This is our first year having a mobile-photography category (images taken with a cell phone camera), as part of my Worldwide Photo Walk, and we have some beautiful shots to honor in this new category from some really talented photographers.
We have one winner in the category (below), and after that one, I chose five other images that, while they don’t win a prize, they still deserve an honorable mention:
AND THE WINNER IS…
Winner:Ramy Hikal Photo Walk:Cairo, Egypt
OUR HONORABLE MENTIONS:
Honorable Mention: Sana Namawala Photo Walk: Muscat, Oman
Honorable Mention: Portia Shao
Photo Walk: Santa Cruz, California, USA
Honorable Mention: Surendra Patel Photo Walk: Jodhpur, Rajasthan, India
How To Infuse YOU Into Your Photography with Karen Hutton Learn how to incorporate your unique voice into your photography! Join Karen Hutton on location in Lake Tahoe, California and learn how to see the world in a whole new way. In this class Karen explores what it really means to see a scene, how to get yourself grounded in your environment as preparation for taking photographs, how to use compositional guidelines to convey your messages, how to work the area you are photographing, and so much more! When you get in touch with your unique way of seeing the world you can being to express yourself in new ways. Get out of your comfort zone, open yourself up to new experiences, and have fun telling your your story through your photography.
In Case You Missed It It’s not what you look at that matters, it’s what you see! Join Karen Hutton for an exploration of how to find your voice, and share it with the world. Finding your voice takes a lifetime, but you don’t need to wait to start using it. In this class Karen shares a simple process, using many visual examples, for how you can look at your own life and connect who you are to what you do with your photography. Your voice is who you are, and the world needs you to weave things that matter into what you want to say with your art. From having a vision to practical examples and exercises, Karen shares what has helped her find her voice and bring it to bear in her work. This class was filmed in front of a live audience, so be sure to stick around for the Q&A session at the end.
Unlike many guest posts you have read here I am not here to pimp my own images or career. Rather, I am here to push how much money you make on your images, and most importantly the money you can make on photography as a career. Warning: this my contain the least amount of photo information of any guest blog post… but hang in there if you like to be paid for photography. Doesn’t matter if you are in a small city or Los Angeles.
Photos are like baseball cards, they are only worth what someone is willing to pay for them. Some may value a Jodie Davis rookie card and some may not – a little trivia there for anyone outside of Chicago alive post 1984. How to put a price on your images is a tricky business that many assume only photo reps and art buyers understand. I have news for you, the value of your imagery is between you and what the client is willing to invest to go to market with the message your images are included in.
Now how do you drive at that magical # that a client will pay and you as a photographer will accept? That is the million dollar question… or sometimes the $2,500 question. Getting to the answer starts with you as the photographer asking informed questions of your potential client.
The first questions to ask follow this format: who, what, where and how long.
Who? Who is the client? Getting a sense of the budget based on who that client is starts with understanding the scope of their business and how much marketing they have done in the past. Are they a regional client with 12 stores across 3 states? Are they a local jeweler trying to make their first marketing materials? Are they a multi-national corporation selling carbonated beverages on 6 of the 7 continents? We all know that the latter may have more budget than the jeweler. Start your creative fee on what you think the client will and can pay per day.
What? How is the work going to used? Is it Out Of Home/Outdoor (OOH), Point Of Purchase (POP), print, digital only, internal, broadcast, Business to Business (B2B) or any combination thereof? If a client is at the stage of pricing photographers, then most of the time they also have a media plan of how they are intending to use the ads.
More and more clients are asking for unlimited use in all media in perpetuity. This tells you one of three things:
They are planning on using the ads for a huge integrated media buy across many mediums.
They do not know what their media needs are, so they just want to be covered from the beginning.
Or their company’s lawyers said that is what they were supposed to ask for.
It is your job to find out which of the three it is. Often times you can get to that answer by suggesting in the initial reach out that you can quote for unlimited use in all media in perpetuity (often known as a buyout, complete buyout or all rights), but that usually is too expensive for a client’s budget. As a solution you can quote for more limited usage rights that include a time period and more specific media so the bottom line will be more approachable. This is when the client’s request goes from being vague to giving you a better grasp of their intentions. If you are not familiar with the usage terms I started this section with, it would be to your advantage to become versed in them stat so you know what you are talking about.
Where? Where are the images going to appear? This refers to locality. In Chicago only, in the state of Maryland, USA, North America, Asia Pacific, worldwide? The territory also indicates how big of a campaign you are working with and how much these images are worth. Now Maryland does not mean 1/50th of the price that USA would garner. Think of it like buying socks. You cannot buy 50 pair at the same the price per pair of 1 pair. Anyone in the world would pay more for 1 pair vs bulk rate on 5 pair or even 10 pair, let alone 25 pair.
For instance, the images below were licensed for 7 countries specifically. Wieden + Kennedy, the advertising agency, and EA Sports, the client, knew that the imagery would appear in only 7 countries and would tailor the colors and text to each country the ads would appear. This is a case of an agency and client knowing specifics regarding their media buy. Hats off to their strategy department prior to calling a photographer. But these are the things you are sniffing out before giving a quote. This saved them money by not asking for worldwide usage and got specific.
How Long? It is exactly what the title of this section suggests… How long does said media plan to be in circulation? 3 of 5 times the client will expand the length of usage or territory if the campaign is successful. If you have given unlimited use in all media in perpetuity, a complete full buyout of all rights, then you have given up any possibility to make more money based on the success of an ad.
Entertainment photography for a movie poster will always be a complete buyout as that image will always be associated with that movie or project. For instance, my work for HBO’s Hard Knocks falls under this situation. The client knows that it will appear in billboards, in print, digital and on HBO GO, which may keep that program available forever. We price the image on the front end understanding that I will never receive any renewal license for the work.
With these four questions, you will have enough working information to then assemble the usage and licensing to put in a bid. It is also helpful to gauge your usage fees in relationship to your creative fee/day rate to shoot. It is difficult for a client to understand you charging $25,000 usage if your day rate is only $750.
You my think you are not “big time” enough to license your work and simply include usage in your day rate. I only say you are selling yourself short.
You as a photographer are only worth as much as you are willing to convince your client to pay you. If you feel your days work is worth $85 then that is what you worth. It is your confidence based on information that will dictate your fee and usage $$$ regardless of the market you are in.
For example ask Gregg Shipman, photographer from Tulsa, OK. He purchased my tutorial Making Real Money: The Business of Commercial Photography, and after watching the tutorial, he increased his a bid for a local client by $26,000 from where he was going to bid prior to heeding advice from the tutorial. If you think you are operating in too small of a market for this information to help you, then you have never been to Tulsa.
Monte Isom is a sports and entertainment photographer based in NYC who loves to share information about the business of photography. He offers a 14-hour video tutorial covering in-depth and with real life examples of estimating, invoicing, marketing your work, and even taxes. Isom interviews people who actually hire photographers and gets extremely valuable information working photographers need. This tutorial can be purchased here.
So, it’s #TravelTuesday, and round these parts that means one thing. I’m back! I’m Dave Williams, and today I’m writing for you from France where I’ve just visited Mont St Michel. Look, proof: –
So, the rationale behind this post is that I tried to shoot this place a few weeks ago and failed. I hate to fail! What happened was that I wanted to go shoot sunrise at the only part of France that wasn’t occupied by the Germans during WWII (there you go, random factoid) but it was so cold riding through the night that I had to keep stopping to warm up and I didn’t make it. It sucked, and this place is somewhere I visited years ago when I didn’t really know what I was doing, and at in circumstances whereby I was only able to visit during the harsh light of day. Basically, I was staying in St Malo and go the bus, which wasn’t going to get me there before sunrise or bring me back after sunset. Importantly, at the time, I had ticked it off my enormous wish list of places to visit, but it became important for me to shoot it properly in the right light, hence the reason for the 9 hour ride having woken up at home and risen from my warm, toasty bed at 04:30 to get here for sunset today (Monday). Here’s one of the shots I got: –
What happened here is perseverance. Perseverance isn ‘t going to make you succeed, but without it you’re far less likely! It’s something that can be taken across into other walks of life, as well as applying to photography. For me in this example, it’s just photography.
When we set out to achieve anything, we must persevere. We will face setbacks and we will find things that will suck the motivation out of us. It’s just a fact of life. Perhaps we might get stuck on a path that isn’t really taking us anywhere and need to get off it in order to step things up a gear. Whatever it may be, if we persevere in our aspirations we will reach that higher goal, and in doing so those setbacks and motivation sappers will become easier to deal with and as such our goals will become bigger, breeding a new cycle of goals bigger than the last which we will persevere even harder to achieve. Thing is, you kind of need both because without a goal you won’t persevere, and without perseverance you won’t reach your goal.
Having the right mindset and having clear, conscious thought is key. It’s often described as ‘thinking right’ and it’s absolutely true that having the correct way of thinking, perhaps the positive mental attitude, will help realise those goals and make the challenges faced along the way much easier to deal with. I like quotes, which you will know if you follow my Instagram, and whenever I see a good one I screenshot it. There’s one which sits just right here that I saw a few days ago, and it’s this: –
Currently not letting anyone f&$k with my flow
Am I right? Or am I right? Getting perspective, having achievable goals, and having that mindset, all go together to give the strength required for perseverance, and perseverance is what will help you to realise your dreams and achieve your goals. I persevere a lot in getting the shots I want for my portfolio, and I’m talking about my professional and personal portfolios. Having the right mindset will help you to do the right things, and surrounding yourself with positivity will bring out the positive within you. Please, persevere to achieve your goals, but remember all the other ingredients that work alongside it to make it happen.
If you follow KelbyOne on Facebook or Twitter, you’re probably already family with “Photo Tip Friday” where every Friday our instructors share some of their favorite tips for photography, Photoshop, and Lightroom in short 60-second video clips.
I know it’s not Friday, but I want to make sure you’re getting to see these, so here are a few of recent tips to give you a feel for what they’re all about (you can get these every Friday by following us on Facebook or Twitter). Check ’em out:
That gives you an idea of what our PhotoTipFriday is all about. Lots more to come, don’t forget to follow us social and your Friday’s will get a bit more tipsy (well, you know what I mean).
In Case You Missed It Learn how to get started as a concert photographer with Adam Elmakias! Adam is a music photographer based in San Diego who got started in the business at a young age and has learned the ropes from spending time in the trenches with bands on the road, and in all kinds of venues. In this class Adam will teach you all the tools you need to be a successful artist today, from how to get a photo pass to the importance of networking, and from how to build your brand to how to find balance with social media. The photo industry is constantly changing, and one of the most important things you can do is position yourself to be an influencer within your photographic community. Adam addresses all of these points and so much more!