Posts By Brad Moore

Just a reminder… We have a ton of crazy deals going on today through Monday, November 26! Check out everything below to score huge savings on, NAPP, and Photoshop World and our Books and DVDs:

Kelby Training Online (Our world-class online training for photographers)
NOTE: check out the free sample video above with sample clips from our online classes

> DEAL: $40 off Annual Subscription
(That’s just $159 for a full year, unlimited access. Just $139 for NAPP members)

> Use the Promo Code: CYBERMON12 


Kelby Training Books
(My Lightroom 4 book, my Photoshop CS6 book, Matt’s Photo Compositing Secrets, Corey’s Down & Dirty Tricks for Designers, RC’s The HDR Book, and many more).

DEAL: Take an additional 15% off + FREE Shipping

Use the Promo code: FREESHIP



Kelby Training Tutorial DVDs
(Matts Lightroom 4 Crash Course DVD, my Crush The Composition DVD, Matt’s Tack Sharp DVD on how to sharpen your images in Photoshop and many more).


DEAL: Take an additional 15% off + FREE Shipping


Use the Promo code: FREESH12


1-Year membership to the National Association of Photoshop Professionals (NAPP)
PLUS a 1-Year membership to Kelby Training Online BUNDLE DEAL

BUNDLE DEAL: You get BOTH for just $199 

> Use the Promo code: CYBER60


New Member Deal: National Association of Photoshop Professionals (NAPP)

> DEAL: You get 3 extra months + What's New in CS6 DVD [retail $49]

> Use the Promo code: CYBERNEW


> Renewal Deal for Existing NAPP Members

> DEAL: Renew now and get 6 extra months free

> Use the Promo code: CYBERRENEW

> A Full Conference Pass to the Photoshop World Conference & Expo
(Orlando, Florida —  April 17-19, 2013)

> DEAL: Call in ONLY deal: Buy your conference pass and “Bring a Buddy” and their pass is just $299

> Use This Promo Code: CYBERPLUSONE

> Call (toll free) 800-738-8513 or 813-433-5005


> Online DEAL: Register now and Save an extra $50 + a Free Speed Pass

> Use This Promo Code Promo Code: CYBEREXTRA

Four years ago we started this crazy idea of Help-Portrait. The concept was simple - find a person in need, take their picture, print it and deliver it. Our goal was to give photographers, stylists and friends "permission," so-to-speak, to use what they had in their hands to give back to the community.

The idea caught on quickly, thanks in no small part to Scott Kelby lending his platform for me to share this idea.

Help-Portrait is now a global volunteer effort that takes place each second Saturday in December. To date 20,000+ volunteers have given approximately 200,000 portraits to the less fortunate. We're doing it again this December 8th.

Then Hurricane Sandy hit, and I was reminded why we do this. Why we have to do this.

I was watching the telethon after the superstorm and nor'easter wrecked New York City and the East Coast. Every person interviewed said something to the effect of, out of everything they lost, what they most wanted back was their pictures.

It's heartbreaking to know thousands of memories documented by priceless pieces of paper are forever destroyed, lost and ruined from this storm. It adds insult to injury for families who've lost much, and maybe all.

And it happens all over the world with regularity now. Hurricanes, wildfires, tornadoes, tsunamis and earthquakes know no ethnic, regional or economic boundary. Disasters aren't limited to natural causes either.

Even though hearing the stories and seeing the photos of these disasters can sometimes be overwhelming, or worse, emotionally numbing, I know that we can make a difference.

After watching the pain on the faces of Hurricane Sandy victims, I knew Help-Portrait was made to respond to disasters like these. While lost photos can't be replaced, new family portraits can symbolize strength today and infuse hope for tomorrow.

So we're starting with Hurricane Sandy, and positioning ourselves to mobilize the global community to respond to future events.

Our teams on the ground in New York and across the U.S. are planning Help-Portrait events for those who've been hit hardest by Sandy. We're hoping this will lead to funding that will allow us to replicate our response efforts around the globe.

Here's how you can join us.

We're launching a fundraising campaign with a goal of $160,000 so we can provide relief for at least 150 families with care packages valued at more than $1,000 - ideally we'd really like to raise $200,000 and reach 200 families. In several events in December, the main one on December 15, we'll provide free professional portraits and hair & makeup to families and individuals in some of the hardest-hit communities. We'll also give them cameras and equipment to capture and digitally preserve their new memories.

We'll give relief supplies, gift cards to major retailers and necessities, and other gifts, like tickets and transportation to a Broadway play. Pampering these folks for an afternoon may feel frivolous but this is about more than a handout and a gift bag - it's about restoring one's dignity, reminding them of their worth and giving them a tangible symbol of hope and a fresh start. A picture can do that.

Will you help us?

Donate here:

We have a ton of crazy deals going on today through Monday, November 26! Check out everything below to score huge savings on, NAPP, and Photoshop World:
$40 off Annual Subscription
Promo Code: CYBERMON12 


Kelby Training Books
15% off + Free Shipping
Promo code: FREESHIP


Kelby Training DVDs
15% off + Free Shipping
Promo code: FREESH12


NAPP & KelbyTraining.Com - Join Or Renew
Combine both for only $199
Promo Code: CYBER60


NAPP - Join
3 extra months + What's New in CS6 DVD
Promo code: CYBERNEW


NAPP - Renew
6 extra months free
Promo code: CYBERRENEW


Photoshop World - Orlando
Call in ONLY: Bring a Buddy for $299

Online: Save an extra $50 + a Free Speed Pass

Lightroom 4 Live
Matt Kloskowski is heading north to Toronto on November 26 with his Lightroom 4 Live Tour! Come join Matt for the day as he takes you through all the most powerful and useful features of Lightroom. At the end of the day, you’ll be able to make your images look great and quickly get back behind the camera!

Light It. Shoot It. Retouch It – On A Budget with Hot Shoe Flash
Just starting out with photography and want to add lighting to your shots? Scott Kelby has you covered with his latest Kelby Training class, Light It. Shoot It. Retouch It – On A Budget with Hot Shoe Flash! In this class Scott shows you how you can get started with an affordable lighting rig, what settings to use, and how to process the images in Lightroom and Photoshop. And, as usual, he does all of this in his easy to understand teaching style.

Leave a comment for your chance to win a 1-Month subscription to!

The Grid – Is There Money in Photography?
Yesterday The Grid was 200% more international with guests Glyn Dewis (from England) and Serge Ramelli (from France)! These gents joined Matt Kloskowski for a discussion on Is There Money in Photography? They had a great talk on the difference between photography as a hobby and photography as a business, plus answered viewer questions on getting started. You can check it out on Kelby TV later today, and check out Glyn and Serge’s work in the meantime!

Terry White’s Holiday Gift Guide App
Looking for the perfect gift for the gadget geek in your life? Terry White has put together his 2012 Holiday Gift Guide, and this year it’s a FREE app! You can read all about it over at Terry’s Tech Blog, or just go grab it straight from the iTunes Store.

Running to Raise Money for Hurricane Sandy Relief
Matt Kloskowski’s brother is running the length of the entire state of New Jersey (220 miles) over 3 days to help raise funds and awareness for the relief efforts. Here’s a quick story about it if you’d like to help out.

Photoshop CS6 for Photographers in Washington DC
– Joe P

Kelby Training Book & DVD
– Roger Dallman

That’s it for today. Have a great Thursday!

Pushing the Envelope

I have a phrase for it, the Darwin Theory of Photography - Evolve or Perish. While it's very true that I'm a gear head and one of my greatest pleasures in life is to get a new piece of gear and just sit and inhale the new gear smell, there is most definitely a method behind my madness. I love telling stories and since I can't draw, dancing is out of the question and my family won't even let me sing in the shower that leaves me with photography to tell my stories. In 1998 when I first started to shoot digital, I knew then that the means in which I delivered my photographic stories was going to have to change.

It gets complicated for Sharon & me in the fact that we make our livelihood by telling stories with my photographs. The editorial marketplace is where we have worked and grown for the last three decades in part of our own mission to get the word out about our wild heritage. Realizing from the get-go that we couldn't do it on our own, we needed to enlist every possible photographer in shooting and sharing their stories, so then our editorial requirement grew from our own stories to helping photographers tell theirs as well. This created an even greater need for the editorial marketplace to be healthy and strong.

Over the years digital photography has as you know become more and more powerful as a medium. Its ability to instantly tell a story and the web's ability to deliver it has in some ways crippled our traditional method of telling stories. Many a magazine and newspaper has succumbed to this new pressure due in part to not following what they don't know about, my Darwin Theory of Photography. In a nutshell, if you're a storyteller, you gotta have a way and place to tell your story. And if you're a storyteller who tells stories with photographs and depends upon magazines for a vehicle and they are disappearing, your ability to tell stories is going to disappear too. And if you have a mission to help others, the pressure is even greater. You gotta push the envelope!

One of the greatest perks of working with all the great folks at NAPP is the constant flow of creativity. I am very fortunate to be able to sit down and talk with Scott or Matt or RC or Moser and discuss the creative and business side of photography and outreach. It was from a conversation with Scott years ago when the iPad was first made known to us though it was not on the market yet that got my wheels turning. It was then that I saw at least in my own mind, a way to push the envelope of photography and the editorial marketplace and deliver content in a very new and exciting way.

Shortly after the iPad's release, a plug-in became available for InDesign that permits you to take your InDesign document to the iPad. I'm not talking eBook, which is just a glorified PDF. I'm talking a whole new method to deliver content in an exciting and visually more stimulating way, taking advantage of all the unique qualities of the iPad to improve learning. This was the way we could push the envelope and take advantage of our digital photography and the way more and more want to receive their content, how they want to learn. One major, big, giant problemâ¦it was way over my head!

I was sitting at my desk working and our son Brent was down for the weekend from college. Brent has this unbelievable ability to make computers sing with just a glance. He was looking over my shoulder while we were talking and I was doing battle with the program when he asked, "Dad, what are you trying to do?" I explained it to him, kinda and he just said, "I've got a minute why don't you let me try it?" The rest is history now. He had it working within a heartbeat and my blood pressure went back to normal.

Our first goal was to take our 15yr old BT Journal to the iPad. The main thing was to just not "take" it to the iPad but take advantage of the iPad technology. The first thing that came to light is the ability to deliver more photographs and more of their stories. Brent loves the "push dad button" as he started asking for more and more photos for the digital version of the BTJ. This is because he was able to do slideshows, adding 400-500% more images to the content. With the traditional editorial model, you have only so much real estate where you can place images. Such is not the case with the iPad, which not only vastly increases useable real estate but also presents the layout designed both in landscape and portrait format. (And when magazines can use more and more photos and you're in the business of selling images, this is a good formula!)

But our abilities to present content in more untraditional ways doesn't stop there.  When you go to iPubs, you have the ability to incorporate video content right along with the written and visual. This is very powerful stuff when it comes to teaching and inspiring! One of the first cool videos Brent incorporated was of Upper Yosemite Falls. When you flip the page in the BTJ, folks see the waterfall shot and at first think it's a still image until after a moment they notice the water is flowing, falling and crashing. The look on folks' faces when they see their digital magazine "come to life" is great! Being able to include video got Brent to thinking and that's how the Pg28 Videos came to be. Where on the hard copy Pg28 are just photo captions (which are greatly expanded and attached to the photos in the digital version), in the digital version Pg28 are video Photoshop lessons about photos in the issue. It wasn't long before we realized there are no limitations! Our latest BTJ issue with an interactive map is an example of this, but wait, there is so much more.

You might have noticed I like to take pictures of planes. For awhile now, I've been trying to get you excited about playing with planes. Just like with wildlife photography, I've been putting out information on how to improve your aviation photography and wanted to put it all in one place for folks, what we traditionally call a book. Well, no one wanted to publish a book on aviation photography, "no market" was the response. Publishing a book is expensive, distribution is tricky and marketing is everything and this all takes time. Brent & I put our heads together and decided we were going to push the envelope again and produced the world's first iBook, Taking Flight.

Taking Flight took one month to write, lay out, assemble and put on the market. Taking Flight is an iBook that has hundreds of photographs, web links, videos and the best thing, is updatable! That's right! Our iBook (only $14.99) includes free updates, which we have already done in the form of additional photos and more videos since its release. If you want a new edition of a traditional book, what do you have to do, buy a new book right? This is not the case with an iBook. The worldwide response has been so amazing that we're working on our next iBook, and it will be FREE!! We don't stop pushing the envelope around here.

But what does this all have to do with you? I know one of the first comments below will be, "I don't have an iPad or will it be coming out on Android?" which to me is no different than, "I don't have $29.95 to buy a book." And I'm sure each producer of a new means of communication since the printing press has heard the same basic comment for their day at the introduction of their product. That brings us back to the Darwin Theory of Photography. And this is not for those books you want to curl up with next to a fire on a snowy afternoon. What we're talking about here is increasing the marketplace, the means to tell our visual stories in a changing editorial world, which we need to support if we want it to support us!

Our traditional model of delivering content is fading with newspapers, magazines, and books slowly disappearing from our visual landscape. If you are like me and tell your stories visually through the editorial medium, this means you're going to lose if nothing else, income. If you not only need that income but also have a burning desire to share your photographs (which you all should have!), then you need to push the envelope and be part of how we develop the next generation of magazines and books. You can do that by subscribing to all the magazines now available on the iPad and buying those iBooks that might interest you. At the same time, think creatively how you can add content to these mediums and get more involved in sharing your photographs.

Evolve or perishâ¦be it a new body, lens, technique or passion, it is at the heart of my photography. And I hope now I've planted the seed that becomes the heart of yours. When Brad pinged me to write about how Brent & I went to the iPad with content, I scratched my head how the story might be of service to you. And in a long winded way, I came back to really basics illustrated with a high ended story. Pushing ourselves and more importantly our photography is what all great photographers have done since the dawning of the medium, which is how we got where we are today. It is now up to us to push past camera brands and megapixels and focus on telling the story of our days by using the mediums now available to us. Don't settle, share your photographs and change the world, knowing that in part you do it by pushing the envelope!

You can see more of Moose’s work at, follow him on Twitter, like him on Facebook, and circle him on Google+

Photoshop for Digital Photographers in Washington DC
On November 15, Scott Kelby will be bringing his Photoshop for Digital Photographers seminar to the nation’s capital, Washington DC! Check out the video above for all the details, and head over to to register now.

Leave a comment for your chance to win a free ticket!

Kelby Training Sales
Don't forget, you can still get 15% off all books and DVDs at the Kelby Training Store! All you have to do is use the promo code 15KTB for books or 15KTD for DVDs when you check out. And if you're buying a book/DVD bundle, either code will work.

Plus, our apps are still on sale! For a limited time, you can grab Kelby Training Apps for 50% off. That's a full class from one of your favorite instructors for just $4.99!

Leave a comment for your chance to win a free book and DVD.

We’re just a month away from this year’s Help-Portrait event! On December 8, all around the world there will be groups of people gathering to give those in need the gift of a photograph. Head over to for more info on how you can be part of this movement.

The Grid with Pete & Brad
With Scott, Matt, and RC all out of town yesterday, Pete Collins and myself took over on The Grid! We talked about our experiences in photography, and shared tips on being an assistant and working with other photographers, plus told what we’re thankful for. You can check out this special “C-List” episode right here ;-)

That’s it for today. Have a great Thursday!