Daily Archives January 15, 2020

Fix Your DAM Life This Year: Do As Little As Possible

Digital Asset Management is like finding the perfect backpack for most photographers. Close, but there’s always just this one problem… Well maybe this next one. We think it exists. We want it to exist. Well maybe this one, with this… Ugh.

I can’t help you find that perfect backpack, every photog knows that’s a deeply personal decision. I can however get your DAM life in order. That’s actually not a personal decision. Not as long as your idea of the perfect workflow is the one that requires the least amount of, you know…. work.

As it turns out, doing as little as possible is the best solution. Finally!

That’s because you’re the problem! Sorry, no offense, but it’s true. I am too, probably more so actually. We’re creative creatures though, and we make mistakes. Now, while we make small mistakes, computers allow us to make really big ones! But they’re consistent! That’s critical. Anyone who fixes anything for a living will tell you consistency is everything.

We’re accurate but not consistent. We’re the variable. Which folder do these images go into this time? Which keywords apply here? Is this a 3 star or 4 star image? Tomorrow… different answers. Like your alarm clock you set to be 5 minutes fast… consistency, not accuracy.

You’re also slow. Man, sorry again. Not stupid, slow. You can get to California from New York by walking but there’s a better way. Machines, automation, you get it. Much faster.

So, your DAM solution? The least amount of work possible, and the least amount of you possible, equals the fastest, most consistent workflow. I’ve yet to meet a student of mine who’s argued with me on this.

So, your DAM solution? The least amount of work possible, the least amount of YOU possible, equals the fastest, most consistent workflow. I’ve yet to meet a student of mine who’s argued with me on this.

How about 1 click fast? And an image management system that requires no decisions at all.

Let’s get started so you can move on with your DAM life. Sorry, last time.

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