Daily Archives January 3, 2018

Quite an honor to be back here on Scott’s guest blog!

It’s amazing how time flies… this will be my 10th year as a working photographer in the fashion industry. And although I would love to say that in that time I have figured it all out…. the opposite is true. That trite saying – you never stop learning – it seems it’s true! It’s both exciting and terrifying to always be learning, just seeing whats around the corner as you take the next step.

I’ll do a small recap from the last time I posted on this blog. I grew up with a fine art background and never thought picking up a camera would be part of my journey. Studying painting, I had a good grasp on things like color, tone and light. Those disciplines carried me to get my first job at a graphic design studio, primarily working on imagery and retouching. From there I got my first camera and figured it out.

I get a lot of questions about how I “got in” to the crazy world of fashion. I have always loved fashion in general including all the advertisements and editorials. Then as I began really studying it, I became obsessed. I studied and watched what the leading photographers in the industry were shooting at the time and tried to mimic it, which was a great learning experience in the beginning.

Many of my mentors gave me some great advice when I started. They told me that you will eventually get hired for what you show. If you show portraiture, you’ll get hired for portraiture. If you show weddings, you’ll get hired for weddings… and so on.

From the beginning, I tried to focus all my time on fashion and anything pertaining to it. Enough repetition and hours put into the craft and people will start to recognize what you do. It’s a very congested industry, a lot of photographers battling for the top. You must have something unique, so that when the time comes, your style and viewpoint will be exactly what a client will need for their assignment.

Early on, I met with modeling agencies who gave me a chance and developed a portfolio… I’ve been going non stop since then. Between assignments and campaigns, I create personal work …. no clients or pressures attached. Just a chance to create. This seems to be key.

My parting word of advice for anyone reading this is to never stop. You’ll hit times where bookings might be slow, you are dried up creatively, and maybe wanting to give up all together. The successful ones push through that. They pickup their camera and go create.

You can see more of Trever’s work at TreverHoehne.com, and follow him on Instagram, Facebook, Twitter, and his blog.