Posts By Brad Moore


When I was a kid, in lieu of hiring a babysitter, my mom would just plop me down in front of the television. I think I learned more about life from Mike and Carol Brady than my own parents. In fact, at the time, I looked a lot like Cousin Oliver, who was brought on the “The Brady Bunch” to boost sagging ratings, but, instead, only helped the show jump the shark. So, where am I going with this trip back to before the remote control was invented? Well, it isn’t because I caught the photo bug from the episode where Greg Brady inadvertently made a shot of a key football play while photographing his cheerleader girlfriend, but because I think I was subconsciously inspired to do street photography by another show I watched. You see, my local public television station in Chicago would…

Epson R3000

We just got the crazy list of prizes that will be awarded to the winner of The Vincent Versace Award for Excellence in Digital Photography (or, as we like to call it, "The Vinnie") at Photoshop World in Washington DC! Vincent has managed to put together a list of prizes that individually would make any photographer drool, but one very lucky person gets to take home the whole shebang. The purpose of these prizes is to remove any barriers of creativity so that there are no obstacles in the way of the artist. Check it out: Epson 3000 Printer (shown above) Wacom Intous Tablet A Maine Media Workshop Workshop (travel and lodging not included) Adobe Photoshop CS5 Full Nik Software Suite Full onOne Software Software Suite Pina Zangaro Personalized 13x19 portfolio Induro C314 carbon fiber tripod and BH2 ball head Xrite Color Munki and Xrite…


Internationally renowned commercial photographer Ron Martinsen has just released Printing 101 Notebook: An Introduction to Fine Art Photography Printing, an eBook that is designed to help frustrated ink jet printer users get the most out of their investment by educating them on everything they will need to make great prints. With interviews and advice from industry legends like Vincent Versace, Eddie Tapp, Greg Gorman, John Paul Caponigro, Douglas Dubler and more, this is a book is a must own for anyone who is serious about making great prints. This gorgeous looking book is over 90 pages that are easily readable on your Computer, iPad, Kindle, or any other device capable of reading PDF files. Ron has educated over 800,000 visitors on his popular Photography and Photoshop blog. His printing series last year was a huge hit, but there was so much great information to share that his loyal readers…


NAPP Member Webinar with Fay Sirkis Next Tuesday, March 20th, NAPP (the National Association of Photoshop Professionals) is hosting an exclusive members-only webinar entitled A Stroke of Genius — Photoshop Art Studio. Fay Sirkis will show you how to take your photographs and turn them into gorgeous paintings using Photoshop. If you're not a member of NAPP, you could be. We're giving away a one year membership to NAPP plus Fay’s 2-DVD set, A Celebration of Art: Wild About Animals – a Photo Painting Safari. Just leave a comment to enter. If you're already a NAPP member, you can add the year to your membership or you can give it to a friend. As always, if you don't win this killer prize, you can buy it by entering FAY2012 on the NAPP signup page. Good luck to one & all! Photoshop World Washington DC Photoshop World Washington DC is just around the corner,…


Think like a digital ninja.
First of all I’d like to thank Scott and Brad for inviting me to write – I’m a big fan of what they do and how they empower the world to be better creators. Without people like them spreading the amazing wealth of information we have at our fingertips it would have been more difficult for me to migrate from a zoological career catching snakes in the Australian outback to where I am now – creating conceptual imagery for brands and magazines.

We live in a time where what we imagine, we can make – there has never been a better time to be an artist.  I wanted to take this opportunity to talk about my digital workflow in the hopes that you will find it useful.

I deal in high-impact imagery. I try to photograph ideas more than portraits – directing scenes and characters to tell a story. I started out as a photojournalist shooting first wildlife, then wild places, and now; wild people and stories. I have a background in retouching and compositing, skill-sets which I now leverage to create images that would be impossible to make happen otherwise. As far as aesthetic qualities, my work is characterized by contrast, depth, rich color and texture. I also incorporate compositing into many of my images, one of the components of a digital workflow that we’ll be dealing with here. Rather than talk about them, you can check out my images here.

Photography, particularly in the commercial world, has become far more than just shooting film and handing it off to the client. The digital revolution has not only led to the incredible democratization of creation we see today (I highly recommend you watch press pause play), but also an entirely new way to approach creating images.

The digital workflow allows us to create anything we can imagine. I can shoot elements in Africa, Australia and Southern California and blend them seamlessly so that the image looks like it was shot in one frame. For example, I just finished a campaign working with Art Director Jethro Ames and local ad agency Parkerwhite where I built 8 different images that communicate the beauty and heroism of athletes in moments of peak action. About half the talent we shot in a studio on green screen and the other half were on location – where the background was remixed beyond anything we could have achieved in a single frame. This allowed us to create scenes in the same way that a painter or illustrator would build a scene. It’s difficult to describe, so check out a highlights video we put together here:

I’m going to go over some of the fundamental elements in a digital workflow the way that I see them.

Green screen
I refer to it as green screen, but…


Brad here with some exciting news... In celebration of the overwhelming success of and response to Scott's new Lighting Recipes app, we're having a 24-hour app sale for all of the other Kelby Training apps!* Today only, for 24 hours, all Kelby Training apps that are normally $9.99 are on sale for $4.99. Take advantage of our biggest app discount ever, and tell your friends too! *Excludes Light It Magazine