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Photo by Branden Harvey

When There’s More Than Photography
In 2005, I made the cold-turkey switch from graphic designer to photographer. I had no idea what I was doing and didn’t even know what an f-stop was. But I was all-in and had found my identity.

I was off to the races. Within three months, I landed a photography agent in LA. Within four months I was meeting with the biggest TV and movie studios in Hollywood. And within six months I was hanging out on set, photographing the likes of Sting and TV shows like FOX’s Prison Break.

The past 10 years has been a continued blur of album cover shoots, editorial shoots, a few weddings, a couple three month tours (one with Britney Spears), six-figure advertising shoots, three-figure shoots for friends and everything in between. I even became a photo industry leader. I’ve spoken at every major photography conference. I became a KelbyOne instructor. And I’ve built a good following among photographers over the years.

I had found my identity as a “photographer” and was convinced that would forever be my thing.

But something funny happened along the way.

I had other ideas. Ideas for things that didn’t even involve photography. Books, apps, TV shows, education ideas, speaking ideas, invention ideas, the list goes on and on.

What I realized was that if I’m creative as a photographer, then I’m creative period.

And so are you.

We tend to latch on to one identity don’t we? “He’s a photographer.” Or, “She’s a graphic designer.”

But what if we can still be anything we want? I’m almost 40 years old and I’m dreaming bigger and harder than ever.

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Four years ago, I had a dream to build a hotel. What?? Yeah. That was my thought too. It just came out of nowhere and it’s haunted me for the last four years. “But I thought I was just a photographer?”

What I ultimately realized was that photography was a bit self-serving for me. I’m only building my name, my brand and making myself “famous.” Not that there’s anything wrong with becoming famous as a photographer (as far as fame within photography goes). But what if I could build something that was bigger than myself?

I don’t want to be an old man, bragging to my kids that I once photographed the Kardashians. I want to be an old man, telling my kids about the bold risks I took… That I stared fear in the face and overcame it time and time again. I want to tell them about all the times I failed. About all the shoots that sucked. About the ambitious crowd-funding campaign that failed and how we immediately stood back up and tried again. I want them to learn more from my attempts at success more than the success itself, just as I have.

What are you learning as a photographer today?
What have you failed at?
What other dreams are you pursuing?
What have you been too afraid to try?

I love thinking about these things. I simply refer to it as curiosity. I’m always curious. I love walking into the dark and exploring the unknown.

I’ve never been more in the dark than I am right now, pursuing this dream to build a hotel. I mean, I’m in meetings and conference calls right now with people who are using words that I don’t even understand! I’ve never been stretched more than right now, and I’m loving every minute of it.

Are you growing right now? Stretching yourself?

The biggest thing I learned two years ago when I lost my brother is just how short life is.

Good grief it’s short.

Pursue your curiosity today. Those little whispers of ideas you have? Those are your most valuable assets. Listen. Document them. Pursue them. That’s all I’m doing these days.

And while you’re at it, help me navigate the dark today. I can’t do this on my own.

We need your help reaching our “Step 2 Goal” on our Kickstarter campaign for The Purpose Hotel. Here’s the full vision for the hotel:

Let’s do something bigger than ourselves.

P.S. If you want to check out my full life story, see below:

Keep up with Jeremy and The Purpose Hotel at ThePurposeHotel.com and JeremyCowart.com, and follow him on Instagram, Twitter, Facebook, Pinterest, Vimeo, and YouTube.

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