I’m Dave Williams, here every #TravelTuesday on ScottKelby.com. Yesterday I got back from a mission in Norway where I was focussed on trying to capture some of the tranquillity and the ruggedness of the north at the change of the seasons, just at the end of the regular hiking season before the snow starts to fall. It got me thinking, which in turn made me think that I need to think about thinking. What was I thinking? What is it that makes my ‘thinking’ that of a travel photographer?
I was isolated everywhere I went – save for the odd camper or hiker here and there, it was just me. I was free to shoot what I wanted, how I wanted. But imagine the not all too unfamiliar sight of a bunch of photographers stood shoulder to shoulder, all shooting the same subject from the same perspective, no doubt using the same settings and composition. We’ve all seen it in popular places – a squad in a linear formation at the Place du Trocadéro awaiting the rising sun behind the Eiffel Tower, or the team abreast on the beaches of Malibu, CA, shooting the golden sunset beside a lifeguard tower. Each wants the perfect image, yet each has the same image.
Try as we might in situations like these our shot may be the best of the bunch, but it isn’t unique enough among a dozen similar shots. I say similar – perhaps I meant to say almost identical. Shooting that famous or familiar scene may be something we merely need to tick off our personal shot list, in which case please crack on and do it, but it isn’t the shot that’s going to bag us a buck or two. To achieve that we need to think like a travel photographer, which kinda involves thinking like a marketer as well as a photographer.
What is it about a location that makes people want to be there? What will make people want to visit? How can we represent that visually? Simply taking ten paces one way or another can make a huge difference to a scene, or even concentrating our efforts on something that is iconic of the place but not necessarily iconic in itself, like moving away from the majestic fjords and concentrating on the solemnity of a lake at a time many people won’t see it like in this shot: –
If we take a moment to think outside the box and think like a travel photographer, capturing the essence and the story of a place rather than simply it’s iconic sites, we stand a far better chance of making that sale and having our images stand out among the crowd.
The right balance of skills and inspiration can make a good photographer great. It can help us to think about what we’re doing, and what else we can be doing. A good photographer can make a mundane scene look wildly interesting and captivating, and it’s all down to the way we shoot it rather than what the actual subject is. It’s important to have a style because that helps us to create these kinds of images, but remember that our style is dynamic and our vision should be clear. When I am on an assignment it’s clear what my objective is, but when I’m shooting self-assigned it can be quite different so in those cases I like to assign myself, and I recommend you do too. Imagine the editor of National Geographic has given you an assignment – stick with it and achieve the goals and objectives in it. Make believe may seem a bit child-like, but just go with it! Think like a travel photographer, capture the essence of a place, and think about what it is that makes people want to go there and incorporate that into your shots.