Posts By Brad Moore

Hey gang, Brad Moore here with a few very quick things for today…

Photoshop Down & Dirty Tricks for Designers
If you missed our Photoshop Down & Dirty Tricks for Designers webcast last Thursday with Corey Barker and Scott Kelby — or if you watched it and just loved it beyond belief — it’s now available on Corey does a couple of really cool tutorials including the “Virtual Paint Gun.”

Speaking of Corey’s book, remember that if you order a copy between now and the end of December, you’ll get 3 free grab bag DVDs with your order and Corey will sign your book!

Kelby Training App Sale
We’re currently having a sale on a bunch of our apps. All the details listed right here:

LR3 Presents: $8.99 (10% discount)

CS5 Crash Course: $7.99 (20% discount)

LR3 Crash Course: $7.99 (20% discount)

Scott Kelby’s 10 Essential Lighting Techniques: $4.99 (50% discount)

HDR Crash Course: $4.99 (50% discount)

3D Crash Course: $4.99 (50% discount)
And, lastly for today, make sure you check out David Ziser’s latest course on – Wedding Photography: Photographing Couples

David covers all you need to know about clothing choices, locations, composition, and more!

That’s it for today. Happy holidays!

Myself, my daughter Isla, my wife Nichelle, and Oliver the Pomeranian in our 2011 Christmas family portrait

Merry Christmas and Happy Holidays everyone.

Four years ago, my friend Jessica asked me to take a picture of her and her boyfriend Brian to send out to friends for the holidays.  This was not really the type of thing I typically do, but Jessica is a good friend and a really creative person, so I agreed.  It would be fun.  Jessica happens to be an amazing producer with a great sense of humor, so I knew it wouldn’t be your typical family portrait.

When the shoot day arrived, the studio was filled with bags of old sweaters, tights, tutu’s, suspenders and some pretty funny props.  It looked like tacky Christmas threw up all over the studio.  It was awesome.

It didn’t take long until I was laughing so hard I was crying during the shoot.  It was a completely new experience for me.  I have had some laughs at photo shoots before, but never to the point where I was crying.  When it’s personal work, and you have total freedom, you can laugh so hard you cry.  Who knew!?  That shoot got me thinking about photography in a different way, and really opened up my eyes to something new.  Humor, and laughter have always been a big part of my life, but learning how that can be integrated into my photography was an exciting thing.  It was also a good reminder of why I like photography so much, and why it is so important to shoot what you enjoy.

I took so many pictures that day, it was hard to narrow them down.  But eventually I landed on a few selects I liked the most.  After thinking a little about the shoot and how much fun it had been, I really wanted to do something similar with my family.  How fun would it be do do something like that every year.  Especially when you think about 20 years from now, and how great it would be to have a collection of amazing family pictures.  It would be a really great way to look back and not only see how people have grown and changed, but also how I have developed as a photographer.  And also to see how my interests and style adapted over the years from picture to picture.

Over the next few years, I continued to take a Holiday picture of Brian and Jessica, but we also did a shoot with my family.  The first year of our family photograph, we went the Christmas sweater route,  but I wanted to add some additional subtle plot points. I decided to be in a wheel chair with a sling and a neck brace, which came about from a sledding accident with my pomeranian Oliver, who also had a bandage on his leg. And my sister Allison is holding him.

It went over really well, and it was fun to see the picture up on walls and refrigerators when I visited friends and clients. The next year, I put a lot more thought into our picture, and came up with the idea to do a snow scene with yeti.

Having mostly been a portrait photographer at that point, I had been developing a new interest in environmental images, and that interest ended up working its way into our family picture.  Our annual Christmas pictures are not only becoming a fun family tradition, but they are a great way to show potential clients my style, as well as who I am as an artist.  Photography is not just something I do for work, but it is literally an extension of who I am and how I think.  I am already looking forward to next year’s shoot.

The pictures of Brian and Jess from our very first shoot have gone on to heights I never imagined.  TV shows, magazines, billboards, posters, Holiday party invites.  I wish most of these uses were legal and approved by me, but that’s the power of the Internet I suppose, and a story for another time.  As I look back on 2011, I am happy to say I am enjoying photography more than ever thanks to fun personal projects like this.  Each year is more fun than the last, and I look forward to taking on new challenges and ideas in the new year.

So what new things are you interested in?  Who are you as an artist, and how does your personality influence your work?  In the coming year, I encourage you to look for new ways to challenge yourself and try something new.  I never would have thought family pictures would be something I could tie into my commercial work, but as they say.  You never know until you try.  Thanks for reading, and I hope you are able to finish out 2011 laughing in a cheesy Christmas sweater.  It’s the best way to end the year.

You can see more of John’s work at, follow him on Twitter, and “Like” him on Facebook

Animoto Pro has joined with NAPP (National Association of Photoshop Professionals) to create a very special combo offer – now you can get both for the price of one!

From December 16-18, just sign up for one year of Animoto Pro at $249 and you’ll also get a one-year membership to NAPP (good for renewals too).

Act now and tap into the power of these two amazing resources that will forever change how you approach your photography and your business.

What is Animoto Pro?
Animoto Pro is the tool photographers everywhere have embraced to turn their photography and video clips into custom HD videos injust minutes. Animoto Pro lets you spend more time doing what you love – shooting and editing amazing photos.

What is NAPP?
You don’t have to be a Photoshop pro to join NAPP, but you’ll become one when you do. No other training resource offers a how-to magazine like Photoshop User (10 annually), thousands of online tutorials, hundreds of money saving discounts, three online Help Desks, and more.


Hey everyone, Brad Moore here with the latest happenings in Kelby Land :)

Corey & Scott Get Down & Dirty
Join us for a free live webcast this Thursday, December 15th beginning at 4PM ET. You can register on or you can just pop in on Thursday afternoon. Those who register will be entered into a drawing for prizes like Corey’s book, a one-year NAPP membership, a $25 gift certificate to The NAPP Gear store and more. Scott & Corey will be sitting down to talk about this book which is really unique in that it uses all kinds of nooks and crannys of Photoshop to make really cool designs. It sold out on Amazon within a week and people are raving about it. Also, if you buy the book at in December, Corey will sign it for you AND you’ll get 3 free clearance DVDs (randomly selected) with your order! We hope to see you at the webcast on Thursday!
In Advertising Photography: From Pre- to Post-Production with Douglas Sonders, we take you on-location with Douglas as he shows you how he approaches an advertising shoot from beginning to end. He shows you all of the planning before the shoot, the shoot itself, and the post-processing/retouching process that results in the final image.

And in Composition: The Strongest Way of Seeing, Rick Sammon shares the secrets to composing technically and emotionally as he shares images from his worldwide travels.

Giveaways on The Grid
If you were watching the live broadcast of The Grid yesterday, you already know Scott and RC were giving stuff away left and right during our Holiday Gift Guide episode! But it’s not too late to win if you weren’t watching live… We’ve still got some stuff to give away for everyone else :) You can tune in over at as soon as Episode 36 is posted (should be sometime this afternoon) and leave a comment for your chance to win some amazing prizes!

Holiday Templates for Lightroom
Matt Kloskowski is doing special Lightroom holiday template tutorials each day this week over at Be sure to swing by each day to catch all five!

Photoshop World DC
It’s not too early to register for Photoshop World Washington DC. You can put it on your wish list, or give it to someone else as a gift! All of the hotel and travel info is up, plus the class schedule, and pre-conference workshops. And, if you’re going, you’ll definitely want to download the Photoshop World App to make your own custom schedule and get alerts for everything that’s going on.

Vincent Versace in American Photo
Kelby Training instructor Vincent Versace is featured in the current issue of American Photo Magazine! His work from his travels to Burma, where he photographed Aung San Suu Kyi and the people of Burma, is featured in an 8-page spread in the January/February 2012 issue. You can pick it up at a nearby magazine rack, and check out more of Vincent’s work at

That’s it for this week! I’ll leave you with this quote as food for thought…

Before I became a picture editor, I assumed that ‘good photographers’ took ‘good pictures’ because they had a special eye. What I found was that good photographers take good pictures because they take great pains to have good subjects in front of their cameras.
John Loengard

Writing the guest post for Scott Kelby’s blog is intimidating. Consider the giants of the industry who have posted here before – masters of lighting, composition and post production – skilled teachers who make complicated techniques simple and practical.

I thought about what I could add and kept coming up blank. I tried to work out the reason behind any success that I’ve ever had apart from blind luck and then it hit me, I’ve always relied on the strengths of someone else.

To have a career in photography requires competency in all sorts of disciplines; art, business, social media, networking – it’s a never ending list and those are just the general strengths needed. Specific fields of photography require specific competencies: consider how all the best wildlife photographers have an intimate knowledge of animal patterns and behavior. To have strengths in all of these disciplines is next to impossible for an individual. At some point it makes sense to outsource your weaknesses to someone else, allowing you to focus on your strengths.

Working in Iceland was one of the highlights of my career. Planning and coordinating shoots from another country required extensive planning and attention to detail, a weakness that I outsourced.

My love affair with photography began at the same time I met Tina, the woman that I would marry. Intuitively, I knew that if I was to spend any time learning photography, I would have to include Tina. She was so surprised when I arrived home with a camera for her (it wasn’t even her birthday). She was even more surprised to find out that I had booked a job involving both of us, leaving her two weeks to learn photography.

Our profile picture is a caricature of us at this point. I was technically competent and knew camera and lighting techniques whilst Tina had a well developed artistic eye. The job involved me setting up the cameras and lighting whilst Tina did the actual shoot – with all of 2 weeks’ worth of experience.  Against all logic, the shoot went well and our photography partnership began. We’ve been working together for six years and in retrospect, most of what we’ve done wouldn’t have been possible as individuals.

Flawless Moves, a London dance group, commissioned us to create promo images for their performance in Street Dance. Whilst Tina worked with multiple lights to create the images for the brief, I noticed beautiful window light highlighting one of the members. I used the light to create a series of black and white portraits completely different from the setup scene. Working as a team enabled us to offer something extra.

Our first commercial opportunity was a dream job. At the time we were living in East London, South Africa. An advertising agency had been contracted to promote the city who, in turn, were looking for a photographer to create the imagery. The advertising agency contacted us after finding our Flickr stream through a Google Image search (this has happened more than once). We were to meet the agency the following day to discuss the possibility of working with them. I was so excited about the job that I spent the entire night going through every possible conversation in my mind.

By the time the meeting began, I was a wreck to say the least. I was over thinking every question and panicking that the conversation wasn’t panning out as it did in mind the night before. As I tried in vain to steer the conversation in that direction, it became painfully awkward and I expected to be dismissed without any further consideration. Fortunately Tina took over, laughing and joking with the client, showing them that we were real people who would be enjoyable to work with. Because of Tina, we were hired to produce imagery covering architecture, landscapes, portraits and in-water surfing. It is still one of the most challenging and exciting jobs we’ve ever done.

One of the images from that first job.

Later, we were contacted by SA Rugby magazine to photograph Butch James. I was delirious with excitement, being a massive rugby supporter and follower of the Springboks. Butch James is a Springbok legend, helping the team win the 2007 World Cup. Rugby is to a South African what football is to an American. When I told Tina about the shoot, she seemed mildly indifferent. As someone with no interest in sports, she didn’t even know who we were photographing.

On the day of the shoot, I was focused on meeting and exceeding the brief hoping to impress the magazine. After taking over 200 images, I passed the camera on to Tina to go and tinker with the lights. She took about 10 images and managed to do something I had completely overlooked – she connected with the subject and created an engaging picture. The editor chose one of her images as the cover of the magazine and I enjoyed the irony.

The image on the right is the cover image of Butch James. A month later, having learnt my lesson, I handed the camera over to Tina who once again shot the cover image on the left.

Now that we’re based in London, the bulk of our commercial work is fashion based.  People who know me find this quite amusing. Whilst I enjoy working with people and love location based portraiture, I have never been called a fashionista. At the first London Fashion Week we attended, one of the fashion personalities did a triple take when he saw me in jeans and a hoodie. He literally needed three looks just to confirm how badly dressed I was. Tina on the other hand gets fashion. She understands that making the clothing look good is just as important as making the model look good. I can’t tell you how many times she has saved me from hours of retouch work, just by being attentive and understanding styling and fashion.

Fashion – an art that I rely on Tina to understand.

Recently we have been doing quite a few dance related shoots, another field where I am completely lost but Tina understands.

I’ve been saved by Tina’s sparkling personality, her ability to engage with people and her keen sense of style. So how have my strengths helped us? Well I can carry a lot of gear and generally take care of post production, but what I bring to the business is that I dream up crazy ideas and put us  into the sort of situation that Tina’s strengths have to get us through.

This is one of those situations I put us in that felt quite scary at the time. We shot this guerilla style, getting the athlete in place than back to safety in under 30 seconds.

The biggest breakthroughs in my photography have not been as a result of a magic piece of equipment, new post production technique or social networking. They’ve resulted from passing off my weakness to someone else and focusing on what I can do well.

Thank you Brad and Scott for the opportunity to write this post. Both of you epitomize teamwork and my own story owes a lot to your example.

You can see more work from Jon and Tina at

OK, they’re not “technically” High-Def prints—-I call them ‘high definition’ because to me they look like the difference between an HD television and a regular television (they are that good!).

These are the prints on metal (aluminum) from Imagewizards (I talked about their prints quite a bit last year—here’s the link), and even though I’ve seen other prints on metal, I’ve never seen metal prints like theirs (don’t confuse these with printing on metallic paper—this isn’t printing on paper at all—your image is printed on Aluminum (they call it AluminArte). The detail is insane!!!).

Since the detail is insane, we asked them for some insane deals. Here they are:

Today through Sunday, ImageWizards is offering a couple of special deals:

FREE Shipping on AluminArte, any size up to 24×36 in a corrugated carton (3 piece max)*

And / OR

20% off any size framed to edge piece of AluminArte, NO LIMIT! *

*Special Does not apply to Recessed Framed AluminArte. Cannot be combined with any other offer.
*Shipping Special limited to the contiguous 48 states. Proof shipping is additional.

To send your files, just go to and send your file to In the comments section, add your order specs and the Kelby promo code SKB1211 along with your contact information. ImageWizards will be available to answer your questions at 1-800-849-3390.  They will review your files first thing Monday and get in touch with you to finalize your order!