This year at Photoshop World our theme was “Football” (The Game is On!) and during the opening keynote we showed a parody of the classic “Mean Joe Green” TV ad for Coca Cola (with me playing a twist on Mean Joe Green’s role). The parody ad also features Matt’s son Ryan, and it was directed by our own Jason “The Scriv” Scrivner (with vocals by Stephanie Cross). Hope you like it. (Here’s a link to the original ad from 1979).