it anymore.

The knowledge that most of these dogs weren't going to be around in 3-4 days was heartbreaking. Plus, knowing I may be one of the last people they see that paid them any attention or gave them any type of affection was too much. To give you some perspective, 17,188 dogs came through the county shelter where I was photographing. Of those 17,188 dogs, 10,814 were euthanized.

So I am doing this project and telling this story to put a face to these numbers. It is not easy and the only thing that makes it remotely bearable is that every time we go, we bring back 2 or 3 dogs to the rescue to give them another chance at life, and find them new homes.

The end to the story I am telling is almost done, and I am hoping that bringing awareness to this plight helps reduce the number of dogs in shelters all over. Because I know that if this is going on where I live it has to be going on in other places as well. Even if it was just one other town that had the same statistics, that is one town too many.

For all the photographers out there I will say this in closing. Never EVER stop telling the stories of the world. Photograph and bring light to the dark places so that other people can tell your story and pass it on.

Check out more of Marley's Mutts on Facebook
Follow Josh at his Blog on Facebook, or over on Twitter

Hey gang, Brad Moore here with this week’s news and free stuff!

High School Football Photography with Dave Black and Scott Kelby
You’ve gotta check out this new Kelby Training class from Sports Illustrated photographer Dave Black on High School Football Photography! Join Dave and Scott Kelby on the sidelines of a high school football game to learn all their tips and secrets to getting the greatest shots you can.

Photoshop CS6 for Photographers Tour – NASHVILLE & PHILADELPHIA
Wake up Tennesseeans! Scott Kelby is bringing the Photoshop CS6 for Photographers Tour to the greatest state capital in the country, Nashville (though I may be a bit biased), on Monday!

After that, he’s heading up to Philadelphia on Friday, July 27 for the second tour stop!

Leave a comment for your chance to win a free ticket to each of these seminars (I’ll pick for Nashville tomorrow).

Photoshop World Photo Walks
Register for Photoshop World by Sunday, July 22 and you’ll have the chance to participate in one of the following FREE photo walks:

Las Vegas By Day!
Taking place in the afternoon on Tuesday, September 4, the Explore Las Vegas By Day photo walk, led by noted photographer and onOne Software manager Brian Matiash, will take you through Las Vegas and give you the chance to absorb, embrace and capture the essence of Las Vegas during the day.

Las Vegas By Night!
Taking place in the evening on Thursday, September 6, the Explore Las Vegas By Night photo walk, led by noted photographer and B&H marketing manager Gabriel Biderman, will take you through The Entertainment Capital of the World at night to capture the beauty of this cultural mecca.

Head over to to sign up today!

Get Roberto Valenzuela’s Picture Perfect Practice for $9.99
If you enjoyed yesterday’s guest post from Roberto Valenzuela, make sure you check out this week’s Peachpit eBook Deal of the Week, his Picture Perfect Practice for just $9.99! This offer is only good through Saturday, so make sure you pick it up before then!

Leave a comment for your chance to win a free download of the ebook!

Bert Stephani Workshop
If you watched The Grid yesterday, you had the pleasure of seeing Bert Stephani take part in blind critiques with Scott and Matt. Now he’s on his way to West Palm Beach to teach his Portrait and Lighting Workshop from July 20-22! Don’t miss out on this opportunity to learn from one of the best.

Leave a comment for your chance to win a copy of Bert’s Motivational Light DVD!

Last Week’s Winners
Photoshop CS6 for Photographers Seminar
– Shadow Fox Fotos

Photoshop CS6 Book for Digital Photographers
– Dale Willingham
– Todd Crump
– John Dewberry

Scarcity. Do you panic when you confront it, or do you embrace it?  I believe the span of your imagination is directly related to scarcity.  As photographers, we have all been in a situation during a shoot where the conditions are not ideal.   For example, the location is not desirable, the subjects are not "beautiful" or most of your gear is not with you.  Under these less than desirable conditions, our human nature is to wish we had what we don't.  We think in terms of "If I only hadâ¦..,I would be able toâ¦.."(Complete the sentence).  But what if you are at a paid shoot, you must still come through at the level your clients know you can achieve.  Your clients are only concerned with the end product, not the reasons why you couldn't do what you normally do.  Now, the stage is set for your imagination and creativity to be stretched.  After coming to terms with what you have to work with, the brain will switch from "routine" mindset to a "creator" mindset, a switch that doesn't happen very often.  It is uncomfortable to work under conditions we are not used to.  Therefore, we subconsciously avoid unpredictability and the unknown as much as we can.

How we can use scarcity to sharpen our creativity
A marathon runner's endurance is a photographer's creativity.  Both heavily rely on these vital elements to succeed in their fields.  When a runner goes for a run, the goal is to reach that pivotal point where the body is begging the runner to stop and rest.  This is point is the "golden window".  That's precisely the time, when the athlete needs to push throw and fight his irresistible urge to stop and rest.  I call this point in time the golden window, because if one pushes through and continues to run, that person will achieve an increase of endurance.  Next time that person runs, they will be able to run further and faster than ever before.  As photographers, we don't need to push through exhaustion to gain endurance but we do need to surpass scarcity to gain creativity.  The good news is; we don't have to wait for scarcity to occur naturally, we can make it happen! Once or twice a week, pick one or two specific issues you would like to address.  Limit your self on what you will be working on to keep it specific and easy to remember.   If you are working on finessing your posing techniques, choose only one pose to work on for particular exercise.  Using only one pose, create different variations of that pose.  You could also keep the pose intact, and create different variations by changing only the light.  By limiting yourself to only one pose, you force your brain to think differently than what you are used to.  This is precisely that of thinking that makes your head hurt, but the results is an increase of our ability to think creatively.   These exercises don't have to be limited to posing; you can also do them by limiting your equipment on a shoot, perhaps only use one lens.  My favorite kind is location-based scarcity.  In other words, I do a practice photo shoot in a very small area and I must find every angle possible and use the objects around me to create a successful photo shoot within that space.

Example Exercise #1 (incorporating Geometry)
I have always been intrigued at how geometry in our environment influences the visual impact of a photograph.  Geometry can turn an ordinary photograph into a fascinating one.   The fact is geometry is all around us.  Not a minute could go by where people are not exposed to some sort of geometry.  This fact compelled me to train my eye to be more geometry sensitive.  The exercise is quite simple but the results have been remarkable.  I normally take a walk everyday to stay in some sort of shape, and I let my mind wonder for the duration of the walk.  Instead of daydreaming, I began looking for circular shapes, squares and triangles in my route.  I was surprised at how the walk I take every day, suddenly felt brand new to me again.  Clearly the objects in my route have not changed, but my perspective has.  I keep this game up when ever I take a casual walk.  In this photo, I noticed the strong presence of the green square in this scene in the town of Segovia, Spain.

This is just one of hundreds of examples of how I ignore the rest of the scene to train my eye to notice the geometry around me with higher sensitivity.

You can clearly see the influence geometry has in this photograph taken in Chicago.  The squared frames jumped at me from my training and I placed the groom in the reflection from the mirror on the left to create balance in the photograph.

This time, was the circular lamp that grabbed my attention to capture this couple lying in the sun in Paris.  I used the circular lamp for two reasons, to create depth, and also to balance the photograph.  Imagine this photo without the circular lamp; it wouldn't have been nearly as interesting.

In the previous photographs, the geometry in the environment was pretty obvious, however in this photograph of the couple embracing in Central Park, the arch over their head in the background formed by the rows of trees was much more subtle.  This is where training comes in very handy.  Had I not done my geometry sensitivity training, I would have completely missed this beautiful arch and walked right passed it.

Using scarcity to master the best use of your lenses
In this section, I am referring to limiting the amount of lenses you bring with you to only one or two lenses for a training photo shoot.  Most of us buy every lens we can afford, but rarely do we take the time to really bring out the strengths and know the weaknesses of each of our lenses.  To be able to know when is the best time to bring out the ultra-wide angle lens vs. a medium range lens such as the 24-70mm. requires a keen understanding of how these two lenses will behave differently in the environment you intent to use them in.  Most likely both lenses will do the job just fine, but one of them would have been a better choice than the other to create a higher level of visual impact.  The question is which one and why?

Understanding your lenses Exercise
To find out, I created another exercise where I would leave all my lenses at home except for two, the 16-35mm f/2.8 and the 24-70mm f/2.8.  I went ahead and shot hundreds of photos of people going about their day, architecture, landscapes, etc.   What I learned from reviewing the photos was that if there are strong lines or bold geometry in the environment, than the 16-35mm f/2.8 would exaggerate these lines and shapes greatly and create a much more interesting photo than the 24-70mm f/2.8.  However, if these strong shapes were not present in the environment and the focus was more on the people, than the 24-70mm f/2.8 was the better choice.  I repeated this exercise with all my lenses using only two at a time.

Understanding your lenses exercise results

This photo was taken at the Getty Museum in Los Angeles.  You can see the strong lines leading up to the couple.  However, because this photo was taken with the 70-200mm f/2.8 lens, it fails to really bring out the strength of those leading lines.  In fact, the 70-200mm f/2.8 is such a bad choice for this photo, that it makes those lines more of a distraction than an asset.

Now look what difference it makes to chose the right lens for the right place.  Because of my practice sessions described above, I knew that the 16-35mm f/2.8 lens would be the best fit to exaggerate the length of those leading lines creating a very dynamic photograph.

This photograph really exemplifies the importance of understanding when to pull out what lens.  During a wedding in Beverly Hills, I was faced with this typical stale scene.  To an untrained eye, this scene is exactly what I just described, boring.  However, thanks to the practice sessions, I noticed the circular forms created by the parasols.  Notice how I mentioned the shape before I describe what the object actually is.  That's because to a photographer, the shape that objects make is far more important than what that object actually is.  Because I know that if I have circles in my scene, I can exaggerate those circles using an extreme wide-angle lens resulting in this image:

The moral of the story here is that by training ourselves through limiting our tools or our locations or the poses we want to master, we will eventually be able to see photographic potential in locations where others simple cannot.  Posing will become an extension of the mood we want to create instead of using most of our energy dealing with technical problems with our posing.  The effort this level of skill requires pays off 1000 fold in our work and the rest of our careers.

If you are interested in learning more about training yourself, you can pick up a copy of my book Picture Perfect Practice, which focuses on precisely this empirical and fascinating topic.  The book can be purchased here.

You can see mor of Roberto’s work at and follow him on Twitter.

Hey gang, Brad Moore here again to give away a couple more tickets to Scott’s new Photoshop CS6 for Photographers seminar tour!

I know I just mentioned this yesterday, but I figured you wouldn’t mind if we decided to give away a couple more tickets to these :-)

Leave a comment if you want a free ticket to the Nashville, Philadelphia, or New York City seminars!

And… for your enjoyment, here’s the latest episode of The Grid! This week was “The Gear Episode” with Matt Kloskowski and RC Concepcion. So, if you’re a gear head, this one’s for you :-)