That’s right!!!! Lightroom 4, the official shipping version, has been released today AND for the first time in Lightroom’s history, Adobe has lowered the price from $299 down to just $149 for the full version, (and only $79 for the upgrade). Also, the European pricing has been brought in-line with US pricing (Just 109 Euros [+VAT] for the full version and 62 – [+VAT] for the upgrade).

Matt Kloskowski and I are hosting a free live Q&A today, and we’ll be showing some cool Lightroom 4 stuff, and doing giveaways (including a copy of my soon-to-be-released book, “The Lightroom 4 Book for Digital Photographers” (I’ve already written the entire book, and it’s in production right now).

When: Today at 12:00 noon ET
Where: http://www.kelbytv.com/onair
Why: Because Lightroom 4 is here, baby!

Hope to see you there! :-)