Daily Archives February 19, 2020

Three Misconceptions That May Be Hurting Your Business

I’ve been a professional photographer since 1999, and most of that time, I worked exclusively with natural light.

I told myself (and others) that I preferred natural light. It’s soft, beautiful and, well, FREE! But the truth is, I used natural light exclusively because I didn’t know how to create soft beautiful light with artificial light. And the thought of learning it scared me to death.

I had a lot of misconceptions about strobes and flash. And believing in those misconceptions did more than just keep me from learning to create my own light. Those beliefs hurt my business.

Let me explain.

To have a strong photography business you must have a solid photography brand. And to have a solid brand, your work needs consistency. Your clients expect and deserve to get the look and quality of the images you share in your portfolio and on Instragram. That means that you need to be able to produce the same quality photos every time someone stands in front of your camera.  

When I worked exclusively with natural light I could create beautiful, award winning images, on bright and sunny days. But when the weather turned and that light went away, I couldn’t. Clients who came to me on sunny days got very different photos than clients who came to me on days that were dark. And as someone who lives and works in Seattle, WA, that was a problem. 

Winter months were filled with cancellations, re-shoots a ton of stress, and yes, unhappy clients from time to time.  

I’m sharing this because I know I’m not alone. Many photographers rely exclusively on natural light for the same reasons I did. They have misconceptions about strobes and flash. And those misconceptions keep them from learning a skill that alleviates a lot of problems and stress!

If this sounds like you, it’s okay, you’re not alone.  

Let’s look at what some of the most common misconceptions about strobes and flash are and liberate you from those ideas!

Misconception #1: Artificial Lighting Is Hard

It’s not.

In fact, you already know most of what you need to know to get started.

Why?

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