Posts By David Williams

It’s #TravelTueday and I, Dave Williams, am here as always, this time writing from France where I’m on a mission in my van. I’ve just supported Epic Photography Podcast co-host Peter Treadway and his riding buddy, James Salmon, as they rode all the way from Trafalgar Square in London, England to the Eiffel Tower, Paris, France. They covered 217 miles over 24 hours and you can see some of their adventure right here.

My role was quite simple – they were on racing bikes and couldn’t carry luggage so I had all their things in the van and, because it’s such a long ride, I met them at pre-defined waypoints to top up their water bottles and feed them delicious snacks. I also filmed them riding so their was some external footage to go with the GoPro recording Peter was doing on the bike, which meant I was busy operating a camera or drone for their arrival and departure at each point. The cameras and the need to be back on the road almost immediately each time I stopped presented a challenge, which was that I also wanted to get some shots for the ‘live’ side of their social media, showing their progress visually with some cool shots. We all know that our iPhone camera does an amazing job now, but to make things look great and really step them up a gear it requires a little edit.

Cue Adobe Lightroom Mobile.

For all the shots I took at the meeting points, I quickly processed them and made some adjustments to the color and some other basic adjustments using Lightroom Mobile. This is something I do very often with the photos I post to my Instagram story, and it’s one of the best things I think has ever happened in mobile photography. The power of Lightroom Mobile in the latest version is phenomenal and it even brings in some of the Masking features that blew us all away in the desktop version.

The adjustments we’re familiar with from desktop are present in a toolbar at the bottom of our iPhone screen and Lightroom Mobile is very easy to use. The presets are a great starting point for any editing and in no time at all we can turn our iPhone shots into awesome images for an Instagram Story whilst we’re on the go. If you haven’t yet explored more of the world of mobile photography and Adobe Lightroom Mobile, give it a try.

Congratulations to Peter and Jimmy, this week’s models!

Much love
Dave

It’s #TravelTuesday and I, Dave Williams, am here, and I’m excited for the Making Money with Your Photography conference that starts today! I’ll be talking about how to make money with your travel photography in the conference, but I also have a class all about making money as a side hustle over on KelbyOne. Side hustling is exactly what I want to talk to you about today. Let’s do it.

It’s becoming increasingly more common to see people talking about having a side hustle on social media posts. The methods range from real estate and crypto, all the way down to paid surveys and affiliate marketing. As photographers we have the ability to create amazing content, telling stories through our images. Having this skill makes us valuable and it means we can cash in on our photography. Here are some ideas for side hustles in photography.

Social Media Influencer

Focusing our attention on social media to build and sustain an engaged following makes us valuable as an influencer in the world of marketing. My new book, The Eiffel Tower Effect, (register for release information here) is all about how to make photos that stand out and details how the algorithm works. We can all, with a distinct, consistent style and quality content, can convert our engagement into revenue. Social media posts on TikTok, Instagram and YouTube can easily make us a side hustle income with a little work in our free time.

Mircostock

Every photo we see out in the wild, such as those on news websites, magazines, advertising and in books, comes from somewhere. More often than not these images come from stock libraries, such as Adobe Stock or Getty Images. We can make a side hustle income with only a little work by shooting specifically for stock, or by submitting our ‘spare’ images the didn’t quite make the cut for the intended shoot. We all have lots of photos on our hard drive, and while they stay there they aren’t doing anything for us. All the images in our library that didn’t make the cut for the portfolio or the original client can be making us money.

Studio Sessions

Having a back for portraiture and building up a portfolio can make us side hustle money. Renting studio space and booking time slots for individuals or groups that cover the cost of the rent and add a little profit is a win-win for us and the client. Lots of people are looking for up-to-date headshots and portraits, and a few hours back-to-back shooting using a replicated lighting set-up not only makes us some money, but it also builds our brand through testimonials and referrals.

With these ideas to work from and plenty of other options out there, I’d love to see you all monetise your skill and talent as a photographer. Learn more at the conference or class I’ve linked above, and have a great rest of the week!

Much love
Dave

It’s #TravelTuesday and I, Dave Williams, am here as always. Today I’m in rural England putting together the final pieces of a few projects before I head over the channel to mainland Europe again in a couple of weeks. One of the project is a new book all about shooting differently, so keep an eye on my socials for news about that.

Today I want to talk a little about how we can grow by forcing ourselves to be limited, and it’s all about using our phone.

When we’re working on improving composition it can be incredibly helpful to pick up our phone and challenge ourselves with it. The key is to not use the zoom feature but to move and walk around, employing the prime lens technique of ‘zoom with your feet.’

Having this easy method to experiment which test our capabilities and offers us a large image preview give us the opportunity to really open our eyes whilst having the limits we’re putting on ourselves. Being a great photographer relies so much on a combination of elements, including light, depth and composition, and it enables us to think differently and develop skills in the areas that are important to standing out and shooting differently.

When we have these skills that we acquire from pushing ourselves to think differently, thereby shooting differently, we can quite easily transpose these skills to apply to our regular photography. Standing our from the crowd is a huge factor for our growth and, if it’s the direction we want to go, in monetizing our photography. There’s also a lot of opportunity to grow in mobile photography that’s certainly worth exploring!

Give it a go – go set yourself a target and shoot some images exclusively with your phone that push your limits of creativity. And with that….

Much love
Dave

Hello all! It’s #TravelTuesday and I, Dave Williams, am here as always to bring you something interesting from the world photography. This week is no different and I want to explore an idea I’ve been mulling over a lot lately, and it’s this: –

Instagram hates photographers

Yep. There it is. We’ve all noticed changes in Instagram and the algorithm and all that ‘good stuff’ that’s come with Reels, which is clearly a way to compete with TikTok, but it’s come at the cost of engagement to us photographers. The majority of us want to share our photos and Instagram was the place to do it, but Instagram is now a place to share video. I’ll be talking a little about influencer marketing at the upcoming KelbyOne ‘Making Money’ Conference, but let me very quickly touch on it here. I used to partake in the odd bit of micro influencing work on Instagram through an agency, but since it’s now all about video content and I can’t share my photos because the algorithm doesn’t give them anywhere near as much traction as videos, I don’t use that agency often. I am still involved in influencer marketing, however it’s now direct with suppliers and brands. I often wonder what the state of Instagram would be if there was more of a focus on photos, and whether I’d be more involved in influencer marketing again.

Anyway, the point has been made there – it’s all about video. I’ve asked several people in several formats, including an open question to my followers, and the answer always provided in the question of ‘would you like to see more photo or video?’ is photo. The thing is, people are voting with their feet and watching video after video, almost binge watching at times, and this is telling Instagram quite clearly that we want video.

In terms of metrics, a good level of engagement on Instagram is 5% or above. This level of engagement is far below what mine used to be in the days of the chronological feeds and before the emergence of video on the platform, but things are changing and if we want tot keep up we need to adapt and make those changes, too. If video is the way forward, we have to get on board with it and create Reels that educate, entertain and inspire.

The three words I chose there were deliberate… There’s evidence to suggest videos that meet these criteria are the ones likely to keep people engaged and on the app, and that’s exactly what Instagram (Meta) wants. The algorithm that drives the app and decides what to show us is ultimately rooted in one thing, and one thing only – revenue. The way Instagram generates revenue is through ads, so the more ads they can show, the more revenue they make. The way they show users more ads is by keeping them engaged, and that engagement can come from your content if you play the game right. Videos are more likely to get engagement now and unfortunately for photographers that’s just a cold, hard truth. Instagram hates photographers because we no longer provide the engagement levels they want.

Think that over….

Much love
Dave

It’s #TravelTuesday and I, Dave Williams, am back again to share something for the photography world with you, and today I want to tell you about a little side hustle ahead of the KelbyOne ‘Making Money With Your Photography’ Conference.

I want to tell you about stock photography. I want you to have a look through your photo library and see what you have in there that has value. All of us end up with photos that don’t quite make the cut for our portfolio or end up being shown to friends, but often these photos are technically ‘correct’ and there’s probably someone out there looking for a photo just like that.

Image libraries, such as Adobe Stock, are founded on the basis that people want to be able to find a photo of just about anything that they need for a project. The obvious users are graphics designers, editors and marketing professionals who need something to fill a gap in a piece of work or tell a story in an article, but the bottom line is that they want to find the subject they’re searching for.

Our excess images often fill the gap for these people. A photo of a table in a restaurant or a green field on a sunny day that didn’t make the cut for us can be used to switch on our side hustle in stock photography. Signing up is straight-forward and so long as we’re only submitting images that are ‘technically correct’, those being images that are in focus, correctly exposed, composed properly etc, we can make an income with something we already have in our image library.

Go take a look into joining Adobe Stock as a contributor and see if you can make enough cash in a side hustle to pay for your photography hobby!

Much love
Dave

It’s #TravelTuesday and I, Dave Williams, am here! Just like every other Tuesday I’m here to write something from the world of travel, photography, and inspiration! Today is my first 24 hours with my feet solidly back on the ground in the UK (and back to the van!) and I have to say, the USA has hit me hard with ideas! Don’t be surprised if you see me back real soon!

Today I want to talk about changing direction in our photography. Everything I’m doing with my van is not long term. You may be aware that in moving into a van I’m simply enjoying my freedom after leaving the 9-5 life that pinned me down whilst working on the next plan. The next plan is coming together but on the outside it probably appears to be a change in direction. It isn’t, but….

Changing direction isn’t a bad thing. If we do it too much it can be bad, such as constantly jumping around and leaving the impression that we aren’t committed to a single thing, but changing the direction of the big ship that is our life can be a good thing for us, and that’s exactly what I did. Here’s the scoop: –

I worked for 14 years as a cop in central London, UK. When I was growing up it was one of the items on a short list of things I wanted to do. Also on that list were NatGeo photographer and Pilot, but for whatever reason I ended up following the cop path. It was secure and steady, and it was fun. What it wasn’t is engaging. It wasn’t activating the things in my mind and body that pushed me forward.

Only a few years into that job I decided to concentrate on my photography hobby. The thing that had pushed me with that whilst growing up was looking at a bunch of awesome books and wishing I was able to take the photos. It wasn’t just the ability to take the photos, though. It was being in those places.

Now I find myself understanding all of this and having a foundation in my photography personality, I can now steer this ship a lot better and carve out the path that’s meant for me. It’s with this short piece explaining the absolute basics of my journey that I reach out to you with today to say this: –

Once in a lifetime as often as you can.

Yep, that’s the tag you’ve heard in all my YouTube videos and all over my blog. It’s the root behind everything I’m doing and ever since that saying hit me in Turkey whilst watching the balloons at sunrise over Cappadoccia I’ve let it guide me. If a once in a lifetime opportunity presents itself, take it. Better still, make it. Changing direction now and then is a good thing for us and for our creativity. And with that… I’ll catch you next week!

Much love
Dave

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